Page 1


Vol. 56 No. 1

MAY 2010

2010 State of the City

Business Spotlight

F.J. Dietrich & Co.

Perception Changer Mayor Johnston refutes Stockton’s naysayers PRSRT STD US POSTAGE PAID PERMIT NO 461 STOCKTON CA

Photograph by: Arturo Vera, Arturo Vera Photography

EMPLOYER SERVICES Economic Development Association

is dedicated to providing business assistance programs to ease your move or expansion in San Joaquin County. The EDA builds partnerships with state and local economic development associations to meet all your business needs. To assist you in locating business information, the EDA maintains a web site filled with business resources to sustain your business health. Join us at where you can access the following information and more. • • • •

Business Retention & Expansion Business Primer Business Advocacy Business Team San Joaquin

• • • •

Labor Market Information Workforce Resources Employee Recruitment/Training Rapid Response

Revolving Loan Fund (RLF)

The RLF provides financial assistance to business located in San Joaquin County and those who are looking to expand here. The RLF’s professional staff works with local lenders, the Small Business Administration (SBA), and the Tracy/San Joaquin Certified Development Corporation (CDC) to select your firm’s best financing source. Loans range from $25,000 to $1 Million.

Financing may be provided for: • Working capital • Leasehold improvements • Gap financing

• Commercial real estate • Machinery & Equipment • Inventory

Visit us out on the web at or call 209.468.3516


Perception Changer



President’s Column


CEO Column


Leadership Stockton




Visitors Bureau


New Members


Cover Story


Business Spotlight


News Briefs





Photograph by: Arturo Vera, Arturo Vera Photography

4 2010 State of the City 12 17 May 8 - May 16, 2010

National Travel & Tourism Week Business Spotlight

F.J. Dietrich & Co.

Don’t Miss! May Chamber Mixer

Hosted by F&M Bank Thursday, May 6, 5:15 p.m. - 7:15 p.m. 4612 McGaw St., Stockton, CA 95207

PORT CALL Official publication of the Greater Stockton Chamber of Commerce. Serving the Greater Stockton area business community since 1901. CHAMBER OFFICERS PRESIDENT Rick Goucher, CB Richard Ellis Commercial Real Estate SR. VICE PRESIDENT Dick McClure, Woodwork Institute FINANCIAL VICE PRESIDENT Debbie Armstrong, Old Republic Title Company VICE PRESIDENT Gary J. Long, Gary J. Long Jewelers VICE PRESIDENT Stephen Barney, F&M Bank IMMEDIATE PAST PRESIDENT Dennis Goldstrand, Goldstrand Planning Group CHAMBER DIRECTORS Phil Acosta, Delights Waterfront Eatery Blaine Bibb, ServiceMaster Melvin Boles, ATM R US Judith Buethe, Judith Buethe Communications Steven Crabtree, Herum Crabtree Dan Keyser, Grupe Commercial Company Dan Durst, Durst Contract Interiors Bill Harr, Hormel Foods Corporation George Kaplanis, Hilton Stockton Kenneth Levy, Wells Fargo Advisors Terry Lightfoot, Kaiser Permanente Mike Long, Bekins/ Pacific Storage Co. Brian Martucci, Berberian European Motors Knute Momberg, Momberg Consulting Fred Walkover, Comcast CHIEF EXECUTIVE OFFICER Douglass W. Wilhoit, Jr.



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GREATER STOCKTON CHAMBER OF COMMERCE 445 W. Weber Avenue, Suite 220, Stockton, CA 95203 209.547.2770 fax 209.466.5271


Tradeshow & Mixer on June 3, in conjunction with our Small Business Awards event. Reserve your space now, since we expect

by: Heidi Altamirano

another sold-out house. Last year, over 300 business professionals attended the Tradeshow & Mixer: the effectiveness of showcasing your business is tremendous. Our high-profile event will take

Small Business Awards One of the most special events at the Chamber is the celebration of outstanding small businesses in our area. This year, our 2010 Small Business Awards ceremony will take place at the Hilton Stockton, on June 3 at noon. This is your chance to congratulate businesses, managers and employees that are exceptional in their field. Awards will be presented in each of the following categories: Small Business Person of the Year, Business Person of the Year, Business Manager of the Year, Business Employee of the Year, and the P3 Stewardship Award. We look forward to having you join the Chamber in recognizing the top honoree in each category. For more information call the Chamber at 547-2770.

place at the Hilton Stockton, beginning at 5:00 p.m. For more information, call Timm Quinn at 547-2960.

2010 State of the City Come share in the excitement surrounding the Chamber’s 12th annual State of the City! Celebrate the advancements we’ve made as a people and as a city at this well-attended event. Mayor Ann Johnston will be delivering her second State of the City address and laying out her plans for the future. The annual State of the City is co-sponsored by the City of Stockton and the Greater Stockton Chamber of Commerce. Attendees will be inspired by recent advances in cultural arts, transportation infrastructure, the revitalization of downtown Stockton, and much more. Exhibits by local and state entities will

June Tradeshow & Mixer Once again, the Chamber will hold its Small Business

provide useful information for businesses of any size.

continued on page 24

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Heidi Altamirano: 209.547.2764



From Your President... by: Rick Goucher

By the time you read this article you have more than likely already heard that the lawsuit

like to encourage Chamber members to make

filed by the Chamber, County and City of Stockton

every effort to do business with other Chamber

has been settled. I want to thank the Board of

members. I would suggest that you research the

Directors for funding this action against CDCR

Chamber Membership Directory to find out if your

and the Federal Receiver. As it turns out, we will

vendors or suppliers belong to the Chamber. If

have successfully mitigated many of our concerns.

they don’t, I would recommend inviting them to

Had our Board not filed the action (with their

join. You will be surprised at how many will join

personal funds), the prison medical facilities would

based on a simple invitation.

have been built without any consideration to the needs or concerns of the local community. It was our swift and courageous action that allowed the City and the County to join this lawsuit and reap the benefits of many of the items mitigated.



