Personal Portfolio: Michelle Schildgen

Captivating Spaces. Memorable Experiences.

Michelle Schildgen, IIDA, WRID http://www.studiocaptivate.design

INSPIRE

DESIGN

DOCUMENT

Interior Design

Construction Documents

Story Exploration

3D Visualization / Rendering

Rendered Floor Plans

Brand Exploration

Interior finish selection / specification

3D Renderings

Creative Brief

Furniture, Fixtures, & Equipment

Experience Design

Design Concept

Wayfinding

FF&E Package

Programming

Signage Specification & Coordination

Finishing Touches

Space Planning

Signature Branding Elements

Construction Administration

The programming process is what sets the tone of the entire design. At Studio Captivate, we believe that every project should be inspired by something meaningful. Brand, story, mission, and competitive advantage.

How do you want your target market to see your company?

We design captivating spaces for memorable experiences. In this phase, we show you how.

Great design is functional and has a life of its own. With understanding your business operations and what your needs are, we can provide a design with materials, products, layout, and efficiency, designed for success.

During this phase, we will also work through a space program, including all of the functions of your spaces, as well as all of the criteria that would make your building perform to its highest potential.

Once we have our inspiration pulled together, we begin to design a cohesive design concept and infuse it into your future space.

We design and draft floor plans, finish plans, elevations, and renderings to help you to see the space while also preparing documents that will ensure the vision is accomplished in construction.

Detailed construction documents are created to allow for proper execution of the design intent and to coordinate efforts among all vendors, ranging from sculptors and painters to furniture and carpentry.

Construction Administration occurs on site to help with the execution of these details and to ensure the desired outcome is achieved.

“I believe that every space should tell a story. It’s what captivates you when you arrive, and it’s the impression you leave with.

It’s what makes a space inspired, thoughtful, and unique.”

MARKETS Hospitality Boutique Hotels Entertainment

- Michelle Schildgen, Owner

Corporate

Captivating Spaces. Memorable Experiences.

Our mission is to create quality, thoughtful designs that tell a story. We believe that design can make living more enjoyable, businesses more successful, and environments more meaningful. In curating a space to express a story and brand, we create your company’s most valuable marketing piece. An environment.

Michelle Schildgen started this company to fulfill her passion and to put story at the forefront in design thinking. We tailor the design to your unique offerings and values while providing the right design elements and finishing touches to form a cohesive design. Michelle’s business strategy meets interior design in programming and design. In forming a design concept around strategy that will make your company more successful, her design process turns your space into not only a captivating space, but helps you to form the memorable experiences you want to create.

What kind of impression do you want to leave on your clientele? What will they remember about you? Don’t know how design can help with your business strategy? We are here to help and guide you through our unique process. You’ll love the results!

Residential Childcare Freelance

PAST WORK

STRANG Madison, Wisconsin 8,730 Square Feet A former employer, Strang, entrusted Michelle with the branding of their entire office space.

The branded environment design included large custom graphic walls, signage, and curated artwork throughout the facility.

The front entrance experience, previously very minimalist and needing some impact, now has focal points that provide backdrops, interest, and give the impression of high quality, modern design.

Previously known more for their engineering, having these focal points in the front entrance and throughout the building provide their architecture and design sector with more focus and attention. *Work done while at Other Firm

Historic drawings were about to be thrown into the dumpster during the relocation from the old facility that they had occupied for over 40 years. Through searching through every blueprint set and gathering every skillful hand rendering that could be found and saved, this blueprint wall was created. Previously, the firm didn’t pay much attention to their history. After providing them with this art and appreciation for their more humble beginnings, they have embraced their story.

Other conference rooms in the space are outfitted with custom graphic walls that symbolize the other engineering offerings at the firm - plumbing, electrical, and mechanical design.

Often times, a corporate space is designed architecturally and left without any artwork or staged pieces that provide the space with a more personable, lived-in feel.

The wellness room, which was previously not being used, was outfitted with yoga mats, pillows, faux plantings, blankets, baskets, and lamps. The end result was so comforting that they get used frequently throughout the day now.

