Noosa Today - 17th July 2014

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Issue 115 | Thursday, 17 July, 2014

INSIDE: Noosa’s leading Real Estate agents…

Noosa's Wee

kly Real Esta

te Guide

Hive of fame

17 July, 2014

One of Kat Hogg’s award winning designs.

SHE has been helping female surfers catch waves unhindered since 2005 and now Hive swimwear owner and Noosa local Kat Hogg has scored two nominations in the Sunshine Coast Design Awards, as JOLENE OGLE reports. IT ALL started in 2005 when Kat, a surfer herself, noticed a need for women’s swimwear that stayed put in the surf. “I started to hear a repeated theme of women asking ‘what do you wear in the surf?’ and ‘have you found anything that stays on?’” she said. “I identified there was a niche of girls who wanted functional swimwear that didn’t look like your average training suit. They wanted something that was fashion forward, with that fashion element to it,” she said. Kat began to research swimwear design and created three styles for her first production run, with mix and match separates giving a lot of bang for her investment buck. Since the first range, Hive swimwear is now stocked in over 60 outlets and has just branched into the European market. Continued page 2

Council draws a line… in the sand

LAW

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