BSM26-Partner Brochure website

PARTNER BROCHURE 2026

THIS IS THE HOME OF THE CHAMPIONS

Relive the 11th edition

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WAT C H T H E A F T E R M O V I E HERE!

JOIN THE CHAMPIONS

26th - 30th August 2026

Welcome to the Home of the champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, once again takes center stage. 2026 marks the twelfth edition of this extraordinary celebration of sport, elegance, and passion.

This year, Brussels once more becomes the arena where legends rise and new stories unfold. Across five unforgettable days, riders and horses from around the globe will deliver breathtaking performances in the Prestige League, Super Cup, Top Series, and the spectacular CSI5*, showcasing the highest level our sport has to offer. The spotlight will shine brightest on the CSI5* Rolex Grand Prix presented by Audi, the crowning moments of this year’s event.

Beyond the competition, the Masters promise an experience unlike any other: world-class entertainment, refined hospitality, and an atmosphere where sport, lifestyle, and culture meet. From the lively village to the grandstands filled with passion, every detail is designed to inspire and delight.

Join us at the Home of Champions as we celebrate the twelfth edition of the Brussels Stephex Masters, a tribute to excellence, courage, and the unbreakable bond between horse and rider.

LAST EDITION IN Numbers Together, we create unforgettable moments.

Building on the success of 2025, the Brussels Stephex Masters 2026 is set to once again deliver five unforgettable days of world-class sport, lifestyle, and entertainment in the heart of Brussels.

The 2025 edition brought together more than 42,600 spectators and fans from over 45 countries, confirming the Masters’ status as a truly international event. Visitors enjoyed a vibrant lifestyle village featuring 44 premium boutiques, family-friendly activities such as Kids’ Day, and packed stands during every competition, creating an atmosphere that blended elite sport with genuine warmth and accessibility.

VIP hospitality once again defined excellence, with three tailored arrangements offering over 2,200 exclusive seats per session. Guests experienced refined comfort, fine dining, and exceptional views of the competition. A standard that continues to set the Brussels Stephex Masters apart.

As we look ahead to the 12th edition in 2026, we invite partners to be part of the next chapter of the Home of Champions. Where passion, performance, and prestige meet on one unforgettable stage.

5.2M

+340

+850

+42K

+1.1M

45+

Glo bal bu dget

H o rs es

Pr ize mo ney

Rid ers

Visitors

Countries

BSM ‘25

Insights

Email marketing Our current database of over 8.000 contacts, consists of 52.7% female and 41.8% male, with the largest segments found in age groups that align with our target audience.

Visitors Impressions

19.193

101.123

F U L L Y EAR

12.662 AU G U ST

8.417 DU R I N G B S M

FUL L Y E AR

54.379 AUG UST

37.612 D UR IN G B S M

Cove

133

198

5

8

PR ESS ACC R EDI TATI ON S

A RTI C L ES

L I V E STR EA M S

TEL EVI S I O N R EPO RTAG E S

TV coverage & distribution The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.

The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards. With an average open rate of 48.9%, we have a very interested audience.

Visitors Clicks

PRESS rage

Website key insights • • • •

Strong visitor and click activity during Brussels Stephex Masters, with noticeable increases in August and the event week.

High average CTR, indicating effective engagement with the audience.

Improved Google ranking during Brussels Stephex Masters, suggesting heightened search visibility during the event.

The Dutch startlist shows the highest engagement, followed by English and French versions.

In short, a successful digital visibility and engagement during the Brussels Stephex Masters event, with strong organic reach and click-through performance.

The competition was also livestreamed globally via Clip My Horse, attracting a total of 401.552 video views and an audience of 90.803 unique website viewers and 310.749 mobile app viewers.

Top streams, including the Rolex Grand Prix, CSI5*, and SX Foal Auction, had high engagement, with an average watch time of over 90 minutes.

The majority of viewers tuned in from Belgium, followed by strong engagement from Germany, France, and The Netherlands. This report underscores the event’s wide reach and strong viewer engagement.

Key takeaways The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, Brussels Stephex Masters has successfully expanded its reputation, with increasing coverage from both international and general media.

This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.

Top livestream countries 1.

2.

3.

4.

B ELGI U M GER M A N Y F RA N C E THE N ETHER L A N D S

Top article countries 1.

2.

3.

4.

B ELGI U M F RA N C E I TA LY THE N ETHER L A N D S

Social

MEDIA

Monday 25/8 until Sunday 31/8/2025

Monday 1/8 until Sunday 7/9/2025

29.905

46.929

PAG E V IS ITS

PAG E V IS ITS

5.986

10.058

IN T E RACT IO N S

IN TE RACTION S

336.239

565.980

RE ACH

Growth of our social presence This year’s results confirm a clear upward trend across both Facebook and Instagram, with stronger reach, more visits, and steady follower growth compared to 2024. The visibility of our content increased notably, showing rising engagement throughout the event period and beyond.

