Inspiration Guide (EN - AR) by Switzerland Tourism

Inspiration Guide Switzerland

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Livio Goetz Director GCC Switzerland Tourism

Switzerland is more than just a destination, it’s an enchanting experience where breathtaking nature, rich culture, and unforgettable adventures come together. From lush green meadows to snow-capped peaks, from historic cities to crystal-clear lakes, every corner invites you to capture a moment worth remembering. Whether you're dreaming of exploring the Alps, indulging in fine Swiss chocolate, or unwinding in a setting that takes your breath away, you’ve come to the right place.

This guide is your travel companion, offering key insights and handpicked highlights to be your starting point in discovering Switzerland’s charm. While it doesn’t cover everything, it opens the door to a journey filled with beauty and wonder. Get ready for an experience you’ll never forget!

Your journey through Switzerland doesn’t end here! Follow us on social media for more breathtaking destinations, insider tips, and unique experiences. Share your favorite moments with us at:

Instagram: @MySwitzerlandAR

Facebook: MySwitzerlandAR

TikTok: @MySwitzerlandAR

Brienz, Luzern-Interlaken Express © Zentralbahn AG / Simon + Kim

Swisstainable

Sustainability has been shaping Switzerland for decades. Whether through the predominant use of hydroelectric power, the high environmental awareness of the Swiss people or the early and comprehensive expansion of public transport, which illustrates what sustainability looks like in Swiss tourism: created for the regional population, enjoyed by guests from all over the world.

This sustainability programme is designed not as yet another certification process, but with the intention of providing guidance for you. At the same time, we want to create a movement in which the entire industry can get involved.

So far over 2000 service providers in Switzerland are participating in the Swisstainable programme. Each supplier is making their offerings more sustainable.

Cities and Region

Distance from European metropolises

For more information, please see switzerland.com/swisstainable

Graubünden

Davos

Ticino Region Laax

Geneva

Zerma

Crans-Montana

Vaud Region

Lucerne

Interlaken

London to Zurich 1h 30 m by plane

Paris to Basel 3h 5m by train

Vienna to Zurich 1h 30m by plane

Milan to Lugano

Lago di Saoseo, Graubünden, poschiavo

Sustainability in Switzerland

Unmatched Sustainability

Nature is our greatest asset, and that’s why we protect it. With its mighty mountains, turquoise-blue lakes, and enchanted forests, Switzerland is a unique travel destination. Our nature provides energy, and it has to stay that way, for us and for all generations to come.

Why is Switzerland considered a sustainable travel destination?

More than 11,000 trains travel daily on SBB's network, making even the most remote places easily accessible.

Swiss parks cover 20% of the country’s area, and the Forest Act of 1876 ensures that forest areas do not shrink.

Switzerland holds about 6% of Europe’s fresh water reserves and is considered the continent’s water castle.

Switzerland boasts excellent air quality and has long been known as a health and wellness destination.

Organic Food

Switzerland is one of the world’s leaders in per capita organic food consumption.

Many Swiss hotels adopt sustainable practices, such as energy efficiency and organic food offerings.

Recycling

Switzerland is one of the world’s top recycling nations, with 85% of PET bottles being reused.

Switzerland values regional culture, fosters dialogue between visitors and locals, and ensures accessibility for all.

Swiss National Park

The Swiss National Park in the Engadine is all about nature. All this can be enjoyed in an area of over 170 square kilometers. Thanks to 80 kilometers of hiking paths, nature trails and excursion destinations for children and families, everyone can have a good time.

Graubünden, Samedan, © Golf Engadin St. Moritz AG / Daniel Martinek

Blümlisalp Paddle Steamer

The steamboat and the scenery you glide through is impressive, crowned by the mountain trio of the Eiger, Mönch and Jungfrau. The Blümlisalp is particularly atmospheric during evening trips, when the surrounding mountains are touched by the last rays of the setting sun.

DS Blümlisalp sails in front of Schadau Castle on Lake Thun

Marvel at the sunrise over the Matterhorn at least once in your lifetime. Don’t miss wandering through the vineyards of the winemaking villages of Lavaux. Or conquering the cobblestoned Tremola on the south side of the Gotthard Pass. The Grand Tour of Switzerland is a magnificent holiday and driving experience - and a concentration of all things Swiss: 1,600 kilometres long, it spans four linguistic regions, five Alpine passes, 12 UNESCO World Heritage sites and 22 stunning lakes.

MySwitzerland is happy to present a selection of highlights from 10 regions on the world’s first road trip for electric vehicles, the Grand Tour of Switzerland. Have fun exploring!

For more information, please see switzerland.com/grandtour

10 Hidden Gems in Switzerland

Discover hidden gems? Visit 10 selected villages that represent the cultural and architectural diversity of our country and are included in the Federal Inventory of Swiss Heritage Sites (ISOS).

These exceptional villages can be found in all cantons and parts of the country and wonderfully explored along the Grand Tour of Switzerland.

Hermance is a real gem on the shores of Lake Geneva. Located on a sunny slope, the small medieval town has a castle ruin, a lakeside promenade with a lido and campsite, and a grand villa district.

Hermance Saillon

Saillon stands out for its beautiful hillside location, surrounded by magnificent terraced vineyards. The small town has a unique medieval centre, crowned by an old castle tower.

1 2 3 4

Laufen is a historic town on the River Birs in the Laufen valley in the canton of Basel-Landschaft. Particularly impressive are the still partially preserved town walls with its town gates and the distinctive main street.

Laufen Rüeggisberg

R ü eggisberg is a small farming village on the southern slope of the Längenberg in the district of Seftigen, nestled in the rolling hills south of the capital, characterised by forests and fields.

