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CFS (Certified Flux Solutions) BRAND IDENTITY PRESENTATION Stephen Lee Ogden design company 335 Sumpter Avenue Bowling Green KY 42101 270-799-5237 | stephen.ogden@mac.com StephenLeeOgden.com

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CREATIVE BRIEF SUMMARY CFS delivers the most consistent customer specified flux mix in the industry. This is accomplished by combining unparalleled experience with proprietary mix technologies. This provides customers with on-spec and on-time delivery. Your team is comprised of industry experts with nearly a century of experience. This has stimulated your company growth as you share that expertise with customers and explore better ways to deliver the highest quality products. CFS will continue to capture market-share from competitors by asserting yourselves as the most trusted brand in flux. By conveying excellence we can assure the customer that they are dealing with the most capable, qualified, and quality concerned provider in the industry.

DIRECTIVE ADJECTIVES Confident

Driven

Consistant

Competent

Responsibility

Honest

Experienced

Capable

Technology

Approachable

Innovation

Collaborative

Service

Reliable

Knowledgable

Excellent

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CONCEPT 01 SYNOPSIS

Salt & Potash This concept represents the fundamental components of a flux mixture ... salt & potash. CFS is positioned as a strong and understanding collaborator within the furnace service industry. This concept is designed to appeal to front office decision makers and furnace floor operators alike. Professional and functional. This concept also positions CFS as a true competitor. Although you are, by comparison, a smaller company, this brand direction asserts that you are a contender, an experienced provider, and a trusted partner. Like salt & potash work in tandem to fuel a furnace, you collaborate with clients to provide consistent & proven results.

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Logo Concept 01

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Logo Concept 01

Primary Logo 2 Color

Logotype Icon Only

One Color Reverse

FURNACE RED

ALUMINUM GREY

Colors

Primary Logo One Color

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Logo Concept 01

Salt

Potash

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Logo Concept 01

Primary Logo 2 Color - wide

One Color Reverse - wide / Watermark

FURNACE RED

ALUMINUM GREY

Colors

Photograph Overlay

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Logo Concept 01

LISA SHEMWELL Owner lshemwell@certifiedflux.com T 270.526.8600 C 270.535.9549 F 270.526.8688

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

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Logo Concept 01

Certified Flux Solutions Responsive. Consistent. Proven.

Primary Logo w/Tagline

Responsive. Consistent. Proven.

Primary Logo w/Tagline - Reverse

FURNACE RED

ALUMINUM GREY

Colors

Brand Pattern

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Stationary

T 270.526.8600 F 270.526.8688

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

LISA SHEMWELL Owner lshemwell@certifiedflux.com T 270.526.8600 C 270.535.9549 F 270.526.8688

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

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Apparel

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T-Shirt

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Website

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Website

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Sign

.4 MILES

PAST INGRAM BROS.

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CONCEPT 02 SYNOPSIS

Driven This concept represents the drive and dedication CFS has built a solid reputation around. CFS is known for quality flux, dedicated and competent service, furnace expertise, and absolutely consistent mixes. CFS understands the furnace industry and acts as a partner with clients providing both furnace products and furnace consulting services. This concept positions CFS as an assertive and competent competitor. You are eager to serve and willing to develop whatever processes and/ or technologies necessary to ensure consistent products and services.

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Logo Concept 02

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Logo Concept 02

Primary Logo 2 Color

Logotype Icon Only

One Color Reverse

FURNACE RED/ORANGE

ALUMINUM GREY

Colors

Primary Logo One Color

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Photo Overlay

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Logo Concept 02

Primary Logo 2 Color - wide

One Color Reverse - wide / Watermark

FURNACE RED/ORANGE

ALUMINUM GREY

Colors

Photograph Overlay

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Logo Concept 02

LISA SHEMWELL Owner lshemwell@certifiedflux.com T 270.526.8600 C 270.535.9549 F 270.526.8688

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

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Stationary

T 270.526.8600 F 270.526.8688

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

586 Industrial Drive North P.O. Box 372 Morgantown, KY 42261

CertifiedFlux.com

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Stationary

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Polo Shirts

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Website

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Website

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Sign

.4 MILES

PAST INGRAM BROS.

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