The promise Discover how DirectLife can strengthen your company
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DirectLife Every movement counts
Discover how DirectLife can strengthen your company We all know it’s true: exercise is good for us. For our physical as well as our mental health. It’s beneficial in our private lives and at work. After all, healthy employees contribute to a better organization. At least, that’s the theory. But how does it really work? Most people spend their working hours firmly planted in chairs behind their desks. With busy jobs and hectic schedules, they don’t have time left over for a healthy workout. Or do they? Now is the time for a solution that effectively breaks through this routine.
Philips introduces: DirectLife The solution is here, right now. It’s called DirectLife from Philips. It’s a unique concept that is based on psychological insight and scientific proof. We invite you to learn more. 2
Every movement counts Given your busy schedule, you already may be moving around enough to stay healthy. That’s the essence of DirectLife. This innovative program helps employees monitor every move they make throughout the day. It also provides a basis for adding more activity to their normal routine. Because every movement does count, even small changes can add up to quick results. This can help your company become healthier and more efficient overall.
‘One company, BC Hydro with about 10k employees, said they could save up to $1.2 million every year simply by reducing the avoidable sick leave taken by their staff.’ Warburton et al CMAJ, 2006
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DirectLife promises • Substantial reduction in company health care costs • Less absenteeism • Increased productivity • Fitter employees • Proven results • Quantifiable efficiencies • Connection to an existing health monitoring system • Continuous support from a live personal coach • Increased awareness of the importance of activity • A program designed with a scientific basis
In short, DirectLife can support a new kind of culture at the workplace - one in which there is less sitting around and more healthy activity. All of which is good for employees, as well as for the bottom line.
DirectLife activates If possible, ride your bike to work. Or park the car further away and walk. Take the stairs. Get up for the coffee. Make time at lunch for a walk. Instead of texting, mailing or calling, go visit your co-workers down the hall. There are so many simple ways to add more activity to a daily routine. But what’s the best way to make sure people actually do this? And keep doing it? After all, for a new routine to really work there must be recognition of existing patterns of behavior, as well as an ongoing support system for change.
‘I used to do everything as efficiently as possible. Now I take every opportunity to be active.’ DirectLife Participant, 2009
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Getting fitter, step by step 1.Tracking Each employee wears the compact activity monitor all day, every day. This intelligent device records every body movement in three dimensions. Advanced algorithms translate each and every motion into a specific amount of calories burned. Of course, the individual’s age, gender, height and weight are also considered. In this way, each person has a continuous profile of his or her unique activity level. 2. Monitoring The most recent activity data can be uploaded to a personalized web page. This clearly shows each individual his or her activity pattern and progress. Everyone, whether they are slightly active or very athletic, receives a personalized, achievable goal, based on the tracked activity level. It’s all geared to the individual’s physical condition. 5
3. Motivating Studies show that long-term, sustained motivation is a critical factor to success. DirectLife is based on this principle. It motivates each individual in as many ways as possible. For example, it sets realistic goals, yet keeps pushing the bar higher, one step at a time. And it shows results online, and compares them with other participants. But mostly, this essential, sustained motivation is provided by a personal coach. Someone who gives feedback and who will be there throughout the program to provide encouragement and support. So there’s even more reason to keep moving more and to never give up.
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DirectLife really works Structured motivation What’s the best way to keep people motivated to increase their activity level? To address this issue, we’ve invested many years in scientific research. Of course there are individual differences. But, in general, we identified a number of common factors that motivate people on a structured basis. These are: • A clearly defined path, with a distinct start and finish • Specific, achievable goals • Continuous tracking of activities (every movement counts) • Personal feedback on the results • Ongoing support from a live, personal coach
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DirectLife is the first activity program that combines all of these critical factors. It’s a total concept that really works, based on smart technology and proven psychology. It’s sustainable and well conceived… exactly what you’d expect from a company as innovative as Philips.
Effective behavior modification DirectLife supports the process of changing behavior. It does so simply, gradually and effectively… by shedding light on each person’s unique activity pattern, and then setting achievable goals. This is the way people keep active and achieve their goals.
Lower thresholds With DirectLife, there’s no need to become a fitness freak. It simply helps the individual gradually build more activity into the daily routine. That makes it easier to begin – and to stay with – the program.
Long-lasting results DirectLife can help turn healthy activity into an important, beneficial aspect of your company’s culture. In this way your people have every opportunity to become more energetic and
The brochure ‘The Proof’ provides the scientific basis of DirectLife.
more productive. This adds up to a long-term benefit for your organization.
