Stella Foundation 2024 Prospectus

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founders to successfully launch, grow, and sustain their businesses while cultivating a thriving network of investors to increase equality for women-led startups.

WOMEN -

inspire, equip, and propel diverse female

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The mission of Stella Foundation is to

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OUR MISSION

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Stella Foundation was founded by Dr. Silvia Armitano Mah, PhD, MBA in 2012 with the vision of equal representation of female founders and funders across the venture table.

What originated as an in-depth lab pertinent to female entrepreneurs has since evolved into a high-impact social enterprise that has powered over 500 female founders to raise more than $200+ million.

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OUR HER-STORY

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2%

VC capital goes to women-led startups*

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UNMET NEED & PEOPLE SERVED Although women make up 50% of the population, just 2% of venture capital goes to women-led startups. It’s no surprise, as representation is astoundingly limited ‘at the top.’ In fact, the percentage of female decision-makers at U.S. venture capital firms is 14.2%, 6% Asian, 1% Black, and less than 1% Latinx.

Investors fund people who look like them, so we need to get more women and minority founders a seat at the venture table.

As a result, funds will become more diverse, and more women-

14.2%

VC decision makers are female*

led companies will be recognized for their proven track record of performance and ROI – and funded.

*Pitchbook

THE

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CONSTELLATION Stella connects women founders and investors to the right resource – at the right time – in their journeys.

investors look to Stella for its powerful constellation of support made up of an inclusive community, curriculum, access to capital events and an annual

COMMUNITY

Summit, advisory services, and funding opportunities.

COURSES

CAPITAL CONFERENCES

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From ideation to funding to exit, women founders and

■ Oxytocin Tour SF* ■ Angels Showcase

Labs Spring ■ Stella Cohort Demo Day Tour ■ Oxytocin Miami*

Tour ■ Oxytocin Seattle*

MAR JUN

Tour ■ Oxytocin Philadelphia* Fast ■ Women’s Pitch Northeast

SEPT

AUG

■ Stella Labs Spring Cohort 2024

Day

Tour ■ Oxytocin Los Angeles* Spring ■ Angels Companies Selected ■ Stella Labs Winter Cohort 2024 Fast Pitch ■ Women’s Southeast, Midwest,

Labs Winter ■ Stella Cohort 2024 Demo

NOV

JUL

■ Angels Showcase ■ Oxytocin Tour Chicago*

■ Stella Labs Winter Cohort 2024 ■ Oxytocin Tour San Diego*

DEC

■ Angels Showcase Labs Winter ■ Stella Cohort 2024 ■ Oxytocin Tour

MAY

APR

■ Angels Showcase

Rochester NY*

OCT

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■ Stella Labs Winter Cohort 2024 Kickoff

FEB

SCHEDULE AT A GLANCE JAN

06

Northwest, Southwest

■ Oxytocin Tour NYC* ■ Stella Labs Spring Cohort 2024 Venture ■ Women’s Summit Events in ■ Partner tandem with WVS

■ Angels Showcase

*TBD

ANNUAL BUDGET Stella Foundation’s budget is approximately

5%

5%

WOMEN’S VENTURE SUMMIT

WOMEN’S FAST PITCH

9%

$850K with $700K being allocated to direct programmatic expenses.

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FUNDRAISING ANGELS

35%

LABS

COMMUNITY

15%

SPONSORSHIP

ADMIN

19%

The conSTELLAtion thrives with the support of our sponsors. Become a partner with Stella and begin investing in women’s futures today. Your sponsorship will be recognized for authentically

LEVELS

SPONSORSHIP

supporting women in business and creating a monumental impact for generations to come.

Universe

Galaxy

Constellation

A La Carte

$750K

$500K

$250K

$100K & under

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12%

UNIVERSE $750K Limit 1

GALAXY $500K Limit 2

CONSTELLATION $250K Limit 3

Masterclass

3

2

1

Office Hours

6

3

2

2

1

1

Top Tier

Middle Tier

Lower Tier

2

1

1

Printed Materials, Login Page & Select Swag

Printed Materials & Select Swag

Printed Materials & Select Swag

Commercials on Free Videos

3

2

LinkedIn Articles

2

1

1

Social Media “Live” Sessions

3

2

1

Blog Posts

2

1

1

(10) WVS Tickets (6) WVS Kickoff Party Invites Printed Copy of Annual Impact Report WVS Emcee (1) Speaking Opportunity*

