Bosch

Smart Store Design Facts

LOCATION: Graz, Austria

SALES AREA: 300 m²

OPENING: 05/2020

SERVICE: Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, General Contracting, Lighting; Digital Retail: Digital Signage, Electronic Shelf Labeling, Interactive Applications, Smart Tracking

ARCHITECT: umdasch

SECTOR: Consumer Electronics

CONTACT: bosch-home.at

Bosch stands for “Technology for Life” and innovative domestic appliances which make housework easier and more relaxed. The Bosch Store in Seiersberg near Graz opened in May 2020 as the second experience world in Austria for the interconnected world of domestic appliances. The elegant formal language of the store design and its smart options for flexible rearrangement together with shopfitting and digital retail once again bear the signature of umdasch The Store Makers. After the Bosch Store in Vienna turned out to be a real magnet with some 60,000 visitors during the past year, it is a retail concept that calls the tune for Bosch throughout Europe. Valuable experience with the former project and the positive reactions provided the basis for the new experience centre to the south of the provincial capital of Styria.

The new store concept was first implemented in Mariahilfer Straße in Vienna. Here you can experience it virtually!