Sandtex Campaign Overview
Objectives Audience
Optimising the campaign to deliver the most impact & reach .
Keep Sandtex front of mind for the target audience throughout peak exteriors season
Drive consideration and conversion (in -store), with focus on key holidays/weather periods
Broad retail DIY customer base
Multiskilled tradespeople – where masonry paint required for domestic projects
Both audiences look for the support and expertise of a trusted specialist brand for exterior projects
Out
Of Home weather agility ensures Sandtex shines alongside the sun
4.3m impressions
will deliver the scale and depth of campaign from April – August
7.6m impressions
supported by organic social and influencer activity throughout the entire exterior season
Sandtex Campaign Laydown