(6) WVS Tickets (4) WVS Kickoff Party Invites Printed Copy of Annual Impact Report

(4) WVS Tickets (2) WVS Kickoff Party Invites Printed Copy of Annual Impact Report

Group on Platform Private Virtual Event Email Surveys Presented by Naming Rights Press Release Inclusion

BRAND EXPOSURE

Website Placement

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Event Presence Logo Visibility

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Exclusive Newsletter Blast

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ENGAGEMENT

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MAIN LEVELS

Bonus Perks

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LABS

COMMUNITY

ANGELS

IMPACT REPORT

$100K

$100K

$100K

$25K

Limit 2

Limit 3

Limit 1

Limit 1

Masterclass

2

2

Office Hours

2

2

1

1

Middle Tier

Lower Tier

Lower Tier

1

1

1

(PLATFORM)

Group on Platform Private Virtual Event Email Surveys Presented by Naming Rights Press Release Inclusion

BRAND EXPOSURE

Website Placement

US - B

Event Presence Logo Visibility

Printed Materials

Commercials on Free Videos

2

LinkedIn Articles

1

Social Media “Live” Sessions

2

1

Blog Posts

2

1

1

(1) Exclusive Member Resources Area Printed Copy of Annual Impact Report

(4) Deal/Pitch Session Invites Markets Report Stella Angels Newsletter ...and more! Ask for details!

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Exclusive Newsletter Blast

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ENGAGEMENT

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A LA CARTE

Bonus Perks

Sponsorship of (12) Scholarships for Female Founders Sponsorship of (2) 14week Cohorts Demo Day ...and more! Ask for details.

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Naming Rights Sponsorship of Printed Copies "Presented By" Recognition

$10K

SPONSOR An Angel IN RESIDENCE (AIR) $10K

SPONSOR A STELLA LABS SCHOLARSHIP $3K

SPONSOR AN EMERGING ANGEL'S MEMBERSHIP $500

BRAND EXPOSURE

The Entrepreneur-in-Residence program is designed to accelerate new venture creation by leveraging their entrepreneurial expertise to help identify and capitalize on business opportunities, navigate challenges, and contribute to the overall growth and success of the Stella program portfolio.

Social Sharing Kit Swipe copy "Activator" Badge for Digital Sharing Speaking opportunity at EIR Graduation Lower-tier website sponsor placement Printed copy of Impact Report

Our AIR program leverages the expertise of experienced venture capitalists who partner with our organization to assess and analyze investment opportunities within our ecosystem. They work closely with our early-stage startups, providing mentorship, strategic guidance, and expertise in fundraising and business development to identify promising investment prospects, evaluate market trends, and contribute to the overall success of the startups within the program.

Social Sharing Kit Swipe copy "Activator" Badge for Digital Sharing Speaking opportunity at VCIR Graduation Lower tier website placement Printed Copy of Impact Report

Stella Labs is a 4-month, intensive program designed to launch and accelerate women-led businesses across the United States. Participants gain access to high-potential opportunities, resources, people, and programs that help support the launch of their business idea from back-of-theenvelope to Minimum Viable Product. Our program also helps existing businesses scale to the next level by leveraging the participants' current business structure, capital opportunities, network, and market potential.

Social Sharing Kit Swipe copy "Activator" Badge for Digital Sharing Invite to Demo Day (1) Demo Day Judging slot (FCFS) Printed Copy of Impact Report

Stella Angels invests in women-owned, early-stage startup founders to grow the women’s economy.

Fuel our long-term mission of opening doors to capital for female led companies across all sectors.

Membership allows an emerging Angel access to our curated list of Angels and resources.

Social Sharing Kit Swipe copy "Activator" Badge for Digital Sharing

Interested? Have questions?

Contact us to explore custom sponsorship possibilities.

Let's work together to accomplish the same mission!

Contact Flossie Hall at flossie@stella.co.

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STELLA - SPONSORSHIP PROSPECTUS

INITIA TIVE FUNDI NG

SPONSOR AN ENTREPRENEUR IN RESIDENCE (EIR)

WHAT IS IT?

