Open Source CRM Software?

Why do Marketers Prefer it Most?

The most confusing yet important question for all those who are planning to implement a CRM in their business is; Should I go for open-source CRM software or proprietary CRM software? To know the answer, first, you have to know about open-source CRM and why are their advantages and drawbacks

What is Open Source CRM?

Let’s break this term into two components. First, let’s see what is open source software - open source means the source code of the software application is freely and openly available to use, modify and distribute. There are some licenses that define the usage of open source. Second, what is CRM - CRM (Customer Relationship Management) is an application that stores and centralizes almost all customerrelated information so that every department of a company can easily access and utilize the necessary information. So, open source CRM is a CRM software whose code is freely available and you can use and modify it without the need to pay a penny. But you need to pay for other things

Benefits of Open-Source CRM Software

 Freedom to modify and customize the software as per your requirements.

 Integration with other business applications can be done as you want it.

 Usually, a large community of developers and users help out.

 Flexibility and scalability will don’t go hard on your pockets.

Drawbacks of Open Source CRM Software

 You’ll probably need to hire developers to make the tiniest changes.

 You’ll need to purchase your own hosting and servers.

 Not ready to use out-of-the-box