RF Development Presentation

“ Our unique style is being true to the individual character of each hotel, to our heritage and to each city we are in”

CHAIRMAN & CEO

“ G ood hotel design should be comfortable, practical and memorable, and create an experience that is intriguing and a little unusual”

DEPUTY CHAIRMAN & DIRECTOR OF DESIGN

A UNIQUE JOURNEY

In 1997, Sir Rocco Forte and sister Olga Polizzi came together to create Rocco Forte Hotels Hotel Astoria, St Petersburg: an illustrious landmark on St Issac’s Square Hotel Amigo, Brussels. Moments from the Grand Palace

The first of the collection was The Balmoral, Edinburgh, the most recognised hotel in Scotland

1997

1999

2000

Hotel Savoy, opens on Piazza della Repubblica

Sir Rocco acted as CEO and Chairman and Olga as Director of Design until the company was sold in 1996. During this time Sir Rocco was knighted by the queen making him a ‘Sir’ in recognition of his services to the tourism industry

Brother and sister had worked together for many years with their father who founded Trusthouse Forte, the largest hospitality company of its time

Hotel de Russie was opened in 2000, becoming the Italian flagship of the hotel group

Later, Sir Rocco acquired Brown’s Hotel, the oldest hotel in London where The English Tea Room’s afternoon tea became famous

2003

Ambitious design projects such as these meant Olga Polizzi’s distinctive design style became world renowned

Exploring further into Europe, Hotel de Rome, Berlin, was created from the building of a historic bank. Original features were painstakingly preserved and can still be seen today

2006

The Presidential Suite at Verdura Resort became the coveted jewel of the resort

2007

Once a grand family home Villa Kennedy, is the embodiment of a modern Frankfurt The Charles Hotel, Munich was the first hotel that was newly created from the ground up. The hotel was named after Sir Rocco and Olga’s father, Lord Charles Forte, in honour of the great hotelier

Lydia and Irene Forte, Sir Rocco’s daughters joined their father in the business in 2014

A keen golfer, Sir Rocco wanted to create a sophisticated golf resort with an outstanding spa, Verdura Resort in Sicily was launched in 2009

2009

Brasserie Prince opens at The Balmoral

Hotel de la Ville, Rome, opening in 2019

2018

2019

Followed by Beck at Brown’s

Followed by Masseria Torre Maizza, opening in Puglia

Charles Forte joined the company as Development Analyst

2017

Guests frequently travel from the De Russie to Hotel Savoy, found on Piazza della Repubblica in the heart of Florence Assila Hotel, Saudi Arabia, the first RFH in the Middle East, designed in collaboration with the legendary Martin Brudnizki opened in February this year

and then by The Westbund Hotel Shanghai

OVERVIEW • A family business with 4th generation in place • A unique collection of 11 iconic hotels, achieving amongst the highest revenues per room in the industry in each location • Ranked in the worlds top 3 in Service Delivery amongst all luxury hotel brands. (LQA) • Portfolio includes the renowned Hotel de Russie in Rome, Brown’s Hotel in London and Hotel Astoria in St Petersburg • Active expansion program underway with five projects under development in Rome, Puglia, Palermo and Shanghai • The groups’ portfolio will increase to 16 hotels by 2020, with 7 in Italy reflecting the family’s heritage and market leadership • 5 hotels owned / 9 leased by the company with 2 under management contracts

UK BROWN’S HOTEL, LONDON (OPENED, 2005)

THE BALMORAL, EDINBURGH (OPENED 1998)

• 115 bedrooms, incl. 33 suites (170m2 Kipling Suite)

• 188 bedrooms, incl. 20 suites

• 14% ADR increase on last year

(326m2 Presidential Suite)

• £2.1m refurbishment of restaurant & bar and £1.2m make

• 1st out of 6 in RevPAR (STR)

over of suites

• 13% ADR increase from last year

• Award winning tea lounge, Heinz Beck restaurant & Donovan

• Brasserie and Bar by Alain Roux

Bar by Salvatore Calabrese bar (Virtuoso Best Bar 2018)

& 350m2 Ballroom

FINE HOTELS & RESORTS MEMBER 2018, AMERICAN EXPRESS

HOTEL OF THE YEAR, CITY FOOD & TRAVEL READERS AWARDS 2018

• Since opening on Albemarle Street in 1837,

• First opened on 15th October 1902, The Balmoral

our distinguished hotel has hosted esteemed guests,

was Rocco Forte Hotels first opening

from Churchill to Oscar Wilde • Since opening the hotel’s clock has been set • Rudyard Kipling penned The Jungle Book at Browns,

three minutes fast to ensure the people of

whilst Graham Bell made the first phone call

Edinburgh do not miss their trains.

