2026 HOSPITALITY BROCHURE
JOIN THE CHAMPIONS
26th - 30th August 2026
Welcome to the Home of the champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, once again takes center stage. 2026 marks the twelfth edition of this extraordinary celebration of sport, elegance, and passion.
This year, Brussels once more becomes the arena where legends rise and new stories unfold. Across five unforgettable days, riders and horses from around the globe will deliver breathtaking performances in the Prestige League, Super Cup, Top Series and the spectacular CSI5* showcasing the highest level our sport has to offer. The spotlight will shine brightest on the CSI5* Rolex Grand Prix presented by Audi the crowning moments of this year’s event.
Beyond the competition, the Masters promise an experience unlike any other: world-class entertainment, refined hospitality, and an atmosphere where sport, lifestyle, and culture meet. From the lively village to the grandstands filled with passion, every detail is designed to inspire and delight.
Join us at the Home of Champions as we celebrate the twelfth edition of the Brussels Stephex Masters, a tribute to excellence, courage, and the unbreakable bond between horse and rider.
LAST EDITION IN Numbers
Together, we create unforgettable moments.
Building on the success of 2025, the Brussels Stephex Masters 2026 is set to once again deliver five unforgettable days of world-class sport, lifestyle, and entertainment in the heart of Brussels
The 2025 edition brought together more than 42,600 spectators and fans from over 45 countries confirming the Masters’ status as a truly international event. Visitors enjoyed a vibrant lifestyle village featuring 44 premium boutiques, family-friendly activities such as Kids’ Day, and packed stands during every competition, creating an atmosphere that blended elite sport with genuine warmth and accessibility.
VIP hospitality once again defined excellence, with three tailored arrangements offering over 2,200 exclusive seats per session. Guests experienced refined comfort, fine dining, and exceptional views of the competition. A standard that continues to set the Brussels Stephex Masters apart.
As we look ahead to the 12th edition in 2026, we invite partners to be part of the next chapter of the Home of Champions. Where passion, performance, and prestige meet on one unforgettable stage.
5.2M Global budget
+340 Riders
+850 Horses
+42K Visitors
+1.1M Prize money
45+ Countries
BSM ‘25 Insights
Email marketing
Our current database of over 8.000 contacts, consists of 52.7% female and 41.8% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards. With an average open rate of 48.9%, we have a very interested audience.
PRESSCoverage
TV coverage & distribution
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 401.552 video views and an audience of 90.803 unique website viewers and 310.749 mobile app viewers.
Top streams, including the Rolex Grand Prix, CSI5*, and SX Foal Auction, had high engagement, with an average watch time of over 90 minutes.
Website key insights
• Strong visitor and click activity during Brussels Stephex Masters, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during Brussels Stephex Masters, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
In short, a successful digital visibility and engagement during the Brussels Stephex Masters event, with strong organic reach and click-through performance
The majority of viewers tuned in from Belgium, followed by strong engagement from Germany, France, and The Netherlands. This report underscores the event’s wide reach and strong viewer engagement.
Key takeaways
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, Brussels Stephex Masters has successfully expanded its reputation, with increasing coverage from both international and general media
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
MEDIA
VISITS Monday 25/8 until Sunday 31/8/2025 Monday 1/8 until Sunday 7/9/2025
Growth of our social presence
This year’s results confirm a clear upward trend across both Facebook and Instagram, with stronger reach, more visits, and steady follower growth compared to 2024. The visibility of our content increased notably, showing rising engagement throughout the event period and beyond.
Facebook recorded a significant jump in reach (+95K vs. 2024), alongside more interactions and profile visits, proving the platform’s growing role in community connection. Instagram also showed strong progress, with reach climbing by +62K and new followers exceeding last year’s results, underlining its value as a driver of audience expansion.
Overall, the Brussels Stephex Masters social channels achieved above-average growth and visibility, outperforming typical benchmarks and reinforcing the strength of our digital presence within the equestrian community.
General
With a targeted approach to local, national, and international initiatives, both online and offline, the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
welcome to ours EVERY EVENT HAS A STORY
HOSPITALITY VIP
Experience
TROPHY Club
Pamper your customers and connections for an extraordinary VIP Trophy Club experience. Mix culinary delights with exclusive top-class sport and unique spectacles. You can enjoy lunch and dinner from your own table with a direct view on the competition arena.
Per table
To secure your reservation, simply reach out to our hospitality team by mailing to hospitality@stephex.com They will ensure that your visit to the Trophy Club is a seamless and memorable affair, tailored to your every desire.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Access to the VIP parking
VIP entrance for your guests during the sessions
A bottle of champagne per table
Exclusive view on the Main Arena
3 course walking dinner concept including refreshments, wine, coffee and tea.
SEATING Options
Our seating options provide the finest hospitality, savor gourmet cuisine, and impeccable service as you witness the world's top riders and horses compete in the heart of Brussels. Each seating choice is designed to elevate your Brussels Stephex Masters experience. Your options
Table of € 10.650*
6 guests per session
Total capacity of 42 guests
Central
6 guests per session
Total
Side view
Table of € 8.900*
6 guests per session
Total
4
Total
THIS IS NOT AN event, THIS IS AN experience
OFFICIAL Hotels
Where our teams will be staying
We've selected three premium hotels who want to stay close to the action, but also enjoy peace, comfort, and great service. All are conveniently located near the Brussels Stephex Masters venue and offer a perfect balance between rest, recharge, and accessibility.
Brussels
Official hotel of the Brussels Stephex Masters
Located in the heart of Brussels, on the historic Place des Martyrs, Juliana Hotel Brussels offers an intimate and refined five-star experience. Set behind elegant 18th-century neo-classical façades, the hotel combines centrality with serenity, just moments from the Grand-Place, yet away from the city’s bustle.
Designed as a private residence, Juliana features 43 individually curated rooms and suites, where noble materials, bespoke furnishings and carefully selected artworks create a sophisticated atmosphere. Awarded Two Michelin Keys, the hotel is recognized for its outstanding service and exceptional guest experience. Guests can enjoy refined Belgian cuisine at the restaurant, elegant cocktails at the bar, and complete relaxation in the wellness area featuring an indoor pool, spa and hammam.
A true urban retreat for an international clientele seeking privacy, elegance and excellence.
Reservation Information
To reserve your stay:
Book directly via the website:
https://www.juliana-brussels.com
Use the code: BSM2026
or contact: Filip De Ryck +32 477 66 97 65 filip.deryck@juliana-hotels.com
voco™ Brussels City North
Our teams will be accommodated at voco™ Brussels City North, located on the Living Tomorrow innovation campus. Please note: no additional room reservations will be possible.
Modern and green, voco™ is just a short drive from both Brussels Airport and the city center. The hotel features stylish rooms with smart touches, a relaxed bar, and even a luggage robot to greet guests.
A sleek four-star hotel near Zaventem with spacious rooms, free airport shuttle, a restaurant serving Belgian classics, and wellness facilities. The perfect mix of convenience and comfort, just minutes from the event.
For those who require transportation to and from the airport or during the event, shuttle services can be booked directly.
Caroline Wauters accommodation@stephex.com
Juliana Hotel
Crowne Plaza® Brussels Airport Shuttle services
Crowne Plaza® Brussels Airport
voco™ Brussels City North
Juliana Hotel Brussels