During these continued tough times, I would

Greater Stockton Chamber of Commerce

Remember attending local events is what makes a community great.

From Your CEO... by: Doug Wilhoit

I am preparing my May article on Saturday, April 10 and I am sure that the Chamber’s Annual Golf Tournament on April 12 was a huge success. Also, I am sure the 25th Annual Asparagus Festival (April 23, 24, 25) was a grand celebration of the community coming together to help over 100 local organizations serve so many people in need. I know the media coverage of the festival will fully show the importance of this annual event and the fun had by all. I started this column with today’s date because I want to go back in time to a date, February 27, 1901 and move forward to April 10, 2010. I have here in front of me the handwritten and typed (remember typewriters?) book commemorating the birth and development of the Stockton Chamber of Commerce. Here is what is on the first page: “Some Notes Regarding the Organization of the STOCKTON CHAMBER OF COMMERCE! One day, about the first of February 1901, following the

Now, let me continue the story from another book titled Harbor of the Heartlands by Nichols P. Hardeman and published by the University of the Pacific. It is the history of the formation of the Port of Stockton and was included in my 9.5-pound package I sent to Bill O’Reilly after his flippant comment about

organization of the so-called Fourth Ward Improvement Club, O.B.

“Stockton being on a canal.” It is a fascinating book and I have

Parkinson and Jas. A. Barr, while waiting for W.O. Miller, discussed

learned so much that gave me the “WOW” feeling.

the past failures of Boards of Trade, which had been organized from

The problem back in the late 1800’s was in regards to the

time to time but had frittered into a state of inactivity in a short

main channel being too shallow, due to silt from the mines

time in every case. Mr. Parkinson suggested that the only feasible

in the gold country. Much work was done to get help from

way to make such an organization effective would be to have a paid

Congress (sound familiar?) to deepen the channel. On page 74

secretary and a permanent headquarters.”

it is noted “the House Committee, headed by Representative

“The result was that these three gentlemen had some

Theodore E. Burton, arrived at Stockton on June 24, 1901. It was

subscription blanks printed, calling for one dollar a month,

met by Congressman S.D. Woods of Stockton [another ancestor

contingent upon securing 300 members. The advantages of such

of mine] and J.C. Needham of Modesto, along with a large

an organization were outlined therein. The required number was

group of representatives of the newly created Stockton Chamber

secured within a week, and within two weeks 600 had subscribed.

of Commerce” (Just less than 4 months after the formation of

In addition to the gentlemen named, J.M. Kile and Fred M. West

the Chamber). Congress did not act right away and took some

[first president of the Chamber and the father-in-law of my Great,

time to revisit the issue (history does seem to repeat itself, does

Great Uncle Eugene Wilhoit, Chamber president in 1922-23]

it not?).

circulated petitions.” “The organization meeting was held on February 27, 1901 in

On page 80 the story continues, “finally Congress, in its ‘wisdom’, saw the value of the City of Stockton as an inland

the Stockton Saving and Loan Society Directors Room and the first

seaport. Congress was to send a delegation to Stockton

annual banquet was held in February 1902 and the menu consisted

for hearings. Stockton’s Chamber of Commerce responded,

entirely of San Joaquin Products.”

instructing its secretary, J.M. Eddy, to ask Congress

continued on page 19



Leadership Stockton

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every one of us, and each year Leadership Stockton takes a look at the challenges and successes in health care throughout San Joaquin County. The day began at Kaiser Permanente’s Stockton facility on West Lane with a panel discussion including Joe Harrington, President & CEO of Lodi Memorial Hospital; Donald Wiley, President of St. Joseph’s Medical Center; Dr. Otashe Golden, Vice President of Medical Affairs and Chief Quality Officer of Dameron Hospital; Dr. Eric Cornwell, Assistant Physician in Chief of Kaiser Permanente; and Kenneth Cohen, CEO of San Joaquin General Hospital. The panelists gave a glimpse into each of their organizations and then shared their


opinions on the state of health care with the class. Each panelist was very open and the class was very impressed. Following the panel, the class moved upstairs and Dr. Grace Tay,


Assistant Chief of Surgery and Breast Cancer Care Coordinator of Kaiser Permanente, talked about the work she has done streamlining the breast cancer screening and treatment process with her Breast Cancer Task Force. She is doing great work and we are lucky to have her in our community. Just before lunch the Class boarded the Kaiser shuttle and headed





Retail Shopping Centers Senior Housing Medical Offices Industrial Facilities





Office Buildings Private Schools Churches Restaurants Hospitality

to the University of the Pacific’s new University Center. The class enjoyed a delicious lunch in the beautiful new building. If you have not seen the new University Center, I encourage you to go check it out. After lunch Chris Ludwig, Athletic Training Education Program Clinical Coordinator, and Jody Baker, Director of the Athletic Training Program from the University of the Pacific, took the class on a tour of the Sport Sciences Department. The class got to see the new Ted Baun Student Fitness Center, the main gym, the Janssen-Lagorio Gym and the A.G. Spanos Center facilities, and got an overview of the

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Greater Stockton Chamber of Commerce

Sport Sciences program from Chris, Jody and Dr. Chris Snell.


