2017 Schrag Shorthorn Farms

CORY, MELISSA, SAMANTHA & JAXON SCHRAG WWW.SCHRAGSHORTHORNS.COM

IT

It is once again a pleasure to welcome you to our Family Event Sale. Sitting down to write the annual sale letter seems to be a necessary evil to wrapping up a sale catalog that represents an offering that we have worked years and generations to assemble.

It’s funny how time changes ones perspective and priorities. This year, as we sent Sammi off to college and Jaxon starts high school it’s pretty easy to look back at all the blessings we have received and our wonderful Shorthorn friends that we call family. As our business ventures grow and our industry involvent increases, it’s pretty easy to say that our true love and passion will always be with Shorthorn cattle and the great people involved. We are extremely proud of the cattle represented on the following pages but are equally as thankful for our loyal customers and friends that have worked so hard to make this breed what it is today.

We would also like to take this opportunity to thank the American Shorthorn Association and the ASA Board of Directors for selecting dad as the honoree for the 2017 Doug Schrag National Shorthorn Show this year in Louisville. Dad spent his entire life raising and loving Shorthorn cattle and has no doubt left the same desire and commitment in his son and grandson and grandaughter.

Thanks once again for your interest in our program. If there is anything we can do to assist you, please let us know. Looking forward to seeing you on Friday night to kick off a great Shorthorn weekend!

friday, october 13th

1:00 PM Cattle Available For Viewing 5:00 PM Supper is Served

5:30 PM - THE FAMILY EVENT SALE

saturday, october 14th 12:30 PM - Studer Family Legacy Sale 6:00 PM - Leading the Legacy Sale at Sullivan Farms

sunday, october 15th 12 NOON - Sullivan Farms Maternal Legends Sale

online sale broadcast & bidding

The Family Event Sale will be broadcast live online at www.dvauctions.com.

You will have the opportunity to watch and bid live through DV Auctions.

sale day telephones

sale representatives

Darryl Rahn, Shorthorn Country, 217-473-1124 Montie Soules, American Shorthorn Association, 402-393-7200 Brian Kohlstadt, Special Sale Representative, 816-716-4614 Tom Rooney, Special Sale Representative, 515-491-2025 Jeff Bedwell, Special Sale Representative, 580-822-5590 Josh Greenhorn, Special Sale Representative, 937-681-1948 Kent Jaecke, Special Sale Representative, 405-408-2440

auctioneer

Kevin Wendt - 419-566-1599

sale manager

Aegeter Marketing Services - Jeff K. & Darla Aegeter 520 S. Evergreen Drive - Seward, Nebraska 684344 402-641-4696 - jaegerter@nebraska.rr.com

sale lodging

The Freeman County Inn, Freeman, SD - 605-925-4888 The Fensels Motel, Feeman, SD - 605-925-4204

online bidding

Watch & bid online - www.dvauctions.com

Sale Location - 605-925-4804 - Cory Schrag - 605-941-5241 Melissa Schrag - 605-941-3546

CORY, MELISSA, SAMANTHA & JAXON SCHRAG 27664 - 444th Ave - Marion, SD 57043 605-941-5241 - schrag@goldenwest.net - schragshorthorns.com

the

REVIVAL family

SS REVIVAL - dam of lot 1 and 2

SS CHARMED REVIVAL 745 - she sells as lot 1

1

SS CHARMED REVIVAL 745

GFS CREOLE 9590 ET

EPDS

MAV CHARISMA 906W

MAV FELECIA 721T ET

DUNBEACON VENTURE

BW: 5.6 W W: 59 Y W: 75

SS REVIVAL R1 ET

2

MAV CHARISMA 906W - sire of lot 1

02.22.2017 | shorthorn | polled | 4258195 | tattoo 745 | open heifer

MARIEHAMN MS REVIVAL 1A

4 EMBRYOS offering 1 package of 4 embryos

SULL RIGHT DIRECTION ET

SULL KNIGHTED MAN 6231D

K-KIM MONA LISA 10T ET

DUNBEACON VENTURE

M: 24

We said goodbye to the old Revival legend in the fall of 2015, but her clone insures that the Revival reign continues! The Revival Cow Family can be found from coast to coast and border to border, while dominating the donor pens for the Cates, Sullivan and Greenhorn program, as well as for us for years. We were lucky to get our hands on some Charisma semen, as it is not on the public market, so SS Charmed Revival could very well be the only one ever born. Her pedigree is intriguing. Her phenotype is impressive and together she quite possibly could be the most unique donor ever born here.

We are high on this one and her ability to be a breed changer. Plus, she can make any bull you flush her to famous.

SS REVIVAL R1 ET

MARIEHAMN MS REVIVAL 1A

SULL KNIGHTED MAN 6231D - sire of lot 2 embryos SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 4

the

REVIVAL family

SS RF GRAVITY 321 ET - sire of lot 3

SS REVIVAL RENASSIANCE 791 - she sells as lot 3

3

SS ROYAL REVIVAL265 - dam of lot 3 - flush or ivf collection sells as lot 4

SS REVIVAL RENAISSANCE 791 5/2/2017 | shorthorn | Polled | x4257883 | tattoo 791 | open heifer

STUDERS PRETENDER 96TH

EPDS

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

HD SWAGGER 802

BW: 5.1 W W: 60 Y W: 7 3

SS ROYAL REVIVAL 265

M : 14

SS REVIVAL 804 ET

flush or ivf collection

4

Royal Revival is one of the most impressive females on the place. She is the dam of our up and coming herd bull, The Judge, who was used heavily this spring. I love these Revivals. They always produce highly marketable cattle that are so modern in kind. There is never any “what ifs” with a Revival. They are deep sided, soft made, smooth shouldered and impeccable in their structure. There is no question the Revival resurgence is on and you are going to want to be on board! Lot 2 is a cooler made and softer haired Revival and certainly will do damage in the May division.

