Media Kit 2022

Our Story

Who We Are EST. 1980 by Sy Cohen, Stanton Carpet Corporation was built on the mission to create a brand that was synonymous with style and value for the decorative flooring market. Over the past 40 plus years, the company has grown to be North America’s leading designer and supplier of decorative, high style, self-branded carpet and fabricators of custom sized rugs.

Stanton sells its own branded products across the mid to high end residential market place with a stunning assortment of woven and tufted products, servicing over 4,000 retail partners across the United States & Canada.

Today, Stanton’s leading brands cover all key price points and aesthetics across the premium soft flooring market. In 2020, Stanton expanded into Luxury Vinyl with the introduction of Decorative Waterproof Flooring, a natural evolution of the brand.

Our Locations CORPORATE HEADQUARTERS 100 Sunnyside Blvd Ext, Suite 100 Woodbury, New York 11797 Phone: 516-822-5878 Fax: 516-933-8890 e-mail: info@stantoncarpet.com CUSTOMER SERVICE/ FABRICATION / DISTRIBUTION CENTER 200 Enterprise Drive Calhoun, Georgia 30701 Phone: 706-624-9385 Fax: 706-624-9247 HOURS OF OPERATIONS Customer Service hours: 8:30 AM to 6:00 PM EST Monday-Friday 24/7 at stantonb2b.com (for accounts only) Visit Us: stantonflooring.com Follow Us:

Brand Evolution APR 1980 Stanton Carpet Corporation opened SEP 1993 The Wilton Gallery collection is introduced APR 1995 Royal Dutch Carpets is acquired APR 1996 National shelter magazine advertising campaign launched AUG 1999 Expansion and relocation from Dalton to Calhoun, GA with the purchase of 80,000 SF distribution center NOV 2007 Antrim Carpets USA, Ltd. acquired NOV 2009 HFN survey ranked Stanton #10 in the top rug brands OCT 2010 Wholesale carpet division from F. Schumacher is acquired and rebranded as the premier brand Rosecore MAR 2014 Jonathan Cohen named CEO of Stanton Carpet SEP 2015 New 227,000 square foot customer service, distribution and fabrication center opened in Calhoun, GA JUL 2016 Crescent Carpet Importers acquired OCT 2017 Revolutionary new B2B platform, STANTONB2B.COM, launched NOV 2017 Hibernia Woolen Mills acquired JAN 2018 Stanton, Antrim, Rosecore + Crescent consumer websites re-launched OCT 2018 Stanton Street Decorative Commercial launched NOV 2018 Stanton’s new Woodbury, NY headquarters opened JAN 2020 Stanton launched first-ever hard surface product with introduction of Stanton Decorative Waterproof Flooring APR 2021 First virtual customer conference titled “Breaking New Ground” showcased new product intros for 2021 MAY 2021 Cavan Carpets acquired JUL 2021 Room visualization technology is added to our websites

Our Family of Brands

Sub Brands within STANTON:

For over 40 years, Stanton has been known in the luxury carpet industry to be the premier resource providing high-style, high-quality residential product.

Each style and color are expertly developed to deliver a superior aesthetic to any room in your home.

With those same principles in mind providing trendsetting products with superior service, Stanton expanded into the hard surface category in 2020 with Decorative Waterproof Flooring, a luxury vinyl product line featuring 24 truly unique colors inspired by nature.

In 2018, Stanton launched Stanton Street decorative commercial. These carpets are constructed to withstand heavy traffic in commercial settings, while still providing the level of style Stanton is known for.

The commercial category continues to grow, and Stanton Street continues to expand with inspiration of color and movement in carpet tile and wall to wall carpet.

Our goal as Stanton Flooring is to continue to be the trusted, leading name in decorative flooring, whether carpet, rugs, runners or luxury vinyl. Our products are crafted to exude style and superior quality.

Stanton Flooring - Covering More Ground.

Elite Display This highly popular 2-unit display features a sleek wood grain finish to match Stanton’s Atelier Display.

Newly-designed columns feature a more visible side view while the row lighting sports more light with less heat. One Elite Display now includes 2 units containing 160 pins (80 each unit) for the ultimate in flexible layout.

The new 160-pin capacity allows for room to grow while allowing for an add-on display as well as more easily segmenting product categories Dimensions

Board Size

Board Capacity

Material

14’10” W x 7’9” H x 2’ D

160 pin

24” W x 36” L

Light Grey Laminate

Mini Elite Display Stanton’s new two-tier display offers an attractive and efficient way to merchandise beautiful woven synthetics, patterned wiltons, and Atelier. The Stanton Mini Elite display has a 40-pin capacity, leaving appropriate room for future growth.

