Marketing in the Metaverse

Today, marketers and the world’s most innovative brands are entering the metaverse, building virtual stores, and providing entirely new experiences to their customers The metaverse is changing the way brands engage and interact with their customers, and most importantly how they make money For example, Domino's pizza in Decentraland, (for one day) people had the opportunity to order a pizza virtually and get it delivered in the real world. How amazing is that? The possibilities are endless.

Now imagine creating your own business and building a virtual store to interact with your squad You will need to create virtual objects with the same shape as your real-life product, advertisements to put outside your virtual store like flyers or a big sign with your logo, and design the interior of your store This might sound funny and out of this world, but it's happening, it is here to stay, and guess what? You will be the one creating and shaping the metaverse

What you'll do

In this chapter, you will learn how to design an augmented reality (AR) experience that promotes your “fire solution” in the metaverse. Are you ready?

ByMcKinsey “Marketinginthemetaverse: Anopportunityforinnovationandexperimentation”

CHAPTER 3: MARKETING IN THE METAVERSE