Timm Quinn: 209.547.2960

The class then headed back to Kaiser where they were greeted by Dr. Bruce Lee, Assistant Physician in Chief of Information

Leadership Stockton Accepting Applications for the 2010-2011 Class

Technology. Dr. Lee explained to the class how Kaiser’s electronic

Leadership Stockton, California’s oldest adult community

medical records work and the advantages of a paperless world in

leadership program, is accepting applications for the Class of 2011.

health care.

Founded in 1981 by the Greater Stockton Chamber of Commerce,

The day ended with an inspirational speech from Jose Rivera,

Leadership Stockton prepares the next generation of men and women

Medical Group Administrator. Jose shared his moving personal

who will assume leadership roles in the greater Stockton community.

journey with the class. He ended the day on a very positive and

Established as the first community leadership program in California,

comical note.

Leadership Stockton has graduated 659 community members,

This day would not have been possible without the help and coordination of Kristen Birtwhistle (LS Class of ‘85) and Grace Yee (Current LS Class), whose efforts made the day a great success.

many who now serve on local boards, commissions, and in other community leadership roles. Leadership Stockton participants embark on a journey

Thanks also to the University of the Pacific’s Sports Sciences

that puts them in touch with the greater Stockton community,

Department for opening their doors to us. Thank you to everyone

as well as each other, and develops their personal leadership

on our panel and to all Kaiser Permanente staff for taking time out of

skills. Participants are also involved in addressing the needs of

their busy schedules to speak to the class.

our community through hands-on service projects that focus on

Visit us here next month as we recap the Economy Session. We

solutions to real community problems.

are now taking applications for the 2010-2011 Leadership Stockton

Tuition for the 11-month program is $900. Applications and

class. For more information, visit or

class schedule can be found at or by

call Timm Quinn at 547-2960.

calling 209.547.2770. Deadline is June 18, 2010.

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Local Jobs

Programs Department by: Frank Ferral

rights regarding their current service provider. Therefore, the Chamber recommends a NO vote on Proposition 16.

2009 Outbacker of the Year—Mark Bruemmer At this year’s Outback Steakhouse Partner Conference in Miami, Florida local restaurateur, Mark Bruemmer, was presented the award

Chamber Recommends No on Proposition 16 The Greater Stockton Chamber of Commerce recommends that its members oppose Proposition 16 on the basis that it would limit competition—the fundamental basis for our market system. Open competition allows for more economical options available to businesses and restricts any one business from obtaining an unfair advantage in the marketplace. The lack of competition tends to result in higher costs. While Proposition 16 would establish a 2/3-majority vote requirement, the members of each public agency seeking to provide power to its constituents already have the ability to be heard. They can be heard not only in a public forum of the agency, but also with the power to vote and elect representatives to be their voice on these issues. Constituents do not have any of these


For more info, contact Frank Ferral at

for being 2009 Outbacker of the Year. The Outbacker of the Year is the consummate Outbacker that on a day-to-day basis lives up to the principles and beliefs of Outback Steakhouse. Those principles include hospitality, sharing, quality, fun, judgment and courage. At all times he delivers concentrated service and serious food. He was the outstanding Outbacker in the country for 2009. Mark has been instrumental in creating the Outback Scholarship Lunch, Kid Tours and several events in the Stockton community. Outback has been a great supporter of the Chamber’s Business Education Alliance and the REXPO events. Before coming to Outback, Mark had over thirty years of restaurant experience, beginning as a thirteen-year-old dishwasher. He earned his academic credentials from Scottsdale Community College, Northern Arizona University, and Western Illinois University with a major in Business Management. While attending college, Mark worked his way up to kitchen manager and then assistant

continued on page 11

MAY2010 10

Programs Department

Cont’d from pg. 10

manager with General Foods. These restaurants became a part of Restaurant Enterprise Group, Marriott, and Mark became the General Manager. He then opened Jalapeno Joe’s in Ventura, and after four years, sold it to work as a General Manager and later a Regional Manager for Restaurant Associates /Acapulco Restaurants. Mark then became the proprietor of the Outback Steakhouse in Modesto. In January 1998, he joined T-Bird Restaurant Group, Inc. as a Joint Venture Partner for Northern California. Mark was honored in October 2006 by the Sacramento Chapter of the California Restaurant Association as Restaurateur of the Year. Mark continues his work for Outback as a Joint Venture Partner as he currently oversees 13 Outback Steakhouses in Northern California. Mark resides in Davis, CA with his wife of 25 years, Julie, and their 14 year old son, Mark. Mark Bruemmer enjoys the restaurant industry, working with people, sports, and the outdoors. Congratulations Mark on being named the 2009 Outbacker of the Year!

