X a thousand

X a thousand Advertising book My 8xmille print campaigns for the Catholic Church

Stefano Maria Palombi Edition 03/2022

Stefano Maria Palombi Edition 03/2022

2

X a thousand

Index

40

6

74

16

92

Flavia / Welcome Palermo to ritratto selezionato per campagna stampa another place

2

28

© 2013 another place

114

X a thousand

144

186

148

196

156

174

216 3

I used to flee.

I used to flee every time we were called in for a meeting with our client or every time Saatchi was called to bid for the 8xmille, I always made up an excuse.

It got to the point where there was no way I could pull back as I happened to be the creative director.

So I begun participating and winning the bids. It didn’t take them much to understand that bidding every year was a huge mistake, so they eventually passed all of the communication strategy and supervision for the catholic church over to us.

It all drastically changed when for the first time ever I was part of a crew who filmed through out Italy and then Burkina Faso, where we found ourselves dealing with a number of logistic and production problems. We couldn’t find a professional profile who had the skills and the capability of filming in drastic circumstances a number of commercials that didn’t look like documentaries or glossy videos with actors and extras. We needed to tell the truth

4

like it had never been told before. I was very intrigued and fascinated by this. When I came back I told Luca Albanese my co worker that nothing would ever be the same. The time had come for me to leave my honours and obligations in Saatchi & Saatchi in the creative direction department and devote myself to this project. I look back in amazement and realise that it has lasted a lifetime.

Not only have I travelled far and wide around Italy and the world but the direction I have often chosen, was depth.

Every trip, every single story, campaign, commercial, and documentary has been a vertical dive. Dives which I’ve very often come out breathless but have given us countless emotions, encounters and acquaintances. From a creative point of view my most interesting jobs for the Catholic Church have definitely been the commercials, the docu films and web projects. In these past few years bill posters have gained importance and weight in the development of a campaign so I came up with the idea of collecting them and turning it into a book together with some “antique” pieces which hold the credit of having opened this path to all that followed. Cluttered though tidily scattered.

5

6

A lot more 2022

7

A lot more | 2022

IT’S LOVE. Your signature for 8xmille to the Catholic Churc is more, much more.

8

X a thousand

9

A lot more | 2022

IT’S HOPE. Your signature for 8xmille to the Catholic Churc is more, much more.

10

X a thousand

11

A lot more | 2022

IT’S FRIENDSHIP. Your signature for 8xmille to the Catholic Churc is more, much more.

12

X a thousand

13

A lot more | 2022

IT’S FAMILY. Your signature for 8xmille to the Catholic Churc is more, much more.

14

X a thousand

15

Titolo | Anno

16

X a thousand

It’s never only a signature 2021

17

It’s never only a signature | 2021

IT’S NEVER ONLY A SIGNATURE. Your signature for the 8xmille to the Catholic church is not just a signature.

18

X a thousand

19

It’s never only a signature | 2021

20

X a thousand

21

It’s never only a signature | 2021

22

X a thousand

23

It’s never only a signature | 2021

24

X a thousand

25

It’s never only a signature | 2021

26

X a thousand

27

28

There’s a country 2020

29

There’s a country | 2020

Maria Cristina Casa delle Donne Cerreto Sannita (BN)

Continueremo a sog E a realizzarli 8xmille.it WE’LL KEEP ON DREAMING ABOUT PROJECTS AND TOGETHER WE’LL GET THEM DONE. There’s a Country that not for a second stopped taking care of the weak.

This is Italy of the 8xmille given to the Catholic Church.

30

C’è un Paes di prend È l’Italia dell’8xm

X a thousand

gnare progetti. insieme.

e che non ha mai smesso dersi cura dei più deboli. ille alla Chiesa cattolica.

