THE FIVE STAGES OF DESIGN THINKING

Step 2: Define

After conducting interviews and gathering information, it’s time to analyze all the data and observe with an open mind. What are their core problems? What keeps them up at night? What are their needs? What would be their ideal solution/product? What are they trying to achieve? Then, define three key problem statements of your squad, also known as target audience or persona(s).

Create a Value Proposition Canvas and start on the right side where it says "Your Customer Profile." This will help you visualize their jobs-to-be-done, the pains they face, and the gains they perceive.

Step 3: Ideate

Time to generate bold ideas, think outside the box, and have a brainstorming session. Now that you’ve identified their key problems, what they are trying to achieve and the gains they hope to get, it's time to create your value proposition. What value do you want to create? What medicine is going to relieve the pain? Are you creating a product or service? Why is your solution different and worth buying?

Fill out the left side of the canvas where it says "Your Value Proposition."

Tip: Invite people from different expertise and backgrounds (like your teacher, mentor, or parents) this will help you generate fresh ideas and gain different perspectives. Remember, there is no right or wrong answer. Welcome all ideas, be creative and have fun.