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Conference & Visitors Bureau by: Wes Rhea

Travel: The Ultimate Economic Stimulus Much of the talk nationally, as well as locally, has been centered on how to get our economy moving again. Policy proposals and local budgets are being measured by whether they will create jobs and stimulate spending. While a contentious debate about the right policy rages in Washington, D.C., how about an answer that is much less controversial, easier to implement, and best of all could yield better results right here in Stockton. We’re talking about investing in our travel economy. Many people don’t realize it, but travel and tourism is one of our most important economic drivers. Nationally, travel is responsible for $704 billion in direct spending, 7.4 million direct jobs, $186 billion in payroll, and $111 billion in tax revenue. There are few industries that can compete with this kind of output. The story is similar locally. In San Joaquin County for 2008, travel was responsible for 6,190 jobs, $646.1 million in direct spending, and $9.5 million in tax receipts. In 2009 visitors plunked down $24.5 million in Stockton; filling over 458,000 hotel rooms. When people travel, the economy grows, jobs are created, and the tax coffers are filled. So how can we invest in this precious resource and leverage it to bring our economy back?

Market to out-of-town visitors. The old saying goes “it takes money to make money”. The Conference and Visitors Bureau does a terrific job of showcasing Stockton as a destination. It is critical that we do everything possible to find the necessary financial resources to get our message out to potential visitors. Spread the Word. Stockton is a great place. Take pride in your hometown. Tell your friends and family to come to Stockton for a visit!

National Travel and Tourism Week is celebrated nationwide from May 8 - May 16, 2010. During National Travel and Tourism Week remember that

Here are a couple ideas we can use: Promote meetings and events. We need to do what we can to support the meeting and event industry, and encourage more businesses and associations to bring them here. Have you

Tourism=Economic Development. Tourism is vital to every community no matter what size or where they are located. Support tourism and watch our economy grow. For more information on local tourism contact Wes at the

considered bringing your association, group or organization’s

Stockton Conference & Visitors Bureau at 337-2721 or visit

meeting to Stockton?


Wes Rhea: 209.337.2721

Be sure to become a fan on our Facebook page

MAY2010 12

New Members Associations

For more information on becoming a new member, please contact Teri Manley at 209.337.2723 or email Please allow up to 90 days for your listing to show.

Pension & Profit Sharing Plans

Woodwork Institute

Transamerica Retirement Services

4253 Tsushima Court Stockton

5250 Claremont Avenue, Suite 113 Stockton

Facial & Skin Care Spas & Salons

Plumbing Repair/Installation

Donna Bonin

Happy Drains Plumbing, Inc.

702 Porter Avenue Stockton

POB 2108 Stockton

Fund Raising - Safe & Sane Fireworks


Phantom Fireworks

Midtown Creperie & Cafe

2351 Tenaya Drive Modesto

2311 Pacific Avenue Stockton

Hospice Services Optimal Hospice Care 122 Granger Avenue Modesto

Tax Consultants Romo & Associates

1156 Suncast Lane, Suite 3 El Dorado Hills

Nutritional Products


Green’s Nutrition

A & A Portables, Inc.

1906 Pacific Avenue Stockton

201 Roscoe Road Modesto

For additional member info, go to

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Greater Stockton Chamber of Commerce

The University of Values © 2009 National University

Ribbon Cuttings

Barber’s Welding

For additional member info, go to

Green Nutrition

1636 N. Broadway Ave., Stockton

EZ Network Systems

St Joseph’s Medical Center

1906 Pacific Ave., Stockton

Big Valley Lock and Key

4203 Coronado Ave., Stockton

1800 Maple St., Stockton

Applebee’s Neighborhood Bar & Grill

3706 E. Hammer Ln., Stockton

2659 W. March Ln., Stockton

Attending Ambassadors Annie Randazzo Allied Waste

Bob Hurst Education Psychology

Bruce Wert ACN Telecommunication

Carol Clemons Angels Caring Helpers

Cindy Ward Xango

Estee Sodaro AEROTEK

Geri Blas Stockton Post Office

Gloria Blaine Basket Caravan Gourmet Gifts

Janice Herechski Sunflower Presents

Jeannie Compton Camlu Assisted Living

Jeany Aragona Bank of the West

Kamie Long Mainstay Staffing

Katharine Edens University of the Pacific/Edens Events

Kim Rego ITS- Integrated Telecom Solutions

Linda Stockton Entravision Radio

Linda Vaz Premier Staffing

Marie Gillit BodyBliss Holistic Wellness Center

Marsha Saulsbury Dazzlin’ Cleaning Service

Matt Dumane Stockton Fire Department

Richard McDonald Class One

Richard Valenzuela Waddell & Reed

Riri Nakasome BodyBliss Holistic Wellness Center

Sam Ward Xango

Skip Benz Innovative Merchant Services

MAY2010 14


Perception Changer Mayor Johnston refutes Stockton’s naysayers by: Patricia Kutza

Perception and reality—the twin

General Fund contains half of our budget,”

gatekeepers that stand in the way of any city’s

Johnston explains. Understandably, building a

claim to greatness. Stockton’s Mayor Ann

sustainable city budget will be paramount for

Johnston discovered just how these twins

the remainder of 2010. “85% of the General

could collide when a national magazine,

Fund is dedicated to salary and benefits. We

hungry for any wrinkles that it could fashion

will be concentrating further on contract

into an eye-catching story, placed Stockton on

negotiations and modifying benefits.”

its ‘most miserable cities’ list.

