Brussels Stephex Masters 2023 - Event Report

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EVENT REPORT 2023

STEPHEX

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This was not an event, this was an experience.

We look back at the Brussels Stephex Masters from the 23rd until the 27th of August 2023 with this Event Report. The event was organized by the Stephex Group at the premises of the Stephex Head Quarter at Wolvertem, Brussels.

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CONTENT 6 7 9 10 14 16 18 20 22 24 26 28 30 32 34 38 42 43 44

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Executive summary Key objectives Introduction of CEO Event highlights Sport highlights Notable attendees and winners Entertainment Hospitality - VIP experience Food & beverages Main partnerships Creative collaborations Merchandise shop Other partnerships Lifestyle Village Partner visibility Logistical details Media overview Press coverage Stephex foal auction

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EXECUTIVE SUMMARY

and key objectives

A showcase of equestrian excellence

The epitome of brand exposure

The Brussels Stephex Masters is an esteemed equestrian event held annually in Brussels, Belgium. Renowned for its world-class show jumping competitions, the 2023 edition continued to uphold its reputation. The event features an outstanding lineup of international show jumpers and horses, making it one of the top competitions in the world.

Our event offers a captivating blend of passion and precision, where riders and horses from around the globe transform show jumping into a breathtaking art form. It’s a stage where excellence shines, and your brand could be a part of this remarkable journey. Spectators were treated to a display of exceptional horsemanship and athleticism, with riders competing for prestigious titles and substantial prize money.

We envision an event with a unique atmosphere, blending sportmanship with entertainment and notable hospitality. From exclusive exhibitions to behind-the-scenes access and moments with riders and horses, we believe in forging meaningful connections that extend far beyond the arena.

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1. Making equestrian sports accessible The primary objective of the Brussels Stephex Masters is to bridge the gap between equestrian enthusiasts and nonequestrians. By making the event free for all attendees, we can present the world of show jumping in an engaging and accessible manner. It fosters a broader appreciation for this majestic discipline. The event offers entertainment for all ages, with various activities, diverse hospitality options, and restaurants available throughout, ensuring an inclusive and enjoyable experience for everyone.

2. Combining amateur and top level sports The Brussels Stephex Masters’ second objective is to attract and spotlight the world’s best show jumping talent.

By thinking outside the classic box, the event seeks to redefine the standards of excellence in equestrian sports, aiming to secure its position as the leading global showjumping event, where riders from all levels consistently deliver remarkable performances.

The event offers an array of services to enhance this sport experience for riders and horses. This includes top-notch arena possibilities and daily maintenance, comfortable accommodation options for both horses and riders and a range of support services to ensure their stay is as comfortable as possible.

3. Collaborations beyond sectors The third key objective of the Brussels Stephex Masters is to foster collaboration with both equestrian and non-equestrian partners. By enticing a diverse array of partnerships, the event aims to create a unique and enriching experience that transcends traditional boundaries, ensuring that all partners play a vital role in the event’s success and growth through visibility packages and hospitality arrangements.

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We want to express our heartfelt thanks for your partnership Your support means the world to us, and it’s what makes this event truly special.

Your trust in the Stephex Events team allows us to dream bigger each year and provide riders, partners, and visitors with the best possible experience.

We prepared the venue, doubled our Lifestyle Village with our partners, and equipped the arenas for top riders from around the world. This year we faced challenges like unpredictable weather, but we could not be prouder of our teamwork that tackled this like professionals.

Horse lovers and lifestyle enthusiasts from everywhere enjoyed a fantastic summer competition atmosphere, including the first Stephex Masters Henders & Hazel Nations Cup on grass, which added a unique and exciting element to the event. Your participation is a vital part of our organization, and we’re excited to keep creating unforgettable experiences together. Thank you for being an essential part of our journey.

Let’s continue this story together,

Stephan Conter

- CEO, Stephex Group

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“What makes the Brussels Stephex Masters a real experience is the strong connection between equestrian sport, an impressive lifestyle, entertainment and hospitality scene.”

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Ellen Van Guys

- Event Director, Stephex Events

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HIGHLIGHTS

Bridging sport and branding The Brussels Stephex Masters is not only a showcase of equestrian excellence but also the epitome of brand exposure. It draws the eyes of a massive audience of more than 40.000 visitors at the event from over 33 countries and has an exposure of more than 1 million people online. This remarkable event transcends the boundaries of sport and becomes a platform for partners to gain global recognition.

