Strawberry Park Home

S T R A W B E R R Y PA R K

HOME ADRIENNE STROOCK

S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y

A D V A N T A G E

S T R A W B E R R Y PA R K H O M E 41590 C O U NTY ROAD 38A for Robert & Kathleen Blakeman

A DRIENNE S TRO O C K 970.846.3590 | adrienne.stroock@steamboatsir.com

ADRIENNE STROOCK P RO F E S S I ONA L ACH IEV EM EN T S • 2017 Top Residential Sale in Steamboat Springs • 2015–2017 SSIR’s Global Summit Award – Top 0.5% of Realtors Sales Volume Nationwide • 2014 SSIR’s Pinnacle Award – Top 1% of Realtors Sales Volume Nationwide • 2013 Prudential President’s Circle Award – top 5% of agents in Prudential network • 2012 Prudential Leading Edge Society Award – top 10% of agents in Prudential network • 2009–2011 Prudential Honor Society Award – top 20% of agents in Prudential network • 2006–2007 Prudential President’s Circle Award – top 5% of agents in Prudential network • 2005 Prudential Honor Society – top 20% of agents in Prudential network • Involved in over 300 real estate transactions • Member of the Steamboat Springs Board of Realtors Board of Directors, (2007–2010) • Member of Steamboat Sotheby’s Marketing Committee, (2007– Present) E D U C AT I O N • Colorado Real Estate Broker Associate License, 1999–Present • Master of Ar ts, Counseling Psychology, University of Denver, 1995 • Bachelor of Arts, Providence College, 1993 C OM M U N I TY ACT IV IT IES • 2017 Top Contributor to Steamboat Sotheby’s Community Fund • Board member of Emerald Mountain School, (2012–present) • Board member of STARS (Steamboat Adaptive Recreational Spor ts), (2010–2014) • Volunteer for Horizons Specialized Services for the Developmentally Disabled, (1996–2007) • Team captain for Relay for Life Cancer Walk in Steamboat Springs, (2006–2008) • Member of Impact 100, philanthropy – Yampa Valley Community Foundation, (2007–2008) B U S I N E S S P H IL OSOPH Y I am 100% committed to providing clients with my best in terms of professional knowledge, experience, connections, and skills. I am determined to providing a level of service so exceptional that they will not only consider hiring me in the future but also referring me to their friends, family, and colleagues.

WHER E I N T EGRITY, PE RS ISTE NCE & C R E AT IV IT Y U N IT E , G R E AT T H IN G S C A N H A P P E N .

ABOUT ADRIENNE Thanks to Adrienne, the sale could not have gone more smoothly. Great knowledge of the area, very well connected with local people, kind and trustful. Our family highly recommends Adrienne.

— B LA K E & TA N YA D IL L ON

I cannot say enough great things about working with Adrienne. Adrienne knows the local market, is wellconnected throughout the community, and has been able to find us multiple great options for all of our various real estate needs. Her communication skills are impeccable. We will continue to use her in the future and I highly recommend Adrienne for your own real estate needs.

— LI ND SAY & DE V IN B ORVA N S K Y

Adrienne’s expertise knowledge of the Steamboat market is apparent from your first interaction with her. When it comes to negotiations, there is no one better than Adrienne to have on your side. Her personable nature makes her a true pleasure to work with.

— A ND R E A GRY G O

Adrienne did everything you want your realtor to do without having to ask them to do it. She was on top of the processes the day we decided to list. Professional pictures, emails and open houses were all done in what I would consider the most professional manner. Very smooth transaction.

— M E R E D I T H & C H A D H A RE

Adrienne had wonderful local knowledge of the area as well as real estate history and trends. She was straight forward and provided invaluable guidance. She was fantastic at helping me negotiate so I got a really great deal on the price of my home!

— CHAY LA ROW L E Y

Adrienne helped me purchase a home and sell a condo and in both the buying and selling process she is EXCELLENT! Adrienne responded to all of my text messages and calls with complete patience and understanding. I will not use a different realtor for buying or selling.

— M I N DY M A PP IN

I’ve relied on Adrienne in the buying and selling of several homes in Steamboat. I’m always impressed with how much work she puts into each project. I’ve counted on her professionalism, and advice to help me along the way.

— ST E VE N ST R A S S M A N , N E D E RL A N D, C O

BRAND

EXPOSURE

ONLINE

LO C A L

PROCESS

A D VA N TA G E

BRAND

ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results.

We are networked to share knowledge and resources. We are greater than the sum of our par ts.

BRAND

WE ARE CONNECTED

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

SIR AFFILIATE NETWORK

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local exper tise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

BRAND

S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

With over 22,000 sales associates in approximately 950 offices and 70 countries and territories, the Sotheby’s International Realty brand has the additive framework and infrastructure to unite extraordinar y homes with extraordinar y people no matter what their location.

BRAND

SSIR–WHO WE ARE

M O U N TA I N O F F I C E

MAIN OFFICE

D OW N TOW N O F F I C E

1855 Ski Time Square Drive

610 Marketplace Plaza

56 Ninth Street

3

OFFICES

Strategically located on the Ski Mountain, in the hear t of downtown and at the gateway to Mt Werner and Steamboat Ski Area

11

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.

90+

Full-time real estate professionals who network together within a culture of high standards for excellency.

+

SUPPORT STAFF

AGENTS

OPEN

7

DAYS/WK

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your proper ty to prospective buyers.

BRAND

S S I R R E G I O N A L A F F I L I AT E S Sotheby’s International Realty has earned a dominant presence in Colorado with 28 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

STEAMBOAT SPRINGS

BOULDER

DENVER

EDWARDS

GLENWOOD SPRINGS

VAIL

CARBONDALE BASALT SNOWMASS VILLAGE

ASPEN

EVERGREEN BRECKENRIDGE

GREENWOOD VILLAGE

CASTLE ROCK

CRESTED BUTTE

TELLURIDE DURANGO

We can connect individually and personally to ever y regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

BRAND

MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

% VOLUME SOLD IN 2017

UNITS SOLD IN 2017

TOP REAL ESTATE FIRMS IN STEAMBOAT 45%

TOP REAL ESTATE FIRMS IN STEAMBOAT 1000 900

40%

800

30%

700

25%

600

20%

500 400

15%

300

10%

200 5%

100

0%

IN 2017 SSIR CLOSED $$$$$$ $ $ $

$573M GROSS SA LES VOL UME

A LMOS T

1000

TR A N S A C TION S C LOSE D

IN 2017 SSIR PARTICIPATED IN

51%

SAL ES UNDER $ 5 0 0 K

64% S A LE S $ 5 00K –$1M

74% S A LE S $1M–2M

69% S A LE S OVE R $2M

AGENCY E

AGENCY D

AGENCY C

AGENCY B

AGENCY E

AGENCY D

AGENCY C

AGENCY B

0

BERKSHIREHATHAWAYHS.COM

ELLIMAN.COM

COMPASS.COM

COLDWELLBANKERLUXURY.COM

COLDWELLBANKER.COM

KNIGHTFRANK.COM

SAVILLS.COM

CHRISTIESREALESTATE.COM

LUXURYPORTFOLIO.COM

LUXURYREALESTATE.COM

ENGELVOELKERS.COM

SOTHEBYSREALTY.COM

BRAND

L U X U RY L E A D E R

WEBSITE VISITS COMPARISON

JAN – DEC 2017

3,500,000

2,000,000

1,750,000

1,500,000

1,250,000

1,000,000

750,000

500,000

250,000

0

EXPOSURE

N OB ODY D O E S MO R E T H A N STEA MBOAT S OT H E BY ’ S IN TERN AT I O NA L R E A LT Y TO P ROM OT E YO U R P RO P E RT Y. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your proper ty.