Competing with the budget for her attention is a number of other goals that

Life on the MMC List

Johnston is committed to. “We need to rid

This is why Johnston’s forthcoming 2010

Stockton of crime, gangs and neighborhood

State of the City address sports the intriguing title:

blight. I also want to bring in new business

Getting to the A List. Johnston says that she will

with high-paying jobs that offer good benefits

use this speech as the platform for challenging

and work with our local school districts to

such negative perceptions of the city she calls

improve literacy and graduation rates,” she says.

home. “I will highlight our accomplishments as well as talk about the challenges we face now and in the future,” she says. What a roller coaster the last 18 months have been since Stockton’s newest mayor took office. When Johnston assumed her new role, the U.S. economy was tanking. “Things were not getting better and we lost 300 employees last year. We also had to cut over $30 million from our General Fund, monies that pay such services as police, fire, library—those type of services that residents feel so strongly about,” she says.

Toiling on sacred ground


City accomplishments fall under the radar While improving the crime and employment rate may help tweak statistics the media focuses on when they fashion these lists, other less-measurable Stockton accomplishments may evade their attention. Nonetheless, they are the basis for fueling Johnston’s pride. “I am really proud of the fact that, despite our economy’s downturn, we were able, thanks to concession from our employees, to save laying off police officers.” Johnston also is proud of the implementation of the

When you need to touch the General

Delta Water Supply Project, an initiative that

Fund, you are toiling on sacred ground. “The

will bring a new supplemental water supply

Greater Stockton Chamber of Commerce

to the Stockton metropolitan area, and the completion of the new Downtown Stockton Marina, a twelve years-in-the-making project that she helped make a reality. Perception and reality – it’s near impossible to control the former. Considering the latter, there’s plenty more evidence that Stockton’s accomplishments eclipse any media preconceptions. “Our VISTAS (Volunteers in Service to Aid Stockton) program is really taking off,” she says. “Eight of our community parks have been adopted by groups who are cleaning them up.” Johnston is a very vocal advocate of making the Stockton community ‘business-friendly’. “I feel private business, rather than the public sector, is our best hope for growing business. To that end we are holding workshops and informational campaigns to remind local businesses about the tax credits they can accrue for being situated in an enterprise zone.”

Her A-List recognition Johnston’s own awards reflect the areas that she particularly feels passionate about: business growth and educational improvements. Owner of a Stockton retail shop, The Balloonery since 1981, she has received the Susan B. Anthony Woman of Achievement Award, the ABC (Action on Behalf of Children) Award, the Chamber’s Small Business Person of the Year Award, and the Chamber’s ATHENA Award. Receiving the ATHENA Award was particularly meaningful, says Johnston. “It confirmed the efforts I made to grow my business and my efforts to give back to the community. What an honor to join this great community of women who set fantastic examples of entrepreneurship.” A former Peace Corps volunteer who once taught English as a Second Language in Iran, Johnston is buoyed by the exciting prospects of some current and new initiatives that address Stockton’s school dropout rate. “Our Education Summit and Mentoring is Cool program are successful ventures, our businesses continue to partner with our schools, and we are soon starting the Mayor’s Book Club. “ More than enough achievements to warrant Stockton

I want to bring in new business with high-paying jobs that offer good benefits...

vaulting straight to the top of any ‘A’ List.

Photo by: Arturo Vera Photography

MAY2010 16

Business Spotlight F.J. Dietrich & Co.

F.J. Dietrich & Co. has a

interest in ensuring our clients are properly covered. We find the most

rich history with deep roots

comprehensive, cost-effective insurance products for our customers.

in the Stockton community.

POC: What has helped you weather this economic downturn?

It took its current name in

JD IV: Like most businesses, we have felt the effects of the

the early 1900’s after evolving

economic downturn. In the over 100 years that we have been in

from the firm Grunsky, Dietrich, and Leistner. Joe Dietrich took the helm, and F.J. Dietrich & Co. has remained in the family through five generations. Each generation brought Francis Joseph Dietrich Sr. and Jr.

different experience to F.J.

What has kept us going through it all is a lot of hard work, a few tears, a little luck, our wonderful staff and loyal clients. business, we have seen two World Wars, numerous Presidents and many market changes—including the Great Depression. What has

Dietrich & Co. In 1927, Joe Dietrich, Jr. became an appraiser for

kept us going through it all is a lot of hard work, a few tears, a little

the family business. Joe Dietrich III joined in 1952 as a real estate

luck, our wonderful staff and loyal clients.

and insurance salesman. When he passed away in 1980, his son Joe

POC: How is your company involved in Stockton?

Dietrich IV came on board with his real estate license and he then

JD IV: We donate to many charities in the Stockton area and

quickly received his insurance licensing. Joe Dietrich IV offers great insight into the success of F.J. Dietrich & Co. in this month’s Business Spotlight.

feel that all are extremely important to the vitality of our city. We also encourage and support our employees to take action in their communities, whether they live in Stockton or surrounding areas.

Port O Call: Tell us about F.J. Dietrich & Co.