in Europe there • J. K. Rowling famously finished the Harry Potter series in a suite now named after her

I T A LY HOTEL DE RUSSIE, ROME (OPENED 2000)

H O T E L S A V O Y, F L O R E N C E (RE-OPENED 2017)

V E R D U R A R E S O R T, S I C I LY (OPENED 2009)

• 120 bedrooms, incl. 34 suites (53m2 Vaselli Suite) • RevPAR 3.5 x the comp set (HOTSTATS) • Converted into a hotel from former government building

• Recently underwent 7.4m EUR refurbishment • Reduced to 80 bedrooms, incl. 30 suites

• 203 bedroom including 50 suites (From 60m2 Classic Suite) • 1st luxury golf & spa resort in Sicily • 15% ADR increase from last year • Verdura Resort offers three Kyle Phillips world-class links championship courses in a beautiful Mediterranean climate, 1000m2 spa & 2km of beach and coastline

NO. 1 HOTEL IN ROME TRAVEL

(71m2 Panoramic Suite) • 2nd out of 7 in RevPAR (STR) – • 15% RevPAR increase from previous year

+ LEISURE 2017 FIVE * RATING AWARD, FORBES TRAVEL GUIDE 2016, 2017 & 2018

• Designed by Giuseppe Valadier in 1818.

A mandatory fixture on the grand tour circuit for the Russian Imperial House

CONDE NAST 2018

• The Savoy is built on the site where the Mercato Vecchio and church of San Tommaso once stood

• Formerly the headquarters of RAI television channels • Regular guests include Bill Clinton, George Clooney and Angela Merkel

T H E 1 4 B E S T F A M I LY H O T E L S I N T H E W O R L D ,

• Work on the hotel started in 1893 and, once completed, it was praised for its modern and luxurious touches • Piazza della Repubblica marks the centre of the city since Roman times

• Our resort is named after the grand Verdura family, who once owned the land you find us on today • The last Duke of Verdura, was cousin to writer Giuseppe Tomasi di Lampedusa. His masterpiece, The Leopard, is in every bedroom

GERMANY CHARLES HOTEL, MUNICH (OPENED 2007)

V I L L A K E N N E D Y, F R A N K F U R T (OPENED 2006)

HOTEL DE ROME, BERLIN (OPENED 2006)

• 134 bedrooms, incl. 24 suites (450m2 Presidential Suite)

• 163 bedrooms, incl. 36 suites

• 145 bedrooms, incl. 37 suites (450m2 Presidential Suite)

• 2nd out of 7 in RevPAR (STR)

(326m Presidential Suite)

• 1st out of 6 in RevPAR(STR)

• Recently underwent EUR 600k restaurant refurbishment

• 1st out of 6 in ADR (STR)

• 10% RevPAR increase from last year

• Ballroom for 300 people & award winning spa

• 11% RevPAR increase from last year

• 120 cover rooftop terrace overlooking Bebelplatz

with 5 treatment rooms

• 1000m2 spa & 700m2 Villa courtyard

& Spa situated in the old bank vaults

HOTEL OF THE YEAR, BUSHE GALLE AWARDS 2017

CHICEST CITY HOTEL, READERS TRAVEL AWARD 2017

HOTEL OF THE YEAR, BUSHE GALLE AWARDS 2018

• Built on the site of a former university library, our hotel

• Once a grand family home, Villa Kennedy is now

• The building was created between 1887 and 1889

was established in 2007 as part of the new Lenbach Gardens

the embodiment of a modern Frankfurt. Built in 1901,

by architect Ludwig Heim for the Dresdner Bank’s

the attractive Frankfurt hotel was renamed in honour of

headquarters, subsequently serving as the State Bank

• It was named in honour of Sir Rocco Forte’s father,

2

President John F Kennedy’s visit in 1963

renowned hotelier Lord Charles Forte

• The bank was destroyed when the Wall fell in 1989 • The Speyer family lived in the villa for 30 years

• Our Monforte Royal Suite bears the name of the Italian

and were great patrons of the arts, often

• During the renovation process, great efforts were made

village where the family originated

holding concerts where the likes of Richard Strauss

to preserve the authentic traces of its past

and Hugo Becker would play

RUSSIA / BELGIUM / JEDDAH ASTORIA HOTEL, ST PETERSBURG (OPENED, 1999)