Providing each project with a budget for artwork and finishing touches is an important part of the process. These finishing touches are what make a space feel welcoming and lived in.

Oftentimes, these finishing touches can be functional, aesthetic, and provide comfort to guests and end users alike.

PAST WORK

TANGENT Madison, Wisconsin 7,186 Square Feet The brewmaster at Vintage Brewing Company was continuously coming up with new brews, going off on a tangent. Thus, Tangent was born.

Tangent is a lively brew pub in the heart of Madison. It caters to the music scene - Sylvee, High Noon Saloon, and Breese Stevens Field.

Unlike anything else in the city of Madison, Tangent’s design was inspired by ruin bars of Budapest, music eras, and going “off on a tangent”. A brew pub for everyone business lunches and concert goers, family, and friends. *Work done while at Other Firm

The clients, artists in their own right, wanted opportunities to DIY some artwork and fixtures into their new facility.

Masters of creation, they pulled salvage from barrels and kegs and added to the intrigue in storytelling in the new space.

As a designer, this was about understanding who the clients’ contacts were, what their abilities were, and finding feature items that they could custom create.

Upon walking into the restaurant, guests are greeted with a floor unlike any they have ever seen, and enticed to stay a while. To the back, they see Jazz era. To the left they see Rock and Roll. Ambient light and color draw them in for a new experience.

PAST WORK

JAZZ ERA The private dining area overlooks the capitol and provides a secondary bar for busy evenings. The jazz era theme is expressed through design inspired by the 1920s. Stone selenite wallcoverings add attitude to an Art Deco bar. Club seating provides ample table space for several parties.

Art Deco lighting, faux tin acoustical ceiling tile, and the Art Deco bar made of quartersawn white oak set this area apart from the rest. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

60’S / 70’S ROCK ERA Inspired by the colorful, energetic, ruin bars of Budapest, the main bar is surrounded by color and is full of energy. Color change LED lights on individual switches allow a custom lit backbar, visible from one of the busiest streets of Madison, drawing patrons inside. The raw metal soffit, grungy plaster walls, and custom graffiti wall bring a loud attitude to the brew pub. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

GRUNGE ERA Private dining takes a darker turn, bringing a feeling of luxe with deteriorated beauty. The chandeliers steal the show in bright halos outlined with custom sculptures that were created by the owners and metal sculptor, Dean Allen. *Work done while at Other Firm

PT-8

Modern Masters

INSPIRATION AND MATERIALS

PAST WORK

THE KARTRITE Monticello, New York Hotel: 220,000 SF (324 suites) Lobby Core: 102,000 SF Indoor Waterpark: 106,000 SF The Kartrite Resort and Indoor Waterpark is a modern family resort in the Catskill Mountains.

Bringing new life to an old resort town, The Kartrite offers a full waterpark experience, four food venues, two retail stores, a large conference center, and a stunning outdoor garden and patio.

Inspired by both nature and the unexpected, the resort is a unique experience unlike any other resort. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

BIXBY’S DERBY Overlooking the Catskill mountains, this restaurant was all about the view. Placement of higher booths at the back, club seating situated to face the windows, and flex space for a private party beyond a drapery allow this restaurant to take advantage of the views while maintaining more intimate seating groupings.

The goal of this feature restaurant was to offer an upscale but familyfriendly dining experience. Catering to many different sizes of groups and families, the seating was designed with flexibility and variety of choice in mind. Being a family restaurant, the space needed to have durable materials and fixtures.

With rich, warm walnut woodwork, custom curtain hardware, and a pop of burnt orange, this space feels like the Catskills in the fall. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

HARVEY’S WALLBANGER A higher-end, more adult-focused entertainment center within the resort includes a bowling alley, billiards, and Harvey’s Wallbanger.

Harvey’s is a bar designed at the intersection between adult/family and youth/kids arcades. Keeping in mind that this intersection is on the way to the waterpark, we designed a kid-friendly snack and sports bar that lacks the intimidation and provides everyone with another food option.

