1 minute read
Nike by Haussmann
LOCAL & DIGITAL
Facts
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LOCATION: Citadium Paris, France
SALES AREA: 538 m²
OPENING: 01/2021
SERVICE: Design Engineering, Value Engineering, Manufacture, Installation
ARCHITECT: Nike Design
SECTOR: Sports
CONTACT: nike.com
The Nike Live Concept launched in 2018 is celebrating its European premiere in the Paris streetwear megastore Citadium. The US sports article giant is focusing even more strongly on its own stores and aims to further increase the speed of openings over the next months: the strategy is thus “Direct to Customer”.
In addition to the main flagship stores – we have already reported on the “House of Innovation” in shops 153 – the so-called Live Stores in a smaller retail format set the tone in the various local communities. Innovative digital features twinned with a clear focus on the local community form the cornerstones of the live concept. Nike members can make use of the colourful experience world in all its facets – from scan-tolearn (scanning the barcode for additional product information in the Nike app) to self-checkouts and unlock boxes (digital vending machines with goodies) as well as led workouts and exclusive member events.