I am a Past President of the Stockton Association of Realtors, the

Joe Dietrich IV: F.J. Dietrich & Co. started in Stockton over 100

Independent Insurance Agents,

years ago as a real estate and insurance office. We are now a full-

and Stockton Delta Rotary Club.

service insurance agency, handling everything from home, auto, boat

I have also been involved with

and RV insurance, to commercial insurance of all types including

YMCA Indian Guides, Boy

property, liability and workers’ compensation. Our current staff of

Scouts of America Troop 145,

seven is divided into these personal lines and commercial insurance

Better Business Bureau Board

departments. We are 100 percent family owned and operated. The

of Directors, Yosemite Club

office manager, Wanda Turner, has been essential in helping me bring

and the Stockton Athletic Hall

my oldest son, Joseph Dietrich V, into the business.

of Fame. The office manager,

POC: What do you think has made F.J. Dietrich & Co.

Stockton Women’s Network and

so successful? JD IV: What has enabled our success is doing business with the customers’ best interests in mind. We can only be successful if our customers are successful. By having our employees available to clients, we get to know each customer personally and have a genuine 17 PORT CALL

Wanda, is a Past President of the

Greater Stockton Chamber of Commerce

the Insurance Professionals of San Joaquin.

Francis Joseph Dietrich V and IV

POC: What are your company’s plans for the future? continued on page 28

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Cont’d from pg. 6

for a hearing and one was held here in Stockton on January

by the City and County. This made sure no stone was left unturned

18, 1908.”

and to protect the entire community now and in the future.

“Many citizens attended and displayed their enthusiastic

I am sure you saw on the front page of The Record this

concern. J. M. Eddy ingeniously presented a carefully prepared and

morning, April 10, 2010. The bold headline above the fold states,

persuasive argument for fifteen feet of water to the sea.”

“Tentative prison deal in Stockton.” This is a testament to the

“Eddy produced a map and drew a circle representing an

importance, value, strength and commitment of the Greater

eighty-mile radius with the center at Stockton. In regard to it he

Stockton Chamber of Commerce to Stockton and the County; from

said: It does seem when we study this circle closely, that there

its birth in February 1901 to its success in April 2010, 109 years later

must be some good reason why more than half of the population,

and I guarantee for many years to come. We represent all businesses

five-eighths of the taxable property, more than three-fourths of the

in the region and if you are not a member, join to help make us even

factory output of the State and all the navigable rivers and large

more successful in defending your birthright of both the quality of

mileage of the railroads, and seven out of eleven of the chief cities of

life and being successful in your business.

the state are crowded into one eighth of the State’s area. The reason

I feel strongly that on Tuesday, April 13, 2010, the Greater

is obvious. People, capital, enterprise, have entered this circle,

Stockton Chamber of Commerce, the Stockton City Council

because here they found resources and facilities for developing

and the San Joaquin County Board of Supervisors will have an

them. The center of this “Circle of Energy” is only a few feet above

agreement presented by the Receiver and CDCR that can be

sea level. Nature made a navigable waterway extending from

signed, beginning a new chapter in the book on the history of our

the Golden Gate to the very heart of this circle—to the heart of

great community.

Stockton. We want it restored to us.” On Thursday, May 13, you will

Thanks to all who were supportive of the efforts by the

see the results of these Chamber visionaries when you attend the

Chamber, City and County. I want to particularly thank the

2010 State of the City at the Port of Stockton!

respective staffs of the City and County who worked so hard on this

Now fast forward to 2008 when your Greater Stockton

issue. A very special THANK YOU to the attorney of record for the

Chamber of Commerce Board of Directors stated loud and clear

Chamber and a past president of the 109-year-old Chamber, Mr.

that the people of Stockton and San Joaquin County must be heard

Steve Herum.

on the then-pending, federal court-ordered medical/prison facility

Please remember that for 109 years and counting, your

that was being planned for the state properties off Arch Road.

Chamber and Senator Lois Wolk have worked hard to fight for what

Again your Chamber Board of Directors, seeing the

is right and just for all in San Joaquin County! Thank you for your

community was about to be overrun by a juggernaut of the Receiver

membership and please encourage your business associates to join

and CDCR, responded to the EIR and was joined in a legal action

with us. There is strength in numbers!


Greater Stockton Chamber of Commerce

April 1 Mixer Photos @ Stockton Ports

From left to right: Mario Gutierrez, Mike Quedens, Lee Pike

From left to right: Dan Ramey, Darlene Betz, Doug Nisen

From left to right: Joe Randazzo, Annie Randazzo, Gloria Blaine, Loretta Lee

From left to right: Tim Matalone, Ronnie Lozano, Tanner Erickson

MAY2010 22

Events Cont’d from pg. 4 Carpet Cleaning

The Chamber guarantees attendees will walk away with pride in the city of Stockton while discovering valuable sources of information and expertise. This year, the event will be held on Thursday, May 13 at the Port of Stockton. Exhibits will be open from 10:30 a.m. to 2:30 p.m. Tickets for the annual State of the City are only $30 per person. The luncheon is sure to please everyone with great food provided by

It’s more than just carpet

Outback Steakhouse.

ir therk. s ’ t . . . i og pa d

As always, this event is sure to sell out quickly. Tickets for the 12th annual State of the City are going fast! The reservation deadline is May 6, so reserve your tickets today. To purchase tickets or for

schedule online at or call 209-474-7771

more information, call the Greater Stockton Chamber of Commerce at 547-2770. We hope you can join us at this important celebration of our city and our community! We still have sponsorships available that include a booth and 8

$25 Off Any Stanley Steemer Service (min does apply)

$50 Off Any Stanley Steemer Service over $225

Some restrictions may apply. Call for more details.

