BrandIdentity: LilaLagohm
BRANDMANUALGUIDELINE StrangeBright2022© www.strangebright.com BrandIdentity/GraphicDesignStrategy
LilaLagohm / Nottoomuch,nottoolittle…justPerfect!
LilaLagohmbornlikeastart-upcompany.
"Lila"meansthe“divinedance”inSanskritand"lagom"means"nottoomuchandnot toolittle,justright"inSwedish.Weseethatpeoplepushandstressalotandwewant youtofindabalance!
Toseebeyondtheillusion,tohelppeoplegetbettertoolsforabetterlifestyleandhealth, ownpersonaldevelopmentwithoutjudgement!Togiveeveryonespacetosaywhatthey feel,youaregoodenoughasyouare!
Wehaveyogaclasses,varioustreatments,trainingsandcoursesinyogaandpersonal development.Pluswesellsomeyoga/spiritualaccessories.
BrandIdentity/GraphicDesignStrategy 02/30 HISTORY
TRADITIONAL
SKILLPOINTS(BRIEF)
POPULAR CLASSIC
EMOTIONAL LOCAL AESTHETIC SOCIAL
INNOVATIVE PREMIUM
CREATIVE
RATIONAL
INTERNATIONAL
PRACTICAL INDIVIDUAL
BrandIdentity/GraphicDesignStrategy 03/30
BrandIdentity/GraphicDesignStrategy 04/30
ACT01
BRANDDESIGN
BrandIdentity/GraphicDesignStrategy 06/30
REFERENCES&INSPIRATIONS
BrandIdentity/GraphicDesignStrategy 07/30
LOGOTYPECREATION
BrandIdentity/GraphicDesignStrategy 08/30
BrandIdentity/GraphicDesignStrategy 09/30 LOGOTYPECREATION
BrandIdentity/GraphicDesignStrategy 10/30
LOGOTYPECREATION
LOGOTYPECREATION
Ithasbeendecidedtomanipulatethetypographymaking someadjustmentsspecifictocertaincharacters.Inthisway weachieveagreaterfluidityanddynamisminthelogo, obtaininganimagefreshanddifferent,alignedwiththe valuesofthebrand.
BrandIdentity/GraphicDesignStrategy 11/30 l
g h m
LOGOTYPECREATION
Variousvisualadjustmentshavebeenmadetoboth Kerning [spacebetweenletter]as Tracking [spacebetweenwords], improvingitsreadabilityandvisualizationbothinlargeand smallformats.
BrandIdentity/GraphicDesignStrategy 12/30
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SanSeriffamilytypeface,withasimpleandslightly condensed,ithassmallopticaladjustmentsfora betterreadabilityinmediumandsmallformat.
Itwascreatedbytypographer ErinMcLaughlin
BrandIdentity/GraphicDesignStrategy 13/30 Logotype/ YantramanavBlack Texts/ Yantramanav Aä ABCDEFGHIJKLMNÑOP QRSTUVWXYZ abcdefghijklmnñopq rstuvwxyz 0123456789 (&.,:;¿!€$*)
CORPORATIVETYPOGRAPHY
C74M81Y0K0
PureWhite Pantone318U Pantone266U Pantone280U C100M91Y34K21 R1G33B105 #012169
R117G59B189 #753BBD C47M0Y18K0 R136G219B223 #88DBDF C0M0Y0K0 R255G255B255 #FFFFFF
COLORS
Uncoated colorsonnatural offset papers.Thecolormodeusedwilldependonthetypeofapplication. For offset printingitisrecommendedtouse Pantone orfailingthat CMYK.Forscreensandmachines
digitalprintingwewilluse RGB
Pantone
Pantone
Pantone
CMYK
CMYK
CMYK
RGB
RGB
RGB
BrandIdentity/GraphicDesignStrategy 16/30
BRANDVERSIONS
VERSIÓNPREFERENTE VERSIÓNHORIZONTAL
Thelogohasdifferentversions.
Boththe logo andthe isotype [symbol]canbe usedindependentlyofeachother.Neveruseittogether.
Itisrecommendedtoalwaysusethepreferredversion. Onlywhenthelogoisusedonsmallformatsupports, itisrecommendedtousetheotherversions.
VERSIÓNISOTIPO
BrandIdentity/GraphicDesignStrategy 17/30
BRANDVERSION:Positive&Negative
BrandIdentity/GraphicDesignStrategy 18/30
BRANDVERSIONS:Positive&Negative
BrandIdentity/GraphicDesignStrategy 19/30
BRANDVERSIONS:Reductions
BrandIdentity/GraphicDesignStrategy 20/30