EXPOSURE

MARKETING PLAN TIMELINE Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print adver tising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effor t to sell your proper ty as quickly as possible and for the highest price possible.

WITHIN O NE WEEK • Install in-unit “For Sale” sign • Assist you in the staging of your proper ty • Have professional photos taken • Enter into Multiple Listing Service and SSIR’s DASH System • Present proper ty at weekly SSIR’s sales staff meeting • Proper ty information sent to SteamboatSIR.com • Proper ty sent to many other syndication par tners websites • Email blast to 300+ brokers in Steamboat announcing the new listing • High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations • Announcement at MLS meeting • Work with proper ty manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial repor ts

W ITHIN O NE MO NTH • Adver tise proper ty in the Steamboat Pilot and Today • Send reminder email blast to 300+ brokers in Steamboat • Put proper ty on MLS Tour (Broker open tour) • Submit proper ty to magazines for publication and distribution in the next available issue of Homes & Land and Steamboat Homefinder • Prepare and send a postcard mailing campaign • Create a vir tual/video tour of the proper ty for internet syndication

O NGO ING • Set up all showings • Follow up on all showings and provide any additional information or resources requested by potential buyers • Marketing materials updated – current photos and information • Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity

EXPOSURE

G L O B A L B R A N D A DV E RT I S I N G Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.

MEDIA PARTNERSHIPS

Media Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge Sotheby’s International Global Media innovation, strategic positioning andRealty’s international impact enable Plan generates over one billion impressions through the Sotheby’s International Realty brand to successfully connect hand-selected media powerhouses. with a global clientele.

EXPOSURE

G L O B A L P RO P E RT Y A DV E RT I S I N G Through the SIR brand we have the oppor tunity to par ticipate in a print and digital listing adver tising program that leverages high-­profile, global media par tners to offer a targeted reach to qualified buyers.

The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.

EXPOSURE

L O C A L B R A N D A DV E RT I S I N G Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

BIG OR SMALL. HUMBLE OR GRAND. LET US SHOW YOU THE WAY HOME.

BIG OR SMALL. HUMBLE OR GRAND. LET US SHOW YOU THE WAY HOME.

BIG OR SMALL. HUMBLE OR GRAND. LET US SHOW YOU THE WAY HOME.

SELLING MORE STEAMBOAT REAL ESTATE THAN ANYONE ELSE. AND OUR EXCEPTIONAL SERVICE IS ALWAYS INCLUDED. MILLION DOLLAR MARKETING FOR HOMES AT ANY PRICE POINT. S T E A M B O AT S I R . C O M |

970.879.8100

See listing #141157

S T E A M B O AT S I R . C O M |

970.879.8100

MILLION DOLLAR MARKETING FOR HOMES AT ANY PRICE POINT.

S T E A M B O AT S I R . C O M

|

4 BEDROOMS. 3.5 BATHS. BUILT-IN ENTERTAINMENT CENTER.

970.879.8100

3 BEDROOMS. 3 BATHS. GREAT LIGHT. 2 BEDROOMS. 2 BATHS. GREAT LINES. STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA. A Steamboat local’s garage with ample space for top-of-the-line gadgets.

3 BEDROOMS. 2 BATHS. BIG BACKYARD.

F I N D Y O U R S T O D AY AT S T E A M B O AT S I R . C O M |

970.879.8100

STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA Fresh turns taken by local Andrew “Biz” Bisbee down the face of Storm.

F I N D Y O U R S T O D AY AT S T E A M B O AT S I R . C O M

|

970.879.8100

STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA. Steamboat residents take in a Fourth of July fireworks show at Howelsen Hill.

STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA

Fresh turns taken by local Andrew “Biz” Bisbee down the face of Storm.

F I N D YO U R S T O D AY AT S T E A M B O AT S I R . C O M

| 970.879.8100

F I N D Y O U R S T O D AY AT S T E A M B O AT S I R . C O M

|

970.879.8100

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s International Realty brand and its understanding of the local lifestlye which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

EXPOSURE

L O C A L P RO P E RT Y A DV E RT I S I N G Steamboat Sotheby’s International Realty is the preeminant leader in showcasing proper ties at the highest quality in Steamboat Springs.

today

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1

D M pt 5 P s eP M –

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Saturday

3

79.7800

S t e a m b o at

T

ME TOUR

September 3, 2016

Steamboat Springs, Colorado

FREE

®

Vol. 28, No. 213

RO UT T

2

C O UN T Y ’ S

DAI LY

N EW S PAP ER

SteamboatToday.com

3

2016

LABOR DAY HOME TOUR 1

4

SNOWYMTNRANCH.COM

$9,800,000

#138737

One-of-a-kind luxury log home overlooking Steamboat Lake. This 210 acre property features ponds, a creek, and epic views. Bordered by more than 20,000 acres of National Forest, this stunning property includes a 14,000 sf log home, separate guest house, 3 bay garage and caretaker quarters.

5

10

OPEN HOUSE

6

9

14

7 13

T ODAY 2 – 4 pm

15

8

7 0 3 L I N C O L N AV E N U E B 3 0 3

12

11

$7 10,000

16 18

# 1419 8 6

2+ B E D R O O M S 2 B AT H

1,450

PENTHOUSE

SQ FT

CONTEMPOR ARY

PROPERTIES

Howlesen Pl—corner of 7th & Lincoln, elevator on 7th St by Zirkel Trading

17

19

K AT H Y S T E I N B E R G

970.846.8418 580 LARIMER STREET

20

$609,000 # 1418 6 5

996

SQ FT

THEACANTHUSESTATE.COM

THECATAMOUNTESTATE.COM

$5,275,000

$4,900,000

#141962

Modern 9,792 sf luxury home on the 10th fairway at Catamount Ranch. 6

2 B E D R O O M S bdrms, wine cellar, infinity spa, elevator, and huge valley views.

1 B AT H 0.15 A C R E L O T

Downtown– Lincoln Ave to 6th St, R on Logan, corner of Larimer & Logan

PA M VA N AT TA

970.291.8100

T H E A C A N T H U S E S TAT E . C O M

T H E VA N AT TA G R O U P PAMVANATTA.COM

418 5 0 D O U B L E B U C K T R A I L

21

$3,750,000 #16 0773

6, 364

22

SQ FT

#140207

Extraordinary 7 bdrm log home by the Catamount golf course, great floorplan, exquisite finishes. Privacy with the most spectacular views.