Some restrictions may apply. Call for more details.

premium, reserved-seating luncheon tickets.

209-474-7771 or 1-800-STEEMER

209-474-7771 or 1-800-STEEMER

ⓒ2009 Stanley Steemer International, Inc.

State of the City 2010 Sponsors Platinum: A.G. Spanos Companies American Medical Response, Inc. Bank of Agriculture & Commerce Bekins/Pacific Storage Company Big Valley Ford Lincoln Mercury Builder’s Exchange of Stockton California Water Service Co. Carpenters Local Union 152, Manteca City of Stockton Delta Sierra Beverage —Bud Light Lime Financial Center Credit Union Food 4 Less/Rancho San Miguel Green Team San Joaquin Grupe Commercial Company Heald College Herum Crabtree Housing Authority of the County of San Joaquin Humphreys College J.R. Simplot Company Kaiser Permanente Lexington Plaza Waterfront Hotel MetroPCS National University Neumiller & Beardslee Oak Valley Community Bank Park West Place/Pacifica Property Management Port of Stockton Robert Half International San Joaquin Building Trades Council San Joaquin County WorkNet

San Joaquin Delta College San Joaquin Magazine San Joaquin Partnership, Inc. San Joaquin Regional Transit District Sims Metal Management St. Joseph’s Medical Center St. Joseph’s Occupational Health & Rehab Services Stockton Conference & Visitors Bureau Stockton East Water District Stockton Ports Baseball Club Stockton Thunder The Record/San Joaquin Media Group United Way of San Joaquin County University of Phoenix University of the Pacific University of the Pacific — Eberhardt School of Business Well Fargo Advisors


JOE Three Generations Strong

Joe Bryson Plumbing, Heating & Air, Air Duct Cleaning


. . . . . . . .

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Great Valley Center/ UC Merced

Silver: Arturo Vera Photography Devcon Construction, Inc. R & S Erection of Stockton, Inc. As of 4/1/10

Call Today! 941-2841 State Contractor’s Lic. #783227




MAY2010 24

News Briefs

Submission Guidelines: News Briefs must be submitted before the 1st of each month to Please put “PORT O CALL” in the subject line. Submissions must be no longer than 50 words total and should include contact information. News Briefs will be included on a space available basis and may be edited for content.

The Stockton Women’s Network presents Lorri Han, Clear

Sixteen years and still walking! The AIDS Walk San Joaquin

the Clutter, at their May 5 luncheon meeting. Ms. Han will

presents the “Heart & Sole” event of the year, AIDS Walk on the

demonstrate proper attire for today’s business environment.

Waterfront. Join us Saturday, May 1, at Banner Island Ballpark.

Networking begins at 11:30, with the lunch meeting beginning at

Check-in time is 9 a.m. at 404 W. Fremont Street. For more info call

12:00 at Elkhorn Country Club (1050 Elkhorn Blvd.) Visit www.

209-608-WALK or visit for more information. Stockton Opera Guild Kathe Underwood Scholarship A benefit for the San Joaquin Women’s Center will be hosted by

Competition Winners Announced. Winners include Christopher

Classic Design Floor to Ceiling. The 2nd annual Ladies Night

Mackey, a baritone studying at Delta College, Holly Jamison

Out will be on May 13 from 5:30–8:30 p.m. in its showroom at

garnered second and Alyssa Smith third. Jamison and Smith are

2303 S. Stockton Street in Lodi. Tickets are available at www.

sopranos studying at the University of the Pacific Conservatory Guests will enjoy spa services,

of Music and were also winners in 2009. Awards of Merit in

wine tasting, hors d’ouevres, giveaways, and much more.

this group went to Viviana Millan, Ashley Willits and Bethany Mamola. Kate Bautch received an Award of Merit for singers ages

Stockton Symphony’s Spectacular 21st

25 to 32. Winners receive cash awards and are invited to appear at

Annual Pops & Picnic will be held

Guild functions. To learn more, see

on Friday, May 7 at a new location –

Ralph Cato, Guest Vocalist

Alex G. Spanos Center, University of

M&M Stone has a new name: Stone

the Pacific. Join conductor Peter Jaffe

Bros. Management!

and the Stockton Symphony for a

Quality retail, commercial office, and

spectacular evening at the 21st annual

residential properties. The name change

Pops & Picnic entitled “Hollywood

to Stone Bros. Management coincides

Hits”. The celebrated event will include

with the announcement of their new

sensational music, delectable food, fine wines, elegant martinis, and

General Manager, John Godi. “The

tantalizing auction items. Tickets start at $20. Call the Symphony

opportunity to apply my education and business experience to the family

office at 209.951.0196 or visit for more

John Godi, General Manager

information on seating and food options.

business was intriguing,” said Godi. “Stone Bros. Management provides the property management, construction, and maintenance

Greater Stockton Employer Advisory Council (GSEAC) will

for our retail, commercial, and residential developments.”

be meeting May 21. The keynote speaker is Susan Kirkgaard with Bullivant Houser Bailey PC, speaking on Imminent Impact—

Mario Gutierrez, formally with TelePacific Communications,

Employment Leaves of Action. The meeting will be held at 7:15-

has accepted the Market Sales Manager position with Utility

9:00 a.m. with a buffet breakfast and raffle included. Tickets are

Telephone Inc. Utility Telephone provides voice & Internet

$25.00/members and $30.00/non-members. RSVP with Colleen

services for the business community in California and

Martin at 209.825.2723 or by May 17.