OXYTOCIN TOUR Brunch $10K+

EVENT FUNDI NG

Depending on size and budget of event

OXYTOCIN TOUR Networking Event 15K+

Depending on size and budget of event

STELLA ANGELS SHOWCASE $20K FOR (4)

STELLA LABS DEMO DAY $20K FOR (2)

BRAND EXPOSURE

Our Oxytocin Tour is a tour across America to connect with founders and investors who are passionate about our mission to inspire, equip, and propel diverse female founders to successfully launch, grow, and sustain their businesses. Host one private invite only brunch or similar event for demographic of choice up to 30 individuals

“Presented By” naming rights Inclusion on all digital and printed materials (1) Email blasts (3) exclusive social blasts (1) speaking opp at your local Event Attendee guest list

Our Oxytocin Tour is a tour across America to connect with founders and investors who are passionate about our mission to inspire, equip, and propel diverse female founders to successfully launch, grow, and sustain their businesses.

Host one private invite only dinner, networking event or similar event for demographic of choice up to 30 individuals

“Presented By” naming rights Inclusion on all digital and printed materials (1) Email blasts (3) exclusive social blasts (1) speaking opp at your local Event Attendee guest list

Stella Angels hosts the quarterly Stella Angels Showcase where 8 outstanding female-led companies are showcased in front of a group of 30-50 Stella Angel members. Angels members get access to a curated group of founders within the Stella thesis to create greater access to capital for women.

“Presented By” naming rights Inclusion on all digital and printed materials (1) 30-sec promo video at the beginning of event (2) Email blasts (2) Exclusive social blasts (2) WVS VIP tickets (1) speaking opp at Opening of Event (3-5min) Attendee guest list

After months of education and refinement, Demo Day is the culminating event for our Stella Labs cohort participants to come together to showcase their businesses post-intensive in front of 100+ attendees at a pitch event.

“Presented By” naming rights Inclusion on all digital and printed materials (1) 30-sec promo video in the beginning of event (2) Email blasts (2) Exclusive social blasts (2) WVS VIP tickets (1) speaking opp at Opening of Event (3-5min) Attendee guest list

Interested? Have questions?

Contact us to explore custom sponsorship possibilities.

Let's work together to accomplish the same mission!

Contact Flossie Hall at flossie@stella.co.

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STELLA - SPONSORSHIP PROSPECTUS

WHAT IS IT?

Grant Prize

Finalist

Regional

$100K

$25K

$10K

$10K

Limit 1

No Limit

Limit 1

Limit 6

Speakers at Live Event

2

2

1

1

Judges at Live Event

3

1

1

1

Reviewers for selection committee

3

2

1

1

Top Tier

Middle Tier

Lower Tier

Lower Tier

1

1

2

1

1

Presented by Naming Rights Press Release Inclusion Website Placement BRAND EXPOSURE

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Title

FAST PITCH ENGAGEMENT

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WOMEN‘S

Exclusive Newsletter Blast WVS Finals Presence Logo Visibility

Printed Materials

WVS Tickets

5

Logo on Check Social Media “Live” Sessions

1

Social Media Posts

2

1

1

1

ABOUT SECTION

Sponsor the entire event, including 6 (virtual) regional events, the in-person Finals at Women’s Venture Summit, and the final event prize.

Contribute to the Grant Prize Package for the overall winner of Women’s Fast Pitch to be awarded in a pooled grant and prize package.

Sponsor the six (6) semi-finalists who win each region. This package covers their travel expenses and WVS ticket costs to participate in the WFP Finals.

Sponsor one (1) regional semi-final (virtual) event.

MASTERCLASS $5K

PLATFORM CONTENT $10K ANNUALLY

DATA ADD ON** $5k

STELLA MARKETING PARTNER $2500

BRAND EXPOSURE

Offer up your expertise to our expansive audience by hosting a Masterclass with our ConSTELLAtion!

Our community is the perfect audience to share your knowledge with a global audience reach. Take the lead in education and empowerment by partnering with us for a Masterclass.

“Presented By” naming rights Inclusion on all digital materials (1-2) Speakers on approved topic of choice (1) 30-sec promo video in the beginning of event (2) Email blasts (2) Exclusive social blasts (1) speaking opp at Opening of Event (3-5min) Attendee guest list Listed on the website as Masterclass Sponsor

Maximize your content's reach and impact by securing premium space on our dynamic platform! Elevate your brand visibility, capture the audience's attention, and drive engagement with strategic placement. With prime real estate on our platform, your content becomes the spotlight, ensuring it stands out amidst the digital noise.

