CHAPTER 2 LEAN BUSINESS MODEL CANVAS INTRODUCTION TO LEAN BMC

The lean business model canvas (BMC) is like the blueprint of your business, it helps entrepreneurs visualize how their business idea works – who do you serve (Squad), what you’ll sell (Fire), how you’ll earn money (Bread), how you are unique (Drip), etc... Your Business Model Canvas is meant to change and be updated as you define your idea, talk to your customers, learn, validate your assumptions, and test your prototypes.

The Nine Blocks of Lean Canvas

To build a great house, you need a blueprint; the same way businesses need a business model.

The business model has 9 building blocks that will guide you step-by-step to brainstorm possible business models.