SS ROYAL REVIVAL 265 offering the rights to 1 flush or 1 IVF collection

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

HD REFLECTION 021

SS DEADWOOD 5103 ET

SS REVIVAL 804 ET

SS REVIVAL 503

SS THE JUDGE - maternal sib to lot 3 - son of lot 4

THE FAMILY EVENT SALE - PAGE 5

OCTOBER 13, 2017 - MARION, SD

the

MIRAGE family

CYT MISSING MIRAGE 2120 - donor dam to lot 5 - 9B

SS HOPES MIRAGE DIVISION CHAMPION, 2016 NAIME DIVISION CHAMPION, 2016 AMERICAN ROYAL DIVISION CHAMPION, 2017 NWSS - sib lot 5 - 7

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 6

Ocean and Desert Mirage are full sisters to the very popular strawberry roan May heifer, Hope’s Mirage that sold last year to Don and Kathy St. Ledger. These two full sibs represent our most anticipated mating of the year.

With the success of Hope’s Mirage, we were hopeful that lightning would strike again, and it did twice! Lengthy discussions have been made on which one is better and honestly, we change our minds daily. I will leave that debate up to you. Come check them out and see if you can decide which super complete, awesome built heifer is the best. I look forward to putting the debate to rest!

SS DESSERT MIRAGE 713 - she sells as lot 5

5 6

SS DESERT MIRAGE 713 ET 1/5/2017 | shorthorn | Horned | 4257851 | tattoo 713 | open heifer

SS OCEAN MIRAGE 714 ET 1/5/2017 | shorthorn | Horned | 4257852 | tattoo 714 | open heifer

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

HD REFLECTION 021

CYT MAXIM 9202 ET

7

W W: 6 7 Y W: 90

SULL MIRAGE FOREVER EVER ET

offering 1 package of 2 sexed heifer embryos WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

HD REFLECTION 021

CYT MAXIM 9202 ET

8

3 SEXED HEIFER EMBRYOS offering 1 package of 3 sexed heifer embryos

WHR SONNY 8114

LITTLE CEDAR AVIATOR 503X

NPS ROSES RIDER 031 ET

CYT MAXIM 9202 ET

CYT MISSING MIRAGE 2120 ET

CYT MISSING MIRAGE 2120 ET

SULL MIRAGE FOREVER EVER ET

pregnancy choice 9a or 9b

9a

M: 23

2 SEXED HEIFER EMBRYOS

SS OCEAN MIRAGE 714 - she sells as lot 6

BW: 5

CYT MISSING MIRAGE 2120 ET

EPDS

MISSING MIRAGE PREGNANCY selling choice of pregnancy lot 9a or 9b - due 1/27/2018

WHR SONNY 8114

LITTLE CEDAR AVIATOR 503X

NPS ROSES RIDER 031 ET

CYT MAXIM 9202 ET

CYT MISSING MIRAGE 2120 ET

SULL MIRAGE FOREVER EVER ET

pregnancy choice 9a or 9b

9b

MISSING MIRAGE PREGNANCY selling choice of pregnancy lot 9a or 9b - due 1/27/2018

TEGM RED ADVANTAGE 100T

SULL RED REWARD 9321

MCF MARGIE MILLION 503Q

CYT MAXIM 9202 ET

CYT MISSING MIRAGE 2120 ET

SULL MIRAGE FOREVER EVER ET

THE FAMILY EVENT SALE - PAGE 7

SULL MIRAGE FOREVER EVER ET

OCTOBER 13, 2017 - MARION, SD

the

MYRTLE BO family

SS MYRTLE BO MARIE - Grand Champion Heifer, 2015 Illinois State Fair - dam of lot 15 embryos

SULL MYRTLE BO 9154 - donor dam to lot 10 - 14

SS MYRTLE BO MONDAY - Grand Champion Shorthorn Heifer, 2015 American Royal

SS MYRTLE BO BENTLEY 718 - she sells as lot 10

SS MYRTLE BO MUSTANG - she sells as lot 11

10 11

SS MYRTLE BO BENTLEY 718 ET 1/8/2017 | shorthorn | Polled | x4257853 | tattoo 718 | open heifer

SS MYRTLE BO MUSTANG ET 5/24/2017 | shorthorn | Polled | x4257862 | tattoo 798 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 3.6

HI VIEW’S ACE OF DIAMONDS

SS STRUT 475

SULL MYRTLE BO 9154

SCHRAG SHORTHORN FARMS

CF MYRTLE BO 46 TP X

W W: 52

Without question, Myrtle Bo 9154 is one of the best producing Myrtle Bo’s in the country. A female that out produces her previous calf crop year after year and never misses no matter what bull you use is a force and one you are going to want a piece of. These two strawberry roan Strut daughters are as good as they come. Bentley is so square made, deep sided and flexible. I love the angle thru her shoulder and the way her neck comes out high. Mustang is a May heifer that has unlimited potential. That long, thin neck and natural belly swoop is a judge’s dream. She will make going to the barn fun.

Y W: 6 7 M : 16

THE FAMILY EVENT SALE - PAGE 8

the

MYRTLE BO family

SS MYRTLE BO MERCEDES 749 - she sells as lot 12

12

SS MYRTLE BO MERCEDES 749 ET 2/26/2017 | shorthorn | Polled | x4257631 | tattoo 749 | open heifer

GFS CREOLE 9590 ET

EPDS

MAV CHARISMA 906W

BW: 4.2

MAV FELECIA 721T ET

HI VIEW’S ACE OF DIAMONDS

SULL MYRTLE BO 9154

W W: 5 4 Y W: 70 M : 19

CF MYRTLE BO 46 TP X

Come back to the auction folks! SS Myrtle Bo Mercedes is a maternal sib to champions SS Myrtle Bo Marie, Monday and Memphis. And just like her famous sisters -- she is destined for the show ring. If you like those tiny necked and big bellied ones with that made you look attitude, then Mercedes is your girl!