$5, 275,000

# 1419 6 2

N E W S T E A M B O AT C O N T E M P O R A R Y

S T R A W B E R R Y PA R K P E R F E C T I O N

$4,495,000

$3,750,000

PAM VANATTA c:

970.291.8100

# 1418 2 4

#16 0773

Luxurious and modern 9,792 sq ft home on the Under Construction. Top of the world views PAM.VAN A T T AWine @ S Tcellar, EAMBOATS . CArea O M and Mountain Village. 6BD, 5+BA 10th fairway at Catamount Ranch. ofI R Ski infinity spa, elevator, guest with 4 car garage. Over 7,500 sf. e a csuite, h o f f i c ehuge i s i n dviews. e p e n d e n t l y o w n e d luxury a n d o p e r ahome ted

Nestled in the aspens this stunning home is an oasis, yet only minutes to downtown. Timeless architecture and endless views unite.

PAM VANATTA 970.291.8100

STEPH AN ZITTEL 970.846.4803

CH AR LIE DR ESEN 970.846.6435

6+ B E D R O O M S 5+ B AT H 5 CAR GAR AGE

Fish Creek Falls Rd, L on Amethyst to 36, R on 38, 1.6mi, L on Double Buck Trl 23

27

CHARLIE DRESEN

28

24

970.846.6435 3 42 BLUE SAGE CI RCLE

$489,000 # 16 1517

3 BEDROOMS 2.5 B AT H

S T E A M B O AT S A N C T U A R Y. C O M

BARN V ILL AGE CONTEMPOR ARY

DEERWOODR ANCH.COM

1, 568

NO HOA

$2,600,000

$1,649,000

$1, 259,000

SQ FT

Fish Creek Falls Rd, L on Blue Sage Dr, L on Blue Sage Circle, on the R

25

JACK & DIANE CARTER

26

970.846.3261

#16 0 65 9

#16 0 4 87

#16 05 97

Sanctuary 5,486SF home w/modern architectural details & light fixtures, Savant System, theater, wine cellar, and panoramic views.

Brand new! 5 BR, 4+ BA, 4,346 sf. Mountain modern home with unobstructed views of ski area. Low HOA fees with high level of amenities.

Energy efficient 3,784SF home on 35 acres w/ Control4 System, home theater, 3-car garage, private cabin, shop, and valley views.

CAM BOY D 970.846.8100

STEPH AN ZITTEL 970.846.4803

CAM BOY D 970.846.8100

G O R G E O U S F L AT T O P V I E W S

3 BDRM TR AILHEAD LODGE

S K I - I N / S K I - O U T AT E D G E M O N T

$835,000

$749,900

$699,000

105 5 A NGLERS DR I V E

$5,700,000 #16 0 079

T O D AY

| MAIN OFFICE

970.879.8100

| DOWNTOWN

FREE SELF-GUIDED TOUR.

september 3

S T E A M B O AT S I R . C O M 970.870.8885

Visit any or all MARC SMALL properties at your leisure!

1PM – 5PM

6, 541

SQ FT

4+ B E D R O O M S 5+ B AT H 4 CAR GAR AGE

Hwy 40 to Anglers Dr, House is on R (across from Rita Valentine Park)

970.846.8815 18 4 8 H U NTE RS D R I V E

$799,000 #16 0551

2,831

SQ FT

5 BEDROOMS 3.5 B AT H 2 CAR GAR AGE

Hwy 40 to Walton Creek, R on Village, Dr, R on Meadow Ln, L on Hunters Dr

TED HOFFMAN

#16 0316

# 14 0 0 4 3

Beautiful living spaces with huge windows and large deck. Luxury finishes, A/C, turn-key.

Amazing amenities, steps to Wildhorse Gondola.

Gorgeous 1 bdrm, 2 bath unit with luxury finishes, open layout and great mtn and valley views. Amenities & direct ski in/ski out access.

DAVID BALDINGER JR 970.846.2560

PAM VANATTA 970.291.8100

PAM VANATTA 970.846.8100

970.846.1031 3 3 5 6 0 C ATA M O U N T D R I V E

$5, 275,000 # 1419 6 2

9,792

SQ FT

S T E A M B O A T S I R . C O M | 970. 879. 810 0

6 BEDROOMS 10 B AT H 4 CAR GAR AGE

East on Hwy 40, L into Catamount, first house on the R past clubhouse

PA M VA N AT TA

970.291.8100

Cam Boyd

o 970.879.8100 / c 970.846.8100 cam.boyd@steamboatsir.com www.SteamboatAgent.com

Steamboat Sotheby’s International Realty 610 Marketplace Plaza Steamboat Springs, CO 80487 970-879-8100

Cam Boyd

Introducing Yampa Street #B3 o 970.879.8100 / 730 c 970.846.8100 cam.boyd@steamboatsir.com $359,000 www.SteamboatAgent.com

IntroducIng resIdences of old town #B3

Conveniently located furnished 3 bedroom, 2 bath Steamboat condo Sotheby’s International Realty Steamboat Springs,Plaza CO 610 Marketplace at the Residences of Old Town in the heart of downtown Steamboat Steamboat Springs. Walk to all of your favorite shops and Springs, CO 80487 970-879-8100 restaurants and have all of the downtown’s amenities at your

Introducing 730 Yampa Street #B3 recreational opportunities with fingertips.

Enjoy countless

the Yampa River/Core Trail, Howelsen Hill and Emerald Mountain right out of your front door. Walk across the street Conveniently located furnished 3 bedroom, 2 bathon condo for a world class fishing experience the Yampa River. Take at the Residences of Old Town the and heart of bus downtown advantage of theineasy free access that can take you to Steamboat Springs.

Walkoftothe allSteamboat of your favorite shops and the base Ski Area.

Plus never having to look restaurants andfor have all of the downtown’s your spot! parking downtown with amenities your own at parking fingertips. Enjoy countless recreational opportunities with the Yampa River/Core Trail, Howelsen Hill and Emerald SteamboatAgent.com Mountain rightSotheby’s out ofInternational your front door.

Walk acrossRealty thelogostreet Realty and the Sotheby’s International are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the experience Fair Housing Act and the the Equal Opportunity Each Office Is Independently Owned for a world classAnd fishing on Yampa Act. River.