This year we saw a significant expansion, with the addition of a separate equestrian village doubling the size of the lifestyle village.

Furthermore, the event offered three distinct VIP arrangements, catering to the discerning tastes of its spectators. A total of 1.850 exclusive places available per session the Brussels Stephex Masters continues to set the gold standard in the world of equestrian competitions while offering a truly immersive experience for all its attendees.

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LI FEST Y LE SH O PS

4.6M

GLO BAL BUDGET

+40K VI SI TO RS

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“ This week was incredible, I’ve done this a long time and I’ve never seen such an effort put in for the horses and the grooms. The condition of the arena and the ground is the best in the world.”

er Ben Ma-hWinner of the CSIO 5* Rolex Grand Prix presented by Audi

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sport

HIGHLIGHTS Beyond borders Year after year world’s best riders make their appearance at the Brussels Stephex Masters.

This year we had the great pleasure of hosting more than 33 Nationalities, out of which nine took part in Friday night’s CSIO5* H&H Nations Cup. Argentina, Mexico, Sweden, Belgium, Netherlands, Germany Italy, Great Britain and France competed for this victory in Belgium.

A thrilling sport experience With 8 ranking classes, 2 grass arenas, and the participation of world-renowned riders, including 20 olympic athletes, it’s a showcase of equestrian talent.

The event radiates an aura of exclusivity, being the only 5* competition on grass in Belgium.

It hosts prestigious competitions such as the Henders & Hazel Nations Cup, different classes such as Pony Classes, Top Series, Super cup, Prestige League and Future Stars Young Horses finales. With on Sunday the pinnacle of the event, the CSIO5* Rolex Grand Prix.

On top of that we include international award ceremonies and an auction of the Stephex Exclusive Breeding Collection, featuring 17 exceptional foals. This makes the Brussels Stephex Masters a celebration of equestrian quality.

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Investing in success The total prize money exceeded 1 million euros. This substantial prize pool is possible through the invaluable contributions from our partners. These partners have not only invested in the success of the event but have also providedexceptional prizes that enhance the prestige of the competition.

Rolex Grand Prix With nationalities from over five different continents, we had 49 riders that tried their best shot to win the CSIO 5* Rolex Grand Prix. 13 riders were able to get placed in the last round.

+1 million 267 TOTAL PR I Z E M O N EY R I DERS

267 R I DERS

713 H O RSES

“We strive to make every edition even more remarkable than the year before. The feedback and experiences of past editions are the fuel for new events. By continuously improving and thinking outside the box we gain a competitive edge over other shows.”

Ken Ruysen

- Sport Director, Stephex Events

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notable attendees & WINNERS

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Star studded lineup

Notable winners

The star studded lineup of the CSIO5* Rolex Grand Prix presented by Audi included the five time world champion John Whitaker (GBR), Olympic gold medalist Steve Guerdat (SUI) and the Belgian champion Nicola Philippaerts (BEL).

Ben Maher and his horse Dallas Vegas Batilly were the big winners of the Brussels Stephex Masters 2023. Next to becoming the CSIO 5* Rolex Grand Prix winner, the British rider became the most consistent 5* rider and went home with a STX 2Horses Truck.

The course of the CSIO5* Rolex Grand Prix, designed by Gregory Bodo (FRA), was technical and challenging. Only two out of 13 riders made it to the last round clear.

Argentinian rider José Maria (jr) Larocca (ARG) and Ben Maher (GBR). Despite having one down, a superfast round placed Olivier Philippaerts (BEL) third.

During the H&H Nations Cup the clear winner of the evening was Team Germany with Daniel Deusser, Jana Wargers, Christian Ahlmann and Maurice Tebbel. Together with their chef d’equipe Markus Döring they were unbeatable.

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O LY M PI C R I DERS BEN MAHER BEST 5* RIDER

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CO UN TR I ES I N N ATI O N S C UP

RICHARD VOGEL BEST 3* RIDER

JENNY KROGSAETER BEST 2* RIDER

SANDRA BUYTAERT BEST 1* RIDER

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ENTERTAINMENT for everyone Fun week for all ages The event provides a wide range of entertainment for all ages, including mesmerizing drum performances, kidfriendly make-up stations, surprises during prize givings, and exciting stickhorse competitions held multiple times during the day. This provides children with a chance to experience the thrill of equestrian competitions themselves. Moreover, the VIP area offers its own brand of entertainment with sweet moments featuring surprise acts and a wandering magician, ready to weave a bit of magic during your lunch or dinner session at the Trophy Club.