ivf collection

14

sull MYRTLE BO 9154 offering the rights to 1 IVF collection

WHRRT AUGUSTA SUNRISE 2107

HD SWAGGER 802

HD REFLECTION 021

HI VIEW’S ACE OF DIAMONDS

SULL MYRTLE BO 9154

CF MYRTLE BO 46 TP X

13

CYT MAXIM 9202 - sire of lot 13 embryos

4 SEXED HEIFER EMBRYOS offering 1 package of 4 sexed heifer embryos

CF SOLUTION X ET

CYT MAXIM 9202

MINDEMANN MAX ROSA 310 ET

HI VIEW’S ACE OF DIAMONDS

SULL MYRTLE BO 9154

15

CF MYRTLE BO 46 TP X

4 EMBRYOS offering 1 package of 4 embryos

SULL RIGHT DIRECTION ET

SULL KNIGHTED MAN

K-KIM MONA LISA 10T ET HD SWAGGER 802

SS MYRTLE BO MARIE ET

THE FAMILY EVENT SALE - PAGE 9

SULL MYRTLE BO 9154

OCTOBER 13, 2017 - MARION, SD

the

MAX ROSA family

CYT MAX ROSA 1110 ET - donor dam to lot 16 - 19

CYT MAX ROSA 3123 ET

SS MAX ROSA RAIN - RES. GRAND CHAMPION B&O, 2017 NWSS - full sib to lot 17 & 18

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 10

the

MAX ROSA family

The Max Rosa Cow Family is known for their awesome look, extension and pure quality. We liked all those attributes about 1110, but she had that added power, shape and dimension that isn’t as easy to find. We are over the moon excited the way 1110 has been able to pass on her power and grace to her progeny. Her first calf, SS Max Rosa Rain, has been a many time champion and we want to thank all the breeders who have expressed how much they appreciate her kind. We think Max Rosa Rebel is has modern in her design as any in the offering. Bold rib shape, full, square hip, and perfect muscle shape for a female combined with smooth, flat bone work. Judges love a cowy one and she has cow power written all her! Max Rosa Rogue is a full sister to Max Rosa Rain and will no doubt be just as dominate in her show career.

SS MAX ROSA REBEL 760 - she sells as lot 16 - maternal sib to lot 18 embryos

16

SS RF GRAVITY 321 ET - sire of lot 17 –&18

SS MAX ROSA REBEL 760 3/3/2017 | shorthorn | Horned | 4257632 | tattoo 760 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 4.0

SULL CYCLONE 8242 ET

SS STRUT 475

W W: 58 Y W: 76

CYT MAX CY ROSA 1110 ET

17

MINDEMANN MAX ROSA 310 ET

5/4/2017 | shorthorn | Polled | x4257863 | tattoo 793 | open heifer STUDERS PRETENDER 96TH

EPDS

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

SULL CYCLONE 8242 ET

BW: 4.7 W W: 61 Y W: 78

CYT MAX CY ROSA 1110 ET

19

M : 21

SS MAX ROSA ROGUE ET

SS MAX ROSA ROGUE - she sells as lot 17 - full sib to lot 18 embryos

MINDEMANN MAX ROSA 310 ET

M: 12

18

4 SEXED HEIFER EMBRYOS offering 1 package of 3 sexed heifer embryos

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

SULL CYCLONE 8242 ET

CYT MAX CY ROSA 1110 ET

MINDEMANN MAX ROSA 310 ET

4 SEXED HEIFER EMBRYOS offering 1 package of 3 sexed heifer embryos

WHR SONNY 8114

LITTLE CEDAR AVIATOR 503X

NPS ROSES RIDER 031 ET

SULL CYCLONE 8242 ET

CYT MAX CY ROSA 1110 ET

MINDEMANN MAX ROSA 310 ET

THE FAMILY EVENT SALE - PAGE 11

LITTLE CEDAR AVIATOR - sire of lot 19 embryos

OCTOBER 13, 2017 - MARION, SD

the

OPEN SHOW heifers

SS AUGUSTA PRIDE 763 - she sells as lot 20

20

SS AUGUSTA PRIDE 763 4/6/2017 | shorthorn | Polled | x4257861 | tattoo 763 | open heifer

K-KIM ALLURE 124M ET

EPDS

FREE K-KIM HOT COMMODITY

K-KIM MEG 270N ET

HD SWAGGER 802

BW: 2.8 W W: 56 Y W: 57

SS AUGUSTA PRIDE 140 ET

SS AUGUSTA PRIDE 3118 ET

M : 15

We always say we are “Proud of our Prides” as this line originated here almost 30 years ago. 763 does not let the Augusta Pride legacy down. You simply can’t make one any better in their lines. She is the perfect wedge shape. So smooth shouldered and transitions into a bold rib design, square hipped and is ideal in her structure. I think she will be very competitive as a calf, but she is the perfect build to be a killer bred in Louisville next year.

Tours of 605 Sires and ET Center will be available all day on Friday. Please contact Cory to arrange a tour.

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 12

the

OPEN SHOW heifers

SS DREAM LADY LOTUS - she sells as lot 21

21

SS DREAM LADY 554 ET - grandam to lot 21

SS DREAM LADY LOTUS 1/2/2017 | shorthorn | Horned | 4258025 | tattoo 709 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 3.3

SULL STOCKMAN 0233 ET

SS STRUT 475

SS DREAM LADY 335 ET

SS DREAM LADY 554 ET

W W: 57 Y W: 7 3 M : 17

SS Dream Lady females are found in some of the most successful pedigrees in the breed. The grand dam of Lotus, 554, was a beast of a female and topped one of our sales at $30,000. SS Dream Lady Lotus is as beautiful a roan color as you can make. But that is only icing on the cake! She has all the ingredients to make an impact in and out of the show ring. Striking presence and elegant in design, she combines that with a stout structure and big foot. A sweet disposition adds to the huge upside potential on this Dream Lady.