Take Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and advantage of the easyfully. and free bus access that can take you to cooperate the base of the Steamboat Ski Area. Plus never having to look for parking downtown with your own parking spot!

# 13 9 8 3 5

Gorgeous and modern 3 BD/2.5 BA townhome facing Eagleridge Dr with gorgeous Flat Tops views, just 200 yards from Gondola Square.

$359,000

837 Douglas street - Downtown Steamboat Springs, CO

SteamboatAgent.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

We believe that luxur y is an experience and a level of quality, not a price point.

Sellers in all price categories benefit from the highest quality of advertising design and advertising placement for their properties, both print and online.

EXPOSURE

THE COLLECTION Steamboat Sotheby’s International Realty is proud to present THE COLLECTION. Our exclusive semi-annual magazine beautifully showcases our listings throughout Steamboat and the Yampa Valley.

Exclusive placement at the Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, throughout luxur y rental properties in Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers from all over the world in an engaging and captivating way.

EXPOSURE

OPEN HOUSE EVENTS On-going open house events are promoted by Steamboat SIR. Brokers leverage this effor t through customized adver tising campaigns, press releases, the Steamboat SIR website and social media.

2017

LABOR DAY HOME TOUR

See tomorrow’s paper for details!

GET A SNEAK PEAK OF THE TOUR

Visit us online at SteamboatSIR.com Stop by our main office at 610 Marketplace Plaza tomorrow to register for a $100 Chamber card giveaway M O U N TA I N

TOMORROW

september 2 1PM – 5PM

970.879.7800 | M A I N O F F I C E 970.879.8100 | D O W N T O W N 970.870.8885

FREE SELF-GUIDED TOUR Visit any or all properties at your leisure!

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.

EXPOSURE

S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and ser vice.

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 MARKETING 2 0 1 8 M A R K EPLAN TING BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES WALL STREET JOURNAL GLOBAL: FRIDAY TAKEOVERS OF ALL REAL ESTATE ARTICLES WALL STREET JOURNAL: LIVE VIDEO SERIES WALL STREET JOURNAL: BANNER ACROSS GLOBAL NETWORK WALL STREET JOURNAL: CHINA AND EUROPE SEARCH WIDGET WALL STREET JOURNAL: BANNER AD ACROSS REAL ESTATE SECTION WALL STREET JOURNAL: SOCIAL CONTENT BANNER NEW YORK TIMES: CROSS PLATFORM HIGH IMPACT UNIT NEW YORK TIMES: GREAT HOMES SLIDESHOW NEW YORK TIMES: PAID POST (EDITORIAL + VIDEO CONTENT) NEW YORK TIMES: FIND A HOME VIDEO MODULE NEW YORK TIMES: NEWSROOM GUIDE MANSION GLOBAL: HOMEPAGE HERO MANSION GLOBAL: LONDON MARKET SPONSORSHIP MANSION GLOBAL: DUBAI MARKET SPONSORSHIP MANSION GLOBAL: PROMOTIONAL MEDIA MANSION GLOBAL: FEATURED PROPERTY MODULE MANSION GLOBAL: FRIDAY BUYOUTS ARCHITECTURAL DIGEST: REAL ESTATE CHANNEL SPONSORSHIP ARCHITECTURAL DIGEST CLEVER TARGETED MEDIA + YOUNG COLLECTOR'S CONTENT ARCHITECTURAL DIGEST: REAL ESTATE INDEX PAGE ARCHITECTURAL DIGEST: MEXICO ADVERTISING ELLE DECOR ELEVATED ENTERTAINING EDITORIAL ELLE DECOR SUPER HERO BANNER ELLE DECOR NEWSLETTERS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR SUPER HERO UNIT ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR RUN OF SITE BANNER ADS ELLE DECOR, HOUSE BEAUTIFUL, ELLE, VERANDA, TOWN & COUNTRY, HARPER'S BAZAAR PROMOTIONAL MEDIA NIKKEI BRANDED LISTINGS CHANNEL NIKKEI FEATURED ARTICLE NIKKEI LISTING & VIDEO FEED NIKKEI DIGITAL ADVERTISING NIKKEI PRINT ADVERTISING EMIRATES IN-FLIGHT VIDEOS DWELL SPONSORSHIP OF HOMES CHANNEL DWELL SPONSORSHIP OF REAL ESTATE SECTION DWELL MAGAZINE INSTAGRAM SPONSORSHIP DWELL ADS ON THE HOMEPAGE & ARTICLE PAGES THE TIMES (UK) BRICKS & MORTAR SPONSORSHIP FINANCIAL TIMES PROPERTY SPONSORSHIP FINANCIAL TIMES COBRANDED PRINT ADVERTISING FINANCIAL TIMES NEWSLETTER SPONSORSHIP

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EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 2 0 1MARKETING 8 M A R K E T I N G PLAN PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES

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FINANCIAL TIMES LISTINGS & VIDEO SYNDICATION FINANCIAL TIMES EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP FINANCIAL TIMES REAL ESTATE SPONSORSHIP JAMES EDITION PROPERTY LISTING SYNDICATION LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION PREMIUM LISTINGS (6X PROMOTION) LUXURY ESTATE PROPERTY LISTINGS AND PROMOTION COLLECTION LISTINGS (3X PROMOTION) PROPGOLUXURY EDITORIAL SPONSORSHIPS PROPGOLUXURY PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY LOCAL/REGIONAL SPOTLIGHT BANNERS JUWAI BRAND PAGE JUWAI EDITORIAL SPONSORSHIP JUWAI FEATURED LUXURY LISTINGS JUWAI CHINESE LANGUAGE SUPPORT DESK ECONOMIC TIMES HOMEPAGE BILLBOARD ECONOMIC TIMES ADVERTISING WITHIN EDITORIAL ECONOMIC TIMES BRAND MICROSITE CONDÉ NAST LIFESTYLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES

TARGETED DISPLAY ADVERTISING CONDÉ NAST LIFETYSLE HOMEPAGE TAKEOVER CONDÉ NAST LIFESTYLE: AUDIENCE TARGETING: REAL ESTATE INTENDERS FACEBOOK & INSTAGRAM 'GENERATIONS' BRAND CAMPAIGNS GOOGLE DISPLAY NETWORK: REMARKETING & SIMILAR AUDIENCES

SIGNATURE PUBLICATIONS RESIDE: QUARTERLY PUBLICATION: LAUNCH DATE TO BE CONFIRMED SOTHEBY'S MAGAZINE PREFERRED MAGAZINE

PRINT PROPERTY ADVERTISING PROGRAM WALL STREET JOURNAL NEW YORK TIMES MAIN NEWS SECTION FINANCIAL TIMES NEW YORK TIMES INTERNATIONAL EDITION NEW YORK TIMES INTERNATIONAL EDITION WRAPS OCEAN HOME BLOOMBERG MARKETS BOSTON MAGAZINE THE SUNDAY TIMES (UK) ROBB REPORT CONDÉ NAST REGIONAL MAGAZINES

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2018 2 0 1MARKETING 8 M A R K E T I N G PLAN PLAN DIGITAL PROPERTY ADVERTISING PROGRAM

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DIGITAL ADVERTISING PLANS BY LIFESTYLE, FEEDER MARKET

MONTHLY PACKAGES AVAILABLE

JUWAI.COM

MONTHLY PACKAGES AVAILABLE

NYTIMES.COM BANNERS

MONTHLY PACKAGES AVAILABLE

PROPGOLUXURY.COM BANNERS

MONTHLY PACKAGES AVAILABLE

WSJ.COM FEATURED PROPERTY UPGRADE

MONTHLY PACKAGES AVAILABLE

ROBBREPORT.COM REAL ESTATE MEDIA BAR

MONTHLY PACKAGES AVAILABLE

SEARCH ENGINE MARKETING

C O N T. . .

