Glittering Generalities

Glittering generalities is a technique used in propaganda and advertising to evoke positive feelings and associations with a product or idea This technique relies on the use of emotionally charged words that have no real meaning but can influence people's opinions.

It is used to create an emotional connection between the audience and the product or idea being advertised. It is often used in political campaigns, where candidates will use words such as “hope”, “freedom”, and “progress” to evoke positive emotions without providing any concrete evidence of their plans for change

In advertising, glittering generalities are also employed to make products seem desirable without giving any specifics about them Again, think of modern, soundbite, politics as the best example of this today.

Fear Appeal

Fear appeal is a technique used in advertising and propaganda to influence people's behaviour

It is based on the idea that fear can be a powerful motivator for people to take action. This technique relies on creating an emotional reaction in the viewer, often by using negative images or messages. It is important to note that this technique should be used responsibly, as it can have a negative effect if not done correctly

A fear appeal has been used by advertisers for decades, and it continues to be a popular tool for companies looking to increase their sales or influence public opinion. In this article, we will discuss the different types of fear appeal and how they are used in advertising today We will also look at some of the ethical considerations when using fear appeals in advertising campaigns.

Ordinary People

Ordinary People (or Plain Folks if you’re in America) is a propaganda technique used in advertising to create an emotional connection between the consumer and the product It involves creating a sense of familiarity and relatability by using everyday people as examples

This technique is commonly used in political campaigns, especially in today's divisive world of modern politics and modern political campaigns but it can also be used to effectively market products and services.

Ordinary People's visual and oral examples are designed to appeal to our sense of empathy, making us feel like we are part of something bigger than ourselves. By seeing everyday people using the product or service, we are more likely to trust it and consider purchasing it ourselves. This technique has been proven to be highly effective in creating an emotional connection with potential customers.

Written by Stephen Taylor, Propaganda CEO