RIDER MANUAL.
DEAR RIDER Whether you joined us for last year’s
all while escaping the office to enjoy
ride or you’re a new signing to the the stunning Yorkshire countryside. Appleyard Lees - BDO Velo line up,
What’s
you’ll be no stranger to the benefits
donated to charity. This year we will
of riding a bike; scenery, fresh air,
be supporting Help For Heroes.
exploring and meeting new people.
We hope you enjoy the beautiful
The Appleyard Lees - BDO Velo does route,
more,
stunning
your
entry
scenery
fee
and
is
the
just that; our staff and customers
company of our like-minded bike-
come together with other like-minded
loving business guests.
business people to network and chat Rob, Chris & Mike about all things business and bikes -
Appleyard Lees - BDO Velo 2
START
ROUTE
Registration
The route takes in some of the
TIME: 8:30am
best cycling roads in the Yorkshire
LOCATION: Utopia at Broughton
Dales. The challenge of the day is
Hall, Church Ln, Broughton, Skipton
the climb over Malham Cove, which
BD23 3AE
showcases breathtaking scenery. It’s then a rolling road back to HQ
Networking Coffee, pastries & networking at 8:30am Don’t forget your business cards for our business card exchange.
Start
before the final climb of Netherghyll on the run-in to lunch.
.gpx The routes will be fully signposted.
Group 1; 12-14mph; 9:15am start
However, we recommed uploading
Group 2; 14-16mph; 9:30am start
the route to a bike computer where
Group 3; 16-18mph; 9:40am start
possible: www.ridethestruggle.
Group 4; 18+mph; 9:45am start
com/products/albdo-velo
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07 S E P T 2 018 . A P P L E YA R D L E E S - B D O V E LO
RIDE WITH A PRO Joining us on the Appleyard Lees -
one spot at the Ilkley crit. Neil is a
BDO Velo are Madison Genesis stars
sprinter and prologue specialist. He
Tobyn Horton and Neil Van der Ploeg.
transferred from mountain biking
Tobyn
2018
to road in 2013. Securing himself a
season. No stranger to the podium,
series of high-quality results, Neil is
Tobyn was Madison Genesis’ top
now a driving force in the Madison
scoring rider in the OVO Energy Tour
Genesis team. Hear more from Tobyn
Series. Securing multiple podiums,
and Neil and pick their brains about
has
had
a
fantastic
Tobyn is an accomplished Crit and all things cycling on the Appleyard GP rider, notably taking the number
Lees - BDO Velo. 4
SEGMENTS
CHARITY
You’ll have the opportunity to test
Appleyard Lees - BDO Velo are proud
your legs against one of Yorkshire’s most breathtaking climbs.
supporters of the Help for Heroes charity. This year your entry fee will be donated to Help for Heroes to aid this great charity in continuing to
Malham Cove
support wounded, injured and sick
Length: 1.1km | Avg: 9% Elv: 544m SEE THE STATS ON STRAVA: www. strava.com/segments/5432419
Servicemen and women, Veterans and their families.
FEED STATION Kilnsey Village Hall (mile 22)
Netherghyll Length: 0.6km | Avg: 8% Elv: 280m
The feed station will feature OTE
SEE THE STATS ON STRAVA www.
sports nutrition, water and energy
strava.com/segments/2605614
drink, alongside other snacks.
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07 S E P T 2 018 . A P P L E YA R D L E E S - B D O V E LO
FINISH
meeting
and
event
space
set
amongst 3000 acres of picturesque parkland on the Broughton Hall
BDO
Estate. The contemporary award-
back at Utopia for a post-ride
winning building provides a stylish
buffet lunch consisting of fresh
backdrop to any important business
homemade
event
Join
Appleyard
Lees
and
sandwiches,
healthy
including
conferences,
salads, flapjacks, fresh juices, tea
product launches, company dinners
and coffee. Utopia is an eating,
and private dining events.
BUSINESS CARD EXCHANGE Grab the cards of individuals you’ve met out on the ride. This is your chance to get your name in the pockets of new business connections so bring your cards to sign-on. All cards will go into a PRIZE DRAW to WIN a signed Madison Genesis jersey. 6
GET IN TOUCH WITH THE PEOPLE BEHIND APPLEYARD LEES - BDO VELO Rob Cumming, Appleyard Lees Partner, Triathlete. Robert is a dual-qualified trade mark attorney and solicitor and works with start ups and market-leading businesses
on
an
international
scale. His expertise lies in ensuring protection is in place for brands.
Robert.Cumming@appleyardlees.com 0113 246 5353
Chris Hoole, Appleyard Lees Senior Associate, Racing Cyclist. Chris is also a dual-qualified trade mark attorney and solicitor and works with global brand giants to remove counterfeits from the marketplace. His expertise lies in positioning a client strategically during a dispute.
Chris.Hoole@appleyardlees.com 0113 246 5353
Mike Clarke, BDO Director Corporate Finance M&A, Ironman. Mike is an experienced corporate financier in the mid-market, advising on acquisitions, disposals, management buy-outs and growth capital. Mike has specialised in advising SMEs in their next phase of growth.
mike.clarke@bdo.co.uk 0113 290 6127 7
07 S E P T 2 018 . A P P L E YA R D L E E S - B D O V E LO
SAFETY Read carefully
This event is not a race or trial of speed, but a personal challenge. The function of signage is only to indicate direction and you are responsible for deciding when it is safe to cross traffic, overtake riders and to moderate your speed.
Hazards There
are
a
number
of
steep
descents and sharp corners. Please take care and slow your speed when descending or approaching a corner with restricted visibility. Look out for oncoming traffic and never ride on the wrong side of the road. Please take caution when crossing cattle grids; slow, do not stand up and do not turn your handle bars.
You are reminded that the event is run on open public roads with all riders being expected to obey the Highway Code. Not co-operating with items raised in the ride briefing or inconsiderate/
Mechanic A mechanic from Cadenza Cycles will be on the route should you need assistance. Please save this number in your phone so you may contact
illegal riding may have implications him should you have a mechanical on the running of future events. problem: 07799111361 Riders who don’t co-operate will be asked to leave the event.
Medical A team of medics will be en route. A first aider will be located at the feed stations and HQ. However, in the event of a medical emergency you must call 999. Please save the event organiser’s numbers in your phone
Equipment The wearing of hard shell helmets conforming to CE standards EN1078 is mandatory. We suggest riders carry: - Additional food - Money -Mobile phone
should you need to contact them - Spare inner tube/tubes, tyre during the event: 07854661277
levers and a pump/CO2 canister 8
Terms & conditions
LLP in respect of any injury, loss
You are participating in this event
organisers reserve the right to
at your own risk. You must rely on
change the route or cancel the
your own ability in dealing with
ride in the event of unforeseen
all hazards. You must ride in a
circumstances
manner which is safe for yourself
weather conditions. If the event is
and others. If you do not abide by
cancelled the event organisers are
these terms and conditions you will
not obliged to provide a refund.
be removed from the event.
Event organisers cannot provide a
By entering the event you agree
refund should you not be able to
that no liability whatsoever shall
attend the event. You must not offer
be attached to Struggle Event,
your place to another rider without
Appleyard Lees IP LLP or BDO
notifying the event organiser.
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or damage suffered by yourself in or by reason of the event. Event
including
severe
07 S E P T 2 018 . A P P L E YA R D L E E S - B D O V E LO
IN ASSOCIATION WITH
HQ@RIDETHETSRUGGLE.COM | WWW.RIDETHESTRUGGLE.COM 10