31

There’s a country | 2020

Edith e Alberto Assistenza anziani Rimini

Continueremo a s E a realizza 8xmille.it 32

C’è u d È l’Italia de

X a thousand

sognare progetti. arli insieme.

un Paese che non ha mai smesso di prendersi cura dei più deboli. ell’8xmille alla Chiesa cattolica.

33

There’s a country | 2020

Victor Orti solidali Isernia

Continueremo a s E a realizza 8xmille.it 34

C’è u d È l’Italia de

X a thousand

sognare progetti. arli insieme.

un Paese che non ha mai smesso di prendersi cura dei più deboli. ell’8xmille alla Chiesa cattolica.

35

There’s a country | 2020

Mariella Accoglienza malati Catanzaro

Continueremo a sognare progetti.

E a realizzarli insieme.

8xmille.it 36

C’è un Paese che non ha mai smesso di prendersi cura dei più deboli. È l’Italia dell’8xmille alla Chiesa cattolica.

X a thousand

Paolo e Giuseppe Accoglienza notturna Aci Sant’Antonio (CT)

Continueremo a sognare progetti.

E a realizzarli insieme.

8xmille.it

C’è un Paese che non ha mai smesso di prendersi cura dei più deboli. È l’Italia dell’8xmille alla Chiesa cattolica.

37

There’s a country | 2020

Federica Cantiere educativo Modica (RG)

Continueremo a sognare progetti.

E a realizzarli insieme.

8xmille.it 38

C’è un Paese che non ha mai smesso di prendersi cura dei più deboli. È l’Italia dell’8xmille alla Chiesa cattolica.

X a thousand

Hilshana Scuola primaria Zomba (Malawi)

Continueremo a sognare progetti.

E a realizzarli insieme.

8xmille.it

C’è un Paese che non ha mai smesso di prendersi cura dei più deboli. È l’Italia dell’8xmille alla Chiesa cattolica.

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40

Il Paese dei Progetti Realizzati The Country of Accomplished Projects 2019

41

Titolo | Anno

C’è un P Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY WHERE ALL YOU NEED TO ENTER IS TO BE HUMAN. It is the Country of accomplished projects. It is the Italy of 8xmille to the Catholic Church.

È il Pa È l’Ita

X a thousand

Paese

aese dei Progetti Realizzati. alia dell’8xmille alla Chiesa cattolica.

43

The Country of Accomplished Projects | 2019

C’è un P Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY THAT STILL FEELS AMAZED.

44

È il Pa È l’Ita

X a thousand

Paese

aese dei Progetti Realizzati. alia dell’8xmille alla Chiesa cattolica.

45

The Country of Accomplished Projects | 2019

THERE’S A COUNTRY WHICH RECOGNIZES HIDDEN BEAUTY, AND EMBRACES THOSE WHO’VE BEEN DEFEATED WITH THE GLORY OF WINNERS.

46

X a thousand

47

Titolo | Anno

C’è un Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY THAT IS DEDICATED TO OTHERS, WITHOUT FEAR AND WITHOUT ANYTHING IN RETURN.

X a thousand

Paese È il Paese dei Progetti Realizzati. È l’Italia dell’8xmille alla Chiesa cattolica.

49

Titolo | Anno

C’è un Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY THAT CULTIVATES HARMONY WITHOUT TURNING ITS HEAD AWAY.

X a thousand

Paese È il Paese dei Progetti Realizzati. È l’Italia dell’8xmille alla Chiesa cattolica.

51

The Country of Accomplished Projects | 2019

THERE’S A COUNTRY WHICH CAN LISTEN TO THOSE WHOSE THOUGHTS ARE VOICED FAINTLY. WHERE THE DOORS TO THEIR HOMES ARE OPEN TO THOSE WHO DON’T HAVE ONE.

52

X a thousand

53

Titolo | Anno

C’è un Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY WHERE DREAMS ARE MORE IMPORTANT THAN MONEY.

X a thousand

Paese È il Paese dei Progetti Realizzati. È l’Italia dell’8xmille alla Chiesa cattolica.