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GOOGLE BING YAHOO! YOUTUBE

SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITIES EVENTS

SPONSORSHIP PACKAGES AVAILABLE

SELECTS, PREFERRED AND OTHER EMAIL OPPORTUNITIES

PACKAGES AVAILABLE

LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM QUARTERLY CONFIDENTIAL PUBLICATION

SOCIAL MEDIA

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EXTRAORDINARY PROPERTY OF THE DAY EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY FEATURED VIDEOS FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, GOOGLE+, PINTEREST, AND WECHAT

LISTING SYNDICATION [IN ADDITION TO ALL MEDIA PARTNERS LISTED ON THE GRID] APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES (DISTRIBUTION TO OVER 100 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM)

[PLAN IS SUBJECT TO CHANGE]

ONLINE

SOTH E BY S R E A LT Y. C O M A ND STE A MBOAT S I R . C O M are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified proper ty inquiries.

ONLINE

P R O P E R T Y S TO R Y Your proper ty isn’t simply a collection of bedrooms, bathrooms and features. Every proper ty has a story. Through the use of high resolution photography, photo descriptions, video and 3D vir tual tours, we tell the story of your proper ty in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible.

Connection & emotive response are the most effective tools to create a property inquir y.

ONLINE

M AT T E R P O R T 3 D PA R T N E R S H I P 3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photographyinto the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquir y.

ONLINE

V I R T U A L S TA G I N G Using groundbreaking and innovative technology, Steamboat Sotheby’s International Realty has the oppor tunity to vir tually stage a vacant home, helping buyers see the potential within a space in a highly visual and professionally designed way.

Fur ther, Sotheby’s International Realty has introduced a revolutionary augmented reality (AR) app: Curate by Sotheby’s International Realty, the first app of its kind with groundbreaking features that benefit both sellers and buyers.

Utilization of technological breakthroughs such as virtual staging and augmented reality help a buyer envision a space with curated furnishings, helping them to see themselves within that space and overcoming potential objections about design, layout and functionality.

ONLINE

S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website, with over 26 million visitors to the website in 2017.

• 26+ million visits • Over 16.5 million unique visitors • Almost 50 million proper ty detail page views • Over 114 million page views • 60% of visitors were from outside the U.S. • Over 2.2 million average monthly visits

SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquir y ratio than any other online distribution source.

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com is content par t of while Sotheby’s functionality, with accurate users International can customizeRealty’s and save“cascading searches. network”,

so your listing will be distributed to local websites around the world, translated into 17 languages and currencies and searchable by location or lifestyle.

• Over 110,000 visits per year • Average over 55% new visitors per month • Over 4.5 minutes focused engagement per visit • Monthly and Annual Market and Resor t Repor ts • Robust and versatile search functionality

Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).

ONLINE

LIFESTYLE WEBSITES Because may times a lifestyle is the most impor tant aspect to a proper ty, Sotheby’s International Realty has developed a series of websites specifically designed to attract qualified lifestyle-focused home buyers from all over the world.

Almost half of the people searching on SothebysRealty.com add a lifestyle component to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.

ONLINE

ONLINE PROPERTY DISTRIBUTION To increase the potential for your home to be found by the most qualified real estate consumers, the SIR brand has par tnered with and distributes proper ties to the most significant media companies and real estate-focused websites in the world.

SIR proper ties are viewed 90,000,000 times across all of our par tner sites annually.

It’s not just where your property is displayed online that is important, but how it is displayed and to whom.

With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but that create inquiries, we dramatically increase the likelihood of an inquir y that will ultimately lead to a sale.

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT TO D AY. C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive New listings are content featuredwhile dailyusers on the home page, functionality, with accurate canSteamboatToday.com customize and save searches.

with high resolution photography and a trackable link to the proper ty details, photos and video at SteamboatSIR.com.

• 80,000 visits per month • Displayed to audience allready engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are intererested in Steamboat Springs increases exposure and opportunities for inquiries.

ONLINE

SOCIAL MEDIA We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and our blogs. Facebook is the top referring source of traffic to both steamboatsir.com and sothebysrealty.com, and the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.

SOCIAL MEDIA

Social Media We actively engage with online networks of people passionate about fine living.

The ever Sotheby’s International Realty brand More than it is crucial to reach consumers throughcreates exclusive content multiple socialengage mediawith platforms, channelson that they actively on a dailyincluding basis.

Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real

ONLINE R C H V I SDE EA O DISTRIBUTION

Y O U R

STEAMBOATSIR.COM

Engaging clients with relevant online video content is more impor tant than ever, as demonstrated by the more than 4 billion daily views We have taken online proper ty search to minute an extraordinar y new level and 60the hours of video uploaded each on YouTube.

optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

SIR’s YouTube channel annually achieves over 2 million views, including tours of notable listings, special profiles of individual sales associates and information on the communities we ser ve, reaching millions of viewers worldwide.

ONLINE

SIR MOBILE APP Today more than 55% of internet searches are conducted from a mobile device.

• GPS search, find the closest home • Search globally in 63 countries • Driving directions to the home of interest • Social sharing on facebook and twitter • Tap to connect, call or email • Points-of-interest toolbar

GET THE SIR MOBILE APP

1

Text SIRSteamboat to 87778 to have mobile app sent to your phone or tablet

app.sir.com/sirsteamboat in your browser from your phone or tablet Visit 2

SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.

ONLINE

APPLE TV Apple TV is found in 24 million homes and with SIR’s innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand proper ties from the comfor t of their couch or home theater room.

AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of proper ties from throughout the global SIR network in the lobbies of affiliate offices all over the world.

Designed to immerse the consumer in the SIR brand, AppleTV allows us to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches.

LO C A L

S T EA MBOAT S OT H EBY ’S I NT ER N AT I O N AL R EALT Y S TAY S CO N N ECT ED WI T H I N O U R CO MMU N I T Y. Steamboat SIR understands the people who are attracted to our very special community, and suppor ts the people and organizations in our community through many different programs.

