CHAPTER 1 DESIGN THINKING INTRODUCTION

To Design Thinking

What is design thinking?

What comes to your mind when you hear DESIGN? You’re probably thinking of fash painting, drawing, or designing a house. Try your best guess, there is no right or wrong answer.

Well, design thinking is a non-linear iterative process used to create solutions that solve realworld problems It always starts by placing your customers at the core and finding ways to create a better future for them, it also means that you will have to test your assumptions and prototypes many times until you find “the solution ”

Design thinking is crucial to develop a business idea, understanding your customers, and creating something that relieves their pain points. Imagine you are sick and your parents (or guardians) take you to the doctor. The doctor performs a complete physical exam, asks you questions about your symptoms and writes you a prescription letter with medicine to cure you. Now imagine that you are the doctor for your patients (the people that you are trying to save), you will use design thinking to perform a holistic well-being exam, ask questions, identify their pain points, and eventually create something that relieves their pain. The most innovative people and businesses use design thinking to create solutions focused on solving the problems of their customers, and the people they are saving. Who do you want to save?

GREAT DESIGN STARTS WITH EMPATHY, INVENTION AND ITERATION.

Invention Iteration Empathy

Take the Boss Pledge!

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