Of lost causes

Of Lost Causes Advertising book My no-profit campaigns

Stefano Maria Palombi Edition 05/2024

Before the dandies came back to power, there was a time when I would wake up in the morning with a burning desire to show up for work at the agency.There was a time when we produced campaigns without computers, planners, and testimonials. There was a time when every ad had to contain a part of us. There was a time when, every day of every month, we worked by day for the clients who could pay and by night for the others. At that time, the dandies had had to sit down and watch. At that time, many of the works gathered in this book were born.

In memory of Paolo Ettorre

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Of Lost Causes

Stefano Maria Palombi Edition 05/2024

The Palombi & Palombi law firm had been patiently waiting for me since the day I was born.

As a child, on Sundays, I used to enjoy entering the empty offices, opening the closets of stationary supplies, and filling my pockets with pens and strange erasers before the smiling eyes of grandfather Vincenzo.

Later, when I was already a bit older, on my way back from some endless soccer game, I would drop by without forewarning and, in the waiting room, find litigious couples waiting for my father and funny moustached smugglers waiting for grandfather.

I tried studying law, but never managed to keep my concentration §for an entire lesson.

Everything was horrible. Classrooms, students, professors, books, and exams.

I took ten of them, I think, but at least six had been only so as to avoid doing military service.

And yet I would have liked being a lawyer, and yet I did become one in a sense.

In the course of my first year as a creative director, in fact, in addition to learning all about the many different shades

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of human frustration, I was dumbstruck by a beautiful and unexpected truth: I would be able to use everything that I was learning about the ins and outs of communication, not only to advertise goods and services, but also to speak, to challenge, to defend.

This is what I wanted to become, a copywriter of lost causes.

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IN ASIA. IN AFRICA. IN AMERICA. IN EUROPE. Where there are wars, epidemics, natural disasters, we are there as well.

Every day for the last 25 years, every day.

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Medici Senza Frontiere Doctors Without Borders

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IMAGINE A WIND-SWEPT DESERT, A SMALL PLANT, A MAN WITH A WATERING CAN IN HIS HAND. YOU HAVE IMAGINED A DOCTOR WITHOUT BORDERS.

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WE ARE LIKE WAR, LIKE EARTHQUAKES, LIKE FAMINES. WE ARE WITHOUT BORDERS.

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THIS IS THE STORY OF A CHILD WHO IS WAITING FOR HELP FROM A DOCTOR WHO IS WAITING FOR YOU TO HELP HIM.

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THE MEDITERRANEAN MONK SEAL ISN’T THE ONLY ONE AT RISK OF BECOMING EXTINCT.

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THE DAY WE ARE UNEMPLOYED WILL BE A GREAT DAY.

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YOU CAN GO AHEAD AND CALL IT DEFEAT LAKE.

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MANY KEEP THEIR WALLET IN THEIR LEFT COAT POCKET, JUST ABOVE THE HEART. THIS SHOULD MAKE EVERYTHING EASIER.

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IF WE ASK YOU FOR MONEY DON’T SEND US TO HELL. WE’RE ALREADY THERE.

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TO HELP DOCTORS WITHOUT BORDERS, YOU DON’T HAVE TO BE A DOCTOR, YOU HAVE TO LACK BORDERS.

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THE NAKED BODY WORKS EVERY TIME. WE HOPE.

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CUT OUT THE COUPON. IT WILL BE LIKE PUTTING YOUR PICTURE HERE.

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EVERYTHING THAT HAPPENED OUT HERE HAPPENED IN HERE.

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SURGICAL WAR? HUMANITARIAN WAR? ETHNIC WAR? RELIGIOUS WAR? WAR. 46

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JEW? MUSLIM? CHRISTIAN? MAN. 52

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FOR OVER TWO BILLION PEOPLE, MEDICINES HAVE ONLY ONE NAME. Denying access to essential medicines is a crime against humanity.

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“JUST THINK OF ALL THOSE CHILDREN STARVING IN ANGOLA.” “SHOULDN’T IT BE YOU THINKING ABOUT THEM?”

