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STEPHENS COLLEGE FASHION MARKETING & MANAGEMENT
The Fashion Marketing and Management Capstone class spans two semesters for a full 32 weeks devoted to the development and completion of a business plan. Students complete in-depth research of the industry and target consumer segments, as well as the opportunities for physical and web location. They build upon their research to define their strategies for operations, management, product and services offered, financial needs, and promotion to present a business that will prove viable for entry in today’s fashion industry.
Instructor: Maggie Holper, M.B.A., Assistant Professor, Fashion Program Critics: James Paul (Commercial Bank Lender, Dallas/Ft. Worth, TX); Kerry Brocker (Retail Professional, Kansas City, MO); Abby Arauz-Chase (Zucker Feather/The Feather Place, California/Columbia, MO)
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ANNA ALVES
Born and raised in Saint Charles, MO, Anna chose Stephens College originally for Fashion Design and Product Development with the dream of opening a store with her own clothing label some day. At the end of her freshman year, she switched her major to Fashion Marketing and Management and her dreams have been constantly evolving ever since. Through her internship experience, Anna found a love for and growing interest in retail at the corporate level. While attending Stephens, Anna has been a part of Modeling Group, Judicial Board, Susie’s Organized for Service, and an Orientation Leader. In addition to her on-campus activities, she also worked in the call center reaching out to alumnae for the Advancement Office. Somewhere in between all of that Anna decided to take a gap year to work and reassess her future. While her journey here at Stephens has been non-traditional, she cherishes all of the opportunities she has been given. Her plan for the future consists of continuing to work her way up in retail and eventually into a brand’s corporate office as a merchandiser or a senior allocator analyst.
See more: LinkedIn: www.linkedin.com/in/anna-alves-398601104
SecondSHELF
Second Shelf is an e-commerce retailer with a focus on taking unsold merchandise from select major department stores and other small retailers and selling them at discounted prices to the public. As an off-price retailer, Second Shelf offers a variety of women’s brands at affordable prices.
MISSION STATEMENT: Here at Second Shelf we provide an outlet for clothes to be given a second chance through the garment lifecycle. Our mission is to provide clothes at affordable prices, reduce waste and help our planet along the way.
I am a fashion marketing and management major with a graphic design minor from St. Louis, MO. I interned with St. Louis-based designer, AUDRA, where I learned and received experience in all different sides of a small fashion business and worked in a fast-paced environment. As far as my career, I hope to find a job within a fashion/ apparel company so I can best utilize my degree. I love the small-business realm, as it gives more of an opportunity to share your thoughts and ideas, as well as be heard.
CATT OLIVIA
At OLIVE THE LABEL, it is our mission to create the best quality, highly ethical women’s streetwear with low environmental impact.
OLIVE THE LABEL, a St. Louis-based private label women’s streetwear brand focused on sustainability and ethical business practices. Each line is limited run, sold exclusively online, and manufactured in small batches locally in St. Louis, MO.
See more: www.oliviacatt.com
MADISON HOPKINS
My capstone is a yoga apparel company called YogaCitta. YogaCitta’s mission is to promote mental health awareness through yoga and yoga apparel. In addition to my Fashion Marketing and Management major, I also have a minor in event planning.
See more: Instagram: @yoga.citta
ILLUSTRATION / MADELINE BUASRI
Thank You!
For shopping with yogacitta, and we hope you enjoy your new apparel! YOur Purchase just helped us donate to mental health organizations: each mind matters, mental health america, racial and ethnic mental health disparities coalition, and mental wellness center.