“Presented By” naming rights Inclusion on all digital materials Logo, blurb and discount located on Stella platform (2) Email blasts (2) Exclusive social blasts Listed on Website as Resource Partner

Gain valuable insights, enhance decisionmaking, and supercharge your company strategies with our comprehensive participant data sets. Survey Stella’s 10K members to learn how to better serve female founders and funders.

(1) Digital survey of up to 10 pre-approved questions to Stellas mailing list of 10K (2) Email blasts (2) Exclusive social blasts Listed on Lower Tier Website Printed copy of Impact Report

Looking to promote your brand, content service or upcoming event? Collaborate with Stellas world class marketing team, and let us help promote you.

Stella has over 1M impressions annually and an email list of 10K.

Cross promotional marketing campaign of choice Logo, blurb and discount located on Stella platform (2) Exclusive Email blasts (2) Exclusive social blasts (1) Social Media live on platform of choice (LinkedIn/Instagram/Facebook) Listed on Website as Partner

Interested? Have questions?

Contact us to explore custom sponsorship possibilities.

Let's work together to accomplish the same mission!

Contact Flossie Hall at flossie@stella.co.

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STELLA - SPONSORSHIP PROSPECTUS

PROGR AMMIN G FUNDI NG

WHAT IS IT?

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PROGRAM IMPACT Stella achieved the following between 2012-2023

6964

10K+

128+

50

48%

44

250

30

200+

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WFP & WVS attendees

Female angel investors

Mentors

Female founders served

Underserved founders (BIPOC, LGBTQ, veteran)

Industry experts

200M+

$

New jobs created

New female investors trained and activated

Media highlights for alumnae

Raised by connecting female founders to angel investors and VCs

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Stella’s community is made up of over 10K+ people who believe in equality for female founders. The digital community is free of charge and provides access to pre-recorded video courses, master classes, one-on-one advisory sessions, group sessions, mentorship matching, and features on Stella’s media.

STELLA - SPONSORSHIP PROSPECTUS

THE COMMUNITY

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LABS Stella Labs is the program that digs in deep. Over the course of a year, Stella produces two live, cohort-based courses including 4 months of access to education,high-potential opportunities,

STELLA - SPONSORSHIP PROSPECTUS

resources, people, and programs.

Additional access to funding made

In 2021, Stella Angels

possible through Women’s Fast Pitch,

invested in 14 female-led

Women’s Venture Summit, Stella

startups, syndicating

Angels, and syndication with partnering

$1.3M+ via direct

venture capital firms.

investments as well as indirectly via syndications

ANGELS

and crowdfunding.

Stella Angels is an exclusive network of accredited investors who review deals together, conduct due diligence, and invest in female founders sourced through our network.

RESIDENCE PROGRAMS

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Angel in Residence and Entrepreneur in Residence Our residence programs include both

Residence. These programs offer Residents the opportunity to learn more about Stella’s work as well as the entrepreneurial and VC ecosystem, and to gain more visibility within the network.

STELLA - SPONSORSHIP PROSPECTUS

Entrepreneur-in-Residence and Angel-in-

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OXYTOCIN TOUR + WOMEN'S FAST PITCH + WOMEN'S VENTURE SUMMIT

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EVENTS

OXYT CIN U R

Rochester, NY

San Francisco, CA

Philadelphia, PA

San Diego, CA

New York, NY

Seattle, WA

Atlanta, GA

Miami, FL

Chicago, IL

Buffalo, NY

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*Tentative

We are taking a tour across America to visit friends old and new - we're excited to connect with founders and investors who are passionate about our mission to inspire, equip, and propel diverse female founders to successfully launch, grow, and sustain their businesses while cultivating a thriving network of investors to increase equality for women-led startups.

Our vision is equal representation of female founders and funders across the venture table.

ox·y·to·cin /äksəˈtōs(ə)n/ noun a powerful hormone that creates bonding among gritty women, deepens relationships, and boosts inclusivity.

STELLA - SPONSORSHIP PROSPECTUS

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TOUR STOPS:

DEBBIE DICKINSON THERMABAND

JOELLE TUDOR CATHCONNECT

A series of five, regional access-to-capital CORINNE VARGAS SMARTCHARTS

JULIE GORDON WHITE MENOWELL

virtual events taking place across America.

