2024 Listing Presentation

The Distinction

Nothing compares.

BRAND

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.

BRAND

We Are Connected

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

SIR AFFILIATE NETWORK

STEAMBOAT

SOTHEBY’S INTERNATIONAL REALTY

BRAND

Global Connections of Sotheby’s International Realty

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

Sotheby’s International Realty is the only truly global luxury real estate company with 26,500 advisors working in 1,115 local offices across 84 countries and territories.

Our unparalleled network works together to meet your needs and expectations.

SSIR – Who We Are

1855 Ski Time Square Drive

610 Marketplace Plaza

56 Ninth Street

3

10 +

Strategically located on the Ski Mountain, in the heart of downtown and at the gateway to Mt Werner and Steamboat Ski Area

OFFICES AGENTS OPEN

7

SUPPORT STAFF DAYS/WK

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty

80 +

Full-time real estate professionals who network together within a culture of high standards for excellency

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your property to prospective buyers

SIR’s Colorado Presence

Sotheby’s International Realty has earned a dominant presence in Colorado with 40+ offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

SNOWMASS

EDWARDS

DENVER

CASTLE ROCK

COLORADO SPRINGS

We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

BRAND

Market Share

Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

PUBLIC RELATIONS SHARE OF VOICE

PUBLIC RELATIONS SHARE OF VOICE

PR Share of Voice

SOTHEBY’S INTERNATIONAL REALTY

Our reputation is your advantage. As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties.

The Voice of Luxury Real Estate

O ur press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.

When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

SOTHEBY’S INTERNATIONAL REALTY®

EXPOSURE

NOBODY DOES MORE THAN

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY TO PROMOTE YOUR PROPERTY.

The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.

Marketing Plan Timeline

Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print advertising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effort to sell your property as quickly as possible and for the highest price possible.

WITHIN ONE WEEK

• Install in-unit “For Sale” sign

• Assist you in the staging of your property

• Have professional photos taken

• Enter into Multiple Listing Service and SSIR’s DASH System

• Present property at weekly SSIR’s sales staff meeting

• Property information sent to SteamboatSIR.com

• Property sent to many other syndication partners websites

• Email blast to 300+ brokers in Steamboat announcing the new listing

• High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations

• Work with property manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial reports

WITHIN ONE MONTH

• Advertise property in the Steamboat Pilot and Today

• Send reminder email blast to 300+ brokers in Steamboat

• Put property on MLS Tour (Broker open tour)

• Submit property to magazines for publication and distribution in the next available issue of Steamboat Homefinder and The Collection

• Prepare and send a postcard mailing campaign

• Create a virtual/video tour of the property for internet syndication

ONGOING

• Set up all showings

• Follow up on all showings and provide any additional information or resources requested by potential buyers

• Marketing materials updated – current photos and information

• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity

SIR Brand Advertising

We work with the best online and print publishers to drive more performance and return for our clients. Through the SIR brand we have the opportunity to participate in advertising programs that leverages high- profile, global media partners to offer a targeted reach to qualified buyers.

2024 Brand Marketing Opportunities

Exclusive Partnerships, Superior Exposure

Exclusive Global Media

NEW YORK TIMES

Real Estate Slideshow Sponsorship (100% SOV)

Property Listing Search Unit

ARCHITECTURAL DIGEST

Property of the Month

WALL STREET JOURNAL

Friday Real Estate Article Buyout

DWELL

Featured Properties on Dwell’s Homes. Real Estate

Home Tours, and Kitchen Landing Pages

FINANCIAL TIMES

Lifestyle Section Sponsorship

NIKKEI

Featured Listings Showcase

Editorial

RESIDE® Blog Article Feature

Inman Leading in Luxury Article Feature

Social Media

Extraordinary Property of the Day

YouTube Daily Featured Videos

Significant Sales Newsletter & Social Media Feature

Sotheby’s Auction House

The Collection Newsletter

(Sotheby’s Clients & Top Agent Distribution)

Extraordinary Properties Feature (Sotheby’s Magazine)

Property Syndication

Property Syndication Partners

Cascading Websites (100+ Website Distribution)

SIR Mobile App

sothebysrealty.com Homepage

Property Display Feed

For all property syndication opportunities. submit for consideration via dash.

Apple TV/Top Tier e-Gallery

Global Property Search Ad Unit

Public Relations

Leverage our award-winning public relations team to determine if your upcoming listing or significant sale is a fit for national press efforts.

Cooperative Advertising

Leverage media planning services for print and digital advertising opportunities.

Local Brand Advertising

Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

Nothing compares to getting more than expected.

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

Local Property Advertising

Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

The Collection

Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

THE COLLECTION

Exclusive placement in the arrivals & departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties & high traffic locations in Steamboat, as well as digital distribution, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

Open House Events

On-going open house events are promoted by Steamboat SIR. Brokers leverage this effort through customized advertising campaigns, press releases, the Steamboat SIR website and social media.

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.

EXPOSURE

Signage

Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.

ONLINE

SOTHEBYSREALTY.COM

& STEAMBOATSIR.COM

are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified property inquiries.

Property Story

Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.

Matterport 3D Tours

3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquiry.