Dimensions

Board Size

4’1” W x 8’ H x 2’5” D

24” W x 36” L

Board Capacity

Material

40 Sample Boards

Grey Wood Veneer

Atelier Display Atelier offers the absolute best nylon assortment in the industry. Atelier’s best of 40-pin display offers the flexibility to showcase this program in a compact, modern way: • Featuring well over 40 products, backed by extended warranties for both residential and commercial applications.

• High style designs in geometric, textured and abstract patterns including SUPERSOFT nylons and select 3M Scotchgard™ protector and STAINSAFE™ carpet program Dimensions

Board Size

5’5” W x 5’5” H x 3’4” D

24” W x 36” L

Board Capacity

Material

40 Sample Boards

Light Grey Laminate

Naturals Displays Textured Wools – Refined textured wools and wool blends showcasing modern classics and transitional styles; the perfect backdrop for any interior setting.

INITIAL PACKAGE: 23 Boards + 3 Finishing Boards (1 Slide-In)

Design & Performance – Dynamic patterns and textured weaves meets high performance / low maintenance fibers including indoor / outdoor; the perfect combination for today’s design conscious, active lifestyle consumer.

INITIAL PACKAGE: 31 Boards + 3 Finishing Boards (1 Slide-in)

Each display is compact making it highly adaptable to your showroom space. It comes well equipped with 4 finishing boards to assist in the perfect made to order area rug, hall/ stair runner, or wall-to-wall carpet.

Dimensions

48” W x 83” H x 2’ D

Board Capacity 40 pins per unit

Board Size 22” W x 28” L

At Stanton, we believe that great rooms are built from the ground up. Your flooring choice sets the foundation for all of the decorative elements that define who you are and what you love. Cover more ground with Stanton Decorative Waterproof Flooring; the latest in SPC technology.

Stanton’s Natural Beauty Series is a curated collection of color and style. Drawing inspiration from the beauty of nature, it has been thoughtfully designed and crafted with the utmost attention to detail. From the natural, organic look of the wood grain, to the highperformance qualities and clean color palette, Natural Beauty will WOW today’s designconscious consumers with great looking and well made flooring.

Stanton offers you the highest level of quality in decorative waterproof flooring while giving you style options ranging from modern hickory to transitional oaks, edgy metropolitan colors to the new coastal beach favorites. All of which can be perfectly paired with Stanton’s fashionforward designs in made to order rugs and carpet. There is truly something for everyone.

Natural Beauty Series 7

Natural Beauty Series 4, 7, & 9

Natural Beauty Series Herringbone, 4, 7, 9, 9XL

DWF Stair Step Displays From the natural organic look of the wood grain, to the high-performance qualities and precisely blended color palette, the Natural Beauty Series meets the needs of today’s design-conscious consumers. It boasts two dozen color choices with options ranging from modern hickory to transitional oaks, edgy metropolitan colors to new coastal beach favorites. All can be perfectly paired with the many fashion-forward carpet designs in the Stanton family of brands.

Dimensions

4’6” W x 6’3” H x 2’8” D

Board Capacity 24 Sample Boards

Board Size

20” W x27” L

Natural Beauty Series Wing Displays

Natural Beauty Stone Displays

Featuring 84 skus from the Natural Beauty Series Holds everything from the other displays in one unit

Featuring 12 skus per display

Dimensions

Board Size

Dimensions

Board Size

83” W x 81” H x 29.5” D

20” W x27” L

21.7” W x 74.4” H x 32.3” D

20” W x27” L

As a pioneer in wide-width chunky wool based hand loomed carpet, Antrim has long set the industry standard for superior products that offer a casual, elegant comfort to any setting.

Antrim prides itself on manufacturing styles that offer tremendous value while incorporating aesthetically engaging textures and patterns that will look and feel great and cannot be emulated by machine made products.

Antrim offers naturally inherent performance qualities, while incorporating both natural and color infused hues for perfectly balanced products. Each Antrim carpet and fabricated area rug are truly one-of-a-kind.

Antrim Display Antrim’s two-tier display offers an attractive and efficient way to merchandise its exceptional product line. The display unit features 60 product boards (22”x28” board size), including current & new introductions. The two-tier design allows for enhanced product viewing and accommodates future products as the line expands.