www.605sires.com

THE FAMILY EVENT SALE - PAGE 13

OCTOBER 13, 2017 - MARION, SD

the

OPEN SHOW heifers

SS DREAM LADY LEXUS 768 - she sells as lot 22

CYT DREAM LADY SOLUTION - grandam to lot 22

LEVELDALE NORTHFACE 562 - sire to lot 23

SS DREAM LADY NORTH 759 - she sells as lot 23

22

SS DREAM LADY LEXUS 768 3/12/2017 | shorthorn | Polled | x4257858 | tattoo 768 | open heifer

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

BW: 5.6

HD REFLECTION 021

W W: 61

WHR SONNY 8114

Y W: 80

CYT DREAM LADY 4129 ET

EPDS

CYT DREAM LADY SOLUTION ET

M : 20

This maternal made Dream Lady show prospect is a sappy bellied, good moving heifer with the most hair of any calf in the sale. She has been on our short list all summer. Her silhouette is hard to fault and the great cows that line her pedigree are impressive, including CYT Dream Lady Solution. This is the type and kind that can jackpot hard and transition into a great summer heifer. Her dam is in our donor pen after just her second calf.

SCHRAG SHORTHORN FARMS

23

SS DREAM LADY NORTH 759 3/1/2017 | shorthorn | Polled | *x4257856 | tattoo 759 | open heifer

STUDER’S TAYLOR MADE 7Y

LEVELDALE NORTH FACE 562

LEVELDALE NAN AGAIN 110Y

SS FIZZ 745 ET

SS FIZZY DREAM 039 ET

SS DREAM LADY 419 ET

EPDS BW: 4. 2 W W: 6 4 Y W: 81 M: 16

We bred our calving ease bull North Face to a few cows and boy are we glad we did. He added a soft look and maternally designed front end to this Dream Lady. This heifer impresses you the more you study her. So square in her build, she moves with ease and carries herself with style. Her view from behind is impressive and her dam is a truck of a cow.

THE FAMILY EVENT SALE - PAGE 14

the

OPEN SHOW heifers

SS SALTY ENCHANTTRESS 710 - she sells as lot 24

SS QUEEN STRUT 779 - she sells as lot 25

24

SS SALTY ENCHANTRESS 710 1/4/2017 | shorthorn | Horned | *4257850 | tattoo 710 | open heifer

HD SWAGGER 802

SS STRUT 475

SS DREAM GIRL 7102 HD BLOODSTONE 603 ET

WHR RHS ENCHANTRESS 9140 ET

TEGM ENCHANTRESS 5A08

EPDS BW: 4.2 W W: 55 Y W: 74 M: 18

Salty is destined for the spotlight! She is as tiny and chocked necked with a smooth shoulder as any I have seen. I love her depth of fore rib combined with a big top and smooth joints. She is a unique white one and will really stand out in a crowd. Sammi showed her dam with much success and she is an awesome looking cow.

25

SS QUEEN STRUT 779 4/28/2017 | shorthorn | Polled | x4257859 | tattoo 779 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 3. 5

HI VIEW’S ACE OF DIAMONDS

SS STRUT 475

GNCC ACE’S QUEEN 222W ET

JS RODEO QUEEN

W W: 52 Y W: 6 4 M: 17

This one literally takes your breath away when she moves! I hope you can come to Marion to see for yourself. She just glides with ease and when you add her awesome front end and square hip you have a winner. Nothing more needs to be said--she is just flat good.

THE FAMILY EVENT SALE - PAGE 15

OCTOBER 13, 2017 - MARION, SD

the

OPEN SHOW heifers

26

SS STRAWBERRY ROSE 7108 6/6/2017 | shorthorn | Polled | x4257864 | tattoo 7108 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 4.1

CF TRUMP X

SS STRUT 475

SULL ROAN ROSE ET

NPS DESERT ROSE 004

W W: 60 Y W: 80 M: 21

The youngest heifer in sale will put you in a different class than most. This sweet, strawberry roan heifer might be the best skeletally designed female in the sale. I would say give her time, but she looks good now and is ready to hit the show ring. These Strut heifers are sure to make their mark.

SS STRUT 475 - sire to lot 26 & 27

27

SS FR CF SCARLET ROSE 736 2/10/2017 | shorthorn | Polled | x4257854 | tattoo 736 | open heifer

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 4. 6

HD SWAGGER 802

SS STRUT 475

SS ROSES SWAGGER 122 ET

NPS ROSES RIDER 151 ET

W W: 59 Y W: 75 M: 23

The only solid red female hails from the powerful Rose line. Scarlet Rose has the most beautiful head and neck on her and we talk about how elegantly she carries herself. I love the cow power behind Scarlet and this big footed, square built one will sure catch everyone’s attention.

featuring cow families that WORK!

28

SS OLIVIA 766 3/10/2017 | shorthorn | Polled | *sx4257877 | tattoo 766 | open heifer

JAKE’S PROUD JAZZ 266L

FAIR RED, WHITE & ROAN

KG CINDERELLA 939 ET

KOLT KANE NITRO 133Y

SS NITROS OLIVIA 447

SS VENTURE’S OLIVIA 6301

EPDS BW: 1. 4 W W: 36 Y W: 36 M: 16

We used a little bit of “Red, White and Roan” to add a genetic twist. This super hairy roan female can jackpot with the best of them. She has all the body and mass you could want coupled with a sharp front end and will be competitive the entire season.