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THIS WAS A CHILD IN THE SUDAN. THIS IS A CHILD IN THE SUDAN. 59

REFUGEES: REFUGE: MSF attends, vaccinates, feeds and supports millions of people in refugees camps. support the work of msf

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REFUGEES: REFUGE: MSF attends, vaccinates, feeds and supports millions of people in refugees camps. support the work of msf

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REFUGEES: REFUGE: MSF attends, vaccinates, feeds and supports millions of people in refugees camps. support the work of msf

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REFUGEES: REFUGE: MSF attends, vaccinates, feeds and supports millions of people in refugees camps. support the work of msf

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LET THE BORDERS OF YOUR HEART GIVE WAY. THAT WAY, DOCTORS WITHOUT BORDERS WILL STAY STANDING.

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KICK DEATH’S ASS. 84

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THE THIN LINE THAT SEPARATES THEIR LIFE FROM THEIR DEATH LEADS STRAIGHT TO YOU. 86

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TAKE THE SCYTHE FROM HANDS OF DEATH AND TELL HIM WHERE TO SHOVE IT. 88

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Movimento Studentesco Student Movement

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WE ARE THE PANTHER.

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WHO IS AFRAID OF THE PANTHER? I AM / WE ARE / NOT ME / NOT US

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Comunità di S.Egidio Community of Sant’Egidio

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THIS PAGE IS DEDICATED TO ALL WHO DON’T WANT TO LOOK AT REALITY IN THE FACE.

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IF ONLY YOU WORRIED ABOUT HER DEFEATS AS YOU ABOUT YOUR FOOTBALL CLUB’S.

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VLADIMIR SLEEPS AT THE TRAIN STATION. FRANCA AND HER FAMILY SLEEP UNDER SISTO BRIDGE. NICOLA SLEEPS IN HIS CAR. YOU SHOULDN’T SLEEP STANDING UP.

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MARTHA GOT A CRUSH ON ALCOHOL, THEN SHE HAD AN AFFAIR WITH HEROIN, AND AFTER THAT SHE GAVE HERSELF TO PSYCHOTROPIC DRUGS. NOW MARTHA HAS A NEW, TRUE LOVE. MARTHA. 106

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LUCA FOUGHT FOR PEACE IN MOZAMBIQUE AND WON. NOW HE’S LEFT FOR ANOTHER COUNTRY AT WAR. ITALY.

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HE’S NOT DEAD. BUT HE’S NOT ALIVE EITHER. In every Italian city, there are too many people who barely live. Help us to help them.

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NO ONE IS EVER JUST ONLY SOMEONE. Every day we help someone to find themselves. They are men and women. Like us. Like you.

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FOOD, BLANKETS, CLOTHING, SHOES, MONEY, THANK YOU. Your children aren’t the only kids who need you.

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AS YOU PLEASE. We need everything. Except your indifference.

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THIS LAW KILLS FREEDOM. 119

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WWF

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I’VE BECOME NO-GOOD. Pesticides. All their fault.

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I’VE GONE BAD. 124

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I’VE BECOME AN OUTLAW. Pesticides. All their fault.

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I’VE BECOME SOUR. Pesticides. All their fault.

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I’M POISONED. Pesticides. All their fault.

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I’VE BECOME DIFFERENT. Pesticides. All their fault.

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I’VE BECOME A LAWBREAKER. 134

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I’VE BECOME A RISK. Pesticides. All their fault.

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I’VE BECOME A PUBLIC MENACE. 138

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WE’VE BECOME TERRORISTS. Pesticides. All their fault.

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ON MAY 30TH, BEHAVE LIKE AN ANIMAL.

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ON MAY 30TH, BEHAVE LIKE AN ANIMAL.

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YOU COMPLAIN THAT THE SEA IS ALWAYS DIRTY. YOU DON’T KNOW HOW MUCH IT COMPLAINS ABOUT YOU. 146

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YOU FIND THE DESTRUCTION OF THE AMAZON FOREST MOVING. BUT DON’T USE ALL THOSE PAPER TISSUES TO DRY YOUR TEARS. Campaign for a new lifestyle.

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YOU WORRY A LOT ABOUT YOUR DAUGHTER’S SOCIAL ENVIRONMENT. BUT WHAT ARE YOU DOING ABOUT THE ONE SHE WILL HAVE TO LIVE IN? Campaign for a new lifestyle.

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DISPOSABLE RAZORS. DISPOSABLE BATTERIES. DISPOSABLE PAPER. DISPOSABLE LIFE. Campaign for a new lifestyle.