LO C A L

BLOG & NEWSLETTER Steamboat Sotheby’s International Realty produces a content-rich blog and monthly newsletter to share local happenings, highlight local stories and people, and provide local & national real estate information. The newsletter, “Post & Beam” also showcases the newest Steamboat SIR proper ty listings to its extensive mailing list, reaching almost 20,000 people per month.

POST & BEAM ST E A M B O AT ’ S R E S I D E N T I A L SA L E S B A R O M E T E R JA N 2 018

# LI STI NGS SO LD – 2 018

64

-6%

M E D I A N SA LES PR I CE – 2 018

$414K

PE N D I NG LI STI NGS – 2 018

85

-49%

C H A N G E F R O M 2 0 17

SA LES VO LU M E – 2 018

$39M

-19%

C H A N G E F R O M 2 0 17

ACTI V E R ES I D E NTI A L LI STI NGS – JA N 1, 2 018

423

1%% 12

C H A N G E F R O M 2 0 17

C H A N G E F R O M 2 0 17

-33% C H A N G E F R O M 2 0 17

2 BEDROOMS. 2.5 BATHS. GREAT LINES.

STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA

solds 1/1/18 –1/31/18

1360 Indian Trails #58 ##58 2955 Columbine Dr #12 1565 Shadow Run Frtg, B301 1555 Shadow Run Ct #D203 14 Sequoia Court 1625 Shadow Run Frtg, #109 3025 Columbine Dr #22 5 Jackpine Court 33 Cypress Court 21 Cypress Court 2300 Mt Werner Cir #322 2025 Walton Creek Rd #314 1220 Sparta Plz Theta #2 2305 Storm Meadows Dr #314 2800 Village Drive #1110 1800 Medicine Sps Dr #5114 2700 Village Drive#F203 2700 Village Drive 2700 Village Drive #302D 2545 Cattle Kate Cir #3302 2200 Apres Ski Way #306 2337 Ski Trail Court #6 240 Hilltop Pkwy #103 3005 Village Drive #Unit 5 2780 Eagleridge Drive #B206 2869 Abbey Road 2720 Eagleridge Drive #A103 1720 Ranch Road #310 2607 Burgess Creek #206 3471 Sunburst Court 2015 Walton Creek Rd #207 506 Buena Vista Court #Lot B 135 11th Street #B 2420 Ski Trail Lane #412 535 Wyatt Drive 428 Emerald Court 455 Willett Heights Court 27361 Brandon Circle 876 Majestic Circle 2286 Apres Ski Way #504 2340 Apres Ski Way #C311 2590 Evergreen Lane #6 2702 Cross Timbers Trl #2 1875 Ski Time Sq Drive #418 610 Amethyst Drive 1141 Soda Ridge Way 3001 Mountaineer Circle 44000 Diamondback Way 2275 Bear Drive 2080 Bear Drive 945 Twilight Lane 42070 RCR 129

Our content is entertaining and informative, with engagement numbers more than twice the national average. Stories are shared with our connections to editors to ensure widespread exposure.

$133,000 $160,000 $165,000 $214,000 $240,000 $247,000 $251,000 $259,000 $261,000 $265,000 $282,000 $295,000 $325,000 $325,500 $330,000 $340,000 $351,000 $355,000 $355,000 $360,000 $400,000 $402,500 $409,000 $420,000 $432,500 $439,900 $440,000 $460,000 $461,500 $462,500 $465,000 $479,000 $495,000 $505,000 $585,000 $587,800 $630,000 $630,000 $660,000 $740,000 $752,000 $765,000 $775,000 $775,000 $800,000 $850,000 $990,000 $1,150,000 $1,287,500 $1,292,000 $1,495,000 $10,000,000

LO C A L

MARKET REPORTS Explore local market conditions, sales trends and resor t comparisons, using our monthly and end-of-year digital market repor ts.

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

7 RESORT REPORT 2016

2017 MARKET REPORT

resort market at a glance Resort communities throughout Colorado, the western United States and around the world are prone to unique, heavily saturated luxury markets. Often found in desirable, slightly less accessible locations than national mainstream markets, resort markets tend to have a greater density of luxury offerings as higher net worth individuals are often drawn to them based on their exclusivity and proximity to world class activities year round.

Steamboat Sotheby’s International Realty compiles data from 12 prominent resort communities throughout the western half of the United States in order to provide you quick statistics for each resort area, keeping you up-to-date on the overall housing market in each area, and providing pertinent information in making buying and selling decisions. steamboat springs, colorado

| M O U N TA I N

970.879.7800

| D OW N TOW N

970.870.8885

STEAMBOAT SPRINGS, COLORADO

| S T E A M B OAT S I R . C O M

Seasonality, location, and employment opportunities drive the inventory of affordable homes down and most pricing within resort communities up.

Deep in history and long in legend, the mountain community of Steamboat Springs has risen in prominence as one of the true-grit western towns of modern age. Its friendly faces, picturesque setting, world-class amenities and healthy climate provide a rewarding environment for all to enjoy. From working cattle and horse ranches to quaint downtown bungalows, or elegant slope side condominiums, residents enjoy the Steamboat Springs lifestyle in a The famous Colorado Rocky Mountains, combined variety of ways.

with the vast offerings of the western United States, continue to position the United States as one of the leading resort community destinations worldwide.

Single Family Homes and Condos January through December Average Price Average Price per Square Foot Average Days on Market

aspen, colorado Aspen encompasses 3.66 square miles on a relatively flat valley floor, and is surrounded on three sides by Aspen Mountain, Smuggler Mountain and Red Mountain. Located along the upper Roaring Fork River and White River National Forest, Aspen enjoys the very best of the Rocky Mountains.

An internationally renowned resort, Aspen offers the ultimate in dining, shopping, cultural activities and year-round recreation of every sort.

RESORT REPORT

year-end 2015 | SteamboatSir.com

Average Price Average Price per Square Foot Average Days on Market Highest Price Lowest Price Number of Properties Sold % Sold Price to List Price Total Dollar Volume Sold

2014

2015

$3,715,308

$3,959,729

$1,161

$1,248

278

251

-9.7%

$29,500,000

13.5%

$26,000,000 $107,000 264

% Change

6.6% 7.4%

$97,973

-8.4%

251

-4.9%

90.0%

-2.0%

91.8% $980,841,212

$1,164,160,314

18.7%

“The ultra-luxury end of the Aspen real estate market ($10M+) posted its strongest year ever in 2015 and there continues to be a shortage of inventory for contemporary and new construction properties at all price points. Perhaps the very early signs of the market finding some upward price resistance has manifested in the form of rising inventory for the first time since the recession, although the ratio of sale-to-list price continues to tighten and has exceeded 95% for the first time since 2008 in some segments of the market.”