The historic bridge town of Andelfingen lies above the Thur river and is nestled in the unspoilt landscape of the Zurich wine country.

The historic town of Schwyz is also the cantonal capital. It is located at the foot of the gently sloping hillside of the Grosser and Kleiner Mythen mountains and has one of the most impressive baroque squares in Switzerland.

Andelfingen Werdenberg Schwyz

The small town of Appenzell is the capital of the canton of Appenzell Innerrhoden. Characterised by the river Sitter, which meanders through the town, Appenzell has historic residential areas and characteristic timber framed buildings.

7 5 8 6 9 10 Appenzell

Werdenberg is the oldest timber framed settlement in Switzerland and is best known for the castle of the same name, which sits majestically on the hill above the town. The small Lake Werdenberg adds to the charm of the town.

Morcote Castasegna

The former fishing village of Morcote is situated on the shores of Lake Lugano and is undoubtedly one of the most frequently photographed places in Ticino. Picturesque Morcote was voted Switzerland's most beautiful village in 2016.

The village of Castasegna in Bregaglia lies on the border with Italy. It is located almost at the bottom of the valley, just above the Maira river, in an unspoilt natural landscape. The village is surrounded by sweet chestnut woods on both sides of the valley.

10 Reasons why Switzerland is the Perfect Destination for GCC Tourists

Switzerland is one of the top travel destinations globally, known for its stunning natural beauty, rich culture, and luxurious experiences catering to all tastes. Here, we present 10 reasons why Switzerland is the perfect choice for your next holiday.

Breathtaking Nature

Switzerland is known for its diverse landscapes, from towering Alps to clear lakes and lush forests, making it a perfect destination for nature lovers.

Luxury Hotels and Resorts

Switzerland offers a wide range of luxury accommodations, including five-star hotels and wellness resorts providing high levels of privacy and upscale services.

Cool & Refreshing Climate

Switzerland enjoys a mild summer climate and cold winters, offering an ideal escape from the heat of the GCC with refreshing weather year-round.

Unique Shopping Experience

Switzerland is a shopper's paradise with stores featuring global luxury brands, along with being home to the finest Swiss watches and high-end jewelry.

Diverse Dining Options & Halal Food

Visitors will find a wide variety of restaurants offering international cuisines, including Arab and Middle Eastern dishes, as well as numerous halal options in major cities.

Privacy and FamilyFriendly Safety

Switzerland offers an ideal environment for families with private villas, chalets, and a variety of age-appropriate recreational activities, making it a safe and relaxing destination for family vacations.

Recreational Activities & Adventures

Switzerland offers a wide range of activities, from mountain trips and skiing to skydiving and boat rides, ensuring an exciting experience for adventure and outdoor sports enthusiasts.

Advanced Public Transport Network

Switzerland has an efficient public transport system that includes panoramic trains, buses, and boats, making it easy to travel between cities and tourist destinations comfortably and smoothly.

Relaxation in Quiet Mountain Villages Facilities and Services for GCC Travelers

Swiss mountain villages are known for their peaceful atmosphere and stunning nature, making them the perfect place to relax away from the noise and enjoy fresh, clean air.

Switzerland provides a variety of services for GCC travelers, such as translation assistance, hotel facilities, and tax exemptions, making the visit more convenient and seamless.

Must-Visit Cities & Attractions

From snowy peaks to charming towns, Switzerland is full of unforgettable experiences. Discover breathtaking landscapes, rich culture, and exciting activities waiting to be explored!

Zurich

The city by sparkling Lake Zurich waters, nestled amidst magnificent mountain scenery, seamlessly blends natural beauty with Swiss sophistication. From fun water activities to exceptional local gastronomy, Zurich offers exclusive adventures and memorable experiences for families and curious travellers.

Davos

Visit Graubünden. Explore breathtaking nature, rich culture, and endless activities for families, couples, and friends. From scenic hikes to cultural gems, there›s something for everyone to enjoy.

Davos is the highest city in Europe and famous for the variety of sports, leisure and cultural activities, its healing climate, the HC Davos, the Spengler Cup, Swissalpine, the Kirchner Museum and the World Economic Forum.

CransMontana

3 1 4 2 5 6

Crans-Montana is characterised by the most impressive panorama of the Alps. Located on a plateau at an altitude of 1,500 metres, it offers the mountains as the Swiss like to live them. Family-friendly, cosmopolitan, with a touch of luxury, Crans-Montana vibrates all year round to the rhythm of lively events.

Zermatt Graubünden

Zermatt’s stunning mountain landscape offers breathtaking views of the iconic Matterhorn. This charming village invites visitors to immerse themselves in nature, enjoy a variety of outdoor activities, relax in scenic spots and indulge in exquisite cuisine.

Lucerne

The Lucerne with its boutique town and the unique mountain and lake landscape is fascinating. Nowhere else will you find so much Switzerland in such a small area.

Interlaken

Interlaken is Switzerland in one place. Discover the many natural wonders, oncein-a-lifetime experiences, all-weather and outdoor activities.

Geneva

Welcome to Geneva! Geneva will undoubtedly capture your heart. Discover the City’s rich history, cultural gems, vibrant dining scene and warm hospitality. Start your Geneva adventure now!

Laax is not just a destination it’s a lifestyle. Nestled amidst stunning mountain peaks and turquoise alpine lakes, Laax offers yearround nature experiences with a high focus on sustainability.

Vaud Region

Located in the southwestern part of Switzerland between Lake Geneva and Lake Neuchâtel, the Vaud Region is a dream holiday destination with beautiful towns such as Lausanne and Montreux, all steeped in centuries of history and culture.

