Stephanie Singleton Portfolio

Hello...

Stephanie Singleton is a designer and illustrator located in Jacksonville, Fl. She has always felt that concept and clarity are a key to great design and shows this by keeping her designs simple with clean lines and illustration being a strong inspiration. She likes to enjoy the smaller things in life and spends her free time drawing, crafting, and learning more about the world of design.

Photo: Alana Littman

Contents Digital Rosemary Jams

Print

Baking Nerdy Colgate Ad Campaign Skin Cancer Foundation Campaign

Illustration

Vector Work and Typography

Rosemary Jams Branding / Packaging / Web Interface

Rosemary Jams is a small fictional company that wanted to take a modern twist to everyone’s idea of what jam is. One of the goals was to change the older audience of the product and attract the new modern baker. Each jam is based off of a grandmother’s recipe and then tweaked to produce a more interesting flavor.

The brand is meant to be clean and sweet much like the characteristics of the company and their product. The logo was meant to reflect the jams themselves with their simple natural ingredients. It’s contrasting typefaces reflects the company’s history an the jam’s flavors This contrast represents the combination of the old sweet look and flavor to a whole new level.

The color palette is part of the older style with it’s warm sweet look and contrasts with the style of the logo it’s self.

Baking Nerdy Book Cover / Three Spreads

Baking Nerdy is a cook book filled with nerdy recipes based off of movies, video games, and television shows. It was inspired by Youtube star Rosanna Pinsino who’s videos are based off of these recipes. The audience for this books is any person in their early teens to late thirties who have an interest in these kinds of recipes and want to try something new. Rosanna is very easy to follow and makes these recipes fun for even the beginning baker and that is the feeling that needed to be conveyed in this book.

Nerdy colors such as the bright greens, pinks, and blues were a strong component in producing the setting for the page layouts. The digital typefaces were a key to the nerdy design as well. The colors surrounding the images were to reflect the type of recipe and the colors with in it.

Colgate Ad Campaign Branding / Packaging / Web Interface Colgate Kids is meant for children and their Mothers and that’s what this ad campaign was really suppose to cater to. It’s clean and simple sophisticated style reflect the cleaning factor of the product that can resonate with parents. The illustrated and simple cuteness caters towards the children who use the product and to make their teeth clean an happy just like the little tooth. The app lets the consumer interact with the little tooth by cleaning him to make him into a “Super Tooth.” The app also lets the players learn more about dental health and Colgate products.

The Pandora add is geared to get the attention of every viewer and lead to the Colgate website that has more information on dental health and their products.

It’s meant to play during more children or family friendly music. The website will also offer a coupon for a $1-$2 off of Colgate Kids Toothpaste.

Cleaner is Better

The one thing your mom won’t say no to. Ask for Colgate

Cleaner is Better

The one thing your mom won’t say no to. Ask for Colgate

Cleaner is Better

The one thing your mom won’t say no to. Ask for Colgate

Skin Cancer Foundation Magazine Ads / Billboard The Death by Tan campaign is by the Skin Cancer Foundation is meant to grab viewers attention so they may look into skin cancer more and prevent it. It’s dark humor lets viewers enjoy the ad without losing the seriousness of the subject matter.

Included with these ads is a bus poster and a build board that would be found at resorts and beach areas. They’re meant to be shocking to get the point across. The colors are very cool and chilling reflecting the deathly subject as well as the beach and water theme.

Illustrations Vector Work and Typography

This is a collection of vector illustrations that I’ve done. I’ve always had an interest in drawing and it will always be a passion of mine. My knowledge of the adobe programs has only improved my skill and let me explore new styles every day.