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HE REFUSES TO PUT GARBAGE IN THE BIN. HE REFUSES TO TAKE A BUS. HE REFUSES TO GIVE UP HIS SPRAY DEODORANT. SO WHAT IS HE, REFUSE OR A MAN? Campaign for a new lifestyle.

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HER LOVE OF ANIMALS HAS NO BOUNDS: LEOPARDSKIN COAT, IVORY EARRINGS, AND CROCODILE SHOES. Campaign for a new lifestyle.

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I would like to have more friends. Without hunting it’s possible.

I would like to make myself a home. Without hunting it’s possible.

I would like to have a family. Without hunting it’s possible.

I would like to be respected. Without hunting it’s possible.

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I would like to live it up. Without hunting it’s possible.

I would like to have a little brother. Without hunting it’s possible.

I would like to come back to visit you. Without hunting it’s possible.

I would like to be free to go out at night. Without hunting it’s possible.

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I would like to live in peace. Without hunting it’s possible.

I would like him to have what I didn’t have. Without hunting it’s possible.

I would like not to be afraid. Without hunting it’s possible.

I would like to be loved for what I am. Without hunting it’s possible.

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“SAY YES TO ME. SAY YES TO ME.” 28 January. Regional referendums on hunting. Two Yeses to Say No to Hunting.

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THE SKY OF THE NOT.

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THE SKY OF THE YESES. On June 3rd, against hunting, vote Yes. You’ll be able to read the results in the sky.

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VICTIM OF CONSUMERISM. The sky is dying, the woods and mountains are dying, the sea is dying, a part of you is dying.

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VICTIM OF CONSUMERISM. The sky is dying, the woods and mountains are dying, the sea is dying, a part of you is dying.

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BLOOD URGENTLY NEEDED. Your subscriptions are our vital lymph.

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BLOOD URGENTLY NEEDED. Your subscriptions are our vital lymph.

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BLOOD URGENTLY NEEDED. Your subscriptions are our vital lymph.

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On April 25th, in the territories that have been wrested from the grip of cement, traffic, pollution, and hunting, the partisans of nature celebrate the liberation.

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Catholic church

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HOGAR NIDO NIÑO JESUS IN GUATEMALA. In Guatemala we met two angels. They didn’t fly but walked in the dust. They didn’t have splendid wings but simple hands. Hands capable of coming to

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fisticuffs with death and of caressing life. Hands that are strengthened by the hand you give them.

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THE REFORESTATION OF THE MATO GROSSO. The drops that come down from the sky over the Mato Grosso seem like teardrops. Teardrops that fall upon the scars of the forest and the wounds of a

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people. Here a missionary and his people answer death with life, armed with faith, ideas, courage, and your signatures.

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YASSETS FOOTBALL. Perhaps you don’t know it, but in the heart of Africa there is a team that lives... trains, plays, dreams, fights and wins also thanks to your heart. Maybe it’s just a drop in the ocean, but

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isn’t the ocean made of drops?

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HE HAS A VOICE. BUT MANY DON’T WANT TO HEAR IT.

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The 8xmille in person. Francesco and Dalila, integration of disabled children Cottolengo, Torino.

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The 8xmille in person. Oriana, solidarity vegetable gardens, Ragusa.

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Abu, accoglienza profughi, La Spezia.

The 8xmille in person. Abu, refugees hospitality, La Spezia.

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HE HAS A VOICE. BUT MANY DON’T WANT TO HEAR IT.

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No testimonials. Only witnesses.

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The actors in our stories are not actors.

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HE HAS A VOICE. BUT MANY DON’T WANT TO HEAR IT.

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More stories about refugees, the poor, inmates? Yes, more.

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The protagonists of our stories have the lowest audience rating.

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No silicone smiles, no tears on demand.

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Ex-convicts, gypsies, prostitutes. We have the right elements for a flop.

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Hope has two very beautiful offspring: disdain and courage.

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“I had been waiting for the day when the world would be more equal, I decided not to.”

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“Waste can be given a second life. Can’t human beings?”

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“I used to dream of a house for the orphan girls of Manila, I now have a house filled with dreams.”

