Christoph Marx, Whisk.com, WWF 2019

INTERNET OF FOOD Transformative Opportunities in Content and Commerce Zurich 2019

Brands Retailers

Bloggers/ Instagramers

Publishers

Home Appliance Manufacturers

Allrecipes, 2016

visit food sites weekly + visit social media sites weekly +

Eating

I’m inspired

Cooking

Shopping

I take action Planning/scheduling

Preparing

Eating

I’m inspired

Cooking

Shopping

I take action Planning/scheduling

Preparing

The future of digital recipes and the food journey

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Inspiration Recommendation

Planning

Shopping Offline or online

Cooking

Enjoying

Tracking / Measuring

Don’t just build another recipe site.

Think about how to integrate your recipes within the connected food journey - early decisions can have a big impact.

Whisk is a food tech platform

SHOPPING EXPERIENCES

RECIPE, NUTRITION & PERSONALIZATION EXPERIENCES

CONNECTED KITCHEN INTEGRATIONS

The #1 player in the food space globally Our solutions power more than 700 million monthly recipe views

Publishers

Retailers

Brands

IoT and Health

Thanks!

Chris Marx chris@whisk.com