‘As little as 30 minutes of moderate to intense activity per day, five days a week has proven to be effective in reducing the risk of many diseases in adults.’ Source: World Health Organization, 2009-09-10
DirectLife trains With DirectLife, it’s the personal coaching program that really makes the difference. Each participant can count on regular, personalized guidance to achieve his or her goal. The coach tracks all progress, is always available to answer questions and, when necessary, can even give an extra motivational push by email. Each coach is part of an international team of experts in the fields of psychology, communications, health and wellness. All of the Philips DirectLife coaches have, at minimum, a bachelor’s degree.
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DirectLife pays dividends Healthy employees are absent less. They are more energized, productive and better motivated. This can lead to a more comfortable working environment that benefits the whole organization. DirectLife clearly can help contribute to a better atmosphere. One that will keep and attract valuable people.
More continuity In the short term, DirectLife can boost your company’s innovative firepower and keep it one step ahead of the competition. And by actively supporting a more healthy company culture, you become a more attractive employer for just the right people. In the long run, you can expect DirectLife to pay substantial dividends. You are investing in a long-term working relationship. Your employees will stay fit, healthy and productive for a longer period of time. 8
This can ensure long-term productivity, even with a declining, aging workforce.
A structured policy One thing is certain: The health of your company is much too important to be relegated to just a project. DirectLife delivers a sustainable, fundamental health policy that yields big results without too much effort or cost.
‘On average, companies with health and productivity programs experience superior performance across three key business metrics: They achieve 20% more revenue per employee, have 16.1% higher market value and deliver 57% higher shareholder returns.’ Source: Building an effective health and productivity program, Wyatt 2008
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DirectLife adds a competitive edge • Increased innovation and productivity • Proven results • Substantially boosts personnel vitality • Provides structured motivation for employees • Improves your appeal as an employer • Creates the right climate for long-term working relationships • Has a scientific basis
DirectLife facilitates Easy to roll out Another very important advantage of DirectLife is how easy it is to implement into your company. • All processes are online for 100% efficiency • Direct access to all relevant data • Choice of languages: English, Spanish or Dutch • Coaches in many disciplines for help and motivation • Answers to questions within one working day Want to see how fast we can react? Send your question to: directlife @ philips.com.
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‘At Philips we highly value health and fitness. That’s why we offer people many different ways to develop their talents and to improve their lives, both personally and professionally. As a company we undoubtedly want to grow further. With products that enrich people’s lives. And by offering a healthy, stimulating and challenging working environment… one that enables our people to realize their ambitions. That belief is behind our policies.’ Gerard Kleisterlee, President and CEO Royal Philips Electronics
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DirectLife anticipates DirectLife in the future A more active, energetic life. Staying fit and healthy as you age, with your weight under control. These are the most important incentives for taking part in DirectLife. The current program focuses on creating a more active lifestyle. But this universal concept can be useful for years to come. In the future, DirectLife can also be employed to achieve other specific objectives.
DirectLife promises • Substantial reduction in company health care costs • Less absenteeism • Increased productivity • Fitter employees 12
• Proven results • Improved efficiencies • Connection to an existing health monitoring system • Continuous support from a live personal coach • Awareness of the importance of activity • A program designed with a scientific basis
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DirectLife inspires You now have an idea of the many ways DirectLife can help promote the health, motivation and loyalty of your employees. And by doing so, it can improve your organization and its competitive position. What can DirectLife do for your company or organization? Visit www.philips.com/directlife for a demonstration and more information.
A tailor-made plan How can DirectLife help you reach your specific goals? Let’s brainstorm together. Want to share ideas and set up a personalized plan? Simply contact your account manager. You’ll soon discover how easy it is for DirectLife to strengthen your organization.
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‘A North American study showed that physically active employees take 27% fewer sick days than those who are physically inactive.’ Source: Warburton et al CMAJ, 2006
Discover DirectLife: Prepare to be inspired and disciver how Directlife can benefit your organization. Simply contact your account manager at: directlifeusaccountmng@philips.com
Privacy guaranteed Philips DirectLife guarantees the privacy of all participants. Personal employee information is not shared with employers. They do have an overview of the total increase of activity of all the participants collectively.
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Setting the standard in health care With sales of € 27 billion in 2007, Philips is a market leader in cardiac care, acute care and home health care, energy efficient lighting solutions and lifestyle products for personal well-being. Headquartered in the Netherlands. Philips employs approximately 128,000 employees in more than 60 countries worldwide.
Improving quality of life Philips integrates technology and design in ‘human solutions’. We strive to improve the quality of life for people by focusing on the importance of health and well-being. For us ‘health’ goes beyond the medical aspect. Remaining fit, eating well, and enjoying an active, healthy lifestyle are also important.
Sense and simplicity To improve life in today’s world, where every aspect of daily life has become more complex, Philips leads the way with ‘sense and simplicity’. These are innovative products that are highly advanced yet easy to use. DirectLife is a perfect example of this principle.
DirectLife Every movement counts www.philips.com/directlife directlife @ philips.com