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Fondazione Di Liegro Di Liegro Foundation

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HE HAS A VOICE. BUT MANY DON’T WANT TO HEAR IT.

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Amani Non-Profit Organization

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KIVULI MEANS SHELTER. But for the children of Nairobi it means a lot more.

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IT’S CALLED “LONG-DISTANCE ADOPTION”.

But they will feel that you are close by.

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LET YOURSELVES BE ADOPTED by twenty-five little girls in Kenya.

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Tribunale per i diritti del malato Court for the rights of the sick

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WE HAVE A DREAM: TO TRANSFORM ITALIAN HOSPITALS INTO HOSPITALS.

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HUMILIATION, ABUSE, INEFFICIENCY. OFTENTIMES THOSE WHO CHECK INTO HOSPITAL HAVE TO TAKE WHATEVER COMES.

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FOR TOO MANY ITALIANS THESE TWO SIGNS CONTINUE TO MEAN THE SAME THING.

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PLEASE, HELP YOURSELVES.

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ASKING YOU FOR MONEY IS HARD. NOT ASKING YOU IS IMPOSSIBLE.

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WE ASK YOU FOR MONEY. BUT IT’S OTHERS WHO SHOULD BE EMBARRASSED.

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DNDI Drugs for Neglected Diseases Initiative

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Unicef

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HE HAS ONLY A NEWSPAPER PAGE LEFT. THIS NEWSPAPER PAGE. 258

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WHEN STATISTICS ABOUT AIDS HAVE TWO EYES AND A MOUTH, CAN WE CONTINUE TO CALL THEM STATISTICS?

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THIS DIFFERENCE BETWEEN THIS LITTLE GIRL AND THE CHILDREN WE CAN NO LONGER SHOW YOU IS A VACCINE.

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ON THIS SMILE IS WRITTEN: I’VE LEARNED HOW TO WRITE.

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IT’S BETTER TO FALL ASLEEP WITHOUT HAVING SHUT ONE’S EYES IN THE FACE OF A HUNGRY CHILD.

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A CHILD TALKS WITH HIS EYES AND ACKNOWLEDGES WITH HIS HEART. WHAT ABOUT YOU, HOW MUCH OF A CHILD ARE YOU? 268

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A CHILD IS BRAVE AND MAGIC. A CHILD DOESN’T FORGET BUT KNOWS HOW TO FORGIVE. WHAT ABOUT YOU, HOW MUCH OF A CHILD ARE YOU 270

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A CHILD IS NOT A TOY. NOT A SOLDIER OR A BRIDE. WHAT ABOUT YOU, HOW MUCH OF A CHILD ARE YOU? 272

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A CHILD DOESN’T HAVE ANY ENEMIES AND THERE IS NO INJUSTICE THAT WILL PREVENT HIM FROM LOOKING FAR AHEAD. WHAT ABOUT YOU, HOW MUCH OF A CHILD ARE YOU? 274

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A CHILD DOESN’T NEED WALLS OR BARBED WIRE TO FEEL SAFE. WHAT ABOUT YOU, HOW MUCH OF A CHILD ARE YOU? 276

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IT WILL BE THE MOST BEAUTIFUL TAX DECLARATION OF YOUR LIFE. YOUR 5X1000 TO UNICEF. A BEAUTIFUL STORY.

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IT WILL BE THE MOST BEAUTIFUL TAX DECLARATION OF YOUR LIFE. YOUR 5X1000 TO UNICEF. A BEAUTIFUL STORY.

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IT WILL BE THE MOST BEAUTIFUL TAX DECLARATION OF YOUR LIFE. YOUR 5X1000 TO UNICEF. A BEAUTIFUL STORY.

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FAO

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WAR AGAINST HUNGER

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Greenpeace

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AND NUCLEAR RADIATION SAID: LADIES AND CHILDREN FIRST.

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WE TOO WANT WHALES TO DIE. OF OLD AGE.

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IF 1994 IS LIKE 1993, THERE WON’T BE A 1995 FOR THE WHALES.

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IT’S BEEN A BLACK YEAR FOR THE WHALES.

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WHAT ARE THOSE CABBAGE HEADS DOING TO VEGETABLES? Pesticides poison the fruit and vegetable we eat.

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THE CARROT HURTS MORE THAN THE STICK. Pesticides poison the fruit and vegetable we eat.

