Debo's Diners Brand Presentation

Debo’s Diners BRAND PRESENTATION September 2013

Stephen Lee Ogden design company 335 Sumpter Avenue Bowling Green KY 42101 270-799-5237 | stephen.ogden@mac.com www.StephenLeeOgden.com

Concept Introduction

Debo’s is famous for excellent management of the franchise that is famous for steakburgers.

This logo concept is a celebration of classic American dining. Debo’s Diners is the Chattanooga area expert (and heavily awarded) owner of numerous Steak N’ Shake franchise restaurants. This brand concept positions Debo’s Diners as the approachable leader in casual dining restaurant management.

This new brand concept will continue to establish Debo’s as highly experienced, service oriented (both internally and externally), and an enthusiastic leader in the Chattanooga community.

Concept Research

Debo’s Diners

Brand Identity

Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Primary Logo - Full Color ©2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Brand Comparison

Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Logo Mock

1 Color Versions Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Full Color - Logotype Only

1 Color - Logotype Only

Logotype - Distressed Version ©2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE 7625 Hamilton Park Drive - Ste. 26 - Chattanooga, TN 37421

Debbie Richman (t) 423.855.4650 (f) 423.855.8836

President

7625 Hamilton Park Drive - Ste. 26 Chattanooga, TN 37421

(e) debbie.sns@debosdiners.com

DebosDiners.com

CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE

CHATTANOOGA • HIXSON • DALTON • CLEVELAND • FT. OGLETHORPE (t) 423.855.4650 (f) 423.855.8836

7625 Hamilton Park Drive - Ste. 26 - Chattanooga, TN 37421

DebosDiners.com

Stationary Concept

©2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Handbook

Notebook

Executive Pen

©2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Digital Icons / Avatar Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Reception Sign Concept

Deborah Richman

Matthew Richman Metallic Silver

Name Tag Concept

Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Š2013 Stephen Lee Ogden Design Company

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Debo’s Diners

Brand Identity

Pantone 877C Metallic Silver

Pantone 485C Bright Red

Pantone 318C Retro Blue

Brand Color Range

Š2013 Stephen Lee Ogden Design Company

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