QUALITATIVE DATA ANALYSIS

CHOOSING A QUALITATIVE DATA ANALYSIS (QDA) PLANData Analysis should change what you do, not just how you do it. - Matin Movassate

But before that, there are certain fundamental details to know before choosing the right data analysis plan, which includes:

What is a qualitative data analysis?

QDA is based on interpretative policy to examine the symbolic and meaningful content of data. In other words, it is interpreting the qualitative data by many processes and procedures to transform them into great insights for taking dynamic decisions.

What is qualitative data?

Descriptive data that are non-numerical and capturing concepts and opinions, values and behaviors of people in a social context is called Qualitative data Collection. It is the data from observation of audio and video recordings and also reading the transcripts of interviews and copies of documents.

What purpose does the qualitative data analysis plan perform?

Unlike Quantitative data analysis, which is more of numbers and statistics, qualitative analysis is analysis of subjective and non-numerical qualitative data. Hence it performs many functions including:

Organizing data Interpreting data Identifying patterns Forming the basis for informed and verifiable conclusions Ties research objectives to data

After knowing the above fundamentals of Qualitative data analysis, it is time to choose the right data analysis plan. The plans can be selected for specific research design and can also be applied for a variety of research designs.