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WE FEEL LIKE CRYING AND IT’S NOT ALL THE ONIONS’ FAULT. Pesticides poison the fruit and vegetable we eat.

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DO YOU WANT TO WIND UP BURIED LIKE POTATOES? Pesticides poison the fruit and vegetable we eat.

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IF THE WORLD STINKS, IT’S NOT THE FAULT OF SKUNKS OR OF MY LITTLE FARTS. It’s the fault of all the stinking chimneys in the world.

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IF I GET A HOLD OF WHOEVER IS MAKING A HOLE IN THE OZONE LAYER, I’M GOING TO STRING HIM UP LIKE THE GUY WHO PUNCHED A HOLE IN MY BICYCLE TIRE. Ozone is necessary to our life as tires are to a bicycle. Buy only products that respect the ozone layer and sign up with Greenpeace

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LET’S SAVE ALL THE WHALES EXCEPT MY TEACHER. Whales are very likeable and they don’t give you homework.

To protect them get your parents to sign here below.

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THREE SHOTS ONE DOLLAR. Aimed at from all sides, the Earth is trembling. Through its actions and information campaigns, Greenpeace has been fighting against this macabre game for 20 years. Lend us a hand in our struggles.

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W.C. A latrine. They want to turn the Earth into a latrine. Greenpeace has been struggling every day, for 20 years, to prevent it. Keep Greenpeace happening.

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DOWN-TO-EARTH. This is the level of environmental policy on our planet. This is why Greenpeace has been fighting for twenty years, promoting models of development that are respectful of nature. Keep Greenpeace happening.

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NO MAN’S LAND. Often the inhabitants of our planet behave as if they came from Mars. Greenpeace has been fighting for 20 years to remind us that this Earth is our Earth. Keep Greenpeace happening.

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FOR THOSE WHO HAVEN’T UNDERSTOOD, THE MAN IS CHIRAC, THE CRIB IS THE MURUROA ATOLL, AND THE BABY IS YOUR CHILD.

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Mosaico Mosaico - Action For Refugees

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WHITE LANDLORD, BLACK RENT. (“Black” in Italian jargon means unregistered, tax-evasive.)

In Rome, thousands of apartments are kept empty or rented at exorbitant rates.

We don’t agree.

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WARS BETWEEN THE POOR ARE ALWAYS WON BY THE RICH. If you can’t find a house and they tell you it’s the fault of the immigrants, don’t believe it. The fault is theirs.

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KICKING ASS. They are deporting the residents of the historic downtown neighborhoods to ghettos in the outskirts. We don’t agree.

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Giovani Comunisti Young Communists

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FROM THE SCRAP BOOK OF FRANCESCO COSSIGA.

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Democrazia Proletaria Proletarian Democracy

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SEDITIOUS GATHERING. 342

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FORGERY OF A PUBLIC DEED. 345

BURGLARY. 346

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OBSCENE ACTS IN PUBLIC PLACES. 349

EMBEZZLEMENT. 350

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CIRCUMVENTION OF A PERSON OF UNSOUND MIND. 353

WORKERS!!! PRRRR..

THEY KEEP ON MOCKING YOU AND YOUR RIGHTS. IT’S TIME TO SAY ENOUGH IS ENOUGH. AGAINST ARBITRARY LAYOFFS IN THE REFERENDUM ON DUE CAUSE VOTE YES. 354

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GLORY AND HONOR TO THE DESERTER. 357

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Consiglio d’Europa Council of Europe

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A PHOTOCOPY WORLD WOULD NOT BE AT ALL BEAUTIFUL.

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Comitato per la messa al bando delle mine Anti-Mines Organization

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MINES ARE REALLY DEMOCRATIC. They do not make distinctions of sex, age, race, or religion. For mines, all human beings are equal. For this reason, everyone, without discrimination, should fight against mines.

The statistics of despair: 110 million mines spread throughout 71 countries of the world, a victim every 20 minutes, between 5 and 10 million mines produces each year, 100 million mines in deposits ready to be deployed, 90% of victims are women and children.

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THE POPE IN SARAJEVO. THERE TO GREET HIM ARE THOUSANDS OF BELIEVERS AND MILLIONS OF M I N E S. 366

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WITH THE SAME EASE WITH WHICH YOU ARE PASSING TO THE NEXT PAGE, EVERY TWENTY MINUTES MINES MAKE A PERSON PASS.