Lugano –Ticino Region

Ticino – Switzerland’s sunniest escape! Only an hour from Milan, dive into stunning lakes, exciting excursions, premium shopping and a cultural scene full of life and charm.

Naturalness. Effectiveness. Well-being.

The unique power of herbs. Since 135 years. As a Swiss family business, RAUSCH combines centuries-old herbal expertise with modern science to create effective, natural care for hair, scalp and skin. Proven efficacy and naturalness – for your well-being and in harmony with nature.

Selected travel information for

Little preparation is needed for a trip to Switzerland. Since the excellent infrastructure makes it really easy to get around. The following practical tips will help you plan your trip.

Weather and Climate

Switzerland enjoys a moderate climate with four distinct seasons. Summer is warm and pleasant, while winters bring snow to the mountains. Spring and autumn offer mild temperatures and beautiful natural scenery. Due to altitude differences, temperatures vary by region. It’s best to pack layered clothing, walking shoes, sunscreen, and a light raincoat.

Mobile Phone and Emergencies

When calling Switzerland, the country code is +41. Useful numbers for emergency calls are:

- General emergency calls: 112 - Police: 117 - Fire service: 118

- Ambulance: 144 - REGA (helicopter rescue service): 1414

- Vehicle breakdown service: 140

Customs regulations

The following items may be imported duty-free and without a permit upon entry: travel items and provisions for personal use, 250 cigarettes, up to 5 litres of alcohol up to 18% by volume, 1 litre of alcohol over 18% by volume, 1 kg of meat and unlimited cash.

Facts on Switzerland Facts on Switzerland

Residents

9 m

Around 9 million people live in Switzerland, three quarters of them in urban areas.

Languages

Switzerland has four official national languages: 62% of the population speak German, 23% French, 8% Italian and 0.5% Romansh.

Highest mountain

4,634 m

The Dufourspitze is Switzerland’s highest mountain, part of which is in Italy. At 4,545 metres above sea level, the Dom is the highest peak whose base is located entirely in Switzerland.

Unlimited shopping

Watches and chocolate

Area

41,285 km2

The country has a total area of just 41,285 km². It borders Germany, France, Italy, Austria and Liechtenstein.

Dialling code +41

The official dialling code for calls to Switzerland is +41. When making international calls from Switzerland, you must enter the code for he relevant country.

Foundation year 1848

The Swiss Federal Constitution originally came into force on 12 September 1848. This was also the year the Federal Parliament convened for the first time.

Switzerland is synonymous with watches and chocolate. Wherever you go you’ll find a wide range of watches in every price segment. The assortment of chocolate in countless shapes, sizes and flavours is also one of a kind. Other typically Swiss products and souvenirs include clothing, embroidery, quality handkerchiefs, pen knives, wood carvings, ceramics and other handmade objects, antiques and art books.

Duty-free shopping

Foreign guests can claim a VAT refund of 8.1% on purchases over CHF 300, so they can shop duty-free provided the goods leave the country within 30 days.

For more informations

Zurich

Lake Zurich, Island Saffa © Zürich Tourism

City Resort

Enjoy a variety of water-based fun, from pedalo rides and stand-up paddleboarding to leisurely cruises across Lake Zurich or the two rivers in the city. Whether for wellness, relaxation or adventure, Zurich has a treat for all ages.

zuerich.com/en/sightseeing-activities/sportand-relaxation

Embraced by nature

Zurich lies in the heart of Switzerland, surrounded by rippling waters and snow-capped Swiss Alps. With lush green spaces, serene forests, and the renowned Uetliberg mountain, Zurich is the perfect natural escape. Step straight from your hotel into nature: stroll through tranquil gardens, or explore the wonders of Swiss landscapes for unforgettable moments.

zuerich.com/en/sightseeing-activities/places-to-visit/parksand-gardens

Uetliberg Mountain © Switzerland Tourism

Zurich Zoo & Masoala

Rainforest

Home to more than 365 animal species, Zurich Zoo is a must-visit. Explore its Masoala Rainforest, the largest indoor rainforest in Europe, teeming with exotic plants and wildlife.

zuerich.com/en/visit/nature/ zurich-zoo-masoala-rainforest

Shopping in Zurich-West

Explore Zurich’s most trendy district, where unique shopping boutiques, modern Swiss design shops, vibrant cafés, and buzzing nightlife come together. From stylish made in Zurich products to chic gastronomy, Zurich-West is perfect for all explorers.

zuerich.com/en/visit/attractions/ zurich-west-from-industrialquarter-to-trendy-district

Kunsthaus Zürich

Step inside one of Europe’s most prestigious museums. Kunsthaus Zürich is a masterpiece of architecture with paintings from Swiss and European masters, offering an inspiring and fun interactive experience for all ages.

zuerich.com/en/visit/culture/ kunsthaus-zurich

Switzerland’s Chocolate Capital

Discover Zurich’s sweet side with an e-tuk-tuk chocolate tour or a visit to the local bean-to-bar chocolate producers. No visit to Switzerland is complete without stepping inside the Lindt Home of Chocolate museum in Zurich, with a stunning 9-meter-high chocolate fountain and tastings for the whole family.

zuerich.com/en/things-to-do/fooddrinks/chocolate-in-zurich

Make your next trip your favorite one.

Graubünden

Visit Graubünden. Explore breathtaking nature, rich culture, and endless activities for families, couples, and friends. From scenic hikes to cultural gems, there›s something for everyone to enjoy.

Glacier Express Landwasserviadukt © Rhaetian Railway

Graubünden’s Rich Culture

Discover Graubünden’s rich culture through its traditions, charming villages, and delicious local cuisine, from hearty dishes to sweet treats.

