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Advertising AdvertisingRates Ratesand andInformation Information Effective EffectiveJuly July1,1,2003 2003

For 125 years, Student Life has helped businesses just like yours reach the students, faculty and staff at Washington University. For the student body, Student Life is the number one source for campus news, entertainment and advertising information.

If you're looking to reach this lucrative market, don't gamble with your marketing dollars...advertise in Student Life! A recent readership study found that 95% of WU students read Student Life regularly, making advertising with us a smart and sound investment.

Student Life is consistently recognized as of of the nation's top college newspapers, garnering national awards for excellence in reporting, advertising and design. It's not just directed to students, it's produced by them. So when we say we know what students want and where they go, you can count on it!

Take a look at two of the most important facts about our readers below. You'll see that if you want to reach some of the most affluent students in the country, there's no better way. As a matter of fact, you've hit the jackpot!

73%

95%

of WU students read Student Life*

*April 2002 market research conducted by Pulse Research, Portland, OR

Contact Information Advertising....................................... (314) 935-6713 Newsroom........................................ (314) 935-5995 Fax................................................... (314) 935-5938 Email...............................advertising@studlife.com Online........................................www.studlife.com Washington University Student Media, Inc. One Brookings Drive, Box 1039 Saint Louis, MO 63130-4899

of WU students have NOT read another local print publication in the last month*

Personnel Sales Manager..............................................Erin Haigh Business Manager.................................Joyce Lawrence Advertising Manager......................Christopher Kiggins General Manager...................................Andrew O'Dell Edi i Chi f B d W

Aff iliations College Newspaper Business & Advertising Managers Associated Collegiate Press Missouri College Media Association Newspaper Association of America Knight Ridder-Tribune Media Services

Display Advertising Rates shown are net and are per column inch.

Open Rate: $12 Local Rate: $10

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See the "Mechanical Measurements" section for instructions on how to calculate the final cost of your ad. The minimum display ad size is 4 column inches.

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Local Bulk Contracts The more you run, the more you save! Bulk contracts are available only to advertisers located in the St. Louis metro area. Rates are net and are shown per column inch.

250-499" Rate.............$9.00 500-999" Rate.............$8.50 1000+" Rate...................$8.00

Color Charges Put your money on red, blue or any color in between! Color can give a boost to any sized ad.

Rates are in addition to normal space charges.

One Color...........$100 Two Colors........$200 Process Color....$300

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Space & Copy Deadlines

A signed insertion order & ad copy or digital art are due at the following times. Cancellations received after deadline will be charged at full value.

Monday Issue..............................2pm Wednesday Wednesday Issue.................................2pm Friday Friday Issue.......................................2pm Tuesday

Preprinted Inserts

Classif ied Line Advertising

The minimum insert order is 5,000. One complete copy of the insert must be submitted to the Sales Manager for review prior to acceptance.

All inserts must be shipped to arrive at our printing plant no later than five days prior to insertion. Rates shown are per thousand inserts.

Classified line ads are word-only ads that appear under appropriate headings. Line ads can not contain borders, photos or fonts other than the standard font used. The first three words (maximum one line) will be in bold type in all-caps. Rates shown are per-word, per-day.

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1-4 Pages.......................$65 5+ Pages.........................$85 Multi-Advertiser.........$100 After approval, ship in cartons or skids to: Louisiana Press Journal Printing Attn: Student Life Inserts 3406 W. Georgia Street Louisiana, MO 63353

NOTE: Student Life

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1-5 Days.......................... 25¢ 6-9 Days.......................... 20¢ 10+ Days........................... 15¢

All classified ads must be prepaid before the first insertion by cash, check, Visa or Mastercard. A minimum 15-word charge applies to all ads. Tearsheets are provided for an additional $2 per copy. No refunds will be made for canceled ads. Student Life will only be responsible for an ad's first incorrect insertion.

Online Advertising Since 1997, Student Life Online has been a companion to our print edition. Advertising on our website is a great way to reach a broad audience of students, staff and alumni. It's also a great way to compliment your ads in the print edition! Our most recent site statistics show that studlife.com receives approximately 100,000 page views each month during the academic year...more than any other site targeted to WU students. Ask your marketing consultant for details today! Rates shown are per month and are for local customers only.

Shown Actual Size

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Button Ad.................$175 Banner Ad................$250 Banner Ad 468 x 60 Pixels Shown Actual Size

Mechanical Measurements Ads will be sized using the column specifications shown below.

To calculate the size of an ad in "column inches," multiply the width of the ad (in columns) by the height of the ad (in inches). Example: an ad 4 columns wide by 8" tall would total 32 column inches. Multiplying the number of column inches by the ad rate gives you the cost of your ad.

