The Subaru Gear Retailer Handbook
Dylan from Subaru of Bend
Welcome to Subaru Gear
THE OFFICIAL MERCHANDISER OF SUBARU BRANDED GEAR
Subaru and Staples Promo, your official licensed promotional partner, work together to bring the Subaru brand to life. Designed with you in mind, the Subaru Gear program is a one-stop shop that quickly delivers all your branding needs to you.
Increase store profits and build lasting customer relationships by offering meaningful gifts that reflect Subaru’s values. Increase retention rates and create a positive company culture with branded uniforms and useful branded gifts. The Subaru Gear program offers quality promotional gear inspired by Subaru.
GO-TO RESOURCES
Subaru Gear HUB subarugearhub.com
Online Gear Store subarucorpgear.com SubaruNet » Marketing » Subaru Gear
Customer Service
800.455.7514 | Subaru.Retailer@Staples.com Monday–Friday 7:00 a.m.–5:00 p.m. CT
Subaru Gear Concierge
Phil Hilla
800.455.7514 | Subaru.Retailer@Staples.com
Custom Order
800.655.5556 | SubaruSPO@Staples.com
ALL ABOUT Subaru Gear
We’re more than just merchandise, we’re a resource for assisting you with your everyday needs to help you grow your business.
ONLINE GEAR STORE
The Subaru Gear Online Store contains instock products that ship the same day when ordered before 2:00 pm CT—your one-stop shop for all your branded gear needs. Shop Gear >
E-CERTIFICATES
Ideal for rewarding or welcoming employees, loyal customers, and Subaru Ambassadors. E-certificates are available for on-demand purchase in the Online Gear Store.
CUSTOM ORDER
Looking for something not on the online shop? Wanting to add some products with your store logo? No problem. With over 1 million products and over 500+ retail brands, your dedicated Subaru Gear team partners with you to find exactly what you need. View Custom Order Offers >
LOVE PROMISE
Highlight your dedication to your community with various products designed specifically to support your Love Promise commitment. *Gear purchased from this department is automatically SAF-eligible. Shop Love Promise >
SUBARU EXPRESS SERVICE
Exclusive gear, such as traffic cones, banners, and uniforms, are especially logoed and offered to those enrolled in the Express Service gear program. *Gear purchased from this department is automatically SAF-eligible.
Shop Now >
WHOLESALE PROMOTIONS
We offer various gear for wholesale part retailers that keep your store top of mind with auto body & service shops. *Gear purchased from this department is automatically SAF-eligible.
Shop Wholesale Promotions >
UNIFORMS
Subaru Gear has all your uniform needs covered. Our collection includes Subaru Polos, Red Kap apparel, Trade-Up Advantage gear, Express Service uniforms, Love Promise Tees, and more.
Shop Polos >
Shop Red Kap >
Subaru Gear
Navigating the world of branded products can be challenging. We make it easy for you to get highquality official Subaru merchandise that also supports Subaru’s Love Promise wherever we can.
LOGO INTEGRITY
LIVING THE SUBARU LOVE PROMISE
We’re proud to partner with suppliers that allow us to offer earth-centric products: minimize carbon usage, reduce waste in the supply chain, and focus on lowering overall environmental impact.
SUBARU GEAR CONCIERGE
Our goal is to provide you with the very best customer service. To continue to do so, our Subaru Gear Concierge, Phil Hilla, is here to provide real-time support for all of your Subaru Gear needs.
Meet, Phil Hilla “My favorite gear item is my Basecamp 32 oz. Wilderness Tundra Bottle. I use this bottle daily and love to take it with me when I walk around my neighborhood in the evening.”
Subaru Gear’s proprietary program safeguards logos, images, and graphics. You can feel confident knowing that all assets used for print or product application are current, correct, and brand approved!
MERCHANDISE TESTING
We protect your brand like it’s our own. Subaru Gear has dedicated agents whose primary focus is ensuring product safety and ensuring all items have been appropriately tested for compliance.
VENDOR COMPLIANCE
Subaru Gear protects you through rigorous contractual and auditing requirements placed on the suppliers we utilize on your behalf to ensure you are protected with the products you purchase.
BEFORE CHECKOUT:
• To complete your checkout, you need your Event Pre-Approval number (EPA).
• If you need to submit an EPA number, visit SubaruAdFund.com or call a SAF representative at 866.717.2300.
• AT CHECKOUT:
• Select Retailer – Charge Parts Statement as your payment method.
• Enter your EPA number in the space provided. *Please note that an EPA reference number is mandatory, as the request will not be processed if this number is not available.
• AFTER CHECKOUT:
• If your EPA was entered at checkout, the process will be automated, and your invoice will be submitted to the Support Center on your behalf.
• SAF orders cannot be combined with other orders.
Add Your Store Logo
With over 1 million products at competitive prices, including 500+ retail brands, your dedicated Subaru Gear team will work with you to find exactly what you need.
Craft memorable Owner experiences through specialized Gear that can only be found at your store.
• Create something indigenous to your area (e.g. skyline for your city, palm trees for Florida)
• Create a collector’s item that can only be found at your store
• Consider an item where a portion of the proceeds goes to your hometown charity
Have a special event coming up, need the perfect gift or giveaway, or have a budget you are trying to stay within? Let our Custom Order experts help you find what you’re looking for. 800.655.5556 | SubaruSPO@Staples.com
Did you know, one bag generates 1,940 impressions over the course of its lifetime! Custom totes make great giveaways and let you showcase your store logo! To order your custom bags, Contact Valerie at 314.692.3097 Valerie.Rovak@Staples.com.
MERCHANDISING YOUR
Gear Store
Make the most out of your Gear Store space by offering various products to appeal to different customers. Be sure to rotate and refresh gear to keep your slatwall display fresh and exciting. This encourages customers to return to see what’s new.
MEET YOUR BRAND SOLUTIONS MANAGER , VALERIE ROVAK.
Valerie is your single point of contact for customized products, gear store designs, retailer events, giveaways, and much more! Contact Valerie at 314.692.3097 | Valerie.Rovak@Staples.com.
Subaru Gear
For instock and drop ship gear, scan this QR code or visit subarucorpgear.com.
Custom Gear
For custom gear or to view limited time offers, scan this QR code or visit subarucorpgear.com/customorder.
Gear Hub
Your all-in-one resource for Subaru gear. Scan the QR code or visit subarugearhub.com.
Taylor from Subaru of Bend