3 Sides of the Story Podcast: 2026 Media Kit & Strategic Partnership Guide
I. Executive Summary: The Power of Narrative
The initial presentation of any media endeavor is paramount, serving as the first interaction with potential partners 3 Sides of the Story Podcast is a visually compelling and professionally produced program designed to convey a unique brand identity that resonates with high-level sponsors
Our mission is to provide a dynamic dialogue exploring the intersections of sports, personal development, and leadership We offer a concise yet impactful overview of our distinctive content and the mutual value we provide to both our dedicated listeners and prospective partners This media kit is engineered to demonstrate a clear potential return on investment (ROI) by connecting our brand ethos to tangible business outcomes for our collaborators
II. Our Story & Content Strategy
3 Sides of the Story is born from a shared conviction that the profound lessons drawn from competitive sports and personal mastery apply directly to everyday life and professional endeavors.
● Core Concepts: We delve into ideas that inspire, educate, and entertain, focusing on the mental and strategic frameworks required for elite excellence.
● Thematic Focus: Our immersive experience covers leadership, discipline, mindset, and overcoming adversity, drawing direct parallels between athletic triumph and business success.
● Production Quality: Recognizing that nearly 98% of podcast listeners prioritize high-quality, personality-driven material, we maintain a disciplined approach to production and original content creation
● Frequency: We publish new content weekly, a consistent schedule that fosters listener habits and ensures repeated engagement for our advertisers
III. The Expert Trio: Meet the Hosts
The authenticity and authority of our hosts are central to our appeal Listeners place considerable trust in these individuals, and our host-read advertisements feel like genuine conversations rather than rigid commercials
Nikita Lowry Dawkins
Nikita brings a lifetime of elite performance and a passion for helping others reach their goals.
● Coaching Pedigree: As a former Associate Head Coach at Texas Tech and the University of Minnesota, she orchestrated rapid program turnarounds and developed numerous All-Americans and WNBA draft picks.
● Championship Legacy: An inductee of the Ohio State Athletics Hall of Fame, Nikita won three Big Ten Championships as a player and holds four gold medals with USA Basketball.
● Global Perspective: Beyond her degree in Economics, she played professionally in Italy and served as an accountant for Ford Motor Company, embodying the blend of sports and business acumen.
Ty Fields
Tyree L Fields is an influential executive recognized for identifying organizational needs and driving high-impact solutions
● Academic Leadership: He is currently the Assistant Director for the McNair Postbaccalaureate Achievement Program at the University of Cincinnati and is a Doctoral candidate in educational leadership
● Corporate Excellence: His career includes developing logistics solutions at Frito-Lay that saved millions of dollars and receiving the FedEx Survey Feedback Award for leadership excellence
● Community Foundation: Ty is the Founder and Chairman of the STARS Youth Enrichment Program, Inc , demonstrating a deep commitment to development and equity
Brandon Harper
Brandon Harper is the President and CEO of the Ohio Racers and President of Fantastic Four Media Group LLC.
● Team Ownership: He oversees day-to-day operations for the Ohio Racers (TBL), taking the team from a single win to a playoff appearance while securing overseas contracts for 11 professional players.
● Marketing Mastery: Formerly a top brand ambassador at Xtramile Marketing, Brandon achieved national recognition for high conversion rates and customer service
● Educational Foundation: He holds dual Bachelor's degrees in International Business and Management Information Systems
IV. Audience Insights: Reaching the Decision-Makers
Our listenership aligns strategically with the "sports and personal development" niche, offering sponsors access to an affluent and educated demographic
Detailed Demographics
Category
Age
Gender
Income
Education
Profession
25–34 (Core), 18–24 & 45–54 (Growing)
Balanced (48% Female / 43% Male in U.S.)
56%+ HHI $75K+; 17% HHI
$100K–$150K
66%+ College Degree
78% Business Owners/Founders (Weekly)
Broad reach across key consumer segments.
Diverse market access and consumer perspectives.
High purchasing power and affluent base.
Educated, informed decision-makers.
Access to B2B decision-makers and high LTV.
Engagement Behavior
● Motivations: 55% of our audience listens to learn new things, while 60% listen for entertainment.
● Propensity to Purchase: Over 62% of affluent listeners have made a purchase based on a single host-read advertisement
● Attention Premium: Because 73% listen via mobile devices during activities like driving (65%) or exercising (43%), our audio content enjoys an "attention premium" with fewer distractions than visual media
V. Partnership Opportunities & Investment Tiers
We utilize a Cost Per Mille (CPM) model, allowing advertisers to scale their campaigns while maintaining control over expenditures
Ad Placement Options
● Pre-roll: 15-second ads at the start to capture maximum initial reach (Avg. CPM $15–$25).
● Mid-roll: 60-second ads during peak engagement for highest recall (Avg. CPM $25–$50).
● Post-roll: Cost-effective 15–30 second ads at the episode's conclusion (Avg. CPM $10).
Sponsorship Tiers
● Bronze Partner ($1,000): 1x Pre-roll per episode for 4 episodes; includes logo and link in show notes
● Silver Supporter ($2,500): 1x Mid-roll per episode for 2 episodes; includes social media mentions and website logo placement
● Gold Sponsor ($5,000): 2x Pre-roll + 1x Mid-roll per episode for 2 episodes; includes dedicated episode mentions and organic product placement
● Platinum Exclusive ($10,000+): Custom full-season commitment; includes exclusive category sponsorship, guest appearance opportunities, and custom content integration
VI. Commitment to ROI & Transparency
We are committed to the success of our partners and employ robust methods to measure campaign effectiveness
● Direct Response Tracking: We use unique promo codes and monitored landing pages to track immediate conversions and traffic.
● Brand Uplift: We monitor listenership growth and audience feedback to measure improvements in brand perception.
● Authenticity: By leveraging the parasocial relationship between our hosts and the audience, we transform advertisements into trusted endorsements.
VII. Contact & Next Steps
We invite you to explore a collaboration that aligns your brand with a discerning, action-oriented audience
General Inquiries:
● Email: info@3sidespodcast.com
● Website: https://www.fantastic4convo.com
Media Contact:
● Sherlene Shanklin, President, VIPP Communications
● Email: sherlene@sherleneshanklin com
● Phone: (502) 341-7306 (voice)