The Host and friends Meet the heart and soul of our event, the Host who ensures that everyone stays engaged and connected throughout the classes. With a contagious enthusiasm, this charismatic figure not only guides the audience through the equestrian action but also infuses it with smiles.

In addition to our Host, we proudly introduce a recurring cast of unique characters, such as Mister and Misses Bubble for kids’ entertainment, the quirky Hang-Outs spreading laughter, a talented magician and many more.

These familiar faces, including the charismatic Host, add that special touch to the event year after year.

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HOSPITALITY

vip experience

Winners Suite For a first time we have organized even more seating space for visitors that want a taste of the VIP experinece. The Winners Suite savored a walking dinner concept with a direct view on the main arena. These spots marked that start of a new VIP experience concept based an a first come first served principle. Total capacity of 250 seats per session.

Trophy Club At the Trophy Club you can enjoy a VIP experience during 4 days. Together with daily entertainment and a top-tier view on the arena with a terrace. Total capacity of 1300 seats per session.

Champions Lounge Invite your customers and clients to a private and branded lounge. Mix culinary delights with exclusive topclass sport and unique spectacle.

Total capacity of all lounges is 290 seats per session.

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250 seats/session

1300 seats/session

21 290 seats/session

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FOOD

& beverages

Le Pain Quotidien Their offerings, ranging from buttery croissants and a morning coffee to richly filled sandwiches, have become the go-to choice for breakfast among event attendees. Moreover, their bar and food stand were filled with people, from morning until evening. Their dedication to crafting a diverse menu have added an extra layer of delight to our equestrian experience.

Fiera Giardino Annually, we host a public restaurant allowing attendees to secure their reservations beforehand or on the spot. In the current edition, we partnered with Fiera Antwerp as our catering provider. Together with Silverspoon they skillfully adapted their home-based summer concept of a 5 course menu to perfectly suit the event’s ambiance.

Thanks to a user-friendly reservation system facilitated by Resengo, we reached a maximum capacity at the restaurant for almost every day of the event.

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ain mPARTNERSHIPS Rolex

Henders & Hazel

Rolex’s unwavering support over the years has not only elevated the prestige of our event but has also significantly contributed to its success. With their ongoing support through the Rolex Grand Prix, we can elevate this prestigious competition every year to an unbelieveable level. We look forward to many more years of this extraordinary partnership, united in our passion for excellence and the equestrian experience.

H&H, our main partner for the Nations Cup at the Brussels Stephex Masters, has played a crucial role in elevating the event’s reputation.

Their unwavering support and commitment to excellence have ensured a top-notch competition experience for all. We’re grateful that we could bring back the Nations Cup to Belgian soil with H&H’s partnership and look forward to continued success in celebrating international showjumping.

Audi Audi’s constant innovations have not only kept them at the forefront of automotive technology, but have also provided a remarkable opportunity for our attendees to experience their cutting-edge vehicles firsthand. As demonstrated by their consistent support for the Grand Prix and the 5* night class where they respectively gave away an Audi E-Tron GT and an Audi A1, they enhance the prestige and excitement of our event.

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Stephex Group As main organizer of the event we’re proud to be one of the showjumpings that made its longlasting mark on the equestrian world.

Our own showground makes it possible to be flexible in each stage of the event organization. Even for adapting last minute changes that make our event even better on the spot.

“Our brand was portrayed very nicely and our invited clients were impressed!

Every year we enjoy working with the team of the Stephex Masters, because of their enthusiasm and sense of detail and professionalism.”

Charlotte Van den Bosch

- Concept Manager, Habufa Meubelen

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EQUESTRIAN VILLAGE

Sweet Moments Entertainers burst into the Trophy Club with quirky, lively dances that infused fun into the atmosphere.

As this exciting performance reached its climax, an enchanting sweet surprise awaited all VIP guests.

This year, we were thrilled to partner once more with Mary Chocolates and Cuberdon Léopold, adding charm to an already remarkable occasion.

