GreenAllOver

STUDENT LIFE

Green All Over Marketing & Readership Information

95%

Our latest market research shows that 95% of Wash U students read Student Life. That’s almost 11,000 students.

And faculty/staff readership is estimated at over 50%, another 1200+ lucrative readers. Not to mention the members of the community that read the paper.

Want to know more about the lucrative Wash U market? Read on. Our 14,000+ readers spend millions of dollars each year with local businesses just like yours. Whether you sell books, clothes, shoes, food, home furnishings or jewelry, Student Life is the best single advertising medium to reach students, faculty and staff.

Sources: April 2002 survey conducted by Pulse Research, Portland, OR; 2001 WU Student Enrollment Profile

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

One Brookings Drive #1039 • Saint Louis, MO 63130 advertising@studlife.com • 314-935-6713 • fax: 314-935-5938

53% of our readers use the classified section of Student Life on a regular basis.

Wash U students read Student Life.

95%

of Wash U students read Student Life.

91%

have read Student Life in the past week.

69%

have read at least 3 of the last 4 issues.

2.3

the average number of people who read each copy of Student Life.

STUDENT LIFE

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

Myth: Students don’t read Student Life.

74% of our readers have NOT read the Riverfront Times in the past week.

73% of our readers have NOT read the Post-Dispatch in the past week.

Fact: Wash U students DO read Student Life. They read it before class, during lunch and many students take the paper home. Faculty and staff also read Student Life regularly.

95% of our readers have NOT used the Ternion phonebook in the past week.

Source: April 2002 survey conducted by Pulse Research, Portland, OR

44% of our readers spend over $50 per month on fast food.

Wash U students like to eat, drink and be merry.

Myth: Wash U students eat on campus–they have meal plans.

They don’t eat out or cook.

Fact: Wash U students dine out and cook at home regularly.

$1.6 million $14 million The readers of Student Life spend $1.6 million each MONTH eating out. The average reader: • dines out month.

Our readers buy a lot of groceries--over $14 million per year. All new residence halls on campus have kitchens, so students are cooking more than ever.

10 times each

97% of Student Life readers go

• spends $25/month on fast food.

grocery shopping on a regular basis.

• spends $90/month on restaurant dining.

Those readers spend over

$14 million per year on groceries in St. Louis.

Our readers also spend over

$4.3 million per year at bars/nightclubs.

Source: April 2002 survey conducted by Pulse Research, Portland, OR

That’s over $265,000 per week on groceries!

STUDENT LIFE

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

Our readers spent an average of $1,040 each on internet purchases in the past year.

Wash U students are affluent consumers.

Myth: College students don’t have any money to spend.

21.7

84%

is the average age of our reader.

have purchased a product over the internet in the past 3 months.

52% are female 48% are male

53% have jobs.

62% own a car.

77%

have shopped at the Galleria in the past 30 days.

STUDENT LIFE

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

62%

Fact: Wash U students are the most affluent college students in the state of Missouri, with lots of disposable income.

of undergraduates receive financial aid, with the average freshman award being over $23,000.

71%

of our readers do not need to borrow money for college tuition next year.

Sources: April 2002 survey conducted by Pulse Research, Portland, OR; 2001 WU Student Entrollment Profile

78% of our readers plan to buy furniture in the next 12 months.

See what Wash U students spend on stuff!

Myth: Students don’t have money to buy things.

Fact: Wash U students DO spend money each month on rent, food, personal items and social activities. Wash U students go to great lengths to make sure they look good.

$211 million $8.5 million Our readers will spend over $211 million on airline/train and bus tickets in the next year. That’s

$926 per student!

The average Wash U student spends over $13/month on CDs. That’s almost $2 million per year!

Our readers spend $8.5 million/year on clothing. That’s over $58/month on clothing per student!

Over one-third of our readers spend more than $500 on textbooks each year and 34% have purchased their textbooks online.

Readers of Student Life will spend $1.5 million on sports/concert and theatre tickets in the next year. That’s $124 per student.

Our readers will spend over

Our readers will spend $5.7

million on home/apartment & dorm furnishings during the next school year. That’s $477 per student!

$2.7 million next year on car repairs. That’s $366 per car owner!

Source: April 2002 survey conducted by Pulse Research, Portland, OR

STUDENT LIFE

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

92% of our readers have internet access at home.

Wash U students are internet savvy and like to buy online.

Myth: People don’t buy things online.

$12.3 million The readers of Student Life spent $12.3 million in online purchases last year.

Fact: Wash U students use the internet daily and are comfortable making online purchases.

72%

38%

have purchased airline tickets online

have purchased clothing online

45%

33%

have purchased books (not textbooks) online

have purchased music online

45%

34%

have purchased sports/concert tickets online

have purchased textbooks online

STUDENT LIFE

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

Source: April 2002 survey conducted by Pulse Research, Portland, OR

Š Washington University Student Media, Inc.