Learning from Sandtex 2025 campaign results
22m+ impressions on radio (UK & ROI)
23m+ paid social media impressions (UK & ROI)
2.4m out-of-home impressions
Sandtex Campaign Overview
Objectives Audience
Optimising the campaign to deliver the most impact & reach, prioritising cost efficiency
Keep Sandtex front of mind for the target audience throughout peak exteriors season Drive consideration and conversion (in -store), with focus on key holidays/weather periods
Broad retail DIY customer base
Multiskilled tradespeople – where masonry paint required for domestic projects
Both audiences look for the support and expertise of a trusted specialist brand for exterior projects
Out
Of Home weather agility ensures Sandtex shines alongside the sun
4.3m impressions
will deliver the scale and depth of campaign from April – August
7.6m impressions
supported by organic social and influencer activity throughout the entire exterior season
Sandtex Campaign Laydown