– Andrew Ernemann, Broker Associate at Aspen Snowmass Sotheby’s International Realty

telluride, colorado

Telluride is located in the Southwest corner of Colorado in the San Juan Mountains. Born as a mining town, Telluride eventually became notorious in the early 70’s for its white gold- the construction of its first ski lifts.

This quiet resort area is famous for its world class skiing, golf, festivals, luxurious hotels and residences. Known for its natural beauty and abundance of outdoor activities Telluride has seen increased growth over the last decade, while keeping the character of its boisterous mining era nature.

“

“

January through December

-12.4%

$16,250,000

132.1%

$7,000,000

Lowest Price

$37,000

2014

2015 $567

4.3%

425

364

-14.4%

Highest Price

$9,300,000

$14,000,000

50.5%

higher end properties in the region.”

Lowest Price

137,700

135,000

-2.0% -7.0%

Average Price per Square Foot

Number of Properties Sold % Sold Price to List Price Total Dollar Volume Sold

876 95.0% $536,145,468

14.1%

35.1% 9.5% 1.1%

25.0%

“The Steamboat Springs real estate market posted its fifth best year ever recorded with 876 sales (+9.5%) and $536 million in volume (+25%). The market has consistently improved since hitting bottom in 2008. 2016 was the year Steamboat’s luxury market came out of its slumber. For properties priced from $3.5M, 2016 posted 11 sales; one less than 2014 and 2015 combined. Further, sales in the Sanctuary, which is one of Steamboat’s most exclusive neighborhoods, saw 9 sales; one less than what occurred in 2013, ’14 and ’15 combined.”

— Doug Labor, General Manager/Associate Broker at Steamboat Sotheby’s International Realty

“

1,206,948 $543

1,149,376

299

278 93.4%

2.2%

360,877,401

319,526,614

-11.5%

Single Family Homes and Condos Summit County: Breckenridge, Keystone, Copper, Frisco, Dillon, Silverthorne

January through December

— Melanie Frank, Senior VP & Managing Broker at LIV Sotheby’s International Realty, Breckenridge

Number of Properties Sold

-4.8%

91.4%

activities, the town offers an approachable, vibrant charm in every season. Breckenridge embodies the stunning beauty and laid back atmosphere of living in a Colorado ski town.

Neighboring ski towns such as Keystone, Copper and Frisco offer year-round recreation with close proximity to Denver, less than two hours away.

“2016 continued to offer healthy growth in Summit County, with a 5.9% increase in average sales price compared to 2015.

Our average days on market also decreased by nearly 30% in the same time frame. Summit County offers a unique appeal to our second-home owners offering four world-class ski areas including Breckenridge, Keystone, Copper Mountain and A-Basin—only 90 minutes from Denver.”

% Change

Average Price Average Days on Market

$50,000

800

% Change

BRECKENRIDGE, COLORADO

Single Family homes and condos

“2014 was the best year on record since 2007 with the influence of a constrained supply of inventory throughout the market. We have seen a minor decrease in volume and average sold price in 2015, which is not an unusual trend to see. I am feeling positive about the increased interest in

– Nels Cary, Broker/Owner of Telluride Sotheby’s International Realty

12.5%

177

“

January through December

$308

202

Breckenridge has long been celebrated, not only for its world-class All data contained within this report is based on information from Aspen Board of Realtors MLS, SAR MLS, Vail Board of Realtors, Steamboat Springs Board of Realtors MLS, Gunnison County MLS, Telluride Association of Realtors MLS, Park City MLS, Tahoe Sierra MLS, Teton Board of Realtors MLS, Sun Valley Board of Realtors MLS, Southwest Montana MLS, and Sante Fe skiing,forbut Association of Realtors MLS. This representation is based in whole or in part on data supplied by these providers, and these providers do not guarantee nor are in any way responsible its also for its friendly laid-back character. From quaint Victorian accuracy. MLS data may not reflect all real estate activity in the market. Data within this report does not include land sales. bungalows to incredible shopping, dining, concerts and outdoor

“

Single Family homes and condos

2016 $612,038

$273

Highest Price Number of Properties Sold

“

2015 $536,353

Sold Price to List Price 94.0% With the increasing desire for% lifestyle-inspired home purchases, Dollarwill Volume Sold to rise. $429,083,004 the resort community Total market continue

“

970.879.8100

“

MAIN OFFICE

Resort markets can differ from national or regional ones.

Steamboat SIR provides specific, detailed information on the Steamboat local market.

Average Price Average Price per Square Foot

2015 $552,571

2016

% Change 5.9%

$381

8.5%

86

-29.5%

$3,900,000

$5,675,000

45.5%

Lowest Price

$95,000

$100,000

5.0%

1,994

1,908

-4.3%

95.9%

97.1%

1.3%

$1,103,484,274

$1,116,506,649

1.2%

Average Days on Market

% Sold Price to List Price Total Dollar Volume Sold

$352

$585,171

122

Highest Price

LO C A L

COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.

LO C A L

COMMUNITY FUND Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to suppor t Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. In the inaugural year of the Community Fund, almost $18,000 in funding was awarded to 14 local non-profit oranizations.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

PROCESS

W E WA L K YO U T H RO U G H EVE RY S T E P O F T H E SE L L I NG P RO C E S S .

From consultation to closing and beyond, we are a team. Our communication, exper tise and resources create a selling experience that is streamlined and as stress-free as possible.

PROCESS

THE HOMESELLING PROCESS I N I T I A L C O N S U LTAT I O N • • • •

Determine your needs and priorities Review options and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN

• • • • • •

Complete home enhancement recommendations Carry out scheduled marketing activities Show the proper ty to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary

R E V I E W O F F E R A N D R E AC H AG R E E M E N T W I T H B U Y E R • • • •

Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement C O M P L E T E S E T T L E M E N T P RO C E S S

• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title repor t to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of proper ty • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller ; possession of proper ty by buyer A F T E R - S A L E S E RV I C E • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs

PROCESS

P R I C I N G S T R AT E G Y U N D E R S TA N D I N G YO U R P RO P E RT Y ’ S VA L U E The existing pool of prospective buyers determines a property’s value based on: • Location, design, amenities and condition • Availability of comparable (competing) proper ties • Economic conditions that affect real proper ty transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the proper ty • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Proper ties priced too high have a difficult time selling

DA N G E R O F OV E R P R I C I N G • Marketing timing is prolonged and initial marketing momentum is lost • The proper ty attracts “lookers” and helps competing houses look better by comparison • If a proper ty does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The proper ty may eventually sell BELOW market value

ACTIVITY

• Few buyers are attracted and fewer offers received

1

2

3

4

5

6

WEEKS

P E R C E N T O F B U Y E R S W H O W I L L V I E W P RO P E RT Y Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers who will look at property