Facebook recorded a significant jump in reach (+95K vs. 2024), alongside more interactions and profile visits, proving the platform’s growing role in community connection. Instagram also showed strong progress, with reach climbing by +62K and new followers exceeding last year’s results, underlining its value as a driver of audience expansion.

Overall, the Brussels Stephex Masters social channels achieved above-average growth and visibility, outperforming typical benchmarks and reinforcing the strength of our digital presence within the equestrian community.

R E ACH

Monday 25/8 until Sunday 31/8/2025

Monday 1/8 until Sunday 7/9/2025

24.914

37.026

P ROFI LE VI SI TS

P ROFI LE VI SI TS

+2.452

+ 3.727

FOLLOWERS

FOLLOWERS

229.396

310.527

REAC H

REAC H

General With a targeted approach to local, national, and international initiatives, both online and offline, the event successfully reaches diverse audiences.

This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.

Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.

EVERY EVENT HAS A STORY

welcome to ours

HOSPITALITY

VIP Experience

CHAMPIONS Lounge

TROPHY Club

Reservation

Per loge

Per table

People

30 persons

Per 4-6-8 persons

Sessions

Per 7 sessions

Per 7 sessions

Dinner

Multi course meal

3 course walking dinner

Extra

Exclusive main arena first floor view

Exclusive main arena view

Private terrace

Exclusive Entertainment

Lounge branding possibilities

CHAMPIONS Lounge

Elevate your guest’s experience by indulging them in your own exclusive lounge including a private terrace. Pampered with the finest culinary delights and surrounded by top-class sportsmanship, experience the unique spectacles in the most luxurious setting.

Per lounge Secure your reservations by mailing to our hopsitality team via hospitality@stephex.com. To ensure optimal service and immersion there’s a capacity of 30 guests per session that can enter the lounge.

The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.

Included O Access to the VIP parking O Five bottles of champagne per session O Multi-course menu including refreshments, wine, coffee and O O

tea.

Lounge branding possibilities Exclusive view on the Main Arena

Book your sessions 7 SESSIONS / € 65.000* With a total capacity of 210 guests

THURSDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 FRIDAY lunch 11:30 - 17:30 dinner 18:30 - 23:00 SATURDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SUNDAY lunch 11:30 - 17:00

* all prices are excluding VAT

Club

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TROPHY

Different on the ne seating options xt page!

Pamper your customers and connections for an extraordinary VIP Trophy Club experience. Mix culinary delights with exclusive top-class sport and unique spectacles. You can enjoy lunch and dinner from your own table with a direct view on the competition arena.

Per table To secure your reservation, simply reach out to our hospitality team by mailing to hospitality@stephex.com They will ensure that your visit to the Trophy Club is a seamless and memorable affair, tailored to your every desire.

The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.

Your sessions Included O Access to the VIP parking O VIP entrance for your guests during the sessions O A bottle of champagne per table O Exclusive view on the Main Arena O 3 course walking dinner concept including refreshments, wine, coffee and tea.

THURSDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 FRIDAY lunch 11:30 - 17:30 dinner 18:30 - 23:00 SATURDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SUNDAY lunch 11:30 - 17:00

SEATING

Options

e Our seating options provide the finest hospitality, savor gourmet cuisine, and impeccable service as you witness the world's top riders and horses compete in the heart of Brussels. Each seating choice is designed to elevate your Brussels Stephex Masters experience.

Your options 1

Sold ou t!

Superior view Table of € 10.650* 6 guests per session Total capacity of 42 guests

5

Table of € 13.700* 8 guests per session Total capacity of 56 guests

2 5 Central view

Table of € 9.500* 6 guests per session Total capacity of 42 guests

3

4

Side view Table of € 8.900* 6 guests per session Total capacity of 42 guests

Table of € 12.300* 8 guests per session Total capacity of 56 guests

Table of € 11.450* 8 guests per session Total capacity of 56 guests

Corner view Table of € 7.000* 4 guests per session Total capacity of 28 guests * All prices excluding VAT and rider participations

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2

2 3

1 2

3

Interested in rider packages?

Contact hospitality@stephex.com

GRANDSTAND

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Experience

New this year, the Brussels Stephex Masters introduces a Grandstand seating experience, offering reserved seats ideally located facing the main arena.

While the event remains free and open to all, the Grandstand allows spectators to secure a privileged viewpoint and enjoy the competitions with enhanced comfort and optimal visibility, right at the heart of the action.

From this prime location, guests can fully immerse themselves in the intensity, precision, and emotion of world-class show jumping, without missing a single moment.

New in 2

026 !

Pricing Grandstand Seats WEDNESDAY & THURSDAY Free Access

FRIDAY

Day € 30* Evening € 25* Full Day € 50*

SATURDAY

Why choose the Grandstand?

O O O O

Reserved seating facing the main arena Guaranteed comfort throughout the day An elevated viewing experience of top-level sport

Day € 25* Evening € 30* Full Day € 50*

SUNDAY

Full Day € 35*

Ideal for equestrian enthusiasts * all prices are including VAT, per person, per day

EVENT

Map

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Ground floor: Trophy Club First floor: Champions Lounge

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Public Restaurant

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Tribune Grandstand

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Public Bar

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Brussels Stephex Masters Merchandise shop Exhibitor stands

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Sport Office, Press room, Crew Office / Catering

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VISIBILITY

This is not an event, this is an experience.