55

The Country of Accomplished Projects | 2019

THERE’S A COUNTRY WHICH WON’T LEAVE ANYONE BEHIND. AND IT OFFERS THOSE WHO HAVE LOST EVERYTHING A NEW, FRAGILE AND BRAVE OPPORTUNITY.

56

X a thousand

57

Titolo | Anno

C’è un Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY THAT OFFERS THE VERY SAME LOVE TO THOSE IN NEED.

X a thousand

Paese È il Paese dei Progetti Realizzati. È l’Italia dell’8xmille alla Chiesa cattolica.

59

The Country of Accomplished Projects | 2019

C’è un P Scopri la Mappa dei Progetti Realizzati

THERE’S A COUNTRY WHERE IT’S NICE TO LIVE.

60

È il Pa È l’Ita

X a thousand

Paese

aese dei Progetti Realizzati. alia dell’8xmille alla Chiesa cattolica.

61

Titolo | Anno

C’è un Paese che sa ancora provare meraviglia.

Che riconosce la bellezza nascosta e difende quella dimenticata.

Che accoglie gli sconfitti con gli onori di un vincitore.

E offre a chi ha perso tutto una nuova, fragile e coraggiosa possibilità.

Ci entri una volta e ne sei parte per sempre.

È il Paese dei Progetti Realizzati.

62

X a thousand

There’s a country that still feels amazed.

Which recognizes hidden beauty and defends forgotten ones.

A country which embraces those who’ve been defeated with the glory of winners, it offers those who have lost everything a new, fragile and brave opportunity.

You only go in once, but belong there forever.

63

Titolo | Anno

C’è un Paese dove per entrare basta essere umani.

Un Paese che offre a una giovane mamma immigrata e a una giovane mamma italiana, lo stesso identico amore.

Lo stesso identico amore.

È il Paese dei Progetti Realizzati.

64

X a thousand

There’s a country where all you need to enter is to be human.

A country which gives a young immigrant mother and a young Italian mother the very same love.

The very same love.

65

Titolo | Anno

C’è un Paese dove migliaia di giovani si dedicano agli altri.

Senza paura e senza nulla in cambio.

Servono nelle mense dei poveri, si prendono cura dei deboli, passano le notti nei dormitori.

E poi studiano e s’innamorano.

È il Paese dei Progetti Realizzati.

66

X a thousand

There’s a country where thousands of young people devote their time to others who are fearless, and ask for nothing in return.

They serve food at the soup kitchen, take care of the weak, and spend their nights in the dorms.

They then study and fall in love.

67

The Country of Accomplished Projects | 2019

There’s a country where men and women walk together through cities or deserts, small villages or huge suburbs.

They stand together, although they’ve never met.

Neither defeat nor victories have stopped them.

68

X a thousand

C’è un Paese dove uomini e donne camminano insieme.

In città o deserti, piccoli villaggi o immense periferie.

Sono fianco a fianco.

Anche senza essersi incontrati mai.

Le sconfitte non li hanno fermati.

E nemmeno le vittorie.

È il Paese dei Progetti Realizzati.

69

Titolo | Anno

C’è un Paese che non lascia indietro nessuno.

Un Paese dove le porte delle case sono aperte a chi una casa non ha.

E dove la parola solidarietà non resta prigioniera in un vocabolario.

Ma parte da qui e arriva lontano, lontano.

È il Paese dei Progetti Realizzati.

70

X a thousand

There’s a country which won’t leave anyone behind.

A country where the doors to their homes are open to those who don’t have one.

Where the word solidarity isn’t just a word stuck in a dictionary.

It starts from here and goes very very far.

71

The Country of Accomplished Projects | 2019

There’s a country where no is not an option, either because you are too young, or too old.

A country where new ideas won’t drown in glasses of water served at meetings.

A country which can listen to those whose thoughts are voiced faintly but played loudly.