The Ultimate Family Escape

Graubünden is a perfect destination for families, offering exciting adventures for all. Visit Heidi Village, enjoy scenic train rides on the Bernina Express, relax at top wellness retreats, and explore beautiful lakes like Lake Cauma. Take a cable car up to Diavolezza for stunning views, or discover charming towns with great shopping and local treats. There›s something for everyone to enjoy!

Sgraffitti © Andrea Badrutt

Heidi village © Graubünden Tourism

Davos

Davos, Davos city with its lake © Marcel Giger

The new Landwasser World

Davos is the hub of the new Landwasser World. This World, centered around the iconic Landwasser UNESCO Viaduct in Graubünden, offers five Adventure Worlds: Railway, Culture, Agriculture, Forest, and Water. These diverse experiences create an exciting journey for all ages. The Landwasser World opens in summer 2025.

shop.landwasserwelt.ch/en/pages/historical-trips

Davos Klosters – fresh air and water

Davos will be the first climate-neutral tourist destination in 2030. Sporting paradise, spa town, congress town, cultural centre and après-ski all come together in the midst of a beautiful mountain landscape: Davos is the ideal starting point for exploring the unspoiled nature in the Flüela, Dischma and Sertig valleys or the Walser villages of Monstein and Wiesen. The Schatzalp, also known as the “Magic Mountain”, lies high up on a sun-kissed terrace directly above Davos at an altitude of 1,861 metres. The Landwasser valley, with Davos at its center, is unique in the Alps with its side valleys, glaciers, rivers and lakes.

Schatzalp Railway, Davos © Andrea Badrutt سوفاد

Cheeses from Switzerland – a time-honoured tradition

Cheeses from Switzerland

Swiss cheese makers are passionate about guarding their time-honoured traditions. In the small village cheese dairies, of which there are around 600 throughout Switzerland, the cheese makers combine the old knowledge of cheesemaking with the best of modern technology to ensure that quality is maintained for the consumer. The essential element in any cheeses from Switzerland is the milk. It is delivered daily fresh from the cow and not from any unknown sources. And it is the quality of that milk that gives cheeses from Switzerland its premium reputation. The majority of the over 700 types of Swiss cheeses are produced from unpasteurised milk. Cheese makers know that the flavour is just not the same when milk has been pasteurised and taste destroyed in the process.

cheesesfromswitzerland.com

Landquart Fashion Outlet, Graubünden

Your Shopping Experience, always 30% to 70% off premium brands!

Discover the Landquart Fashion Outlet! Immerse yourself in a unique open-air shopping experience with special chalet houses in a typical Swiss style nestled amidst the stunning mountains of Graubünden. Explore over 160 renowned international brands in over 80 stores including Armani, Bogner, Boggi Milano, BOSS, Karl Lagerfeld, Max Mara, Furla, Tommy Hilfiger, Polo Ralph Lauren, Nike, Swarovski and many more. Find inspiration and uncover musthave pieces in a picturesque village setting.

Located just 60 minutes from both Zurich and Davos and within easy reach of Lake Walensee (20 minutes) and Lucerne (90 minutes). With a direct train station right at the centre's entrance, it is easily accessible for those arriving by train. For car and limousine arrivals, we offer an extensive parking lot.

Enjoy delicious breaks and recharge your batteries at our variety of restaurants and coffee shops.

Our Tourist Information Centre offers convenient services, including immediate Tax-Free Refunds processed through our partner, Global Blue. Our multilingual staff is available to assist you with special requests during your stay. We also provide amenities such as separate prayer rooms for men and women to ensure a comfortable and enjoyable experience.

Stay tuned for our exciting expansion in 2026! We're bringing you more stores, new premium brands, and a variety of new dining options.

Open daily from 10:00 AM to 7:00 PM, Monday to Sunday.

landquartfashionoutlet.com

Zermatt

Stellisee (2,537 m), Zermatt, Valais © Pascal Gertschen

Zermatt. puts a spell on you Mountains, forests, and lakes - nature is calling! Zermatt is the perfect place for adventure or relaxation, offering activities for families, hikers, bikers, and Matterhorn lovers. After an active day, unwind and recharge at the foot of the Matterhorn in one of the many hotels and apartments that offer comfort and magnificent views.

zermatt.swiss/en

Matterhorn Alpine Crossing

Experience the breathtaking Matterhorn Alpine Crossing, a stunning cable car connection linking Zermatt, Switzerland, and Cervinia, Italy. Perfect for a day trip or a seamless journey combining both countries, this unforgettable adventure offers spectacular views of the Matterhorn!

matterhornalpinecrossing.com/en

Culinary experiences

Zermatt’s mountain village offers an impressive culinary scene. From traditional Swiss specialties like raclette and fondue to gourmet cuisine and international dishes, there’s something for every taste. Charming mountain restaurants and a variety of unique culinary experiences await those who can’t get enough.

zermatt.swiss/en/discover-experience/culinary

Matterhorn Alpine Crossing - connects Switzerland and Italy

© Zermatt Bergbahnen

CransMontana

Crans-Montana is characterised by the most impressive panorama of the Alps. Located on a plateau at an altitude of 1,500 metres, it offers the mountains as the Swiss like to live them. Familyfriendly, cosmopolitan, with a touch of luxury, Crans-Montana vibrates all year round to the rhythm of lively events.

