Biography of Steven Sarafian
Steven Sarafian is a skilled technology leader with over 20 years of experience in the industry He is the Chief Technology Officer at CellCore Biosciences, focusing on enhancing operations and driving growth through technology. Before his time at CellCore, Steven had a successful career at SlimFast, leading the e-commerce division from $2 million to more than $40 million in revenue. His ability to combine technological solutions with business strategies has been key to his success in transforming companies and driving their growth
Growing Up and Education
Steven grew up in Melrose, Massachusetts, where he spent his childhood before moving on to college He attended Southern New Hampshire University, earning a Bachelor of Business Administration degree This education provided him with a foundation in business practices and technology, equipping him with the challenges he would face throughout his career.
After completing his studies, Steven entered the workforce at Health & Nutrition Systems. During his time there, he worked across multiple departments, including sales, marketing, finance, and IT This experience gave him a broad understanding of business operations and helped him realize technology's significant role in addressing business challenges. This realization motivated him to pursue opportunities where he could leverage technology to enhance business performance
Making Waves at SlimFast
In 2014, Steven took on a new challenge when he joined SlimFast, a leading weight management brand SlimFast was transitioning from a traditional business model to a more digital-focused approach, and Steven was brought on to lead this shift and drive the company’s digital transformation.
His first primary task was to overhaul the company’s e-commerce platform. Although SlimFast had a loyal customer base, it had not yet embraced the full potential of online sales Steven built a direct-to-consumer online store, which led to the creation of ShopSlimFast This omnichannel platform allowed the company to expand its reach and significantly increase sales.
Steven also recognized the need for a more personalized customer experience He led the development of the SlimFast Together app, which helped users track their progress and receive tailored recommendations The app quickly became successful, amassing over a million downloads in its first year.
Thanks to Steven's leadership, SlimFast experienced substantial growth in its digital revenue From 2016 to 2021, the company’s online sales grew from $2 million to more than $40 million. This achievement underscores Steven’s ability to integrate technology with business strategy to drive significant business results
Moving to CellCore Biosciences
In 2022, Steven Sarafian became the Chief Technology Officer of CellCore Biosciences. CellCore specializes in cellular health through its supplement offerings Although CellCore had already established itself in the health and wellness market, Steven saw an opportunity to improve its technological capabilities further.
As CTO, Steven has focused on streamlining operations and improving the company’s digital platforms. He works to ensure these platforms are user-friendly and data-driven, offering valuable insights to customers One of his goals is to personalize the customer experience by utilizing data analytics to recommend products tailored to each individual’s needs.
Steven has also strongly emphasized fostering a collaborative and innovative work environment at CellCore. He believes bringing together diverse teams to solve problems is critical to the company’s success He encourages employees to share their ideas and contribute to creating solutions that help the company grow and thrive
Achievements and Recognition
Steven has earned significant recognition throughout his career for his ability to drive business growth through technology At SlimFast, he was key in transitioning the company from a traditional retail model to a digital-first business This transformation dramatically increased online sales, growing from $2 million to over $40 million in just a few years.
Known for his expertise in managing large, complex projects, Steven has also led digital transformations for several organizations He has successfully built and led high-performing teams, empowering them to execute ambitious projects under challenging conditions His leadership has been instrumental in helping businesses adopt innovative technologies and achieve long-term success
Leadership Style and Vision
Steven’s leadership style is defined by collaboration, creativity, and a commitment to continuous improvement. He values open communication within his teams, encouraging them to share ideas and take calculated risks He understands that companies must remain adaptable and open to change to stay competitive, and he fosters this mindset among the teams he leads.
At CellCore, Steven Sarafian has worked to build a culture of collaboration where employees from different departments and backgrounds can come together to solve problems. He believes great ideas can emerge when people work toward a shared goal and ensure everyone’s contributions are valued
Balancing Work and Life
While Steven’s career demands a significant amount of his time, he also understands the importance of maintaining a healthy work-life balance He dedicates time to his family and enjoys engaging in activities that help him relax His favorite hobbies are golfing and fishing, which allow him to unwind and recharge.
Steve Sarafian’s career has been marked by his ability to leverage technology to drive business growth and transform organizations His work at SlimFast and CellCore has helped both
companies thrive in a rapidly evolving digital landscape With a focus on collaboration, creativity, and personalized customer experiences, Steven continues to impact the technology and business sectors significantly As he moves forward, he remains committed to helping businesses innovate and succeed in the digital age.