Inspired by the city lights and graffiti of New York City, Harvey’s Wallbanger is an edgy venue for your evening night cap or your daily bowling entertainment. An entire wall of graffiti art along the bowling alley adds artwork, character, and attitude to this higher end bowling experience. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

EAT. EAT. EAT. The resort’s buffet expands across the first floor, seating over 400 patrons.

The inspiration for the buffet was to bring the outdoors in. To create a feeling of a mod outdoor patio, surrounded by trees and planters.

A halfwall extending the length of the buffet was designed to separate the corridor from the paying patrons of the buffet, while maintaining the view to the massive garden and Catskill mountains outside the windows. The halfwall was further broken up with several planters, a slat wall design, and columns disguised as modern trees. *Work done while at Other Firm

INSPIRATION AND MATERIALS

PAST WORK

ASCENT INNOVATION CENTER Rapid City, South Dakota Ascent is a tech start-up incubator space located in Rapid City, South Dakota. Focused on building more economy in the region, Ascent was seeking a space that symbolized both innovation and prosperity. .

With the mining school nearby and the unique topography of the area, the terrain was used as a recurring inspiration throughout the facility, hwile innovative materials were used to further the brand of the space.

Window film, vinyl wall graphics, and acoustical ceiling baffles are formed in the geometry of the local foothills topography.

To balance the request for a very white and bright space, the furniture and wood tones bring warmth and relaxation. Studies show that a casual environment fosters creativity, which is a focus at Ascent. *Work done while at other firm

INSPIRATION AND MATERIALS

PAST WORK

KRAUS ANDERSON Madison, Wisconsin Relocating to a modernized building, Kraus Anderson wanted to create a space that reflected their corporate brand and construction capabilities.

Sophisticated materials, simplistic design, and raw materials combine in this design palette to convey trust and professionalism. On the cutting edge of corporate office design, the conference rooms feature more natural light, taller ceilings, and variety. Standing height enclave rooms, phone rooms, a wellness room, and a modern break room complete with branded shuffle board table offer many options to employees to work, obtain privacy, collaborate, and experience their internal community. *Work done while at other firm

PAST WORK

REACH DANE Madison, Wisconsin Reach Dane provides high-quality early childhood services to over 1,000 underserved children ages 0-5 in Dane County. 32% of infants and toddlers in their programs are homeless. Quality early childcare has proven to aid in helping people break the poverty cycle.

Our clients no longer wanted the “institutional” environment that is common in many early childhood development facilities. We came up with a nature-inspired, bright, happy scheme and called it “Sunshine and joy”.

Nature has the added benefit that it heals. We created a design that not only uses natural elements and colors but blurs the lines between indoor and outdoor spaces. *Work done while at other firm

We designed the murals throughout the building to be low stimulus, while providing added sensory experiences for the kids. The crown jewel of the space is the multi-purpose room. Rolling hills of turf grass with a tunnel, a garden, walking and riding paths, and a rock climbing wall provide kids with various activities. The design has the added benefit of assisting children who are dealing with trauma.

PAST WORK

DFAD: WIL-MAR NEIGHBORHOOD CENTER Madison, Wisconsin Michelle led a full rebrand of the facility - including a new logo, as well as the inspirational brand personality and design presence that the future facility would have during this large makeover. The branding of the facility was to be “Creative” “Colorful” “Hip/Hipster” “Festive” and “Funky”. Those words became the basis for all designers on the makeover to express in their spaces.

An artist was commissioned to create a ceiling sculpture made from upcycled brass instruments.

The end result is a musically inspired sculpture, installed directly above all of Wil-Mar’s La Fete De Marquette posters from years passed.

Michelle and her team took on designing the main entrance and corridors, which included wayfinding, a branded mural focal point, and a donor wall with a low-maintenance plan for future updates.

Tommy Sweeney, a local bespoke artist, was brought into the design immediately. A Willy Street artist himself, Tommy was able to pull together imagery from all across Willy Street neighborhood that told the story of who they are, how colorful and cultured the neighborhood is, and reinforcing the need to “Keep Willy Weird”.

Captivating Spaces. Memorable Experiences.

Michelle Schildgen, IIDA, WRID http://www.studiocaptivate.design michelle@studiocaptivate.design 608.885.0035