Crans-Montana, Valais © Francois Panchard

Spectacular suspension bridge on Bisse du Ro

A real open-air shopping centre

Some 120 shops and boutiques will satisfy shopping fans. Treat yourself in the Rue du Prado, where you’ll find the top luxury brands, discover this season’s sporting trends, stroll past the jewellery store windows or pick up the latest fashionable decorative object. Everyone will find their joy amongst the many shopping possibilities which make Crans-Montana a real open-air shopping centre in the heart of the Alps.

crans-montana.ch/en/shopping

The Bisse du Ro is one of the most impressive hikes. One follows a water transport canal built in the 16th century which runs along the mountain. Halfway along the way, the suspended footbridge inaugurated in the spring of 2020 rises 70 metres above the ground and is 120 metres long. The landscape is stunning and the walk is very entertaining. The hike is easy and enjoyable for the whole family.

Bisse du Ro suspension bridge, Crans-Montana, Valais © David Carlier

Switzerland is well connected

By plane

To Zurich: SWISS daily from Dubai and Muscat. Emirates twice daily from Dubai, Etihad daily from Abu Dhabi, Oman Air daily from Muscat, Qatar Airways daily from Doha. To Geneva: Emirates daily from Dubai, Etihad daily from Abu Dhabi, Saudia Airlines from Riyadh and Jeddah, Qatar Airways daily from Doha.

By day train

Switzerland is part of the European high-speed rail network, making Switzerland an ideal gateway for a multiple-country trip. Regular services connect Switzerland with all major cities in the neighbouring countries.

Our Spectra 3.0. Durable and stylish Carry-on. Front-opening compartment for priorty access to essentials. The ideal choice.

Travel Switzerland

Highlights with train, bus and boat

Switzerland is home to the densest public transport network in the world. It includes almost 29,000 kilometres of rail, road and waterway routes, making even the most remote places accessible. Public transport operates as accurately and efficiently as the wheels of a Swiss watch. Whatever the travellers’ requirements, a wide range of tickets and passes are available to meet any need.

switzerland.com/travelswitzerland

Castle of Chillon, Veytaux, Vaud Region

Sustainability in public transport

Public transport is the preferred mode of travel in Switzerland due to its comfort, convenience and environmental friendliness. As customer demand for sustainable mobility grows, public transport is experiencing a renaissance across Europe and beyond.

Swiss Family Card

No other country has a more family-fiendly public transport system than Switzerland! Thanks to the complimentary Swiss Family Card, children under 16 years of age travel free of charge by train, bus and boat.

Swiss Travel Pass – all-in-one ticket

Exploring Switzerland has never been easier! For guests from abroad, the all-in-one ticket Swiss Travel Pass is the key to Switzerland’s public transport. This ticket enables visitors to explore Switzerland by train, bus and boat on 8 ,6 ,4 ,3 or 15 days. The ticket includes the famous panorama routes as well as trams and buses in 90 towns and cities.

GoldenPass, Montreux, Vaud Region

Family travelling by train

Enjoying peak pleasures at half price

Climb the highest mountains – it’s easy on a mountain railway. And at half price: Enjoy your personal summit experience at a 50% discount with the Swiss Travel Pass.

switzerland.com/mountainexcursions

Nearly 500 museums included

Not only does Switzerland have the densest public transport system in the world, it also has the highest density of museums.

Best of all, the Swiss Travel Pass includes admission to 500 museums across the country.

Switzerland’s premium panoramic trains

Switzerland’s premium panoramic trains, such as the Glacier Express, Bernina Express, GoldenPass Express or Gotthard Panorama Express are world famous for their large panoramic windows and views of mountains, lakes and other natural wonders.

Don’t miss a trip on one of them.

Mount Pilatus, Lake Lucerne Region

Luggage service

Carefree travel – without baggage and unnecessary waiting time: Luggage can be conveniently sent from any international airport in the world to selected destinations in Switzerland. This service is also available within Switzerland.

sbb.ch/luggage

Swiss Travel Pass – all-in-one ticket

United Arab Emirates

Al Rostamani Travel

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AFC Holidays

International Travel Services (SATA)

Orient Travel

Satguru Travels

Mannai Holidays

Regency Travel

Saudi Arabia

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Saudi International Travel Company

Book your

Swiss Travel System tickets online or at our local sales points in the GCC.

switzerland.com/rail agent.raileurope.com https://agent.raileurope.com/ tboholidays.com https://www.tboholidays.com/ rezlive.com https://www.rezlive.com/

On the Grand Tour of Switzerland, near Hofstetten

Swiss Museum of Transport

Experience the past, present and future of mobility in Switzerland’s most-visited museum. A wealth of interactive attractions brings road, rail, water, air and space travel to life.

verkehrshaus.ch/en

Radisson Blu Hotel, Lucerne

Next to Lake Lucerne, the modern 189 rooms are only 10 minutes’ walk from the city centre of Lucerne. The rooms and suites shine in three warm colour schemes. Our Arab guests prefer our family rooms and suites overlooking Lake Lucerne.

radissonhotels.com/en-us/hotels/ radisson-blu-lucerne

Tradition meets modernity.

