Advisor Brochure 2025

Elevated Benefits.

Inspired Travel Advisors.

Member Driven.

Why Signature?

YOUR VISION < > OUR INSPIRATION Signature Travel Network® works for its members and you. All tools and programs are designed to serve your unique needs.

Signature is dedicated to providing its advisors with a competitive advantage.

THE SIGNATURE ADVANTAGE We are a member-owned, member-directed travel cooperative, comprised of top-tier travel agencies and more than 15,000+ travel advisors. With $11 billion in annual sales, the network’s significant buying power is leveraged by worldwide partnerships. By choice, we’re not the biggest network. Our focus? To be the highest-performing network, maximizing the profitability and earning opportunity of every member, while honoring one common objective: To serve the personal needs of the discerning traveler.

Vetted + Vast

CRUISE 35+ cruise partners

HOTELS + RESORTS

IN GOOD COMPANY We meticulously select our global partners. As such, your clients will travel with the best in the business and experience bespoke service.

More than 1,300 hotels, resorts, villas, and spas offering exclusive privileges. Signature’s Suite and Villa Privileges ensure an elevated level of luxury for suite clients

LAND AND TOUR 1,500+ PREFERRED SUPPLIER PARTNERS Exclusive privileges and insider access help members close sales, build loyalty and maximize earning opportunities. Expect unwavering support throughout the entire marketing, planning, booking, travel and post-travel process. Signature works for its members and celebrates the collective strengths of its network.

95+ global destination specialists 60+ tour operators & land suppliers

SPECIALTY SUPPLIERS Travel insurance, car rentals, air consolidators, rail, travel & business services

Endless Opportunity PROPRIETARY TOOLS THAT MAXIMIZE SALES + MINIMIZE HASSLE.

MARKETING

• SIG Cruise Pro: Cruise booking engine.

• Intentional Messaging: Celebrate your brand,

• Kipsu*: Advanced messaging software for secure

not Signature’s.

• Custom Content: Authentic, editorial-driven publications (print and digital).

• Direct Mail: 70+ annual campaigns.

• Authentic Campaigns: Customizable email marketing and digital campaigns.

• Digital Media Library: Including videos, digital banners and other social media tools.

TECHNOLOGY • SigNet: Online agency portal and info center designed for front-line advisors.

• Pocket Travel*: Mobile itinerary app, powered by Axus, for all stages of travel.

• Hotel Connection: Proprietary booking engine for Signature’s Hotels and Resorts Program.

• Client Reach: Customized communication platform for clients.

• Cruise Track: Monitors booked and quoted cruises

client communication. SMS text capability.

• Toby AI: Artificial intelligence platform designed specifically for travel advisors. *additional fee applies

TRAINING & EVENTS • Signature Training Center: 24/7 online learning portal provides self-paced, multi-media destination, product, sales and marketing training.

• Embark: Signature’s new-to-industry program includes training on selling and consulting skills, learning to articulate your own value, and success to applying service fees.

• Signature Conference: Signature’s premier event bringing together over 2,700 advisors, agency management and preferred partners.

• Educational Journeys: Exclusive access to experience preferred suppliers’ products and firsthand destination expertise.

• Regional Educational Forums: One-day seminars

and automatically notifies advisors of price,

featuring preferred partners, destination training,

itinerary, and amenity changes.

and sales skills.

TRAVEL ELEVATES Signature’s foundation leverages global travel partnerships to enrich communities through education and economic empowerment. Learn more at www.travelelevates.org

Signature By The Numbers DIVERSE NETWORK. BIG IMPACT.

$

11 Billion+

ANNUAL SALES

500+

WORLDWIDE LOCATIONS

15,000

1,500+

450+

10,000+

1 ,300+

7.9 Million

2 ,700+

1956

FRONT-LINE TRAVEL ADVISORS

HOSTED SAILINGS ANNUALLY

SIGNATURE LUXURY HOTELS & RESORTS OFFERING EXCLUSIVE PRIVILEGES

SIGNATURE CONFERENCE ATTENDEES

PREFERRED PARTNERS

SIGNATURE COLLECTION SAILINGS WITH SPECIAL AMENITIES

ACTIVE HOUSEHOLDS TO MARKET

WHEN SIGNATURE’S NETWORK WAS ESTABLISHED

TRUSTED SERVICE. MEMBER FOCUSED. A FAMILY CULTURE WE INVITE AND CAREFULLY SELECT OUR MEMBER AGENCIES AND PARTNERS. THE RESULT? OUR SIGNATURE COMMUNITY CELEBRATES PEOPLE WITH PERSONALITY. AS UNIQUE AS YOU. joinsignaturetravelnetwork.com

STN2025

“Signature is undoubtedly the premier organization in the travel industry. The marketing and technology programs, along with The Signature Collection, are so valuable, but I find the people, staff, and other members the most valuable asset.”

--MATT CERVONE, JUST CRUISES & VACATIONS

“I really enjoy using SIG Cruise Pro, especially when making multiple reservations for the same sailing—switching between them is seamless. With last cabin availability, SIG Cruise Pro can be a game-changer, helping you secure that final spot and making you a hero. For anyone who’s ever been stuck on hold for 30 minutes or more with a reservation agent, SIG Cruise Pro is a major time-saver.”

-- MARIANNE WHITE, PREFERRED TRAVEL & COMPANY

“Through Signature Travel Network, we have very strong relationships with our suppliers, which is most beneficial for our clients. These can be unique experiences, shipboard or F&B Credit, and more. We strive to make sure our travelers feel appreciated and that we go the extra mile for them, and our contacts make this easy for us to do!”

-- MONIKA LEUENBERGER, CTC, AVENUES OF THE WORLD TRAVEL

“Signature Travel Network consistently leads the way in cutting-edge technology and customer-centric initiatives. The latest AI tools enable us to significantly reduce time by efficiently gathering destination specifics, offering detailed supplier comparisons, crafting presentations, creating team bios, generating interview questions, and more. Our team is thrilled with the Signature team’s ability to stay ahead of industry trends, consistently outpacing expectations. They equip us with all the innovative features and functionalities, allowing us to shine like ROCK STARS in the eyes of our clients. Simply the BEST!” -- TIFFANY HINES, GLOBAL ESCAPES