STRUCTURE magazine 2021 Media Kit

STRUCTURE 2021

MEDIA KIT + Marketing Guide

100%

PRACTICING STRUCTURAL ENGINEERS – 32,500 STRONG OVER 665,000 TOUCH POINTS

STRUCTUREmag.org OFFICIAL PUBLICATION

NCSEA

National Council of Structural Engineers Associations

STRUCTURAL ENGINEERING INSTITUTE

AUDIENCE + REACH 100% Practicing Structural Engineers Over 665,000 Touch Points!

STRUCTURE magazine – over 32,500 Print Subscribers STRUCTURE email newsletters and custom content – delivered to 20,000+ email recipients STRUCTUREmag.org – Monthly Averages 693,329 Page Views and 65,373 Visitors STRUCTURE monthly digital magazine – 39,290 Average Monthly Page Views Readers by Size of Firm FEWER THAN 9

1,000+

12%

Based on the most recent survey, STRUCTURE readers

30%

10 to 49

9%

24%

200 to 99 10%

500 to999 4%

INDEX

22% Senior Management

(Chief Structural Engineer, Department Manager, Client Manager)

10% Senior Structural Engineer

STRUCTURE subscribers...

2

26% Owner/Executive/C-Level

19% Project Manager

Preferred Format

13% Structural Engineer

64%

25%

11%

cite a preference for print-only

cite a preference for both print and digital formats

cite a preference for digital-only

Editorial Calendar Special Media Options Digital Opportunities Ad Sizes Advertising Rates

identify with the following classifications – a diverse readership with phenomenal buying authority:

50 to 99 11%

100 to199

Readership

3 4 5 6 7

10% Other

Primary Materials Specified on Projects

85 83 64 60 59 51 Steel 30,600

Concrete 29,880

Pre-cast Concrete 23,040

Wood 21,600

Masonry 21,240

Cold-Formed Steel 18,360

2021 EDITORIAL CALENDAR Resource Guide

Issue

Theme

Focus

Structural Insights Topic

JAN

CONCRETE

Serviceability

Staying Engaged While Working Remotely

Anchor Updates

FEB

STEEL/ COLD-FORMED STEEL

Challenging Climates

Should Structural Observation Be Required on Mass Produced Residential Construction?

Bridge Guide

Structures Congress – March 10 -13, Seattle, WA

MAR

ACI Spring Convention – March 28-April 1, Baltimore, MD WIND/SEISMIC

APR

MAY

Mitigating Risk

Using Artificial Intelligence for Building Designs

AISC/NASCC – April 14-16, Louisville, KY ACEC Annual Convention – April 25-28, Washington, DC CONCRETE

Precast Concrete

Living Concrete

MASONRY

Reducing Carbon

Practical Height Limits for Mass Timber Buildings

Software Guide

Engineered Wood Products Guide

Steel/Cold-Formed Steel Guide

World of Concrete – June 8-10, Las Vegas, NV

JUNE

TALL BUILDINGS/ HIGH-RISE

Performance-Based Design

Managing Liability Risks During Disaster Response

Tall Buildings Guide

JULY

WIND/SEISMIC

Diaphragms

Specifying Fire Proofing – Who Should Do It?

Concrete Products Guide

AUG

STEEL/ COLD-FORMED STEEL

Stability

Computer Software for Parametric Design

Seismic/Wind Guide

SEPT

CONCRETE

Admixtures

Why Engineers Should Lead Design Build Projects

Anchor Guide

NCSEA Structural Engineering Summit – October 12-15, New York City, NY

SPECIAL SECTION

ASCE Annual Convention – October 6-9, Chicago, IL

STRUCTURAL ENGINEERING

OCT

International Bridge Conference – October 2021 (TBD)

ANNUAL

Resource Guide with Company Profiles

BRIDGES

Vibrations

Conducting Structural Peer Reviews

NOV

STEEL/ COLD-FORMED STEEL

Long Spans

Virtual Reality and BIM Plug-ins for OAC Meetings

Software Updates

DEC

SOILS AND FOUNDATIONS

Ground Improvement

Skills Required in the Evolving Engineering and Construction Industries

Earth Retention Guide

(See page 4)

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SPECIAL MEDIA OPTIONS ANNUAL

STRUCTURAL ENGINEERING Resource Guide Included in the October edition of STRUCTURE magazine, this highly anticipated resource includes category listings of products relevant to SEs. Also included are STRUCTUREsolutions Profiles – full-page or half-page Company Profiles created from supplied editorial copy and graphics.

Special reduced Company Profile rates when placing an equal space in the October issue.

•$ 1,500 full page Company Profile • approximately 750 – 800 words of editorial copy

Free editorial listings under these categories:

• 4-color graphic(s) (2 max unless text is reduced)

• Anchors

(qualified with full page ad in October STRUCTURE )

• website URL • checking proof sent for review and final approval •$ 850 half page Company Profile (qualified with half page ad in October STRUCTURE ) • approximately 350 – 400 words of editorial copy

• Foundations • Concrete • Bridge Resources • Masonry • Software • Seismic/Wind

• one 4-color graphic

• S teel/Cold-Formed Steel

• website URL

• Wood Products

• checking proof sent for review and final approval Those not advertising in October STRUCTURE can run full or half page Company Profiles at their earned frequency rate.

Remember – the Annual Resource Guide is posted as a stand-alone eBook on the STRUCTUREmag.org homepage for an entire year AND bonus copies of the October issue are distributed at the annual NCSEA Summit and other trade venues, so your exposure is extended!

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DIGITAL OPPORTUNITIES HARNESS THE POWER OF

STRUCTURE’s online reach.