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TWO DAYS LEFT TO GO BEFORE ANTI-MINE DAY. 371

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Avvenimenti Weekly magazine

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Every Thursday on Avvenimenti inquiries, features, interviews, international initiatives and nonviolent acts. Against those that others in turn call saintly, necessary, surgical, inevitable, just, but that in reality are just damned wars. Avvenimenti. Tow-away zone.

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MADE OUT OF 100% RECYCLED MATERIALS. They had to change everything. But in reality the only things that changed, changed for the worse. If you really want to change something, buy a share of Avvenimenti. You may not become any richer, you will certainly be more free. Avvenimenti. The first weekly of the third Republic.

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To find the way out of the maze of Italian information follow the road that leads to the nearest newsstand, pull out 3,000 Lire and ask for Avvenimenti. Avvenimenti. Go out every Thursday.

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POOR FALL GUYS AND POOR US. Those who voted for Berlusconi and those who did not vote for him are bound by a same, bitter fate: to have their feathers plucked. If you still have one-hundred thousand Liras left, before the government whips them from you, buy a share of Avvenimenti. Avvenimenti. So there.

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WE WOULD LIKE TO BE AN ESCAPIST WEEKLY, SOMETIMES. And yet we are a weekly engaged in denouncing small and big injustices, like the one that keeps Silvia Baraldini in jail. Buy one of our shares, it costs one-hundred thousand Lire. It’s not little, but remember that freedom of the press is worth a lot. Avvenimenti. 4000 Lire without parole.

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THE ONLY CHAIN WE KNOW. To say that Avvenimenti belongs to its readers is not a figure of speech, but a way of doing things. We are the only publicly-owned Italian weekly. Which is why we can what others cannot.

Which is why our hands know only one chain. Avvenimenti. Public property.

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TO CUT OUT AND KEEP FOR GLOOMY DAYS. Every Thursday in Avvenimenti, enquiries, revelations, interviews, exclusive reports, unpublished documents, useful information, and even some good news. The weekly of the other Italy.

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IT COSTS LESS THAN A PLATE OF DUMPLINGS. Four-thousand Lire to have a nice big serving of wholesome news every week. One-hundred thousand Lire to become, in addition to a reader, also a shareholder, publisher, benefactor.

Avvenimenti. On Thursday.

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IDEA. Sometimes to do a good deed one needs many small deeds. Like those that Avvenimenti seals for one-hundred thousand Lire each. By the way, who is it that reminds you of the ugly and bad fish below? Avvenimenti. The reaction to reaction.

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THEY SAY THIS LAW HOLDS FOR MEN AND THEIR ATTRIBUTES. IT IS SURELY TRUE OF WEEKLIES AND THEIR CONTENTS. 92 392

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EXCUSE ME, SIR, WHY DON’T YOU SUBSCRIBE? THAT WAY YOU CAN READ AVVENIMENTI WHILE SOAKING IN A BATHTUB. 94 394

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IF HE HAD READ AVVENIMENTI, HE WOULD STILL BE UPSET. BUT ABOUT SOMETHING MORE SERIOUS. 96 396

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YES, AVVENIMENTI IS ALSO AN UNDERGROUND WEEKLY. 98 398

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REALITY DOESN’T NEED BLOCK CAPITALS. 401

IN ORDER TO UNDERSTAND YOU CAME CLOSER. WE DO THE SAME. 402

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EVERY WEEK A FACE TO FACE. OGNI SETTIMANA UN FACCIA A FACCIA. 102 404

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YOU STOPPED TO READ, YOU’LL DO THE SAME AT EVERY PAGE. TI SEI FERMATO A LEGGERE. FARAI COSÌ A OGNI PAGINA. 104 406

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THE TRUTH IS LIKE THAT. ALMOST INVISIBLE. LA VERITÀ È COSÌ. QUASI INVISIBILE. 106 408

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TO GET YOU TO SUBSCRIBE, WE WERE READY TO SPEND A THOUSAND WORDS. THEN, WE FOUND THIS PHOTO.

