The Graphics Department Handbook

GRAPHICS

DEPARTMENT A SIMPLE GUIDE TO HELP YOU AND YOUR CLIENT GET THE MOST FROM YOUR DEDICATED GRAPHICS TEAM.

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LET’S GET STARTED. 04

WHO WE ARE

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WHAT DOES GRAPHICS DO?

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HOW TO SUBMIT A PROJECT

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WHERE CAN I FIND A LOGO?

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HOW TO CONVERT A LOGO

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NEED A FLYER?

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CUSTOM ART & LICENSES

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BEYOND THE ASK

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VIRTUALS

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CAN’T VIEW FILES?

GRAPHICS DEPARTMENT

WHO ARE WE? MICHAEL DUHAMEL Lead Graphic Artist Vaughan, Ontario Classically trained in illustration at Sheridan College and self-taught in graphic design Michael has found his passion through telling people’s stories and doing so in creative ways. Michael started his career in promo with APG in 2011 and transitioned to Staples in 2015. Some of his favourite pieces over the years have been the BMO Soccer Ball, RBC Blue Water Tote Bag and the McDonald’s McHappy Day socks. In his spare time Michael can be found cheering on the Toronto Maple Leafs, enjoying craft beer and listening to stand-up comedy.

ASHLEY AINSLIE Graphic Artist Vaughan, Ontario Ashley is a multifaceted graphic designer with over 10 years industry experience. Fueled by the notion of sharing in meaningful experiences, Ashley is forward-thinking, adept in the Adobe CS with an affinity for creating a strong visual impact on everything her mouse touches. In her free time, Ashley delights in a bit of guitar and piano with her feline roommates, and continues to hone her craft as a self-proclaimed, professional iPhone photographer.

GARY RODGERS Graphic Artist

Enderby, British Columbia Gary studied under world renowned painter Clifford George.

He graduated from the graphic design program at CCAAT in 1996 and started his career in publishing working for a magazine.

Gary ventured across the country where he made Calgary his home.

In 1998 he started with Merit Impressions, which is now is Staples.

In the summer of 2016 Gary realized his dream of living on an acreage in BC. Being an avid outdoorsman, living and working in the mountains surrounded with wildlife, provides all the inspiration and drive he needs to excel in his creativity and passions.

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WHAT DOES GRAPHICS DO? The Graphics department handles all your client’s custom artwork needs, Staples related projects and business development presentations.

CUSTOM GRAPHICS Logo Drops (Virtuals) Vectorize Logos Product Artwork & Design Illustration* Video Filming/Editing* Logo Creation* Brand Exploration* Event Campaigns*

STAPLES Self-Promo Flyers Catalogues Advertisements Website / Web Banners E-blasts Social Media Trade Show Collateral Videos

BUSINESS DEVELOPMENT Request for Proposals (RFPs) Presentations Takeaways Product Concepts Videos Workshops

*Beyond the ask.

See page 11 for more information.

GRAPHICS DEPARTMENT

HOW TO SUBMIT A PROJECT To submit a project request is easy. Simply email our department email listed below with all the project details and one of our designers will be happy to assist you.

SPPCA.GRAPHICS@STAPLES.COM PROJECT BRIEF For us to get started on your project and hit the ground running, please be sure to include the following information in your initial email: 1. Client name 2. Type of project* 3. Due date (Is this a rush?)

4. Product images / Supplier links 5. Decoration location / technique 6. Art files / Client logos** PROJECT FEES Some projects may require special attention. Common examples: 1. Client logos need to be redrawn to vector artwork at a fee. (See page 8) 2. Large logo drop requests over 25 images will be outsourced at a fee. (See page 10) 3. Custom graphics on products will need a license for a fee. (See page 10)

Projects for Programs, eStores or customer-branded marketing materials (catalogues, eblast etc), go to our Creative department.

SPPCA.CREATIVE@STAPLES.COM The Creative department is managed by Angelo Gesummaria.

*For flyers see page 9 for more information. **Logo files need to be vector. See page 8 for more information.

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WHERE CAN I FIND A CLIENT LOGO? Thousands of logos for hundreds of clients are all readily available on the MediaBank Digital Asset Manager:

HTTPS://MB.STAPLESPROMOPRODUCTS.COM/P/INDEX.PHP/LOGIN

If you don’t have a login please contact Kathy King at KATHY.KING@STAPLES.COM

Select Toronto in directory and then, Client Logos.

Select Client Letter and then Client folder.

Locate the logo/art file. You can preview or download.

Select Transfomation to change file type.

MediaBank is updated and maintained by the Graphics & Creative departments.

GRAPHICS DEPARTMENT

HOW TO CONVERT A LOGO To take your client’s logo and art files to production they need to be in vector format.

Common vector formats are .ai .eps .pdf (Files will need to be reviewed.)

Files in .jpg .png format are not vector and will need to be redrawn.

A simple way to determine if your art file is vector is to zoom right in as close as possible. If the image stays crisp it’s vector.

REDRAW FEES We outsource artwork to a third-party company to redraw the art. The turnaround is under 24 hrs and can be rushed for an additional fee. To begin we need a customer name to bill and a PO number for the order. It needs to be an AILinc PO for AdNectar (vendor # 954749) so that AP can pay the vendor invoice. Once we have that we will send the order out.

Program accounts can supply a docket number instead of a PO. Simple Redraw

RUSH Simple Redraw

$4.15

$5.15

Complex Redraw

Ranges between $10-$50 (Quote to be provided.)

Original

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Redrawn

NEED A FLYER? Use this checklist to make sure you have what you need to begin: Flyer Header Flyer Call-Outs (Deals / Season etc.)

Client Logo / Brand Colours French version?

Product Links / Decoration info for mockups High-res images Product name Product sku Price Is there a listed MSRP? Minimums Fine print should have: Decoration options Contact information Important dates Any relevant information on freight, while quantities last etc.

GRAPHICS DEPARTMENT

CUSTOM ART & LICENSES When you request a product to be decorated, the Graphics Department needs to create artwork from scratch or source graphics to build upon. By downloading a stock image or graphic this will save the team and your client a lot of production time.

ARTWORK FEES It will not cost you or your client anything to present concepts. If the product that has approved artwork on it will be sold to the client it will then need a license*. The cost of the license should be applied to the order. A PO or docket number will be needed before final art files are sent over for production.

Concepts

License

Free

$125

*If an art charge is too high for a project with low minimums or other reasons we can work together to provide simpler designs without the use of stock images or complicated graphics that require extensive design times. Please mention this in the project brief.

Stock Graphic

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T-Shirt Design

BEYOND THE ASK Every now and then we get asked to do a project outside the norm, such as Illustration, Video Filming/Editing, Logo Creation, Brand Exploration and Event Campaigns. These projects are exciting and give us the opportunity to showcase more talents.

If your client would like to request a special project we would be happy to provide a quote.

Hourly Rate

$85

Logo design for Nissan

Product video for Lexus

GRAPHICS DEPARTMENT

VIRTUALS

Virtuals will be created by the Graphics Department, however if the project requires more than 25 virtuals, or has a short turnaround time, we have the option to outsource for a fee.

Per Virtual

Per Virtual RUSH

$2.50

$3.50

Revisions Per Virtual

$1.75

CAN’T VIEW FILES? If you have an art file you can’t preview there is a website that will convert your files:

HTTPS://CONVERTIO.CO

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