A brave country, we must be proud of.

72

X a thousand

C’è un Paese in cui nessuno ti dirà di no perché sei troppo giovane.

O troppo vecchio.

Un Paese in cui le nuove idee non affogano nei bicchieri d’acqua delle sale riunioni.

Un Paese capace di ascoltare i pensieri di chi parla con un filo di voce e di chi immagina a tutto volume.

Un Paese coraggioso, di cui essere fieri.

È il Paese dei Progetti Realizzati.

73

Titolo | Anno

74

X a thousand

L’8xmille in persona The 8xmille in person From 2016 to 2018

75

Titolo | Anno

THE 8XMILLE IN PERSON. Francesco and Dalila, integration of disabled children Cottolengo, Torino.

X a thousand

77

Titolo | Anno

78

X a thousand

THE 8XMILLE IN PERSON. Chiara, afterschool, Terlizzi.

79

The 8xmille in person. | From 2016 to 2018

THE 8XMILLE IN PERSON. Liza, mothers in difficulties hospitality, Mantova.

80

X a thousand

81

Titolo | Anno

THE 8XMILLE IN PERSON. Oriana, solidarity vegetable gardens, Ragusa.

X a thousand

83

Titolo | Anno

Abu, accoglienza profughi, La Spezia.

THE 8XMILLE IN PERSON. Abu, refugees hospitality, La Spezia.

X a thousand

85

Titolo | Anno

THE 8XMILLE IN PERSON. Roberto, “Solidarity milk” project, Valdaone.

X a thousand

87

L’8xmille in persona | Dal 2016 al 2018

THE 8XMILLE IN PERSON. Gabriella, Caritas soup kitchen, Viterbo.

X a thousand

89

L’8xmille in persona | Dal 2016 al 2018

THE 8XMILLE IN PERSON. Father Claudio, Torpignattara parish, Rome.

X a thousand

91

Titolo | Anno

92

X a thousand

Quando e come When and how 2015

93

Titolo | Anno

“I had been waiting for the day when the world would be more equal, I decided not to.”

X a thousand

95

When and how | 2015

“My father wanted me to help the poor. He was wrong, the poor helped me.”

96

X a thousand

97

When and how | 2015

“I used to dream of a house for the orphan girls of Manila, I now have a house filled with dreams.”

98

X a thousand

99

Titolo | Anno

“I’ve lost many times. But, I haven’t been defeated.”

X a thousand

101

Titolo | Anno

“When you’ve lost everything, every day you conquer is a victory.”

X a thousand

103

Titolo | Anno

“Those who have encountered darkness, will recognize the light.”

X a thousand

105

Quando e come | 2015

“I hit rock bottom. I now breathe and breathe.”

X a thousand

107

When and how | 2015

“The more I work and sweat on this land, the more it feels it belongs to me.”

108

X a thousand

“PIÙ LAVORO E PIÙ SUDO SU QUESTA TERRA,

PIÙ SEMBRA LA MIA TERRA.”

Shabir, profugo pakistano, cooperativa Calafata di Lucca.

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Titolo | Anno

“Waste can be given a second life. Can’t human beings?”

X a thousand

111

When and how | 2015

“I decided to put myself in someone else’s shoes.

Even if those shoes were dirty and broken.”

112

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“HO DECISO DI METTERMI NEI PANNI DI UN ALTRO.

ANCHE SE ERANO SPORCHI E STRAPPATI.”

Salvo, operatore tra i profughi a Palermo.

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Titolo | Anno

114

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Chiedilo a loro Ask them 2014

115

Titolo | Anno

No testimonials. Only witnesses.

X a thousand

117

Titolo | Anno

The actors in our stories are not actors.

X a thousand

119

Chiedilo a loro | 2014

More stories about refugees, the poor, inmates? Yes, more.

X a thousand

121

Titolo | Anno

The protagonists of our stories have the lowest audience rating.