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YOU DON’T HAVE TO BE A GENIUS TO UNDERSTAND IT’S WORTH SUBSCRIBING TO AVVENIMENTI. JUST AS ONE DOESN’T HAVE TO TO BECOME A CABINET MINISTER.

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154 POUNDS AGO HE WOULD HAVE SUBSCRIBED AS WELL.

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YOU STILL HAVEN’T SUBSCRIBED? OK, NOW WE’RE GOING TO USE STRONG-ARM TACTICS: OMBRETTA, FUMAGALLI, CARULLI!

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DON’T YOU THINK THIS IS A BIG ENOUGH REASON TO SUBSCRIBE TO AVVENIMENTI?

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LIGUORI’S THERE, FEDE’S THERE, SGARBI’S THERE, MIMUN’S THERE, ROSSELLA’S THERE. SUBSCRIBE, YOU ARE SURROUNDED.

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AMAZING RESULTS. 422

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PUSHERS YOU ARE DONE FOR. Yes. The referendum against the Jervolino-Vassalli law on drugs is coming up.

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HEROIN(E) YOU ARE WASHED-UP. Yes The referendum against the Jervolino-Vassalli law on drugs is coming up.

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IF YOU SUBSCRIBE YOU WILL GIVE YOURSELF A PRESENT ALMOST AS BEAUTIFUL AS THE ONE WE WILL GIVE YOU IF YOU SUBSCRIBE. Give yourself as a present the luxury of saving one-thousand twohundred Lire ( just about). Give yourself the excitement of getting delivered at home the most feared weekly in Italy ( just about). We will give you as a present whatever you want ( just about).

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SUBSCRIBE TO AVVENIMENTI, THE WEEKLY THAT BOASTS ZERO ATTEMPTS AT IMITATION. Is it possible that everyone tries to imitate the Settimana Enigmistica (Italian puzzle-solving weekly, NOW(), NOW()), whereas no one tries to imitate us? Possible. Is it possible that someone can resist the discounts and prizes for new subscribers? Impossible.

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WHY SUBSCRIBE TO AVVENIMENTI? GOOD QUESTION. Let’s see: because Avvenimenti is strong with the strong, gentle with the weak and generous with subscribers (as the long list of presents described in the postcard alongside here proves).

Accurate, concise and thorough: good answer.

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IF YOU SUBSCRIBE WE’LL SUBSCRIBE (ALLOT) YOU. What? A cool one-thousand two-hundred Lire per issue. What we won’t allot you instead, if you subscribe, is the pleasure of choosing, from the list alongside here, one among the many presents. Many greetings.

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THE MOST UNCOMFORTABLE NEWS, IN THE COMFORT OF YOUR OWN HOME.

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AVVENIBE TO SUBSCRIMENTI. (play on words)

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THE TRUTH. WITH AVVENIMENTI EVERY WEEK AS A GIFT.

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SUBSCRIBE TO AVVENIMENTI. THE WORLD WILL CONTINUE TO GO DOWN THE DRAIN, BUT AT LEAST YOU’LL KNOW WHY.

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THE MYSTERY OF THE GREAT HOUDINI REVEALED. “To free myself I used Avvenimenti”. Nothing on earth can stop a subscriber to Avvenimenti.

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Italian Buddhist Union

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Your 8xmille to the last ones.

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Your 8xmille to a bunch of bastards.

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Your 8xmille underground.

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Your 8xmille scattered to the wind.

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Your 8xmille at the bottom of the sea.

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Saatchi & Saatchi

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TEN YEARS OF CAMPAIGNS WE WOULD NEVER HAVE WISHED TO DO. 461

“XWKY!Y++VXW-WXZ” (LOOK, SOME SPIT.) “XWKYY++VXW-WXZ? GYYZXX+=ZXYY” (YEAH, WHO KNOWS HOW IT CAN CONTAIN SO MUCH HATRED.) 462

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Of Lost Causes Concept: SMP+ Texts: Stefano Maria Palombi Copywriter: Stefano Maria Palombi Art director: Fabio Ferri, Grazia Cecconi, Luca Albanese, Andrea Steifl, Francesca Risolo, Marzia Pietra, Alessandra Torri, Roberto Cecchi Translations: Lyrical Translation www.lyrical-translations.com You can find the credits to all the campaigns in the Advertising section of the site www.stefanopalombi.com

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