A modern Swiss village with high-quality apartments and a four-star Superior Hotel well located in the heart of Switzerland.

radissonhotels.com/en/hotels/ radisson-blu-andermatt-reussen

Grand Hotel Europe Luzern

Enjoy air-conditioned, comfortable rooms and a relaxed atmosphere in an elegant settinga place to feel at home in Lucerne at Lakeside.

europe-luzern.ch/en/home

Shopping

Lucerne offers everything from small shops with exquisite products and handmade specialties to exclusive boutiques and larger department stores, where you can find everything under one roof.

luzern.com/shopping

Where history comes alive

On the shores of Lake Lucerne lies the Hotel Schweizerhof Luzern with 101 excellent rooms and suites. In the festival hotel each room tells its own story, which was written by personalities during their stay. Arab guests love the traditional family-run hotel in the centre of the city of lights.

schweizerhof-luzern.ch

Luxury Lakeside Retreat

With its perfect setting, this iconic Belle Époque landmark has shone in the heart of Switzerland since 1906. Reopened in 2022 as Mandarin Oriental Palace, Lucerne, it ushers in an era of contemporary elegance and legendary service. 136 exquisitely designed rooms and suites, a wide range of dining experiences and a holistic Spa sanctuary await.

mandarinoriental.com/luzern

Fashionable since 1870

The Grand Hotel National in Lucerne has always been the cradle of the hotel industry and cuisine. Spend a relaxing night in one of the Belle Époque-style guest rooms and dive into Lucerne’s only indoor pool. The National also offers residences – perfect for short or long stays, as a couple or with the family.

grandhotel-national.com/en

Titlis Glacier Excursion

Kempinski Palace Engelberg

A place where time stands still. The picturesque and tranquil village of Engelberg dates back to 1120 and is said to have healing powers in certain spots. Leave the world behind you and lose yourself to cows grazing peacefully on sun-drenched alpine meadows, while children thank you for the barefoot hiking trail on Brunni.

kempinski.com/en/kempinskipalace-engelberg

Step aboard the Titlis Rotair, the world’s first rotating cable car, which gracefully ascends to over 3,000 meters above sea level. Explore the mystical Glacier Cave, the exhilarating Cliff Walk Suspension Bridge or ride on the thrilling Ice Flyer chairlift. It’s an adventure like no other – one that will stay with you for a lifetime!

titlis.ch/en

Tell Pass (regional Ticket)

Buy just one ticket and enjoy free travel by train, bus, boat and numerous mountain railroads throughout the Lake Lucerne Region. You can choose between 2, 3, 4,5, or 10 consecutive days. Accompanying children travel at a fixed price of CHF 30

tellpass.ch/en

All in one e-Shop

All tickets in one shop – book your next city, lake, or mountain experience in the Lucerne-Lake Lucerne Region all on one platform.

shop.luzern.com/en

Pilatus - the Dragon Mountain

Enjoy the Golden round trip which takes you to the most spectacular spots on Pilatus by steepest cogwheel railway in the world, two spectacular cable cars and a scenic boat cruise on Lake Lucerne. Various leisure activities offer action for the whole family. Want to gondola-ride in style? Try our new Drinks Basket - wrapped up in a cosy blanket and enjoying a delightful drink, the excursion to Pilatus is even more fun!

pilatus.ch/en

PILATUS-BAHNEN AG © Maximilian Gierl

LucerneLake Lucerne Region

The Lucerne-Lake Lucerne Region with its boutique town and the unique mountain and lake landscape is fascinating. Nowhere else will you find so much Switzerland in such a small area.

Lucerne in autumn © Tamara Stalder, Lucerne Tourism

BLS Interlaken Lake Cruise

Discover the natural beauty and countless cultural treasures of Interlaken on a boat trip on Lakes Thun and Brienz.

bls-schiff.ch/en

Interlaken: Switzerland in one place

Thanks to its picturesque location between Lakes Thun and Brienz, the Interlaken holiday region boasts unrivalled scenic beauty. As the gateway to the Jungfrau Region with its famous natural wonders of the Eiger, Mönch and Jungfrau, Interlaken is a hotspot for adventure seekers and nature lovers. With its year-round outdoor and all-weather activities, Interlaken offers an unforgettable mix of natural beauty, adventure, culture and sustainability. Whether exploring the unspoilt nature, savouring the local cuisine or simply enjoying the breathtaking views, Interlaken promises an enriching experience for all who visit.

interlaken.ch/en

Höhematte, Interlaken, Bernese Oberland

Interlaken

Interlaken is Switzerland in one place. Discover the many natural wonders, once-in-alifetime experiences, all-weather and outdoor activities.

Harder Kulm – Top of Interlaken © Jungrau Railways

Lausanne

Discover Lausanne, Switzerland›s fourth-largest city and the Olympic capital of the world. Museum visits, a stroll along the flower-filled quays, excursions on the lake or in the vineyards, sporting and cultural activities, a relaxing spa break, shopping and nights out are just some of the activities that visitors can indulge in. Lausanne’s scenery, history and inhabitants have made it a place with a charm of its own. Its undulating contours offer visitors spectacular views over Lake Geneva and the Alps. Discover Lausanne and get to know the quality of life that makes it so unique.

Visit the Sauvabelin Site

An attractive step towards sustainability in Lausanne, where the region’s endangered animals are being protected on the shores of Lake Sauvabelin.

lausanne-tourisme.ch

Lake Sauvabelin © Laurent Kaczor

Olympic Museum, Lausanne © Collin Jollien-OTV

Rochers-de-Naye: nature gateway

Towering at an altitude of 2,043 metres, Rochers-deNaye has long been a favourite destination for nature lovers. A cogwheel train takes visitors on a 1,600-metre-high journey that traverses lake landscapes and mountains. The view from the summit of Rochers-de-Naye is breathtaking, overlooking Lake Geneva and the Alps.

montreuxriviera.com/en/ Z13303/rochers-de-naye

Rochers-de-Naye © Montreux Riviera

Chaplin's World by Grévin

Located above Vevey, Chaplin's World by Grévin is a museum entirely dedicated to the life and legendary work of Charlie Chaplin. Opened in 2016, this site, unique in the world, is located in the Manoir de Ban, the famous residence where the artist lived the last 25 years of his life (1952-1977). Visitors are sure to be stimulated by the aura of a legendary artist.

montreuxriviera.com/en/P76658/ chaplin-s-world-by-grevin

Delights of the lake

The Olympic Museum – where the Games never stop!

