Issuu

In Exhibition

©Stijn Brakke

3157 Prooff Superstudio

S a l o n e d e M o b i l e , M i l a n , I t a l y, 2 0 0 9 Permanent Collection of Centraal Museum Utrecht

PROOFF stands for product development for the progressive office. It is a platform for sharing knowledge and exchanging ideas. It gives clients, architects, consultants and designers the freedom to explore different opportunities and come up with unexpected perspectives. PROOFF offers a range of products designed to help make offices more inspiring places to be.

Slow Car

3157 Prooff Superstudio 2009

©Stijn Brakke

Rotterdam Design Prize 2009 Nomination

Most of these products were originally intended to solve specific problems for individual clients. For example, how do you create a piece of furniture that allows its user absolute privacy within a huge, crowded public space? The solution is PROOFF’s earchair, a product as unique as the brief it sprung from. Because each PROOFF product results from such a process, it is quite unlike any other item of its kind.

In Exhibition

©Stijn Brakke

In Exhibition

©Stijn Brakke

Work Sofa

©Stijn Brakke

Ear Chair

©Stijn Brakke

Studio Makkink & Bey

Rotterdam

RET

rampless city

©Studio Makkink & Bey

PROOFF is a new label that stands for PROgressive OFFice, it is about finding new ways to work With PROOFF LAB we are not competing for the most beautiful and most unique piece, instead we will be designing specials from a scenario for a collective and flexible work landscape.

acousticly and visually create a personal space within the public environment. And the Work Light, that is its own ceiling. shows features of both a construction-light and a lamp post and its shine has a colour that is the midway between natural and artificial lighting.

That scenario, begun as a mural that sketches the outlines of the still to develop tools, is gradually becoming more spatial in its presentation. We try to see the workspace as a meetingpoint where knowledge can be exchanged, instead of talking about economy and profit. And we let the officespace evolve into a campus a landscape of knowledge, of collective in- and outdoorspaces, where work and living are crossing over. This change of thinking about spaces makes that PROOFF moves between inside and outside, between the scale of product-design and architecture in the small space, constantly working from a specific question.

When we started thinking about work and mobility we did not choose a car as our startingpoint, but instead with office furniture, the office chair. Until now the wheels of the chair could only ride around a desk. The Slow Car, with limited line of sight for optimal concentration, can be your private office, while at the same time it is your means of travel. To be able to move freely a working landscape without tresholds has been designed, in which the floor is giving directions with prints and lines.

What could it mean if a piece of furniture is also a space? And what if the office light doesn’t care whether it is used inside or out? Results of these questions are specials like the Ear Chair, a chair that is spatial and high enough to

EarChair

3157 Prooff Superstudio 2009

Together the specials build an autonomous world in which all parts are questioned again, looked at through the glasses of new works. The Slow Car for example has its qualities because we do not want to compete with cars, but with office chairs. That way it will be the best office chair and not the slowest car.

RAC WOLS ARTIV

RAC WOLS FFOORP

©Studio Makkink & Bey

Prooff Lab

©Studio Makkink & Bey

Studio Makkink & Bey

Camper Store Lyon

©Sanchez y Montoro

3241 Camper Steps

C a m p e r S t o r e s , L y o n F r a n c e & R o m e I t a l y, 2 0 1 2 On designing the new store concept for Camper in Lyon France 2012 and in 2013 in Rome Italy, Studio Makkink & Bey returned to the basic purpose of shoes: to support walking. Walking, as the most primary way of moving through space, has shaped the interior design with its lines of movement and the physical structures that form the landscapes in which we walk. The physical rendition of movements forward, upward or downward is outlined in the staircases and in bright red lines on the VWDLUV ZDOO DQG ÁRRU 7KHVH OLQHV IRUP D UHG EOXHSULQW D &DPSHU PRGHO ZRUOG RI ZDONLQJ We’ve focussed on the reality of movement that was documented by E. Muybridge in photographic records of real locomotion. His study of climbing stairs shows the anatomy of how the body interacts

Camper Store Lyon

©Sanchez y Montoro

Camper Store Rome

©Camper

3 2 4 1 C a m p e r S t e p s , Ly o n & R o m e 2 0 1 2

with our manufactured environments. The stairs in the interior are the embodiment of such an environment and extend the spaces upward and downward to create more surface to move, sit and lean RQ 7KH HIIHFW RI H[WHQVLRQ FDUULHV RQ LQ WKH OLQH GUDZLQJV RQ WKH ZDOO DQG ÁRRU ZKLFK LV UHSHDWHG LQ WKH PLUURUV WR WR HVWDEOLVK D QRWLRQ RI UK\WKP GHSWK DQG LQÀQLW\ 6WDLUV UHSUHVHQW WKH FRQMXQFWLRQ RI separate places, they can perform as place to meet. As part of the Camper store they could serve as a meeting point for a quick chat, a stand for spectators, a counter or just a seat to tie your shoe laces depending on the size of the staircase. Shoe display is endless on the steps that make a natural display platform for shoes.

Scenario

©Studio Makkink & Bey

Close-up

©Sanchez y Montoro

Illustration

Continued Stairs

Studio Makkink & Bey

Hermès Japon Shop Windows

3304 Shop Window Hermès Japan

H e r m è s J a p o n , To k y o , J a p a n , 2 0 1 3

The sports theme of the Maison Hermès window display by Studio Makkink & Bey merges softness and the act of making to connect with the skillfully made fashion of Hermès. This edition of Hermès’ street theater is a narrative featuring soft textile, floating movements, whirlwinds, a Japanese master and a mastermind sewing an imaginary landscape handcrafted from woolen felt. The title ‘A Soft Gust Of Wind’ is a near quote of a famous Japanese wood print by master Hokusai. The windy scene in the window display on the right shows a translation of the graceful movement of a scarf whirling on a gust of wind. The window display stages the Hermès heavily decorated scarf as a kite up in the air with the wind as competing force.The backdrop is a scenery that is stitched onto wool felt with trees and figures plodding through it. The drawing is based on an illustration with

Close Up

3304 Shop Window Hermès Japan 2013

Show Window

Close Up

the title ‘A Sudden Gust of Wind’ by the well known Japanese printmaker Hokusai, an illustration of people who struggle as they seem to have been caught off guard by a whirlwind that tries to rid them of their papers, hats and scarfs. While in the stormy scene on the right everything is about defying a meteorically changing force, on the left there’s a figure calmly engineering the world to be, with a sewing machine. He’s sewing a soft universe. The illustrations are drawn with black yarn that is cut off loosely to create a sort of ruffled effect with the fluttering thread. Behind the artisan there is a poster that illustrates things related to meteorology: a classification of clouds, natural elements, a weathervane, stars, the moon and the sun.

Close Up

Studio Makkink & Bey