+10%

2%

+5%

30%

Fair Market Value

60%

–5%

80%

–10%

92%

PROCESS

MY JOB UPON RECEIVING AN OFFER N E G OT I AT E T H E AG R E E M E N T • Explain the offer to you and answer your questions • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

C O M P L E T E T H E T R A N S AC T I O N • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing • Arrange for a pre-closing walkthrough of the proper ty • Assist you in handling details required for the completion of the transaction • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

F O L L OW U P A F T E R T H E S A L E C L O S E S • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require • Offer relocation assistance, if moving to a new area • Help you locate a new home, if remaining in this area

PROCESS

W H AT YO U C A N D O A S A S E L L E R GENERAL • Maintain the property in ready-to-show condition • Ensure that the house is easily accessible to real estate professionals (lock box and key) • Try to be flexible in the scheduling of showings • When you are not at home, let me know how you can be reached in case an offer is received • If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted • Remove or lock up valuables, jewelry, cash and prescription medications • If possible, do not be present when the property is being shown • Securely pen up pets, or take them with you • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell • Collect the business cards of real estate agents who preview/show your home, pass them on to me • Let me know of any change in the property’s condition that would need to be disclosed to buyers • Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time.

• Contact me at any time with questions or concerns.

P R E PA R I N G YO U R P RO P E RT Y F O R S H OW I N G S • Disassociate yourself from your home—Remember your house is a product to be sold • De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted • De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bath rooms, organize closets/cupboards, put away toys • Examine carefully how furniture is arranged and move pieces around until it makes sense • Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage • Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly and kitchen drawers that jam, replace cracked floor or counter tiles • Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean wood floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers & sinks, replace worn carpet & drapes • Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors • Consider painting walls neutral colors, especially if you have grown accustomed to purple or pink • Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road

A D VA N TA G E

B RA N D P R E S E NC E , A L U X U RY EX P ERIEN C E , E XC L U S I V E ME D I A PA RTN ER S H I P S , U NPA R A L L E L E D LOC A L AND O NL I NE E XP O S U R E – THE ST E A MBOAT S OT H E BY ’ S IN TER NAT I O NA L R E A LT Y A DVA NTAG E Our unique ability to combine marketing, networking, experience, exper tise and suppor t across local, regional, national and global channels is your advantage.

MARKETING

SSIR –VS– COMPETITION At Steamboat Sotheby’s International Realty, we believe that luxury is an experience and not a price point. Every proper ty that we represent receives prominent local, national and global exposure.

Other Real Estate Companies

T R A D I T I O N A L P RO P E RT Y M A R K E T I N G Proper ty Brochures Professional Photography Home Video Tour 3D Vir tual Walk Through Tour Postcards and eCards Yard Sign Broker Open House Public Open House

X ? ? ?

X X X ?

X X X X X X X X

G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G New York Times The Economic Times Mansion Global James Edition The Wall Street Journal Luxury Estate Architectural Digest PropGoLuxury.com AD Mexico Google Elle Décor Juwai.com Dwell.com Nikkei Vanity Fair Vogue Financial Times Emirates RobbRepor t.com Conde Naste The Times YouTube

X X X X X X X X X X X X X X X X X X X X X X

MARKETING

S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies

G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G Steamboat Springs Board of Realtors MLS Sothebys.com (or International Company Website) SteamboatSIR.com (or company website) SIR Mobile App (or real estate company mobile app) Every SIR Affiliate Website in over 70 countries Agent Website Homes.com Trulia Zillow Realtor.com AppleTV Dwell.com FinancialTimes.com ZProper ty Country Life Homefinder.com Luxus Point Juwai.com RealEstate.com Nikkei Homeadver ts.com HOUSE24 JamesEdition.com LuxuryEstate.com MansionGlobal.com NewYorkTimes.com INYT.com (International New York Times) Real-Buzz.com PropGoLuxury.com WSJ.com (Wall Street Journal)

X ? ? ? ?

X X X X

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

SOCIAL MEDIA MARKETING Google + Twitter Instagram YouTube WeChat Pinterest Facebook

? ? ? ? ? ? ?

X X X X X X X

A D VA N TA G E

S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies

N E W S PA P E R & M AG A Z I N E A DV E RT I S I N G Steamboat Pilot Denver Post Steamboat Magazine Steamboat Homefinder Homes & Land Steamboat Sotheby’s International Realty The Collection LIV Sotheby’s International Realty Magazine Reside Magazine Preferred Magazine Wall Street Journal New York Times Main News Section Financial Times New York Times International Edition New York Times International Edition Wraps Ocean Home Bloomberg Markets Boston Magazine The Sunday Times (UK) Robb Repor t Conde Nast Regional Magazines

X ?

X X

X X X X X X X X X X X X X X X X X X X X

G L O B A L N E T WO R K SIR Sales Network (21K associates, 900 offices, 70 countries) Sotheby’s International Realty eGallery Sotheby’s International Realty Global Distribution Program Sotheby’s Auction House Events and Adver tising

X X X X

SEARCH ENGINE MARKETING Google Google Maps Yahoo YouTube Bing

? ? ? ? ?

X X X X X

We encourage you to use this checklist as you inter view prospective agents to represent your home. As you’ll note, we offer exclusive marketing channels including SIR.com, wallstreetjournal.com, newyorktimes.com, propgoluxur y.com, jameslist.com, dozens of exclusive websites and publications that are available only through the SIR brand.

S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y

A D V A N T A G E BRAND PRESENCE

Sotheby’s International Realty has the greatest real estate brand recognition globally and represents reputation, value and quality.

L U X U RY I S A N E X P E R I E N C E , N OT A P R I C E P O I N T

Steamboat SIR offers million dollar marketing for proper ties in any price range.

L O C A L RO OT S , G L O B A L R E AC H

Steamboat SIR’s listings are aggressively marketed both locally and around the world— no other local real estate company can truly accomplish both.

F O OT P R I N T

3 local offices, with a close-knit network of specialists who come together frequently to mutually promote proper ties and buyer needs.

E X C L U S I V E G L O B A L M E D I A PA RT N E R S H I P S

Though exclusive par tnerships with global media powerhouses, no other company can deliver this type of media blitz to drive people to their website to search for proper ties.

S OT H E B Y S R E A LT Y. C O M

With over two million visits per month, each proper ty’s online exposure begins with sothebysrealty.com and cascades through lifestyle-focused websites, to our local website and onto our media par tner websites, translated into 17 languages and currencies.

S T E A M B OAT S I R . C O M

Managing a strong local online presence is crucial to generating property inquiries. We feature robust content and extraordinary visual representations of properties that tell each property’s story and encompasses living in Steamboat and in Colorado.

TEAM

The Steamboat Sotheby’s International Realty Team, the most significant in Steamboat, includes agents, management and staff, and provides clients the greatest breadth of skills, knowledge and accessibility