The world of the Games will open up to you in Lausanne. Come and enjoy the ultimate Olympic experience!

The TOM Café, a restaurant certified with the sustainability label “Ecocook”, offers seasonal, fresh and healthily cooked products.

olympics.com/museum

Chaplin's

Lake Geneva is home to around thirty species of fish, some of which are very tasty. Enjoying a fillet of perch on a terrace is a pleasure not to be missed on sunny days. While this fish remains the star dish of the local terraces, other freshwater fish such as fera, trout or monkfish can also be savoured.

montreuxriviera.com/en/ Z26881/dine-wine

Hotel Trois Couronnes terrasse © Andreas Conrad

Olympic Museum © Collin Jollien-OTV

Chaplin's World™ © Bubbles Incorporated

Cruise on Lake Geneva (CGN)

For a gourmet cruise or simply to cross Lake Geneva, the ships of the General Navigation Company are a must during your holiday in Switzerland.

montreuxriviera.com

Montreux Riviera

Montreux Riviera stretches along Lake Geneva from Lutry to Villeneuve. Blessed by a Mediterranean climate, this region features historic castles, vibrant towns, lovely countryside and charming hotels – making it the ideal destination for dream holidays as well as demanding business trips. Montreux Riviera is one of the most famous destinations for culinary art: in total, the destination offers 342 accumulated GaultMillau points and 1 Michelin stars. While the area distinguishes itself thanks to its fine cuisine, it also offers a wide choice of restaurants to suit all tastes and budgets.

Chillon Castle © Maude Rion

Montreux Riviera, Vaud Region © Montreux Riviera

Vaud Region

St-Saphorin ©Montreux Riviera

Swiss Visa

Switzerland belongs to the Schengen area, its member states introduced the Visa Information System (VIS). The VIS will be used to store the biometric data of the visa applicants. The diplomatic representations of the Schengen member states are connected to the system region by region. Embassies/ consulates and VFS are looking forward to assisting you in getting your visa for your next visit to Switzerland.

Qatar

Residents of Qatar who wish to travel to Switzerland have to apply for their Schengen visa at the outsourcing company VFS Global. For detailed information and the application form please visit:

Global in Doha

1st floor 102, Al Nuaimi Building, Oqba Ibn Nafie Street, Airport Road, Doha, Qatar

visa.vfsglobal.com/qat/en/che/ info.swissqatar@vfshelpline.com

+974 4 030 2015

Bahrain

Since February 2018 Bahrain is under the accreditation of Swiss Embassy Abu Dhabi. Residents of Bahrain who wish to travel to Switzerland have to apply for their Schengen visa at the outsourcing company VFS Global.

application centre in Bahrain

18th Floor, Diplomatic Commercial Office Towers, Building 1565, Road 1722, Block 317, Manama, Bahrain

visa.vfsglobal.com/bhr/en/che/ info.swbh@vfshelpline.com

+973 1 619 9301

More information regarding travelling to Switzerland, please visit:

Kuwait

Since December 2015 Kuwait is under the accreditation of Swiss Embassy Qatar. Residents of Kuwait who wish to travel to Switzerland have to apply for their Schengen visa at the outsourcing company VFS Global.

VFS application centre in Kuwait

Level 28, Arraya Centre, Tower 1, Al Shuhada Street, Kuwait City, Kuwait

visa.vfsglobal.com/kwt/en/che/ info.chkuw@vfshelpline.com

+965 2 225 4675

VFS

Saudi Arabia

Nationals and residents of Saudi Arabia who wish to travel to Switzerland must apply for their Schengen visa through the outsourcing company VFS Global. For detailed information and the application form, please visit:

VFS application centres in Saudi Arabia

Riyadh: Makkah Al Mukarramah Road 2523, Al Hada Dist., Riyadh, 12913, KSA

Jeddah: Joint Visa Application Centre, Suwaid Bin Sakher Street, Al Mohammadiya District 1 Jeddah 21511, KSA

visa.vfsglobal.com/sau/en/che info.switzerlandsaudi@vfshelpline.com +966 9 200 0746 8

United Arab Emirates

Nationals of the United Arab Emirates don’t need a visa for Switzerland. Other residents of the United Arab Emirates who wish to travel to Switzerland have to apply for their Schengen visa at the outsourcing company VFS Global. For detailed information and the application form please visit:

VFS application centres in the UAE

Dubai: Wafi Mall, Level 2 Falcon, Phase 2, Umm Hurair 2, Dubai, UAE

Abu Dhabi: Level B2 – The Mall, World Trade Center – Khalifa Bin Zayed, The First St, Abu Dhabi, UAE

visa.vfsglobal.com/are/en/che info.swissuae@vfshelpline.com +971 4 205 5888

Oman

Residents of Oman requiring a Schengen visa to travel to Switzerland need to apply at the Joint Visa Application Centre for the Netherlands in Muscat. All information about visa requirements can be obtained from its website. Appointments must be made online.

Joint Visa Application Centre VFS Global Oman

Level-1, Panorama Mall, Dohat Al Adab Street P.O Box 2121, P.C. 112, Al Khuwair, Muscat, Sultanate of Oman

visa.vfsglobal.com/omn/en/nld info.netherlandsoman@vfshelpline.com +968 2 466 7722 5

Book your rental car on www.hertz.ch and enjoy the spectacular Swiss roads and the friendly Swiss drive style. Hertz. Let’s Go!

Fondue TukTuk Tour

Whether it’s the Old Town, Carouge, the lakefront, or International Geneva, our drivers will be delighted to share anecdotes about the city if you wish.

A TukTuk fondue is above all a unique experience to share with friends, family, or colleagues, making it perfect for a memorable corporate outing.