Width One Column Two Columns Three Columns Four Columns Five Columns Six Columns

Button Ad 125 x 125 Pixels

Inches 1.833 3.792 5.750 7.708 9.667 11.625

Picas 11.0 22.9 34.6 46.3 58.0 69.9

Mechanical Specif ications • Student Life is a broadsheet publication produced using offset printing.

• Our page size is 11.625" wide x 21" deep. Ads over 17" in length will be billed at the full column depth of 21".

• Minimum ad size is 4 column inches.

• All ads smaller than a full page must be bordered.

Ads submitted without a border will have a 1-point rule added during final page production.

• Digital artwork should be supplied at an 85 or 100 line screen.

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Terms & Conditions 1. Payment Terms: Payment is due prior to the first ad insertion unless an approved credit application is on file. To apply for credit, please fill out a credit application (available from your marketing consultant). Allow 4-6 weeks for processing. All new accounts must prepay for six months. Accounts more than thirty days overdue are considered delinquent and may be canceled at the discretion of the advertising manager.

A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts.

2. Edit or Reject Copy: Student Life reserves the right to edit or reject any advertisement for any reason at any time prior to publication. Only printing of an ad signifies acceptance. Student Life also reserves the right to print "Paid Advertisement" on any ad which closely resembles editorial material.

3. Billing Adjustments: Student Life assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made. Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods. It is the responsibility of the advertiser to request a proof of an ad prior to publication.

4. Defend and Indemnify: The advertiser and advertising agency (if any) agree to defend and indemnify Student Life against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement.

5. Rates: Student Life reserves the right to change its advertising rates and policies set forth on this rate card at any time with 30 days notice to advertisers. In this event, an advertiser may amend or cancel his/her contract or space reservation order on the date the rate change or policy change takes effect.

6. Cancellations: All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads canceled after deadline will be billed at full value.

7. Proof of Publication: Advertisers who would like to receive proof of publication should request tearsheets at the time they place their advertising order. Tearsheets are mailed together with monthly statements to the billing address on file

Advertising Policies 1. Student Life reserves the right to reject or edit any advertisement for any reason, at any time prior to publication. Only printing of an advertisement signifies acceptance.

We also reserve the right to print "Paid Advertisement" on any ad which closely resembles editorial material.

2. No page position can be guaranteed or sold, but requests for position will be honored whenever possible.

3. Marketing consultants are not authorized to quote any rates, policies or discounts which deviate from those published in the current rate card.

4. In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the intended message, it is the advertiser's responsibility to notify the sales manager within two days of the publication date in which the error occurred. After this period, Student Life is exempt from any liability for the error.

5. In the event an ad containing an error which detracts from the intended message of the advertisement runs in more than one issue, a billing adjustment will only be made for the first insertion.

6. Student Life will be under no liability for late delivery due to any natural occurrence or printer error.

7. It is the policy of Student Life to protect the creative ideas, design and artwork of an advertiser from being duplicated by another advertiser.

8. Student Life will not knowingly accept any advertisement that violates any federal, state or local laws or encourages discrimination against any individual group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

9. If collection services are warranted due to non-payment, a recovery fee of $295 will be added to the advertiser's final bill. Overdue accounts will be referred to our agent, National Credit Systems. Expenses incurred by Student Life during the collections process are the responsibility of the debtor.

10. A $25 service charge will be assessed on all returned checks.

Publication Schedule & Key Dates 1"

Fall Semester 2003 ..................................................July 25, 2003 Fall Back-to-School Issue...................................................August 27, 2003 First Day of Fall Classes.....................................................August 27, 2003 Career Fair Issue..........................................................September 24, 2003 Parents Weekend/Homecoming Issue...............................October 17, 2003 Fall Break........................................................................October 24, 2003 Fall Finals Survival Guide...............................................December 8, 2003

One Column - 1.833"

2"

3"

Spring Semester 2004 ........................................January 21, 2004 Spring Break....................................................................March 8-12, 2004 Student Libel......................................................................March 31, 2004 Spring Finals Survival Guide....................................................May 3, 2004 Commencement Issue............................................................May 18, 2004

Two Columns - 3.792"

4"

5"

July 2003

August 2003

September 2003

October 2003 Three Columns - 5.75"

S M T W 1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

T F S 3 4 5 10 11 12

3

November 2003

S M T W T F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 24 25 31

S 2 9 16

December 2003

S M

S M

6"

7"

January 2004

February 2004 Four Columns - 7.708"

S M T W T F S

S M

14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12

8"

9"

March 2004 F S 5 6

April 2004 S M T W T

May 2004 S M T W T F S 1 5 6 7 8 2 13 14 15 20 21 22 27 28 29

Calendar Key Denotes Regular Issue

Five Columns - 9.6667"

Denotes Special Issue Please note that classified ads are not published in Orientation, Commencement or Finals issues.

10"