STRUCTURE’s email program, website, and digital issues are all popular and well-respected resources that structural engineers engage with regularly. Reach 20,000+ email subscribers and 65,000+ monthly website visitors to achieve your branding, lead generation, and marketing goals.

Email Newsletters

Sponsored Webinars

•D igital Edition Newsletter, sent in the first week of each month, highlights the new issue of STRUCTURE magazine and gives readers early digital access.

• F OCUS Newsletter, sent four times a year, curates past articles on a focused topic (ie steel, seismic).

• Leaderboard ad - $2,000 • Button and Sideboard ads - $1,600 • Anchorboard ad - $1,200

•C ustom webinar delivered by your company representative(s) – 40-45 minute presentation with 15-20 minute Q&A. • Promoted via all STRUCTURE digital media channels.

• Sponsor receives contact information of all registrants, which is typically 200-500 leads to add to your marketing and sales funnel.

• Posted to STRUCTUREmag.org's Webinar page for on-demand viewing – Webinar cost – $10,000; second webinar within 12- months – $7,500

Solutions Lead Generation Newsletter •S TRUCTUREsolutions emails, sent 4-6 times a year, includes a table array of advertiser-supplied content – image, headline, URL, and 50 words of copy.

• R eceive contact details of the engineers that clicked on your ad to serve as a boost to your lead generation efforts.

• P rices range from $2,000 for top row placement to $1,000 for fourth row placement.

Custom Dedicated e-Blast •Y our message, your brand, your call to action – front and center, and delivered right to their inboxes.

•Y ou provide the content, either in HTML format or copy and images.

• P rices range from $6,200 to reach our entire database of structural engineers to $1,800 to reach 3,000 engineers.

STRUCTUREmag.org • All ads rotate and are run-of-site.

– Leaderboard ad - $2,000 per month – Sideboard ad - $1,600 per month • Digital-only ads for the monthly digital edition of the magazine are also available. (All print ads are included in the digital edition.)

– Full Page Digital Edition – $1,200 per issue – $1,200 per issue per video added to ad

Social Media Active social media presence on Twitter, Facebook, and Linkedin drives readers to STRUCTURE’s digital assets.

Note: All prices listed are net rates.

5

AD SIZES Full Page w/Bleed Live Copy Area

2/3 Page Vertical

1/3 Page Square

7.875” x 10.375” All text must fall within live copy area.

1/2 Page Island

1/2 Page Horizontal

Trim 8.375” x 10.875”

Bleed

1/4 Page

8.625” x 11.125”

1/8 Page

Ad Requirements STANDARD SIZES

Spread (bleed)

Full Page (bleed)

WIDTH x HEIGHT (in.)

17” x 11.125” (trim size 16.75” x 10.875”) (live copy area 16.25” x 10.375”)

8.625” x 11.125” (trim size 8.375” x 10.875”) (live copy area 7.875” x 10.375”)

DIGITAL FILE SPECS PREFERRED FORMAT: PDF • High Resolution (300 dpi) • CMYK – Spot colors will be converted to CMYK. To ensure color accuracy, submit files in CMYK.

2/3 Page

5” x 10”

• Images / Fonts must be Embedded

1/2 Page Island

5” x 7.5”

• .125” Bleed (FULL PAGE ONLY)

1/2 Page Horizontal 7.5” x 4.75”

• Live copy must be kept .25” from trim

1/3 Page Square

5” x 4.75”

• No Printer’s Marks (Color Bars, Registration, etc)

1/3 Page Vertical

2.375” x 10”

PROOFS

1/4 Page

5” x 3.5”

Electronic (PDF) proofs of publication will be

1/8 Page

3.67” x 2.25”

furnished in time for approval, provided all deadlines are met.

SUBMIT AD MATERIALS TO: graphics@STRUCTUREmag.org by the 5th of the month prior to the issue month.

Please contact the above with any questions on material and upload instructions.

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2021 ADVERTISING RATES STRUCTURE's rates

are NET, with earned frequency based on 12- month contract periods.

1x Rate

3x Rate

6x Rate

9x Rate

12x Rate

18x Rate

Full Page

$4,585

$4,430

$4,325

$4,245

$4,120

$3,840

2/3 Page

$4,130

$3,995

$3,905

$3,810

$3,720

$3,480

1/2 Island

$3,490

$3,370

$3,295

$3,225

$3,150

$2,925

1/2 Horizontal

$3,120

$3,020

$2,945

$2,885

$2,810

$2,625

1/3 Page

$2,935

$2,810

$2,760

$2,655

$2,585

$2,420

1/4 Page

$1,815

$1,750

$1,720

$1,680

$1,640

$1,525

1/8 Page

$1,205

$1,165

$1,135

$1,100

$1,080

$1,010

10% Premium for guaranteed ROP preferred position.

COVERS Back

$6,210

$5,975

$5,840

$5,725

$5,550

$5,190

Inside Front

$5,190

$4,985

$4,880

$4,770

$4,635

$4,345

Inside Back

$4,995

$4,770

$4,665

$4,565

$4,430

$4,110

Contracts are due the 1st of the month prior to the issue month, and the creative materials are due the 5th of the month prior to the issue month (ie for the July issue, contracts are due June 1, and creative is due June 5).

CONTACT: Monica Shripka Director for Sales, Marketing & Business Development

Tel: 773-974-6561 Email: monica.shripka@STRUCTUREmag.org Please contact your ad representative for inserts, tip-ins, polybags, advertorial rates, and options.

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STRUCTURE NCSEA | CASE | SEI

Monica Shripka

Director for Sales, Marketing & Business Development Tel: 773-974-6561 | monica.shripka@STRUCTUREmag.org

STRUCTUREmag.org 8