MODEL CANVAS NINE BUILDING BLOCKS - HOW TO BUILD YOUR MVP!

BLOCK 9

Unfair Advantage (Clout)

Clout is something that cannot be easily copied or brought by your competitors

Who are your competitors and how are you unique from them?

Some examples of Clout include: trade secrets, patents, network, speed, passion, intellect, experience, great team, curiosity, and community.

Exercise:

Create a 2x2 matrix to fill out this block, the 2x2 matrix is a square with four squares. The square is divided by a vertical line down the middle of the four squares (up-down) and a horizontal line across the middle of the box (side to side) If you already have your value proposition it will be easier to plug in the dots Select two key variables that distinguish your business and the other side of the matrix should be the opposite. One example for variable (1) is “Innovative,” and the opposite is “Traditional.” Variable (2) is “Affordable,” and the opposite is “Expensive.”

This is how it should look:

Innovative, Affordable Innovative, Expensive Traditional, Affordable Traditional, Expensive

After you select your key variables, start mapping your business and competitors in the matrix This will help you visualize the value and unique offerings between your business and competitors

Innovative

Expensive

Affordable

Traditional

CHAPTER 3