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STUDENT LIFE

Read All Over 2002-2003 Advertising Rates & Schedule

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

Your Link to the Student Market For 125 years, Student Life has helped businesses like yours reach the students, faculty and staff at Washington University. For almost the entire population of WU, Student Life is the primary source for news, entertainment and advertising information.

Contact Information

Student Life is consistently recognized as one of the nation’s premier college newspapers, garnering national awards for excellence in coverage, advertising and design.

Advertising.....................................................(314) 935-6713 Fax.................................................................(314) 935-5938 Newsroom......................................................(314) 935-5995 Email.............................................advertising@studlife.com Web...........................................................www.studlife.com

If you’re looking to reach this lucrative student market, the best way to make your business a regular stop for WU students is to advertise in Student Life!

Student Life isn’t just directed at students, it’s also produced by them. So when we say that we know what students want and where they go, we know what we’re talking about!

We’re dedicated to helping you get the most for your advertising investment. Let us show you how we can help your business reach its goals!

Mailing Address One Brookings Drive, Campus Box 1039 42 Womens Building Saint Louis, MO 63130-4899

Personnel General Manager.............................................Andrew O’Dell Advertising Manager...............................Christopher Kiggins Sales Manager...................................................Kyle Thomas Business Manager.........................................Joyce Lawrence

National Representatives All Campus Media : American Passage Media Corp.

Cass Communications, Inc. : Future Pages, LLC

Affiliations Associated Collegiate Press College Newspaper Business & Advertising Managers College Media Advisers Missouri College Media Association Missouri Press Association Newspaper Association of America

10“

9“

Five Columns

Eighth Page Ad 3 columns x 5.25“ = 15.75 c.i.

Open Rate: $189.00 Local Rate: $157.50 1000“ Rate: $118.13

Display (ROP) Advertising Rates Open Rate: $12 Local Rate: $10 Rates quoted are NET and are per column inch (c.i.). All advertising is payable in advance unless you have established a credit account with Student Life.

Credit applications are available by calling our business office at (314) 935-6713 or by asking your marketing consultant.

6“

5“

4“

3“

Three Columns

7“

Quarter Page Ad 3 columns x 10.5“ = 31.5 c.i.

Open Rate: $378.00 Local Rate: $315.00 1000“ Rate: $236.25

250-499 Column Inches .....................$9.00 500-999 Column Inches .....................$8.50 1000+ Column Inches .......................$7.50 Contracts are set up on an academic year. Contract rates are available to local clients ONLY. Rates are NET and are quoted per column inch.

Color Rates Adding color can bring extra impact to any sized ad.

Research has shown that adding color to an ad can increase its readership by over 70%. Try it today!

Half Page Ad 6 columns x 10.5“ = 63 c.i.

Open Rate: $756.00 Local Rate: $630.00 1000“ Rate: $472.50

Two Columns

8“

Four Columns

Bulk Contract Rates

Black plus One Color ..........................$100 Black plus Two Colors ........................$200 Four Color Process...............................$300

Space & Copy Deadlines Tuesday Issue ...........................2pm Friday Thursday Issue .......................2pm Monday Friday Issue ...........................2pm Tuesday Space reservation, copy and digital art are due at the above listed times.

Cancellations received after deadline will be charged at full value.

Full Page Ad 6 columns x 21“ = 126 c.i.

1“

One Column

2“

Open Rate: $1512.00 Local Rate: $1260.00 1000“ Rate: $945.00

91% of WU students read Student Life each week!

(April 2002 survey conducted by Pulse Research, Portland, OR)

Mechanical Specifications • Student Life and Cadenza are broadsheet publications produced using offset printing.

• Our page size is 13“x 21“. Ads over 17 inches in length will be billed at the full column depth of 21 inches.

• All camera-ready or digital art should be sent one pica short and

Terms and Conditions 1. Payment Terms: Payment is due prior to the first ad insertion unless an approved credit application is on file. To apply for credit, please fill out a credit application (available from your account representative). Allow 4-6 weeks for processing. All new accounts must prepay for six months. Accounts more than thirty days overdue are considered delinquent and may be cancelled at the discretion of the advertising manager. A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts.

2. Edit or Reject Copy: Student Life reserves the right to edit or reject any advertisement for any reason at any time prior to publication. Only printing of an ad signifies acceptance. Student Life also reserves the right to print “Paid Advertisement“on any ad which closely resembles editorial material.

3. Billing Adjustments: Student Life assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made.

Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods. It is the responsibility of the advertiser to request a proof of an ad prior to publication.

4. Defend and Indemnify: The advertiser and advertising agency (if any) agree to defend and indemnify Student Life against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement.