Yogacitta is a movement inspired to make a difference, influence,and bring value to fashion by selling yoga apparel in order to support mental health. for every item sold, proceeds to mental health organizations are donated to bring a new meaning to yoga apparel.
we would love to see how you style your new Yogacitta apparel by tagging @yoga.citta on instagram.
xoxo, founder, madison hopkins
I was inspired to create YogaCitta based on my own personal background with mental health. I continue to struggle with anxiety and panic disorder, but yoga has been an outlet for me. I have always had a passion for fashion, and I’ve always wanted to make a difference and impact in the world while pursuing my passion. I am able to do this through YogaCitta by creating fashionable, unique yoga apparel, while supporting the practice of yoga and mental health organizations. For every item purchased, YogaCitta donates proceeds to mental health organizations.
Dakota + Wolf is an online curated collection of quality vintage garments that is affordable and inclusive. We are a mindful retail space that ingrains sustainability efforts, encourages conscious consumption, and builds continuity. Dakota + Wolf hopes to mold a sustainable, circular business and fashion system that not only provides a curated selection of vintage, but also evokes awareness and initiatives in hopes to alternate our consumers’ closets and lifestyle. Dakota + Wolf wants its customers to consider the value of their items versus the value of having and overly consuming items.
DARIAN JULUN
Darian Julun, a Texas native, always had a passion and connection to fashion, using it as an outlet to express and test her creativity. Julun is always striving and seeking valuable opportunities to learn and grow within her craft and place herself in challenging yet rewarding environments. She found those enriching opportunities and experiences at Stephens College, where she molded her interests in sustainable fashion and her development of Dakota + Wolf. Julun’s goals are to continue to grow Dakota + Wolf while seeking opportunities in sustainable fashion, creating more innovative and inclusive spaces, and making a positive impact towards the environment and the people.
See more: www.dakota-wolf.com
It has been my dream since I can remember to open my own clothing boutique. So, naturally, I chose to create a business plan for the boutique I have always dreamed of for my capstone. Rebecca T Boutique is a mobile and online retailer that sells modern and trendy clothing in a unique way. My business allows for customers to shop off of a box truck at almost any event. Rebecca T Boutique strives to give a unique and personal experience by traveling to our customers.
See more: Instagram: @beautifully. taylored LinkedIn: www.linkedin. com/in/rebecca-taylorjones-1a59b0154/
TAYLOR JONES
Hello! I am originally from Choctaw, OK, but have been living in Columbia, MO for the past four years to become a fashion professional. Now that I have graduated from Stephens College, I plan to move to Dallas, TX to work in sales and marketing for a fashion company. My dream is to one day open my own clothing boutique after I have gained valuable experience from the industry.
KENDRA SHELER I am from Union, MO. I have worked in the retail industry for the past two years. After graduation, I currently do not have a plan, but I plan to save up money to move somewhere with more opportunities in the fashion industry. I plan to use my fashion marketing and management skills and knowledge to obtain a job in the fashion industry.
Collect is a brick and mortar women’s sneaker boutique that offers women a variety of different curated brands of sneakers in both women’s and men’s sizes. Our mission is to help females break the status quo in the sneaker industry and our vision is to provide female sneakerheads with a selection curated just for them.
Total available market
Served market
Target market
Market share
US Footwear Industry Revenue 2019- US$91,187m
Average spent by females 25-34 in US- $255 Chicago females spend 12.49% more which equals $286.85 per capita
142,982 females aged 25-34 in Chicago total possible spend- $41,014,386.70
If 1% of those purchases were made at Collect that would equal $410,144 in our first year
See more: LinkedIn: www.linkedin.com/in/ kendra-sheler-1b2679173 Instagram: kendrasheler
KELSEY TAFFNER After graduation, my plans are to move to Dallas, TX and work in luxury fashion. My goal is to work my way towards a creative director position at a fashion company.
See more: https://www.kelseytaffner.com LinkedIn: www.linkedin.com/in/kelseytaffner-b5a8a6154
Vendor product images
Precipice hopes to provide women with a curated collection of high-fashion pieces from new and emerging designers at a reasonable price-point with excellent customer service. We will gather unique pieces from new designers to introduce them to our consumers who are looking for innovative trends. Precipice’s mission is to connect women with the designers they didn’t know they needed.
