OW Pres book V1

Oakwood BRAND IDENTITY PRESENTATION Stephen Lee Ogden design company 335 Sumpter Avenue Bowling Green KY 42101 270-799-5237 | stephen.ogden@mac.com StephenLeeOgden.com

1 / 21

Oakwood CREATIVE BRIEF SUMMARY As Oakwood grows and pioneers new services, we want to convey a sense of confidence, edge, experience, innovation and excellence.

It is important for Oakwood to establish a brand language the conveys two distinct and important truths. First, Oakwood is exceptionally experienced. Your track record is proven and that differentiates Oakwood as a mature leader.

Second, Oakwood is responsive to industry changes. As new technologies provide more efficient business solutions, Oakwood is willing and able to master those technologies to respond to client needs in real time.

BRAND STATEMENT:

Business problems are complex and multifaceted, and the answers are never as simple as a building a new mobile application or going to the cloud.

We respect complexity but we revel in problem solving through established proprietary thinking, methods and ways that get to the insight that drives business.

It’s time to change your day-to-day actions from tactical to strategic and to go from chasing fires to chasing your vision. Together we can power that transformation.

2 / 21

Oakwood DIRECTIVE ADJECTIVES Confident

Transformative

Certainty

Ideas

Responsive

Distinct

Ingenuity

Accountable

Results-Oriented

Integrity

Business

Technical

Reliable

Driven

Excellence

Sophisticated

Competent

Imaginative

Flexible

Wise

Commitment

Capable

Rare

Honest

Impactful

Innovative

Mature

Explorers

Edge

Smart

Enjoyable

Approachable

Experienced

Foresight

Fearless

Intelligent

3 / 21

CONCEPT SYNOPSIS

Transformation This concept represents the confidence and capabilities of Oakwood to move business forward and to create true, lasting business value.

Oakwood’s 30 years of experience position you uniquely in the business technology industry. This brand concept respects your hard earned past while driving forward into a new era. Clients should be confident that Oakwood is both highly experienced and nimble in your service methodology. Colors, shapes, and messaging are all designed to invite collaboration, evoke confidence, and position you as a leader in business technology.

4 / 21

Logo

5 / 21

Logo Variations

Primary Logo

Type Only

One Color Blue

One Color Dark Grey

Icon Versions

One Color Light Grey

6 / 21

Tagline

Primary Logo With Tagline

Tagline Blue

Primary Logo With Tagline Reverse

7 / 21

Minimum White Space Margin

Logo Area (No Other Content) Closest Content Area

8 / 21

Tagline Alignment / Margin

9 / 21

Typography

Logotype / Icon

Tagline

Headline

Sub Headline

Body

Quotation

Publication Date

Typography Stack

Vectora™ Headlines Navigation Headings Bold Statements

Frutiger™ Body Copy Sub-Headings

Forza™

Corporate Typefaces

10 / 21

Color Family

Pantone 300U

Pantone 433U

Core Brand Identity Colors

Oakwood Color Hierarchy

11 / 21

Color Harmony

Core Colors

Compliments

An established and traditional look complimented by modern and responsive colors.

These powerful and vibrant compliments are meant to draw attention to select content. When in use, these are attention grabbing.

They are the warm contrast to the more traditional cool blue colors.

These hues are also connections to industry tools from providers like Microsoft & Google. Powerful, but not overly aggressive.

Oakwood’s established brand blue is complimented by a fresh palette of blue/green, grey, and deep blue colors. This color group will establish Oakwood both as experienced (traditional blue) & responsive to modern technologies and innovations (lighter blues & blue/greens). The grey hues unify the scheme without drawing too much contrast or attention.

12 / 21

Color

Pantone Spot

Pantone CMYK

Hex

300 C

106-8 C

005EB8

7683 C

104-14 C

426DA9

542 C

112-12 C

7BAFD4

7688 C

112-13 C

4698CB

318 C

124-5 C

88DBDF

7472 C

127-5 C

5CB8B2

7710 C

121-14 C

00A7B5

5405 C

114-13 C

4F758B

420 C

179-4 C

C7C9C7

Cool Grey 11 C

176-12 C

53565A

135 C

10-7 C

FFC658

157 C

24-6 C

ECA154

7418 C

55-14 C

CD545B

7416 C

48-6 C

E56A54

13 / 21

Business Card

CHARLES E. WINDSOR, JR. CEO cwindsor@oakwoodsys.com T 314.824.3004 C 314.374.7294 F 314.824.3001

622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com

14 / 21

Stationary

622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com

622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com

CHARLES E. WINDSOR, JR. CEO cwindsor@oakwoodsys.com T 314.824.3004 C 314.374.7294 F 314.824.3001

622 Emerson Rd. Suite 350 St. Louis, MO 63141 OakwoodSys.com

15 / 21

White Paper Concept

WHITE PAPER - 00/00/00

Business Anywhere

Enable fast anytime, anywhere access to real-time information.

WHITE PAPER - 00/00/00

WHITE PAPER - 00/00/00

Risk Compliance

Enterprise Efficiency

Reduce human error in network, security, identity and infrastructure operations

Empower a people-centric infrastructure with improved collaboration and data, identity and device management

16 / 21

Faux Ads

Powering Transformation.

Together.

Results Driven Business Smart Solutions.

Business Savvy.

Tech Smart.

Results Driven Solutions That Get It Done.

Plan. Execute.

Evaluate.

Process Driven Business Technology. Together, We Can Get It Done.

Business Savvy. Tech Smart.

Results Driven Solutions That Get It Done.

17 / 21

Graphics

Business Savvy. Tech Smart.

We're powering a new era of business – where companies are informed, agile and equipped to reach their customers with the right message on the right device at just the right time.

Screen Graphic

Transformation Pattern

18 / 21

Device Icons

19 / 21

Service Categories

BUSINESS ANYWHERE

ENTERPRISE EFFICIENCY

SOCIAL BUSINESS IQ

RISK COMPLIANCE

BUSINESS TO PERSON (B2ME)

CONSUMER DATA 360

20 / 21

Logo Alignment

Original Logo Alignment

Icon Center Line Baseline Contrast

Original Logo Alignment Altered Logo Alignment

New Logo Alignment

21 / 21