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 16

the

PLUS SHOW heifers

SS MIDNIGHT BUNNY 773 - she sells as lot 29

SULL BLACK BUNNY 2194 - dam to lot 29

29

SS BLU PRIDE 750 - she sells as lot 30

SS MIDNIGHT BUNNY 773 4/20/2017 | shorthornplus | Polled | *xAR4257888 | tattoo 773E | open heifer

ASHW WHO DA MAN

EPDS

MAN ON A MISSION

LITTLE CEDAR AUGUSTA PRIDE ET

FSF HARD LINE 7143 ET

SULL BLACK BUNNY 2194 ET

SULL PURE HOTTIE 7033 ET

BW: 3.6 W W: 42 YW: 49 M : 17

Dual registered Shorthorn Plus/Low Chi - 2194 was the Reserve National Champion Plus Female in 2012 and produced SAMS Echo, the Reserve Jr. National Champion Plus Female in 2015. Midnight Bunny is no doubt going to add to the list of banner hangers from this cow family. She is better through her front third than Echo and Midnight has just as just as much rib and power as her famous sister. We think so highly of Midnight that we flushed 2194 back to Man on a Mission and are going to get four full sibs next year. That is the only reason we are letting Midnight go, so take advantage the opportunity while you can!

30

SS BLU PRIDE 750 2/26/2017 | shorthornplus | Horned | *AR4257857 | tattoo 750E | open heifer

COWAN’S ALI 4M

EPDS

BPF MILEY 80T

BW: 3.1

SULL ROAN GOOSE 9020 ET

GOET I80

SS AUGUSTA PRIDE 390 ET

WL AUGUSTA PRIDE 113 ET

W W: 49 Y W: 62 M: 18

Dual registered Shorthorn Plus/MaineTainer - Blue Pride, who is an Augusta Pride, is a stop you in your tracks and stare kind of female! She is a beast that is dressed like a lady. Love, love, love the power, stoutness of structure, easy doing look, and a shoulder that just disappears into her neck.

Very rarely do cattle built like this come from a famous cow family and have gorgeous blue roan hair!

THE FAMILY EVENT SALE - PAGE 17

OCTOBER 13, 2017 - MARION, SD

the

PLUS SHOW heifers

31

SS NITRO LADY 702 1/2/2017 | shorthornplus | Polled | *xAR4257876 | tattoo 702 | open heifer

LAKESIDE NITRO 804U

KOLT KANE NITRO 133Y

KOLT AA LADY FORCE 133W ET

EPDS BW: 0. 6 W W: 4 4

Y W: 59

SS 562

M: 18

If big bodied, sound made, cool looking females take you to the backdrop, well then start practicing your smile. She is just so complete in her design and being a little older also puts you in a different class. There is not much guesswork to this female.

32

SS BLACK CYBILL 738 2/12/2017 | shorthornplus | Polled | *xAR4257867 | tattoo 738E | open heifer

EPDS

MADE TO ORDER 2

BW: 2.9

SULL CYCLONE 8242 ET

CYT SYBIL 3222

SULL SYBIL’S VENTURE 651

W W: 58 Y W: 80 M : 18

As many of you know, Jaxon loves the steer game, so that is how we ended up with Made to Order 2 semen in our tank! She is perfect in her lines, sharp fronted and super complete. I think she will make a very competitive ShorthornPlus heifer.

33

SS BLU CELINE 740 2/15/2017 | shorthornplus | Polled | *sxAR4257855 | tattoo 740E | open heifer

COWAN’S ALI 4M

EPDS

BPF MILEY 80T

BW: 3. 7

DF VEGAS 310M ET

GOET I80

CYT CELINE 3206 ET

CELINE 2K

W W: 38 Y W: 42 M: 18

Dual registered Shorthorn Plus/ MaineTainer – The I-80 x Shorthorn cross has been one of the most successful, proven mattings to date and this one is extra good. Stout and rugged like Lot 30, she is sure to be a force.

Can’t say enough about the added power and body mass and presence she has. I think she would be just as competitive as a MaineTainer. And don’t forget the Maine/Chi Jr. Nationals are in Grand Island, NE next year!

34

SS CHROME GIRL 771 3/19/2017 | shorthornplus | Polled | *xAR4257878 | tattoo 771 | open heifer

BPF MERCEDES BENZ 131U

SS DAKOTA CHROME 402

CYT MIRAGE 2147 ET

HD SWAGGER 802

SS SWAGGER GIRL 4101

SIM 2W

EPDS BW: 2.3 W W: 52 Y W: 68 M : 20

This colored up doll is what we have come to expect from the Dakota Chromes. This is a super complete female that has the correct angles to her front shoulder and rear hock. She has the easy feeding look and awesome soft hair that are a winning combination.

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 18

the

35

POWERFUL bulls

SS THOR 712 ET 1/4/2017 | shorthorn | Polled | pending | tattoo 712 | bull

TEGM RED ADVANTAGE 100T

SULL RED REWARD 9321

MCV MARGIE MILLION 503Q

CF TRUMP X

BW: 0.8 W W: 51 Y W: 65

SULL TEMPRESS MIRAGE 503 ET

EPDS

M : 22

NPS MIRAGE 544 ET

The Red Reward cattle continue to impress with semen selling in excess of $1,000/unit. This Red Reward son has all the making for a tremendous herd sire. Great pedigree and good built, he will sure be a herd changer.

BW 84 lbs.

36

SS YUKON 716 1/4/2017 | shorthorn | polled | 4258026 | tattoo 716 | bull

SS STRUT 475

EPDS

SS DREAM GIRL 7102

BW: 4. 0

SS STRUT 475

W W: 55

SULL BEEF ET

Y W: 71

CYT MIRAGE 2224 ET

37

AF SL MIRAGE 435 ET

M: 20

We sure love what Strut has done for our program. As you can see by the heifer calves in this sale, Strut is doing a great job for us, as well as other breeders all across the country. We feel this Strut son will be a game changer as well. Flawless structure with plenty of mass and a killer look make Yukon one to reckon with.

BW 82 lbs.

SS MARSHALL 711 1/4/2017 | shorthorn | Polled | x4258027 | tattoo 711 | bull

HD SWAGGER 802

EPDS

SS DREAM GIRL 7102

BW: 3.7

SS WHAT’S UP 003 ET

SS STRUT 475

W W: 53 Y W: 66

SS AUGUSTA PRIDE 288

SS AUGUSTA PRIDE 2100 ET

M : 18

Extra length and power is what makes Marshall a top herd sire prospect in our eyes. Another Strut son and out of a tremendous Augusta Pride cow make him the total package.