Our professional, experienced drivers will guide you along the way to ensure an unforgettable experience.

Ride & Vibe !

Aboard our TukTuks, you’ll see Geneva from a fresh perspective, with a fully customizable and fun route.

welo.swiss/en/home

Choco Pass Geneva

Visit Geneva at your own pace and push open the doors of Geneva’s greatest chocolate makers to taste their most delicious specialities. The Choco Pass is a wonderful way to explore the city while discovering the unique know-how of local chocolate makers.

Refettorio Geneva

Refettorio Geneva is a community space that combines the art of gastronomy, humanitarian aid and the city’s vibrant history of innovation, creativity and science with social justice for the most vulnerable. Behind every meal is a zero-waste philosophy, a call to action to divert food from landfill, preserve and restore our environment, while nourishing the body and soul.

refettoriogeneva.org geneve.com/en/attractions/ choco-pass-geneva#/

Welo

Make the most of the surroundings and the flow of traffic with our bicycle taxis, which use the cycle tracks and lanes. Whether you have to go to a meeting or have dinner with friends, we will make sure you get there on time, in the best conditions and in an ecological manner.

welo.swiss/en/home

Exceptional Lebanese cuisine in Geneva

At Balila restaurant, the renowned Lebanese chef Hussein Hadid offers a unique experience where flavours of the east are revisited from a western perspective, all to be enjoyed inside the restaurant’s dining room or on the sumptuous balcony overlooking Place Longemalle.

longemallecollection.com/ar/ le-longemalle/le-longemallerestaurant.html

Geneva

Welcome to Geneva! Geneva will undoubtedly capture your heart.

Discover the City’s rich history, cultural gems, vibrant dining scene and warm hospitality. Start your Geneva adventure now!

Monte Tamaro - Outdoor adventures

Discover Monte Tamaro, a top mountain experience, easily accessible by cable car, which will be completely renovated by summer 2025

montetamaro.ch

Lugano, the perfect family escape

Lugano, Ticino’s vibrant gem, blends Swiss quality with Mediterranean charm. Famous for its stunning lake, lush parks and historic villas, it offers an unforgettable experience. A top family destination, Lugano invites you to enjoy boat cruises, chocolate tastings, theme parks and outdoor adventures. With breathtaking nature and endless activities, it’s the perfect place to relax, explore and create lasting memories!

ticino.ch

Gandria, Lake Lugano

LuganoTicino Region

Ticino – Switzerland’s sunniest escape! Only an hour from Milan, dive into stunning lakes, exciting excursions, premium shopping and a cultural scene full of life and charm.

For nature & adventure lover

LAAX is a paradise for nature enthusiasts. Whether skiing/snowboarding in winter or biking and hiking in summer – LAAX offers it all.

laax.com/en

Everything in one place

Where urbanity meets nature. The rocksresort Design Hotel at the LAAX valley station, stands out with its sustainable cutting-edge design and has been named the «World's Best Green Ski Hotel» for the fourth year in a row. The resort has more than 200 apartments in various sizes, numerous restaurants – including two gourmet options – bars, shops, and the renowned LAAX School for those looking to learn how to ski.

rocksresort.com/en

Flims, Lake Cresta

LAAX

LAAX is not just a destination, it’s a lifestyle. Nestled amidst stunning mountain peaks and turquoise alpine lakes, LAAX offers year-round nature experiences with a high focus on sustainability.

Graubünden, Flims Laax Falera

A small country with a wide range of roads

Switzerland is looking forward to welcoming you on its pathways and on the Grand Tour of Switzerland, not only by bus, boat and train but also by car.

Some important traffic tips and regulations in Switzerland

■ Drivers keep to the right of the road. Passing on the right side is strictly prohibited.

■ The headlights must be left on at all times, day and night.

■ Speed limits (unless posted otherwise): superhighways 120 km/h (75 mph), national speed limit 80 km/h (50 mph), built-up areas 50 km/h (31 mph).

■ Pedestrians have the right of way at pedestrian crossings. Cars must come to a complete stop.

■ Seatbelts must be worn in both front and back seats.

■ Children under the age of 13 or heights of 150 centimetres must be seated in a child seat in the back.

■ Directional road signs: superhighways – green; main roads – blue; country roads – white.

■ City and village centres are often reserved for pedestrians. No cars are allowed.

■ Parking only in designated areas.

switzerland.com europcar.ch, reservation@europcar.ch

visa.vfsglobal.com/omn/en/nld

info.netherlandsoman@vfshelpline.com

+968 2 466 7722 5

visa.vfsglobal.com/are/en/che

info.swissuae@vfshelpline.com

+971 4 205 5888

visa.vfsglobal.com/sau/en/che

info.switzerlandsaudi@vfshelpline.com

+966 9 200 0746 8

visa.vfsglobal.com/kwt/en/che/ info.chkuw@vfshelpline.com

+965 2 225 4675

visa.vfsglobal.com/bhr/en/che/ info.swbh@vfshelpline.com

+973 1 619 9301

visa.vfsglobal.com/qat/en/che/ info.swissqatar@vfshelpline.com

+974 4 030 2015

Cherry blossom in the Frick Valley, Aargau region

2 3 4

Lake Brienz, Central Railway Luzern-Interlaken Express

Livio Goetz

Director GCC

Switzerland Tourism

@MySwitzerlandAR

MySwitzerlandAR

@MySwitzerlandAR

Publisher Switzerland Tourism GCC JLT (Cluster Y) Swiss Tower, Office 3602, Dubai, United Arab Emirates.

Image p. 94: Frick

All other images provided by Switzerland Tourism and partners.