Increase your visibility and reach a wider audience, by becoming a partner at the Brussels Stephex Masters.

With a comprehensive range of options, our visibility packages offer you a unique way to showcase your brand to a targeted audience.

Options

LED Boarding € 6.000 (ex. VAT)

Loop your logo Partner logos are displayed in a loop alongside other partners during the performance of one show jumper per class. This means that the entire arena will be covered in your brand colours! This provides your brand with targeted exposure to a captive audience during a thrilling and memorable part of the event.

CLASS

Sponsor

Pricing is based on a customized package

Award ceremonies Pole position for your ads Maximize your brand’s visibility with our LEDboarding, your dynamic ad will capture the attention of our diverse audience. With the potential to be seen by thousands of spectators, this is an opportunity to build awareness on a global stage. Your brand will shine like never before, providing pole position visibility during the full week, not including the CSI5* Rolex GP.

International competitions on behalf of the partner.

The presence of a representative at the awards ceremony of the partner’s competition provides a unique opportunity to showcase your brand to our audience, including top riders, VIP’s and influential figures in the showjumping world.

Speaker ads Our speaker ads will highlight your brand during the award show, providing unparalleled recognition and exposure to a global audience.

PRODUCT

Placement

Pricing is based on a customized package

Around the event Place your product around the event site, including the VIP area. This beneficial arrangement allows for increased brand visibility, exposure to target audiences and the potential for higher sales and customer engagement.

Sweet moments Our entertainers take the stage through the Trophy Club and hand out your products as a sweet little present during the sessions. This way you become part of our entertainment.

BRANDED € 8.000 (ex. VAT)

Jumps

Personalized Your brand will be featured prominently on site with branded obstacles and jumps. A personalized jump is a unique asset in equestrian sports, providing lasting visibility and media attention.

Not including the CSI5* Rolex Grand Prix.

DIGITAL

Presence

Pricing is based on a customized package

Let’s get digital!

Social media presence in our media plan and visibility of your brand on all of our digital channels, such as our website.

Global media exposure Choose branded jumps, LED boarding or other attentiongrabbing methods to maximize the opportunity of being captured by global photographers and livestreams, eaving a lasting impact on our audience.

CREATIVE

Activations

Pricing is based on a customized package

Engage and Excite Elevate your brand’s presence at the Brussels Stephex Masters by incorporating creative activations that captivate and engage our diverse audience. Organize a branded contest that adds an extra layer of excitement to the event. Our entertainment platform provides the perfect stage for transforming your activation into a true spectacle, ensuring that attendees have a memorable and enjoyable experience.

Playful Prizes By infusing an element of playfulness into your branded contest, visitors can participate enthusiastically, with the chance to win exciting prizes. This not only creates a lively atmosphere but also leaves a lasting impression of your brand in the minds of the event visitors.

s of the brand Check out ising d merchan last year’s ! ons collaborati

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MERCHANDISE

Collaborations

Pricing is based on a customized package

Merchandise We invite you to stand out and make a statement with our exclusive Merchandise Collaboration opportunity. Join forces with us to co-create a unique and eye-catching product that perfectly aligns with your brand identity.

Are you next?

Don’t miss this chance to elevate your brand through a distinctive Merchandise Collaboration. Let’s turn your vision into a marketable product!

Product launch

Giveaway Workshop

Workshop

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Product Giveaway launch

LET’S grow LET’STOGETHER grow TOGETHER ! !

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Personalized Personalized Incentives experience experience

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Teambuilding Teambuilding Incentives

Trusted by

Trusted by

Finance

Finance

EXHIBITOR

Stands

Expand your customers database and become an exhibitor. Host a branded stand during the Brussels Stephex Masters including electricity supply, carpeted floor, night time surveillance, daily assistance.

Multiple possibilities are available to display your products at these exhibitor villages. Prices will range depending on the location of your stand.

Prices Extra utilities avalaible on request.

Lifestyle village

Type of tents Tents will have a standard measurement of 5m x 5m. There are also combinations possible, if you would like to combine two tents together, contact us and let us discuss the possibilities.

Equestrian village O

Stand 5m x 5m € 5.000*

O

Food stand 5m x 5m Prices on demand

Interested?

Secure your stand by reaching out and sending an email to exhibitor@stephex.com * Prices excluding VAT

THIS IS NOT AN event, THIS IS AN experience

CONTACT us

Rune Verwimp

Event coordinator +32 (0) 474 54 13 40 rune.verwimp@stephex.com

Noémie Renard

Events, Marketing & Communication +33 (0) 783 07 19 18 noemie.renard@stephex.com

Caroline Wauters

VIP Hospitality +32 (0) 477 21 24 60 hospitality@stephex.com

STEPHEX EVENTS