BW 88 lbs.

38

SS NINJA 707 01.02.2016 | shorthorn | horned | ar4258053 | tattoo 707 | bull

COWAN’S ALI 4M

EPDS

BPF MILEY 80T

BW: 2. 8

AF SL SIN CITY ET

GOET I80

MH REVIVAL 9021 SIN

SS REVIVALS REFLECTION ET

W W: 46 Y W: 55 M: 20

Good ShorthornPlus bulls are hard to find and this one comes with the bonus as a Maintainer as well! This heavy muscled, dark blue roan sire prospect will add to any breeding program making both ShorthornPlus and Maintainer prospects.

BW 90 lbs.

THE FAMILY EVENT SALE - PAGE 19

OCTOBER 13, 2017 - MARION, SD

the

BRED females

SS AUGUSTA PRIDE 665 - she sells as lot 39

39

SS AUGUSTA PRIDE 691 - she sells as lot 40

SS AUGUSTA PRIDE 665 3/10/2016 | shorthorn | Horned | 4257793 | tattoo 665 | bred heifer

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

BW: 4.3 W W: 58

HD SWAGGER 802

Y W: 69

SS AUGUSTA PRIDE 119

EPDS

SS AUGUSTA PRIDE 3119 ET

M : 12

Bred to SS The Judge 607- due mid February Easily one of the top bred heifer/donor prospects to sell all fall. The Augusta Pride females have no doubt made their mark in every major herd in the country and this could be the most promising donor prospect yet! Incredible bone and mass with an unmatched pedigree make this one worth the drive to Marion. BONUS- She is carrying one of the first calves to be born from our up and coming herd sire, SS The Judge 607. You will be hearing much more from The Judge 607 for sure!

SCHRAG SHORTHORN FARMS

40

SS AUGUSTA PRIDE 691 5/6/2016 | shorthorn | Polled | *x4244774 | tattoo 691 | bred heifer

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

SS WHAT’S UP 003 ET

SS AUGUSTA PRIDE 369

SS AUGUSTA PRIDE 866

EPDS BW: 4 W W: 58 Y W: 70 M: 12

Bred to Leveldale Northface due late-February Another Augusta Pride donor prospect that will not disappoint. Watching these Gravity daughters grow into model Shorthorn females has truly been a pleasure and this one is at the top of the list. Beautiful and elegant in her design--she is the epitome of Augusta Pride. Just plant the seed and watch the money tree grow.

THE FAMILY EVENT SALE - PAGE 20

the

BRED females

SS MISSING MIRAGE 6103 - she sells as lot 41

SS HOPES MIRAGE - full sib to lot 41

SULL MYRTLE BO 9154 - dam to lot 42

41

SS MYRTLE BO 6101 - she sells as lot 42

SS MISSING MIRAGE 6103 ET 4/15/2016 | shorthorn | Polled | x4257792 | tattoo 6103 | bred heifer

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

BW: 5

HD REFLECTION 021

W W: 6 7

CYT MAXIM 9202 ET

Y W: 90

CYT MISSING MIRAGE 2120 ET

EPDS

SULL MIRAGE FOREVER EVER ET

M : 23

Bred to Leveldale Northface due late-February This has quickly become one of our most consistent matings. A full sister to the division winning, SS Hopes Mirage, this Swagger daughter is certainly cut from the same mold. Her dam, CYT Missing Mirage, was a past champion herself and is really proving her value in our ET program. The Swagger daughters continue to be our top producers. Take advantage of a proven mating with unlimited potential.

42

SS MYRTLE BO 6101 ET 4/12/2016 | shorthorn | Polled | x4257794 | tattoo 6101 | bred heifer

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

HI VIEW’S ACE OF DIAMONDS

SULL MYRTLE BO 9154

CF MYRTLE BO 46 TP X

EPDS BW: 4. 3 W W: 56 Y W: 68 M: 7

Bred to Leveldale Northface due mid-March We selected SULL Myrtle Bo 9154 from Sullivan Farms in the fall of ’99, not just to “chase banners” but to develop into a foundation female for our program for years to come. WOW I guess our plan came together! Just take a look at the three show prospects offered in this sale, then take a look at this tremendous donor in the making and I think you will agree, “Mission Accomplished.” Don’t let this opportunity to build YOUR program pass you by.

THE FAMILY EVENT SALE - PAGE 21

OCTOBER 13, 2017 - MARION, SD

the

BRED females

SS SL DREAM LADY 638 - she sells as lot 43

43

SS DREAM LADY 161 - full sib to dam of lot 43

SS DREAM LADY 6117 - she sells as lot 44

SS SL DREAM LADY 638 2/10/2016 | shorthorn | Polled | x4257804 | tattoo 638 | bred heifer

K-KIM ALLURE 124M ET

FREE K-KIM HOT COMMODITY

K-KIM MEG 270N ET HD SWAGGER 802

SS DREAM LADY 390 ET

SS DREAM LADY 424 ET

EPDS BW: 1.6 W W: 59 Y W: 62 M : 19

Bred to Leveldale Northface due early February Little more needs to be said when looking for breed leading genetics. Her dam, SS Dream Lady 390 is a full sister to the Sullivan donor, SS Dream Lady 161, the dam of the reigning Show Heifer of the Year. This female’s mass and volume are just as impressive in person, as it is in the picture!

Take a look at the Northface X Dream lady heifer calf selling in this sale and I think you will see that payday is just around the corner.

SCHRAG SHORTHORN FARMS

44

SS DREAM LADY 6117 ET 4/20/2016 | shorthorn | Horned | 4257796 | tattoo 6117 | bred heifer

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET

WHR SONNY 8114

SS DREAM LADY 909 ET

SS DREAM LADY 424 ET

EPDS BW: 4 W W: 57 Y W: 69 M: 11

Bred to SS The Judge 607 due late-February Yet another Dream Lady daughter that could be the stoutest made, biggest boned heifer in the offering. This granddaughter of the legendary SS Dream Lady 424 will never disappoint.