Finalists advance to compete at the Women’s

Wildcard

Northwest

Southwest

ELINA FURMAN KAHLMI

STELLA - SPONSORSHIP PROSPECTUS

Midwest

Southeast

Northeast

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2023 WFP FINALISTS

Venture Summit for $10K investment plus over $50K in grants and in kind services.

CINDY BELARDO SUNNY

Women’s Fast Pitch targets 200+ applicants to fill 25 spots (five pitching founders in each of the five regions). This live-streamed event takes place in June and features 20 investor judges who are invited to ask questions and provide commentary for each pitch. As a free event, WFP has become one of Stella's favorite virtual events as attendees enjoy

2023 WFP WINNER: JOELLE TUDOR CATHCONNECT

the opportunity to engage with Audience Choice voting.

2023 Keynote Speaker, Elizabeth Gore

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Our signature annual event in its eleventh year will take place September 25-27th, 2024 in San Diego. The goals of the conference are and to grow the number of female investors who invest in female-led startups. To date, more than 7K founders and investors have WVS. As the #1 trending topic for Twitter San Diego, WVS has facilitated raising $200M+ for female founders.

The three-day summit includes founder- and investor-focused tracks, keynotes, panels, workshops, Ecosystem Showcase, WFP Finals pitch competition, interactive due diligence, and networking opportunities.

PAST HIGLIGHTED KEYNOTE & SPEAKERS

gathered from across the globe to attend

Sallie Krawcheck - Ellevest Elizabeth Gore - Hello Alice Lolita Taub - The Community Fund VC Jane Schwartzberg - UBS Heidi Patel - Rethink Impact Jewel Burks Solomon - Collab Capital Jasmine Crowe - Goodr Allison Robinson - The Mom Project Vickie Saunders - SheEO Arlan Hamilton - Backstage Capital Alice Vilma - Morgan Stanley Trish Costello - Portfolia Jesse Draper - Halogen Ventures

STELLA - SPONSORSHIP PROSPECTUS

to boost female founders' access to capital

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STELLA - SPONSORSHIP PROSPECTUS

LEADERSHIP TEAM

BOARD OF DIRECTORS

Flossie Hall

Kara Smith

Jaci Sander

Chief Executive Officer

Chief Operating Officer

Chief Financial Officer

Dr. Silvia Mah

Andrea Giralt

Jaci Sander

Anna Diaz

Debbie Chen

Naseem Sayani

Kelly Ann Winget

Marcia Dawood

Founder & President

Board Director

Secretary

Board Director

Treasurer

Board Director

Board Director

Board Director

TOP FUNDERS STELLA - SPONSORSHIP PROSPECTUS

PARTNERSHIPS 24

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STELLA HIGHLIGHTS

DR. ORIANNA BRETSCHGER

ADRIANA CATALINA VAZQUEZ ORTIZ

SAMANTHA PANTAZOPOULOS

Orianna is the creator of wastewater treatment technology, Aquacycl.

Adriana is the founder of Lilu, a company making the first hands-free pumping bra with breast massage for breastfeeding moms.

Samantha is the founder of Vizer, a philanthropic app that generates a meal for someone in need each time an app user logs 30 minutes of daily exercise. The app has generated 1M+ meals to date.

In 2017, Dr. Orianna Bretschger just started raising funds for her wastewater treatment technology company, Aquacycl. As a career research scientist, Orianna had never heard of a "pitch deck" until that time.

That year, she entered and won an all-women pitch competition at Hera Venture Summit (now Women’s Venture Summit), this decision would expedite her ability to secure $4 million in funding.

A Mexico City native, Adriana received a $25,000 investment in her NYC startup as well as $35,000 in business services from the Women's Venture Summit community. As a result of coming to San Diego for Women’s Venture Summit, Adriana was also able to attend the Lattitude conference where she was able to secure a $500,000 investment, which was eligible for a National Science Foundation matching grant in non-dilutive funding.

Attending Women's Venture Summit in 2017 was a gamechanger for Samantha. Within a year of attending the Summit, Sam and her co-founder and cousin Dylan Barbour launched their fitness app Vizer and were awarded a $500,000 grant. By year two, they increased in-app partners and sponsors, hired their first employee, and completed several business accelerator programs.

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