5. Rates: Student Life reserves the right to change its advertising rates and policies set forth on this rate card at any time with 30 days notice to advertisers. In this event, an advertiser may amend or cancel his/her contract or space reservation order on the date the rate change or policy change takes effect.

6. Cancellations: All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads cancelled after deadline will be billed at full value.

7. Proof of Publication: Advertisers who would like to receive proof of publication should request tearsheets at the time they place their advertising order. Tearsheets are mailed separately from invoices to the billing address.

Advertising Policies 1. Student Life reserves the right to reject or edit any advertisement for any reason, at any time prior to publication.

Only printing of an advertisement signifies acceptance. We also reserve the right to print “Paid Advertisement“ on any ad which closely resembles editorial material.

2. No page position can be guaranteed or sold, but requests for position will be honored when possible.

2. In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the intended message, it is the advertiser’s responsibility to notify the sales manager within two days of the publication date in which the error occurred. After this period, Student Life is exempt from any liability for the error.

3. In the event an ad containing an error which detracts from the intended message of the advertisement runs in more than one issue, a billing adjustment will only be made for the first insertion.

4. Student Life will be under no liability for late delivery due to any natural occurrence or printer error.

5. It is the policy of Student Life to protect the creative ideas, design and artwork of an advertiser from being duplicated by another advertiser.

6. Student Life will not knowingly accept any advertisement that violates any federal, state or local laws or encourages discrimination against any individual group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

7. If account balances are not paid within sixty days of the invoice date and collection services are warranted, agency fees will be added to the advertiser’s final bill. Expenses incurred by Student Life during the collections process are the responsibility of the debtor.

8. A $25 service charge will be assessed on all returned checks.

Classified Line Advertising Classified line ads are word-only ads that appear under appropriate headings. Line ads can not contain borders, photos or fonts other than the standard font used.

1-5 days.............................$.25 per word, per day 6-9 days.............................$.20 per word, per day 10+days.............................$.15 per word, per day There is a 15-word minimum charge on all classified ads, and all ads must be prepaid by cash, check, Visa or Mastercard. Tearsheets are provided for an additional $2. No refunds will be made for any cancelled ads. Student Life is only be responsible for the first incorrect insertion.

Preprinted Insert Rates 1-4 Pages.................................$55 per thousand 5+ Pages.................................$75 per thousand Minimum insert order is 3,000. One complete copy of the insert must be sent to the sales manager two weeks prior to publication for approval. All inserts must be shipped (after approval) to arrive five business days prior to insertion. Student Life will not be responsible for loss or cost of inserts shipped without prior approval.

Electronic Ad Submission Student Life provides ad design services at no additional charge. However, if you wish to submit an ad directly to us, we ask that you follow these guidelines. Doing so will ensure that the final printed version of your ad is of the highest possible quality.

File Formats PDF files are preferred if you embed all graphics and fonts into a single, complete file. We accept the following Macintosh file formats: Adobe PDF Adobe Illustrator 9.0 and higher Adobe Photoshop 6.0 and higher Quark XPress 4.1 We do NOT accept files in these formats: Microsoft Word Microsoft Powerpoint Microsoft Publisher Pagemaker Faxed artwork

Ship inserts in cartons or on skids to:

Louisiana Press Journal Printing Attn: Student Life Inserts 3406 West Georgia St. Louisiana, MO 63353

Online Advertising Since 1997, Student Life Online has been a companion to our print edition. Advertising on our website is a great way to reach a broad audience of students, staff and alumni, and is an excellent way to supplement your ads in the newspaper. Call us today for information on advertising at

www.studlife.com

Specifications • Ads should be designed using the mechanical measurements listed below.

• Adobe PDF files should have all fonts embedded.

• Illustrator and Photoshop files should have any fonts converted to outlines.

• Artwork from a website should not be used, as it is low-resolution and will not reproduce well.

• For Quark files, please include all fonts. A similar typeface will be substituted if your font is not usable or corrupted.

Transferring Your Files Ads can be supplied on CD-ROM, Mac-formatted ZIP disks or sent via email to:

advertising@studlife.com

Mechanical Measurements Width 1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

Inches 2.062” 4.25” 6.43” 8.62” 10.83” 13”

Picas 12.3 25.6 38.9 52.0 65.3 78.0

Look What Our Customers Are Saying...

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Joe Edwards Owner Blueberry Hill

“I advertise in Student Life because Wash U is one of the finest schools, and therefore attracts the finest students and professors. They’re looking for more than pizza and hot wings - they have more discriminating palates.“ Kirk Wishon Co-Owner Kirk’s American Bistro

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November 2002

a huge help! They are really flexible and will work with their clients on getting the most for their money.“

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“The staff at Student Life are

Cindy Moore Manager STA Travel

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© 2002 Washington University Student Media, Inc.

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