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Hallandale Web Design Agency: 3 Tips you Should Know for Website Aesthetics 3 Tips you Should Know for Website Aesthetics

If you are looking for a web design company in the Fort Lauderdale area consider Pulver Creative. Your website represents your company and your brand. We know this!

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It’s important to have a website that is aesthetically pleasing for many reasons. Your clients, your employees, and your investors are all looking to work with businesses that meet their needs. These companies work with B2B or B2C’s they like and trust. A website that is well designed and pleasing to the eye puts the mind at ease. It’s also important to know that a website that has the right aesthetics reaches the markets you want to target. This blog is a quick guide to understanding the importance of why a website has to have some Fung-Shui to be successful.

BE INNOVATIVE YOUR MARKET DEPENDS ON IT: What goes through your mind when you land on a website that looks cluttered and outdated? Do you feel like you can trust them? In today’s market you need to send a message that you’re innovative, you’re on the cutting edge of your industry, and you’re the experts in your field. Vintage websites are not receiving the vibe of yesteryear. The site needs to show your company has the latest technology that’s able to help them solve their problems. By keeping it clean and simple your giving them the perception their questions have been answered. The perception given creates a security in knowing they’re dealing with the right company for the job.

COLOR SCHEMES AND BRANDING: When McDonalds first entered the world of advertising, the company developed the golden arches. They selected the right color scheme and font to represent them. They chose the colors that they like because of the psychology behind red and yellow in relation to food and dining. If you notice, it’s common among restaurants across the board. The font, the colors the graphics are all key parts of branding. When you think of hamburgers, do you think about restaurants like McDonalds? Seeing a logo like McDonald’s means you’ve landed on a brand with longevity, customer loyalty who’s become a household name. Good branding captures an audience and never lets them go. A website offering a pleasant visit is your company’s most valuable asset.

EASY MANEUVERABILITY: Websites designed with a lot of clutter are a drag to maneuver.

Not too many people enjoy digging through many pages to get quick answers. You won’t want to annoy your potential customers with gobs of content. WordPress, Joomla, and Drupal are all sites with clean appearances. You can quickly find the correct content or information making these ideal for most uses. Because of the formats these sites not only have a fresh appearance they also provide quick load times.

Websites need to have fast load times. Many people will bounce out before your page continues loading. Make sure that your site displays on smartphones and tablet devices.

Remember always to think using your customer’s head and not your own. The artwork or images you choose should work in harmony with your site. Word of note: Have your images custom made by a graphic designer or using your skills creating images with Canva.com. The colors should match the fonts, and gel together well. Try to consider using pieces of artwork, delicate graphics or bold images that represent your company. What would your client like? What do they look for in a successful company? Always consider the visitor and you’ll see better results across the board.

By following these tips, you’ve got a little guidance in getting you started. For help with designing your site connect with a project manager.

Pulver Creative has been delivering high quality websites and design to satisfied customers in Fort Lauderdale for the past half decade. We specialize in providing an online platform for small businesses to leapfrog their competition by gaining tangible market traction online, leaving competitors in the dust.

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