THE FAMILY EVENT SALE - PAGE 22

the

BRED females

SS REVIVAL 684 - she sells as lot 45

SS REVIVAL - grandam to lot 46

45

SS REVIVAL 677 - she sells as lot 46

SS REVIVAL 684 3/20/2016 | shorthorn | Polled | *x4257795 | tattoo 684 | bred heifer

STUDERS PRETENDER 96TH

SS RF GRAVITY 321 ET

SS AUGUSTA PRIDE 908 ET HD SWAGGER 802

SS SS REVIVAL 322

SS REVIVAL 888 ET

EPDS BW: 4.6 W W: 60 Y W: 74 M : 15

Bred to SS The Judge 607 due mid-February We always knew the Gravity X Swagger combo would be a hit--add the Revival Cow Family and you have a grand slam! Moderate, deep and soggy will have this one making the hits.

46

SS REVIVAL 677 3/18/2016 | shorthorn | Horned | *4257797 | tattoo 677 | bred heifer

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

HD REFLECTION 021

SS JOE RIDER 358

SS REVIVAL 6107 ET

EPDS BW: 3. 7 W W: 63 Y W: 80 M: 25

SS REVIVAL

Bred to Leveldale Northface due late-February Revival females simply never go out of style and this Swagger daughter will stand the test of time as well. The future of our Northface bull looks quite bright. Take advantage here.

videos online at www.schragshorthorns.com THE FAMILY EVENT SALE - PAGE 23

OCTOBER 13, 2017 - MARION, SD

the

BRED females

SS ROAN ROSE 620 - she sells as lot 47

SS SILKY CUMBERLAND 699 - she sells as lot 48

47

SS ROAN ROSE 620 2/2/2016 | shorthorn | Polled | x4257798 | tattoo 620 | bred heifer

HD SWAGGER 802

SS STRUT 475

SS DREAM GIRL 7102

CF TRUMP X

SULL ROAN ROSE ET

NPS DESERT ROSE 004

EPDS BW: 2.8 W W: 60 Y W: 80 M : 21

Bred to Leveldale Northface due mid-March This has always been one of our favorite Strut daughters. Her dam, is a direct daughter of the legendary Rose 004. Performance plus pedigree always yields profit.

48

SS SILKY CUMBERLAND 699 4/25/2016 | shorthorn | Horned | 4257799 | tattoo 699 | bred heifer

HD REFLECTION 021

JM VORTEC ET

SS SILKY CUMBERLAND 061 ET

WHR CUMBERLAND 9112 ET

EPDS BW: 4. 8 W W: 60 Y W: 78 M: 23

Bred to Leveldale Northface due late February Ask anyone who has Swagger daughters in production and they will tell you that they are the most maternal, best uddered females on the place.

Swagger has now left us, so daughters will be in short supply and high demand.

CAN’T MAKE THE SALE NO PROBLEM WATCH & BID ONLINE

DV AUCTION - Bradcasting REAL-TIME Auctions www.dvauction.com & register today

For general questions please contact out office: 402+316-5460 or support@dvauction.com

SCHRAG SHORTHORN FARMS

WHRRT AUGUSTASUNRISE 2107

HD SWAGGER 802

THE FAMILY EVENT SALE - PAGE 24

the

49 50 51 52

SHOW steers

ONE IN THE CHAMBER X SHORTHORN shorthornplus steer

I-80 X SHORTHORN shorthornplus & mainetainer Steer

LOT 49

RED, WHITE & ROAN X SHORTHORN shorthorn steer

RED, WHITE & ROAN X SHORTHORN shorthorn steer

LOT 50

LOT 51

the

SEMEN offering

LOT 52

53 54 55 56 57

ss rf GRAVITY 321 1 packages of 3 unit | sexed female semen lot

hd SWAGGER 802

SS RF GRAVITY 321 ET - semen sells as lot 53

HD SWAGGER - semen sells as lot 54

SS STRUT 475 - semen sells as lot 55

SS WHATS UP 003 - semen sells as lot 56

1 packages of 3 unit | sexed female semen lot

ss STRUT 475 1 packages of 3 unit | sexed female semen lot

ss WHATS UP 003 1 packages of 4 unit | sexed female semen lot

sull GREY GOOSE 1 packages of 5 unit | semen lot

SULL GREY GOOSE - semen sells as lot 57

THE FAMILY EVENT SALE - PAGE 25

OCTOBER 13, 2017 - MARION, SD

the

CHAMPIONS

SS SCARLET 6102 Champion Shorthorn Heifer, 2017 SD State Fair Benninga/Altena Family

SS HOPES MIRAGE Division Champion, 2017 NWSS Division Champion , 2016 NAILE & KC Don and Kathy St Ledger

SS MARA 387 Grand Champion Cow/Calf Pair, 2016 NAILE Lay Family

SS PLAYFUL CAIT Many time champion & class winner 2017 Jr National Grathwol Family

SD High Point Shorthorn Heifer Leanard Family

SS MAX ROSAS RAIN Res. Champion B&O Shorthorn Female, 2017 NWSS SS BLACK DIXIE Res. Div. Champion ShorthornPlus, 2017 NWSS and 2016 NAILE Barkema Family

SS BLUE PAM Res. Overall Market Animal Baalman Family SS MYRTLE BO SUMBA Champion Shorthorn, 2016 Fall Classic Moore Family

SS GANA SWEET REVIVAL 643 Res. Champion Shorthorn Heifer, 2016 NECC Donahue Family