X a thousand

123

Ask them | 2014

No silicone smiles, no tears on demand.

124

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125

Ask them | 2014

Ex-convicts, gypsies, prostitutes. We have the right elements for a flop.

126

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127

Chiedilo a loro | 2014

128

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129

Ask them | 2014

After years and years of reality shows, do you have time for a few minutes of reality?

130

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131

Chiedilo a loro | 2014

The fight of don Giacomo against the mafia is not fiction.

X a thousand

133

Titolo | Anno

The truth, pure and simple.

X a thousand

135

Chiedilo a loro | 2014

For who has eyes with which to see.

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137

Ask them | 2014

Single dish: reality.

138

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139

Chiedilo a loro | 2014

Any reference to real persons is purely coincidental.

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141

Chiedilo a loro | 2014

Hope has two very beautiful offspring: disdain and courage.

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143

Titolo | Anno

144

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You have my word 2013

145

You have my word | 2013

YOU HAVE MY WORD. Their own voice and story of those who’ve met the “8xmille” to the Catholic Church.

Matteo, “San Luca” hospital, Wolisso (Ethiopia)

146

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147

Titolo | Anno

148

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Chiedilo a loro Ask them 2011-2012

149

Ask them | 2011-2012

ASK HIM. Ask Franco, who has found shelter in a dormitory in Rovereto.

With the 8xmille to the Catholic Church, you continue to do a lot, for a lot of people. Listen to their stories: www.chiediloaloro.it 150

X a thousand

151

Ask them | 2011-2012

152

X a thousand

ASK HER. Ask sister Marisete, who at Fortaleza saves hundreds of girls from poverty and exploitation.

With the 8xmille to the Catholic Church, you continue to do a lot, for a lot of people.

Listen to their stories: www.chiediloaloro.it 153

Ask them | 2011-2012

Chiedil

Scopri dove arriva l’8xmille alla Chiesa cattol Ascolta la storia di Momita e quella di tanti alt Ascolta la storia di Michele e quella di ta www.chiediloaloro.it

ASK HER. Yes, ask Momita, who was alone and desperate in the streets of Calcutta and today instead has a home, books and wears a smile. Ask Father Gaetano, who defends those who are weakest in minors’ prisons. Or ask Lucia, who was alone in the world with her baby.

X a thousand

lo a lei.

lica. tri. anti altri.

CEI Conferenza Episcopale Italiana

With the 8 per mille to the Catholic Church you keep on doing a lot, for a lot of people. If you don’t believe it, listen to their stories: www.chiediloaloro.it

155

Titolo | Anno

156

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Diari Diaries 2003

157

Diaries | 2003

AMONG THE POOR AT NIGHT. When night and the cold descend upon the streets of Rome, also a group of kids does the same. No disco tonight but, rather, a dinner with friends, a dinner with the poor. In their hands food and blankets, in their faces a smile, so as not to let the cold freeze also the heart.

X a thousand

159

Diaries | 2003

PEDRO PAULO’S NEW LIFE. When Pedro Paulo was released from prion in Rio de Janeiro, there to await him were, on one side, drugs and violence and, on the other, Father Bruno and his Gospel. Pedro Paulo made his choice. He put away the handgun and picked up first a book, then another, and

X a thousand

then another one still. Today he is a lawyer and, together with Father Bruno, he urges ex-detainees not to take weapons in hand any longer, but books instead.

161

Diaries | 2003

IN THE PRISON AT OPERA. Marco made mistakes, and for his mistakes he has paid and is paying. Then Marco was helped to rebuild his life piece by piece. Marco still makes mistakes, but of the mistakes he makes now he can well be proud. Hi Marco, we’ll see you outside.

X a thousand

163

Diaries | 2003

HOGAR NIDO NIÑO JESUS IN GUATEMALA. In Guatemala we met two angels. They didn’t fly but walked in the dust. They didn’t have splendid wings but simple hands. Hands capable of coming to fisticuffs with death and of caressing life. Hands that are strengthened by the hand you give them.