THE AMIGO, BRUSSELS (OPENED 2000)

ASSILA HOTEL, JEDDAH ( M A N A G E D P R O P E R T Y, OPENED 2017)

• 169 bedrooms, incl. 86 suites & junior suites (310m2 Tsar Suite)

• 173 bedrooms, incl. 19 suites

• 210 bedrooms, incl. 63 suites (600m2 Royal Suite)

• 1st out of 5 in RevPAR (STR)

(240m Presidential Suite)

• Rooms starting from 44m2 & suites from 80m2

• 15% RevPAR increase from last year

• 1st out of 5 in RevPAR (STR)

• 93 fully serviced residences (65m2 – 255m2)

2

• Located opposite St Isaac’s Cathedral

• 25% RevPAR increase from last year

• Hotel designed by Martin Brudnizki

• Winter Garden & Ballroom for up to 350 guests

• Perfectly situated next to the Grand Place, 20 minutes

• 5 F&B outlets: Aubergine, CoCo’Ba, Il Caffé,

• Lichfield gin bar (largest collection of gins in the city) RUSSIA’S LEADING LUXURY HOTEL 2018, WORLD TRAVEL AWARDS

from the airport & 10 minutes from the station

Twenty Four, Pampas, poolside lounge

• Award winning restaurant by Fulvio Pierangelini

• State of the art 1,250m2 spa for men & 400m2

& Ballroom for up to 250 guests

spa for women 25m rooftop pool • 500m2 ballroom & 175m2 pre function space, 11 meeting rooms

• Steeped in history, the hotel originally opened in 1912

• The Amigo is over 500 years old and has been a hotel since

• Car park for 550 cars

1957. It was converted by the Blaton family to host royals, • Lenin famously gave a speech from one the balconies in

celebrities and VIPs for the 1958 World Exposition

1919. This in the same hotel where Hitler had planned to celebrate the surrender of the city

In the heart of Jeddah’s business and shopping district, the Assila Hotel harmonises the warmth of the Arabian

• Our historic building was first mentioned in the town

peninsular with Rocco Forte Hotels esteemed service.

records in 1522, when the city council bought it from a • Mikhail Bulgakov spent his honeymoon here in 1932

wealthy merchant family

Rocco Forte Hotels is bringing European flare to the Middle East.

ROCCO FORTE HOTELS PHILOSOPHY Stay at any Rocco Forte hotel & you’re assured of the: • Highest quality of accommodation, facilities • Focusing on premier service • Prime hotel location • Average room sizes c. 35-40m2, ample suites and state of the art bathrooms • Strong focus on gastronomy, reflecting style of city • Promoting wellness with Irene Forte Skincare • Design led focus in all areas of hotels curated by design leader, Olga Polizzi

C O R P O R AT E STRUCTURE Significant number of appointments to enhance planned growth & corporate capabilities: • Operations include HR, F&B and housekeeping • Regional structures for Sales & Marketing and HR (Germany, Italy) • Mixture of internal promotions and external recruitment

A GLOBAL SALES & MARKETING NETWORK • Team of 25 Global Sales Managers generating annual revenues of £31M • YOY growth of 20% • Rocco Forte Hotels preferred partnership programme for luxury agents generates annual revenues of £10M • Preferred partnerships with Amex FH&R, Virtuoso, Traveller Made, Signature, Ensemble and HelmsBriscoe

MOSCOW

LONDON

FRANKFURT

PA R I S SAN FRANCISCO

NEW YORK BEIJING

LOS ANGELES SHANGHAI DUBAI

Strengthened sales programs in US & Asia with 5 sales agents being added this year

HONG KONG

MEXICO CITY

• 2 new US group sales specialists • 3 new Asian sales representatives (Shanghai, Hong Kong, Mumbai)

SAO PAU LO

Regional Structures in Italy & Germany • Strengthening sales, revenue management and reservations depts • Significantly reducing undistributed expenses costs PR OFFICE GLOBAL SALES OFFICE GLOBAL SALES AGENT REGIONAL SALES TEAM

A GLOBAL SALES & MARKETING NETWORK

NEW LOOK S&M GENERATING DOUBLE DIGIT GROWTH • Revamped branding, marketing, collateral, photography and all advertising • State of the art website in all languages

Our Forte

• Tailored experiences, such as Forte escapes, generating 10 million euros per year

