Case Study: Partner Campaigns

PARTNER CAMPAIGNS

CASE STUDIES

FORD TRIPLE POINTS CAMPAIGN 2015 CASE STUDY OBJECTIVE:

Increase customers spend by 20% on the same period in the previous year

DELIVERY: Launch email with September targets: - Delivered 2 September 2016 Open rate - 66.7%

INCENTIVE:

Triple Points for customers that reach their target

PROMO DURATION: September, October & November 2016

October Targets: - Delivered 11 October 2016 Open rate - 56.4%

November targets: - Delivered 2 November 2016 Open rate - 48.8%

RESULTS We set a 20% growth target on prior year

42% of spending customers achieved their target

33% open rates on email driven campaigns

TRIPLE POINTS CAMPAIGN 2016

CASE STUDY OBJECTIVE:

Increase customers spend by 20% on the same period in the previous year (September, October and November)

INCENTIVE:

Triple Points for customers that reach their target

DELIVERY: Launch email with individualised September targets: - Delivered September 2016 Open rate - 66.7%

October Targets:

PLUS Monthly prize draw for customers that hit target

- Delivered October 2016 Open rate - 56.4%

PLUS Grand prize draw for customers who hit targets accross all 3 months

November targets:

PROMO DURATION:

- Delivered November 2016 Open rate - 48.8%

September, October and November 2016

RESULTS We set a 20% growth target on prior year to over 3500 Trade Mechanics & Panel Shops Ford NZ confirmed a 28% lift in trade sales over prior year

50% open rate on teaser campaign email Over 40% open rates on all campaign emails Strong brand recognition

“GetGenuine has become an integral part of our sales and marketing strategy for the trade customer segment of the automotive market. We continue to see strong growth, high levels of engagement and great return on investment through the GetGenuine programme.�

Fixed Operations Manager Ford New Zealand

FAIRVIEW DOUBLE POINTS CAMPAIGN 2016 CASE STUDY OBJECTIVE:

Increase customers spend by 20% on the same period in the previous year.

INCENTIVE:

Double Points for customers that reach their target, monthly draw for a $100 work shout & grand prize of a $300 Countdown voucher

DELIVERY: Teaser Email

- Delivered 27 October 2016 Open rate - 58.6%

Launch email with November targets: - Delivered 1 November 2016 Open rate - 37.2%

December Targets:

PROMO DURATION:

November & December 2016

- Delivered 2 December 2016 Open rate - 31.4%

RESULTS We set a 20% growth target on prior year Average email open rate of

58% increase in spend reported in Nov 2016 vs. Nov 2015 42.4%

SIMON LUCAS TRIPLE POINTS

CAMPAIGN 2016

CASE STUDY OBJECTIVE:

PROMO DURATION:

INCENTIVE:

DELIVERY:

Stretch target campaign over 3 months (Aug-Sept-Oct) with an objective of growing genuine parts sales

Triple Points + monthly giveaway and a grand prize

August, September and October 2016

Delivered through GetGenuine’s digital Platform + reinforced with face to face visits with customers

RESULTS 33% lift in spend

for GetGenuine members

45% average open rate on email driven campaigns

HONDA - TAKE ME TO JAPAN

CAMPAIGN 2016

You have 150,000 pts

THIS IS THE 5TH ANNUAL TAKE ME TO JAPAN PROMOTION CASE STUDY

You have 150,000 pts

OBJECTIVE:

PROMO DURATION:

INCENTIVE:

DELIVERY:

To grow genuine parts sales with Honda using the GetGenuine database

Scratch card tickets delivered with each order from Honda with hundreds of prizes including bonus points

July, August, and September 2016

Delivered through GetGenuine’s digital Platform and reinforced with our industry publication, the Genuine Article

RESULTS 18% growth

on prior year sales to the trade

Average of 33% open rates on email driven campaigns

MAZDA TRIPLE POINTS CAMPAIGN 2016-17 CASE STUDY OBJECTIVE:

Increase customers spend by 20% on the same period in the previous year

DELIVERY: Launch email with September targets: - Delivered 2 September 2016 Open rate - 66.7%

INCENTIVE:

Triple Points for customers that reach their target

PROMO DURATION: September, October & November 2016

October Targets: - Delivered 11 October 2016 Open rate - 56.4%

November targets: - Delivered 2 November 2016 Open rate - 48.8%

RESULTS We set a 20% growth target on prior year

42% of spending customers achieved their target

33% open rates on email driven campaigns

McKEOWN GROUP TRIPLE POINTS

CAMPAIGN

DELIVERY: Launch email with September targets:

CASE STUDY OBJECTIVE:

Increase customers spend by 20% on the same period in the previous year

INCENTIVE:

- Delivered 2 September 2016 Open rate - 66.7%

October Targets: - Delivered 11 October 2016 Open rate - 56.4%

November targets: - Delivered 2 November 2016 Open rate - 48.8%

Triple Points for customers that reach their target

PROMO DURATION:

RESULTS

September, October & November 2016

An average of

RECIPIENTS:

open rates on all campaign emails

McKeown Group customers that spent at least 2 out of the 3 months on the same period in the 2015

57.3%

SPEND RESULTS We set a 20% growth target on prior year

An average of 29% increase in spend on same period last year

Meridian Retention Improvement Meridian Energy was able to reduce their customer churn from 24% to 17% for customers enrolled in the SmartTrade and GetGenuine Programmes.

Regional Acquisition Campaign CASE STUDY

OBJECTIVES: To encourage SmartTrade and GetGenuine members in the Taranaki region to switch their power provider to Meridian Energy To identify incumbent provider end dates to target at a future time

INCENTIVES: 30,000 bonus points for signing up with Meridian Ongoing 1.5 SmartTrade or GetGenuine points for every dollar spent on power 10% prompt payment discount

PROMOTIONAL PERIOD July and August 2016

RECIPIENTS:

SmartTrade and GetGenuine members in the Taranaki region (that were not currently signed up with Meridian)

DELIVERY:

Email delivered 12 July 2016

RESULTS: - 15% lead conversion

rate on targeted database

- 43% email open rate

CASE STUDY - 2016 -

OBJECTIVE Warwick Fabrics wanted to find out whether their customers valued the SmartTrade programme and if it influenced their decision making.

Get feedback on the level of recognition, rewards offering and engagement with the SmartTrade programme.

DELIVERY Account management team, Profit Sense, conducted a phone survey campaign on behalf of Warwick Fabrics, in 2015 to ask their customers a range of questions about the SmartTrade programme.

RESULTS 100% of customers were familiar with SmartTrade 82% had made a redemption with their points in the past 12 months 63% preferred rewards over discounts 100% were not in any other rewards programme 84% said that being part of the SmartTrade programme encouraged them to buy Warwick Fabrics products ahead of other wholesalers products Due to the outstanding survey results, Profit Sense wanted to find out more about SmartTrade.

As a result they are now part of SmartTrade’s account management team.