Virtual Staging

Virtual staging is the transformation of photos into virtually staged scenes to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can improve marketing exposure of properties across sothebysrealty.com, Apple TV, SIRMobile, and the brand’s syndication partner websites.

At Sotheby’s International Realty, we are proud to work with the best virtual staging experts in the industry.

sothebysrealty.com

We make your listing easy to find online with our Webby Awardwinning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

52M sothebysrealty.com visits in 2023

15 languages

49% Visitors from outside the U.S.

41% Organic traffic search

88M Videos played in 2023

STEAMBOATSIR.COM

steamboatsir.com

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

Steamboatsir.com is part of Sotheby’s International Realty’s “cascading network,” so your listing will be distributed to local websites around the world, translated into 15 languages and currencies and searchable by location or lifestyle.

Reports

Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites.

Property Distribution

Top media partners drive traffic to your listing

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

STEAMBOATSIR.COM

steamboattoday.com

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

New listings are featured daily on the steamboattoday.com home page, with high resolution photography and a trackable link to the property details, photos and video at steamboatsir.com.

• 1,800,000 impressions per year

• Displayed to audience already engaging in Steamboat

• Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

OVER

1M engaged social media followers

Our connections become your connections

Social Media

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

SIR Mobile

Our mobile app — now in 15 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

Mountain

Steamboat $4,150,000

GET THE SIR MOBILE APP

Apple TV

Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, and view property videos.

LOCAL

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

STAYS CONNECTED WITHIN OUR COMMUNITY.

Steamboat SIR understands the people who are attracted to our very special community, and supports the people and organizations in our community through many different programs.

Community Fund

Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $130,000 to local non-profits since its inception in 2017, and Steamboat Sotheby’s International Realty contributed $10,000 to local organizations in 2023.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

Community Support

Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 65 local and global opportunities to support the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY

NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL

SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS

EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS

HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE

RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.

PROCESS

WE WALK YOU THROUGH EVERY STEP OF THE SELLING PROCESS.

From consultation to closing and beyond, we are a team. Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.

The Homeselling Process

INITIAL CONSULTATION

• Determine your needs and priorities

• Review options and select appropriate working relationship

• Discuss Marketing Plan

• Establish Pricing Strategy

DESIGN & IMPLEMENT MARKETING PLAN

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary

REVIEW OFFER AND REACH AGREEMENT WITH BUYER

• Buyer’s real estate professional presents offer

• Discuss and clarify proposed terms and conditions

• Negotiation; possible counter offers

• Reach final agreement

COMPLETE SETTLEMENT PROCESS

• Deposit of buyer’s earnest money

• Sign documents

• Title search; preliminary title report to buyer

• Inspections

• Removal of remaining contingencies

• Buyer’s final walk-through of property

• Loan funding/balance of funds from buyer

• Recording of title

• Relocation of seller; possession of property by buyer

AFTER-SALE SERVICE

• Help you find your next home, as needed

• Assist you with relocation, as needed

• Provide resources for other after-sale homeowner needs

PROCESS

Pricing Strategy

UNDERSTANDING YOUR PROPERTY’S VALUE

The existing pool of prospective buyers determines a property’s value based on:

• Location, design, amenities and condition

• Availability of comparable (competing) properties

• Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property

• The seller’s expected net proceeds

• The amount spent on improvements

The impact of accurate pricing:

• Properties priced within market range generate more showings & offers, & sell in a shorter period of time

• Properties priced too high have a difficult time selling

DANGER OF OVERPRICING

• Few buyers are attracted and fewer offers received

• Marketing timing is prolonged and initial marketing momentum is lost

• The property attracts “lookers” and helps competing houses look better by comparison

• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan

• The property may eventually sell BELOW market value

My Job Upon Receiving An Offer

NEGOTIATE THE AGREEMENT

• Explain the offer to you and answer your questions

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you

• Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

COMPLETE THE TRANSACTION

• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have

• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing

• Arrange for a pre-closing walkthrough of the property

• Assist you in handling details required for the completion of the transaction

• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

FOLLOW UP AFTER THE SALE CLOSES

• Confirm that all your real estate-related needs have been met, and provide information on service providers you may require

• Offer relocation assistance, if moving to a new area

• Help you locate a new home, if remaining in this area

What You Can Do As a Seller

GENERAL

• Maintain the property in ready-to-show condition

• Ensure that the house is easily accessible to real estate professionals (lock box and key)

• Try to be flexible in the scheduling of showings

• When you are not at home, let me know how you can be reached in case an offer is received

• If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted

• Remove or lock up valuables, jewelry, cash and prescription medications

• If possible, do not be present when the property is being shown

• Securely pen up pets, or take them with you

• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell

• Collect the business cards of real estate agents who preview your home, pass them on to me

• Let me know of any change in the property’s condition that would need to be disclosed to buyers

• Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time

• Contact me at any time with questions or concerns

PREPARING YOUR PROPERTY FOR SHOWINGS

• Disassociate yourself from your home—Remember your house is a product to be sold

• De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted

• De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys

• Examine carefully how furniture is arranged and move pieces around until it makes sense

• Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage

• Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or tiles

• Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes

• Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors

• Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink

• Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road

Title of the Property Here

Title of The Property Here