Bringing cool to summer

• Commenced merchandising program

SAVE 20% WITH FORTE ESCAPES BOOK NOW

BOOKING CHANNEL CONTRIBUTION Â 3RD PARTY VOICE 2%

OTA 15%

GDS 13%

FH.COM 8%

DIRECT 62%

Source: Room revenue FY 17/18

ROCCO FORTE S P A’ S Rocco Forte Hotels Spa are central to the group growing wellness concept • Treatments using Irene Forte Skincare a multi-benefit, natural and sustainable brand • The group encourages guests to learn and practice, spiritual, mental, emotional and physical wellness • Expert nutritionists complimenting chefs focus on locally sourced ingredients • Innovative fitness approach beyond the gym, including cycling/trekking/local culture • Mindfulness spanning in room sound therapy, sleep kits and guided meditation

E X PA N S I O N P H I L O S O P H Y – P O I S E D T O E X PA N D W E L L BEYOND EUROPEAN FOOTPRINT • Focused on new hotels and innovating forward thinking concepts • Historical buildings and unique properties • New hotels strategy emphasizes leading urban gateways, unique resorts • New concepts include Rocco Forte House and Rocco Forte Wellness • Looking to enter into primary European city centre locations, able to compete with the very top hotels in each of those markets • Minimum of around 8,000m2/9,000m2 with rooms starting at 35/40m2 • A family business that is nimble, flexible and willing to take on financial performance risk • Focus on creating strongly individual hotels each with their own personality in all aspects of design and guest experience

5 NEW OPENINGS IN 2019 & 2020

SPRING 2019 – SECOND HOTEL IN T H E C A P I TA L

HOTEL DE LA VILLE, ROME • 104 rooms including 15 suites • Complete renovation of a historic hotel • Lobby lounge, bistro, cellar • Bar and restaurant overlooking courtyard • 6th & 7th floor bars with terraces overlooking Rome • 550m2 Rocco Forte Spa with 6 treatment rooms, hydro pool & gym • 2 meeting rooms & 2 banquet spaces

SUMMER 2019 – P U G L I A N G E T A W AY

MASSERIA TORRE MAIZZA, PUGLIA • 40 bedrooms and suites, each with a private garden • 40 mins from Brindisi and 50 mins from Bari Airports • Sunset rooftop, 2 bars, restaurant and gym • Access to private beach club, 9-hole executive golf course & wealth of local tailor made experiences • Rocco Forte Spa with 4 treatments rooms • Unique meeting and events spaces with terrace

AUTUMN 2019 – 1ST HOTEL IN ASIA

THE WESTBUND HOTEL, SHANGHAI • 219 bedrooms including 58 suites towering 52 floors over the Huangpu River in the re-emergent West Bunds Arts and Culture district • Signature Chinese and Italian restaurants, Sky Bar, English Tea Lounge & Cigar bar • 5 private banqueting rooms • 725m2 State of the Rocco Forte Spa & Gym with 8 treatment rooms • 1077m2 Ballroom & 9 meeting rooms

AUTUMN 2019 – VILLA IGIEA

GRAND HOTEL VILLA, IDIEA P A L E R M O , S I C I LY • Liquibus est quam ut eium deliqui susapictiam, omnienditium rest occaessit as moditec eaquuntota • Liquibus est quam ut eium deliqui susapictiam, omnienditium rest occaessit as moditec eaquuntota • Liquibus est quam ut eium deliqui susapictiam, omnienditium rest occaessit as moditec eaquuntota • Liquibus est quam ut eium deliqui susapictiam, omnienditium rest occaessit as moditec eaquuntota

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AUTUMN 2019 – 1ST ROCCO FORTE HOUSE

VIA DEL BABUINO, ROME • 5 luxury apartments ranging from 100m2 to 250m2 • Situated, equidistantly, between HDVL & H de Russie on the corner of piazza di Spagna • Roof terrace serving breakfast & drinks • Fully serviced by RFH with dedicated reception & concierge

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2021 VERDURA VILLAS

V E R D U R A V I L L A S , S I C I LY • 20 villas with ample gardens and swimming pools (3-5 bedrooms) with permission to build another 60 • Situated next to Verdura Resort which will fully service the villas

O U R F A M I LY

Our style of service is about being true to our hotels, to our heritage, and to our city.

We have done things this way for four generations. You might say it’s in our blood.

We are a family of individuals, and our hotels, like us, are all individual too.