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Defend!

Competitor Insight “Outthinking, outmaneuvering & outperforming your competitors” BENEFIT TO YOUR BUSINESS

WHAT WE OFFER

A surprised competitor!

A process to analyze your competitors

Protect your key products/ customers/ markets by anticipating a

Competitor Insight is a structured and disciplined process

competitor’s attack.

using the thinking of a cross functional team of key executives

Prevent competitors from:

and operational managers, lead by sales/marketing, to

Q

Stealing your customer!

Q

Blocking your entry into new markets!

Q

Surprising you with new products/ ideas!

Q

Changing the rules of the game!

outthink, outmaneuver, and outperform your competitors. Our methodologies give you a framework to get “inside” the head of your competitors to give you the competitive advantage. The process is transferred to your organization so that competitor analysis becomes a key part of your strategic intelligence system and becomes part of your strategic thinking.


UNDERSTANDING THE BATTLEFIELD  7HAT 2ISKS !RE !CCEPTABLE Stakes to win or lose

 7HO 7ILL !TTACK Competitors/Rivals Capabilities Q

Capacity to think/learn

Q

Degree of networking

Q

Entrepreneurship/willingness to change rules

Q

Ambition to dominate

 7HERE 7ILL 4HEY !TTACK Battlefields to fight on Q

HOW WE WILL ASSIST YOU Using our proven methodologies we assist you to:

Customer

Channels

— Wholesalers Distributors Brokers Retailers

Q

Factors

— Supplies Components Labor Capital

&IRST BUILD A hRADAR SCREENv IDENTIFY TARGET COMPETITORS Q

Understand from what sources competition will come

Q

Identify who are likely new competitors

3ECOND AVOID SURPRISES !NTICIPATE COMPETITORS MOVES Q

Apply the principles of war: “Battles of Strong and Weak”

Q

Assess your competitors’ fighting abilities

Q

Define your competitors’ reaction and response profiles

Offensive weapons and tactics

Q

Defensive weapons and tactics

— Dominate market segment? Next generation of technology/products? Global marketplace dominance?

Q

Losing

— Loss of brand loyalty Loss of cooperation from technology sources

Knowledge — Markets Customers Processes Products Service Raw materials Q Relationships Q

Q

Q

Institutions — Government agencies Social groups Community groups

Q

Perceptions — Brand Corporate image Competitive reputation Capabilities & competencies

 7HAT 2ESULTS $O 9OU 7ANT Keeping Score

Geography — Global Regional County Local

Q

4HIRD WAGE THE WAR USING BATTLElELD TACTICS AGAINST YOUR COMPETITOR Q

Winning

 7HAT 2ESOURCES $O 9OU .EED To play the game

— Total marketplace Segments/groups Individual customers

Q

Q

Who is winning/losing in each arena? Who is controlling the stakes? Q Who is making the rules/deploying assets in creative ways? Q Who is redefining how score is kept? Q Q

DEFEND! Competitor Insight

7EEKS

Pre-Session/Team selection

Initial briefing

1/2 Day

1/2 Day

1

STAGE 1

2

Competitor analysis Q Competitor intelligence Q War room session Q Waging the war

1 Day

2 Days

3

STAGE 2

“Damage assessment”

4

STAGE 3

5

s s s s s s s s s s s s s s s s s s s s s

to

s s s s s s s s s s s s s s s s s s s s s

STAGE 4

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