X a thousand

165

Diaries | 2003

THE REFORESTATION OF THE MATO GROSSO. The drops that come down from the sky over the Mato Grosso seem like teardrops.

Teardrops that fall upon the scars of the forest and the wounds of a people. Here a missionary and his people answer death with life, armed with faith, ideas, courage, and your signatures.

166

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167

Diaries | 2003

HOSPITAL SHIP (with the help of God everything is possible). On the Rio Madeira in the Amazon, a hospital ship is on the move. It helps men not to die.

It helps babies to be born. The funds of the 8x1000 have reached here. You too have reached here.

X a thousand

169

Diaries | 2003

JOSÉ’S DREAM. José Miguel Asturias had a dream. To see his son’s son. But his eyes were tired from the toil and the pain and could no longer see.

Then his dream met a hospital run by monks.

X a thousand

Shooting stars happen, but if José’s dream has been fulfilled, it’s not only thanks to them but also to your signatures 171

Diaries | 2003

YASSETS FOOTBALL. Perhaps you don’t know it, but in the heart of Africa there is a team that lives... trains, plays, dreams, fights and wins also thanks to your heart. Maybe it’s just a drop in the ocean, but isn’t the ocean made of drops?

X a thousand

173

Titolo | Anno

174

X a thousand

Xmille X a thousand 2002

175

X a thousand | 2002

X A THOUSAND. Your signature has given birth to many houses of hospitality in Italy for the lonely elderly.

But it didn’t stop there. It went on a journey of hope of over 6000 projects which also have your name.

With the 8xmille to the Catholic Church you have done a lot, for many.

176

X a thousand

177

X a thousand | 2002

X A THOUSAND. Your signature has led to a female school of Burkina Faso, books, notebooks and the future.

But it didn’t stop there. It went on a journey of hope of over 6000 projects which also have your name.

With the 8xmille to the Catholic Church you have done a lot, for many.

178

X a thousand

179

X a thousand | 2002

X A THOUSAND. Your signature helped a group of Nairobi street children to be a class, to feel like a team.

But it didn’t stop there. It went on a journey of hope of over 6000 projects which also have your name.

With the 8xmille to the Catholic Church you have done a lot, for many.

180

X a thousand

181

X a thousand | 2002

X A THOUSAND. In Mazara del Vallo, your signature helped the peaceful coexistence of Italians and immigrants through cooperatives and after-school activities.

But it didn’t stop there. It went on a journey of hope of over 6000 projects which also have your name.

With the 8xmille to the Catholic Church you have done a lot, for many.

182

X a thousand

183

X a thousand | 2002

X A THOUSAND. In Italy your signature supported 38,000 diocesan priests in their evangelical and charitable mission. But it didn’t stop there.

It went on a journey of hope of over 6000 projects which also have your name.

With the 8xmille to the Catholic Church you have done a lot, for many.

184

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Titolo | Anno

186

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Per Tanti For many 2000

187

For many | 2000

I WAS HUNGRY. And you gave me to eat.

188

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189

For many | 2000

I WAS THIRSTY. And you gave me to drink.

190

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191

For many | 2000

I WAS A STRANGER. And you welcomed me in.

192

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193

For many | 2000

I WAS SICK. And you came to visit me.

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Titolo | Anno

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Extra Projects Storie Zerolike 2013 I Want You 2014

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I want you | 2014

I WANT YOU. Do you want to take a ride in another world?

They are waiting for you, what are you waiting for?

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X a thousand Concept: SMP+ Copywriter: Stefano Maria Palombi Art director: Francesca Risolo, Luca Albanese, Fabio D’Alessandro, LOLAETLABORA Photographer: Francesco Zizola You can find the credits to all the campaigns in the Advertising section of the site www.stefanopalombi.com

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