Data plays an important role in any research or study conducted. It aids in bringing about a breakthrough in the respective field as well as for future researches. The collection of data is carried out in two forms viz: Qualitative Data and Quantitative Data which includes further bifurcation under it.
What is Qualitative Data?
Qualitative research can be defined as the method of research which focuses on gaining relevant information through observational, open-ended and communication method. They are more exploratory which concentrates on gaining insights about the situation and dig a bit deeper to find the underlying reason. The central idea behind using this method is to find the answer to Why and How rather than How many. Data gathered during a qualitative research is what is termed as qualitative data.