Northern Nevada. For more information, please call Mario

at 209-940-1012.


Greater Stockton Chamber of Commerce

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N OW O P E N S U N D AY S ! Aaron Brothers 952-9097

Rite Aid 478-5062 Serventi’s With Flair 951-7090

Beads Plus 956-1000

Stage Two 957-8463

Best Wishes 478-3220 Birkenstock & More 957-7100

Trader Joe’s 951-7597

Boggiano’s Sportswear 951-5581

VIP Salon 472-1600

Campbell’s in the Village 477-5568 Carats Jewelry 955-0715

DINING: 856 Restaurant & Lounge 957-7856

Chico’s 475-9376

Bud’s Seafood Grille 956-0270

Dennis Shea Shoes 957-7064

Cold Stone Creamery 475-1191

DeVons Jewelers 951-9610

DAD’s Dogs 478-7793

Docter & Docter Realtors 478-8121

David’s Pizza 957-2850

Draper’s & Damon’s 952-1597

Dynasty Restaurant 478-1818

FINA 478-5670

Jamba Juice 951-9300

Flair Boutique 951-6123

New Yen Ching 957-0913

Fleet Feet Sports 952-1446

Noah’s Bagels 951-2284

Life Uniform 951-2222

Papapavlo’s 477-6133

Lino Bella 933-0441

Payter’s 477-9513

Merle Norman 474-0314

Rocky Mountain Chocolate Factory 477-8275

Performance Bicycle 951-5665 Play It Again Sports 474-1944 Play N Trade 474-9690 Podesto’s Market & Deli 951-0234 Rasputin Music and DVDs 957-7060

Santiago’s 478-6444 Starbucks 952-7292 Stockton Joe’s 951-2980 Whirlow’s 474-1866 Yogurt My Way 474-1010



W W W. L I N C O L N C E N T E R S H O P S . C O M


Business Spotlight

Cont’d from pg. 17

JD IV: Our plan is to continue serving Stockton and the Greater Central Valley’s insurance needs with the utmost care and respect for each client. We will also continue to give back to the community that has given our family so much for so many years. POC: F.J. Dietrich & Co. has been a member of the Stockton Chamber of Commerce for 84 years. What advantages have you gained from being a member this long? JD IV: The Chamber has been a large part of our success and history. Through the years we have taken advantage of the many programs offered by the Chamber, including mixers and ribbon cuttings. My son Joseph will soon be graduating from the 2010 Leadership Stockton Class, which is coordinated by the Chamber. He has spoken very highly of the class, its wonderful content, and the

F.J. Dietrich & Co. office on 235 E. Weber Avenue circa late 1920’s

promise of a bright future for Stockton and the Valley.

MAY2010 28


May 2010 Highlights 5/6 - Chamber Networking Mixer - 5:15 p.m. - 7:15 p.m. @ F&M Bank, 4612 McGaw Street 5/13 - State of the City - 10:30 a.m. - 2:00 p.m. @ Port of Stockton

Switch to Oak Valley Community Bank to experience first-class service with an old-fashioned touch. We have grown to become one of the strongest and most convenient banks serving the Central Valley. With twelve branches and over $500 million in assets, it’s easy to see why more local families and businesses choose Oak Valley Community Bank every day.


Chamber Networking Mixer – 5:15 p.m.-7:15 p.m. @ F&M Bank, 4612 McGaw Street


Liaison meeting – 12 p.m. @ Chamber Conference Room


Joint Green Team San Joaquin/MIDR at Chamber – 9 a.m. @ Chamber Conference Room


State of the City – 10:30 a.m.-2 p.m. @ Port of Stockton, Shed 14


Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room


Leadership Stockton Day at the Capitol – 8 a.m.-5 p.m. @ State Capitol


Business Education Alliance at Chamber – 3:30 p.m. @ Chamber Conference Room


Chamber Board Meeting – 4 p.m. @ Chamber Conference Room


Government Relations Council at Chamber – 7:30 a.m. @ Chamber Conference Room


Memorial Day – Chamber Office Closed

We are committed to hiring experienced professionals with deep roots in the communities we serve - local lenders, local decision makers and local leadership. Come home to Oak Valley and come home to familiar faces and a lending hand.

also don’t miss... 6/3 - Chamber Trade Show Mixer — 5 p.m. - 7 p.m. @ Stockton Hilton

Deep Roots ~ Strong Branches

Cathy Ghan, Commercial Real Estate Loretta Trevena, Branch Manager Sarah Williams, Cash Management


2935 West March Lane 209.320.7850

Greater Stockton Chamber of Commerce


Contact the Chamber at 209.547.2770 for more info

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Port O Call - May 2010  

Stockton Chamber of Commerce monthly magazine