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creative

COLLABORATIONS Shopping Bingo Our partnership with Maasmechelen Village at the Brussels Stephex Masters added an extra layer of excitement to the event. Maasmechelen Village brought a touch of playfulness with their entertainment featuring a bingo fortune wheel. Attendees could spin the wheel, and next to playing fun games participants could win amazing prizes for subscribing to their newsletter.

Interior Showbox A Henders & Hazel showbox was placed in the Lifestyle Village where visitors could participate in a win action.

The container consist of a full interior. Passengers could showbox the total value of the interior and win that said interior.

“Their extreme flexibility, professionalism and excellence in execution has proven to be a game changer and a recipe for success each year.

ers Silke Win-tPrivate Client Services, MaasMechelen Village

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MERCHANDISE Merchandise shop

shop

This year the Brussels Stephex Masters marked a significant milestone by joining forces with several diverse brands to craft unique products. These collaborations seamlessly blend the styles of these brands with the event’s excentric charm, resulting in six stunning collaborations. Teaming up with Mary Chocolates, AVDW Antwerp, Cuberdon Léopold, Kentucky Horsewear, Henders & Hazel and Baobab Collection we curated a range of collections that dazzled visitors at our Lifestyle Village Merchandise shop.

With these beautiful collaborations we are now going online in our webshop and because of their success a couple of these will also be available on the webshops or real shops of our partners.

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other

PARTNERSHIPS

Two kind of sponsors The event showcases a remarkable balance between lifestyle and equestrian partners. This unique blend of partners adds a distinct flavor to the event, appealing to a diverse audience.

On one hand, there are equestrian-focused partners such as renowned equine equipment manufacturers or equestrian service suppliers who play a pivotal role in supporting the sport’s development.

On the other hand, there’s a significant presence of lifestyle sponsors, including luxury fashion or drinks, and high-end automobile manufacturers offering attendees an elevated experience beyond the equestrian competitions.

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LIFESTYLE ages

Beyond the arena

vill

The Brussels Stephex Masters takes pride in elevating the overall experience for its attendees by exhibiting different sectors in a Lifestyle Village. This assembly of exhibitors creates a distinctive atmosphere by expanding the event to non-equestrian attendees.

Doubling down on luxury This year’s Lifestyle Village displayed a total of 25 meticulously curated shops. Which is a doubling of size compared to last year. What made this expansion even more remarkable was the introduction of a clear demarcation between a Lifestyle Village and an Equestrian Village, creating a distinct and immersive atmosphere for visitors.

Tailored to all sectors The separation of the two villages allowed attendees to seamlessly transition between the worlds of equestrian quality and upscale shopping. Ensuring that we cater to the various interests of our diverse audience the Lifestyle Village featured an impressive array of shops catering to all tastes. A bridal shop expanded its network; a candy store brought joy and laughter to young attendees and a dogs’ supplement company found success. This reveals the event’s broad appeal and knack for connecting diverse businesses with their target audiences.

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“The stands were very well maintained and nicely decorated with personalised signs. There was a super attention for detail. For us, this was a great experience!”

Kamiel Langbroek

- Manager Direct Sales, Butternut Box

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Branded Jumps

Product Placement

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Led Boarding

Class Sponsors

Stephex Magazine

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PARTNER

visibility

Branded jumps

Stephex Magazine

Personalized jumps are not only part of the sport, but they give brands the opportunity to go creative with their branding. This provided long lasting visibility and an ongoing media attention.

This year we were proud to come up with a new approach to our program book. The Stephex Magazine that contained more behind the scenes, which has captured the attention of the audience.

This made sure that the magazine advertisements had an extended visibility.

Product placement We want to bring the best of sport, hospitality and brand exposure together. This beneficial arrangement is tailored to our partners wishes.

Led boarding Dynamic ads or looped logos provide a pole position to our partners’ presence. During all classes the whole arena colors in the branding of our sponsors.

This led boarding is situated all over the different arenas, with a visibility span all around the field.

This way your branding is at a premium spot seen by all of our VIP guests and the public visitors.

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Class sponsors Every class had its sponsor, this gave partners the possibility of having a representative present at the award ceremony. A unique opportunity to showcase your brand and the prize to our audience.