SS BLU JAZZMAN 655 SS MIRROR MIRAGE 6135 res. Champion Plus Heifer, 2017 SD Spotlight, Div Champion, 2017 Ft Worth State Fair Special & 4-H Show Cash Family Hazel Family heifers to breed; however, please keep in mind that animal condigenetic defect status tions influence fertility greatly. If there is a problem, we would Only the cattle out of known carriers parents have been tested for want the females to be returned to us to be bred, Open heifers TH, PHA, and DS, results available sale day. that have been transplanted are not guaranteed. In the event that air travel herd health management an animal will not settle with the efforts of the buyer and seller, There are commercial flights every day to Sioux Falls, South All cows are routinely vaccinated for Lepto, Vibrio, IBR, P13 a sale credit in the amount of the purchase price will be issued Dakota. and BVD. All calf hood vaccination include 7-way and Pinkeye, to the buyer that can be used at any time on any animal, flush, IBR, P1, BVD, and BRSV. Heifer calves are bangs vaccinated. terms and conditions semen or embryos sold by Schrag Shorthorns, Pastrurella hemolytuca and Hemophilius sommus.

Terms of the sale are cash or check made payable to Schrag registration and transfer Shorthorns to the clerk immediately following the sales and flushes All animals sell with complete pedigrees or applications for before the cattle are removed from Schrag Shorthorn Farms.

Schrag Shorthorns reserves one flush or eight ot more grade 1 or registration.

Purchasers or their representatives must sign the bill of sale prior 2 embryos at our expense on all females selling. to leaving the sale. insurance embryos Insurance will be available for your purchases at the sale through billed accounts Guarantee one pregnancy on each package of embryos sold if Harding & Harding. Contact either their representative or the clerk All billed accounts are due and expected within 10 days of the implanted by a certified technician. In the event that a pregnancy at the settlement desk. sale date. At 10 days, a two percent service charge will be added is not confirmed, an additional embryo will be received. to the unpaid balance and an additional two percent will be added health every 30 days. mailed bids Each animal will be represented by a state approved health cerMailed or telephoned bids will be handled in a most confidential liability tificate for interstate shipment. Buyers should make themselves manner. If you are unable to attend the sale personally, simply each animal will be at the buyers risk as soon as sold, but will aware of the health requirements for their respective states. contact a representative of the Aegeter Marketing Services; Cory be cared for by the seller’s for a reasonable amount of time.

Schrag; or any other sale representative listed in this catalog far announcements Neither the owners, employees, auctioneer, sale managers or enough in advance prior to sale day; they will be able to assist you Announcements made sale day will take precedence over printed the affiliated personnel can be responsible for any accidents, but at ringside on sale day. material in this sale catalog. they will make every effort to provide for the safety and comfort of those attending. breeding update/calving information asa genetic defect disclaimer There will be added information available at the sale site that will Unless an animal is listed on the American Shorthorn Association breeding guarantee list any additions to the catalog information as to new calves born “genetic defect status list,” the American Shorthorn Association All animals sell guaranteed to be fertile, Exceptions: 1) Disease, and new breeding information that will occur after the printing of makes no representation of any kind as to whether or not the or injury occurring after purchase; 2) bulls being run with herd this catalog. animal has a genetic defect. prior to 14 months of age. Schrag Shorthorns will guarantee open

IMPORTANT SALE INFORMATION

SCHRAG SHORTHORN FARMS

THE FAMILY EVENT SALE - PAGE 26

HERD SIRES TO MOVE YOUR PROGRAM FORWARD bring your tank SALE DAY

hd SWAGGER 802 et sire. WHR RT AUGUSTA SUNRISE 2107 ET dam. HD REFLECTION 021 PB SHORTHORN semen. $40/CERT INCLUDED epds. B: 5.9 W: 64 Y: 83 MILK: 29

ss STRUT 475 sire. HD SWAGGER 802 ET dam. SS DREAM GIRL 7102 PB SHORTHORN semen. $50/CERT INCLUDED epds. B: 3.4 W: 55 Y: 69 MILK: 22

ss THE JUDGE 607 sire. FREE K-KIM HOT COMMODITY dam. SS ROYAL REVIVAL 265 CALVING EASE PB SHORTHORN semen. $40/CERT INCLUDED epds. B: 1.8 W: 59 Y: 62 MILK: 17

SULL HANDSOME REWARD new calving ease sire at Schrag ShorthornFarms

kolt kane NITRO 133y

ss DAKOTA CHROME

sire. LAKESIDE NITRO 804U dam. KOLT AA LADY FORCE 133W ET PB SHORTHORN semen. $25/CERT INCLUDED epds. B: -0.8 W: 42 Y: 47 MILK: 21

sire. BPF MERCEDES BENZ 131U dam. CYT MIRAGE 2146 SHORTHORNPLUS/MAINETAINER semen. $25/CERT INCLUDED epds. B: 1.7 W: 41 Y: 46 MILK: 22

ss rf GRAVITY 321 et

ss WHAT’S UP 003 et

sire. STUDER’S PRETENDER 96TH dam. SS AUGUSTA PRIDE 908 ET PB SHORTHORN semen. SYNDICATED epds. B: 4.3 W: 61 Y: 74 MILK: 5

sire. SS FIZZ 745 ET dam. SS REVIVAL PB SHORTHORN semen. $30/CERT INCLUDED epds. B: 4.5 W: 62 Y: 79 MILK: 25

sull HANDSOME REWARD sire. SULL RED REWARD 9321 dam. SULL SRYSTALS TOOTIE CALVING EASE PB SHORTHORN semen. $50/CERT INCLUDED epds. B: -1.6 W: 55 Y: 70 MILK: 29

NEWLY ACQUIRED

THE FAMILY EVENT SALE - PAGE 27

leveldale NORTH FACE 562 sire. STUDERS TAYLOR MADE 7Y dam. LEVELDALE NAN AGAIN 110Y PB SHORTHORN semen. $30/CERT INCLUDED epds. B: 2.2 W: 71 Y: 94 MILK: 9

OCTOBER 13, 2017 - MARION, SD