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LOGISTICAL The venue

details

Two grand VIP tents took center stage, offering an unparalleled experience for our distinguished guests. What’s even more exciting is the addition of an additional floor to one of these tents, a new feature that provides guests with an even better view of the arena. And a covered grandstand with a capacity of 468 seatings, a service that was a much appreciated addition.

In terms of infrastructure, our commitment to quality was visible through the creation of additional grass arenas and paddocks.

As the participants and their horses during this edition have almost doubled, the organisation took the challenge to double the provided stable places. These expansions made sure we doubled the stabling capacity for the equine athletes compared to last year. This ensured their comfort and well-being throughout the event.

After a first edition at this showground last year, 2022, we have a good understanding of the space that we needed to create in the agricultural surroundings of the location.

Long term suppliers Our long-term partnerships with key logistical and supplier companies are integral to the success of the Brussels Stephex Mastears. Roose ensures equine comfort, BHV constructs our tent facilities, Max EQP provides sound and light, Intermetal made sure we had electricity and heating, and Eland collaborates on decor and VIP experiences.

These enduring relationships are the foundation of our event’s continued success.

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social

MEDIA

TV coverage & distribution Through the Clip My Horse livestream platform the Brussels Stephex Masters was completely covered live. The H&H Nations Cup was live on Horse & Country, Clip My Horse, with the availability to rewatch it later on Canvas/VRT and Plattelands TV. Belgian National televsion streamed a 20 minute recap of the Nations Cup. The Rolex Grand Prix was live to follow on VRT/Canvas, Clip My Horse and is available to rewatch through Plattelands TV and Ring TV. There was a total of 71.901 streams and views with 57.379 livestreams during the event. The most interesting part of this broadcast was the CSIO5* Nations Cup with more then 10.000 views. This ensures more exposure of brands during this livestream.

26.909

20.958

PAG E V I S ITS

PROFIL E V IS ITS

+108

+1.774

PAG E L IK ES

FOL LOW E RS

234.409

59.135

R EAC H

R E ACH

During the event 42

PRESSerage cov

85 PR ESS ACC R ED ITATION S

+200 ART I CL E S

Studio at the venue During the Nations Cup and Grand Prix we have been reporting live from a new studio at the venue. We have had the opportunity to have studio talks presented by Ruben Van Gucht, a Belgian sport presentator.

Ruben was accompanied for two different moments.

Just before the H&H Nations Cup he talked with Koen Vereecke and Niels Bruynseels, riders from Team Belgium. Before the Rolex Grand Prix he had the occassion to have a talk with Dirk de Meersman, a Belgian Olympic equestrian rider.

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“We see several early buyers returning to us because they are so satisfied with the sports horses they purchased from us as foals.

That’s the most beautiful compliment!”

Geert Baertsoen

- Breeder, Haras De La Pomme

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STEPHEX FOAL Dedication and passion

auction

The Stephex Exclusive Breeding Collection is an annual highlight at the Brussels Stephex Masters. A pinnacle event which is the result of the dedicated work and immense passion of Stephex Stables on one hand and breeders Haras De La Pomme and Stal Kattenheye on the other.

€ 790.000 TOTAL SALES AM OUNT

€ 68.000 AUCT I ON TOP P ER

16 auctioned lots The total sales amount of the Stephex Exclusive Breeding Collection was 790,000 euros. On average, the hammer came down at 49,000 euros. Crunchy Pommex Z (Catoki x Emerald | Mother: Jeunesse van ‘t Paradijs) was sold for 68,000 euros, making it the auction topper of 2023. This mare is a fine example of the philosophy behind the Pommex breeding: A world-famous champion mother, a proven sire, stunning looks, and amazing movement.

Two fo a kind This year was extra special as we had 17 foals, but only 16 lots.

We had twins with the same bloodline that were auctioned. A filly and colt, united by their exceptional heritage.

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We can’t wait to embark on future ventures together In conclusion, the Brussels Stephex Masters was a remarkable event that showcased both the triumphs and the trials of top-tier equestrian competition. Despite the challenges faced, the event shone brightly with spectacular sport highlights that left audiences in awe. Beyond the arena, our positive partnerships with visitors, partners, and participants played a pivotal role in creating an unforgettable experience.

Together, we celebrated the true spirit of equestrian excellence and set the stage for even greater successes in the future, especially as we look forward to the 10th edition of this prestigious event in 2024.

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