Dimensions

Board Size

Board Capacity

Material

6’2” W x 6’7” H x 2’1” D

60 Sample Boards

22” W x 28” L

Grey Wood Veneer

Rosecore has set the standard in luxury carpet and fabricated area rugs for decades. The brand is synonymous with ultra-chic, high-end style and design that is second to none. Rosecore offers a wide range of products in a variety of fibers perfectly suited to transform any interior.

From traditional and classic to edgy and contemporary, Rosecore has an amazing complement of patterned and tonal products that can elevate any design scheme. Updates on classics like tweed, matelasse, plaids and bold geometrics, coupled with beautiful solid textures make Rosecore one of the most coveted luxe brands in the market.

Most recently, leveraging the latest advancements in silky, SUPERsoft, lustrous nylon fiber production, Rosecore now offers practical performance without compromising an opulent aesthetic. No matter which fiber or pattern you choose, you are sure to make a statement.

Rosecore: Luxury lives here.

Rosecore Display Rosecore’s two-tier display offers a new, attractive and efficient way to merchandise the luxurious Rosecore product line. The display features 50 product boards (22”x28” board size), including current and new introductions. The two-tier design allows for enhanced product viewing and accommodates future growth as the line expands.

Dimensions

Board Size

5’4” W x 6’7” H x 2’1” D

22” W x 28” L

Board Capacity

Material

50 Sample Boards

Grey Wood Veneer

Crescent offers the utmost versatility to the discerning customer that desires to surround themselves with timeless, more casual livable luxury. Crescent brings a current design sensibility to classic favorites such as stripes, herringbones, plaids and braids constructed from premium Wool and Nylon fibers.

With an effortlessly innate sense of high-style and design, Crescent has always been a brand of choice for luxurious, distinctive broadloom and custom fabricated rugs.

Crescent Display Crescent’s two-tier display offers an attractive and efficient way to merchandise its distinctive product line. The display unit will feature approximately 52 of the latest product boards in a 22”x28” board size. The two-tier design allows for enhanced product viewing and boasts additional capacity to accommodate future products as the line expands.

Dimensions

Board Size

Board Capacity

Material

72” W x 76” H x 22” D

52 Sample Boards

22” W x 28” L

Smoked Grey Wood Veneer

Premiere Boutique Display Combining the best styles from Rosecore, Crescent and Antrim offering dynamic patterns and luxurious textures certain to inspire and meet the needs of the most design conscious, active lifestyle consumers. This “Best Of” display is a curated selection of our most beloved existing patterns as well as exciting new introductions across our premium brands.

Each display is compact making it highly adaptable to your showroom space. It comes well equipped with 3 finishing boards to assist in the perfect made to order area rug, hall/ stair runner, or wall-to-wall carpet.

Dimensions

48” W x 83” H x 24” D

Board Capacity 40 Sample Boards

Board Size 22” W x 28” L

Hibernia is the premiere source for premium tufted and hand loomed wool carpet styles grounded in an earthy design sensibility.

Burly, nubby hand-spun stunners that are foundational in color and minimal pattern, Hibernia offers an unpretentious aesthetic for the relaxed rustic design enthusiast.

Our carpets and custom fabricated rugs possess an enduring innate natural beauty and exceptional versatility. Known for foundational styles suitable for everyday living, Hibernia continues to evolve the offering while maintaining a simplified design approach; to be the expert in development of unique textural wools all available in an easy to live with design and color palette.

Hibernia Display

Adjustable in frame

Hibernia’s adjustable 40-pin display offers an attractive way to merchandise its distinctive premium wool product line with two board size options. The display unit will feature Hibernia’s full current assortment of styles in an 18” x 24” board size, or adjusts to 22” x 28” boards creating an exceptional presentation of Hibernia’s fine wool products.

The pin frame on top and bottom are independent and can be adjusted to meet your needs.

Dimensions

48” W x 83” H x 24” D

Board Capacity 40 Sample Boards

Board Size

18” W x 24” L or 22” W x 28” L

The Stanton Street decorative commercial concept originates from Stanton Carpet’s roots in the Lower East Side of Manhattan, near Stanton Street.

Influenced by the energy and style of New York City, Stanton Street exudes that inspiration into its decorative commercial carpet with a dramatic and edgy assortment of carpet tile, plank, as well as wall to wall carpet.

Stanton Street Display High-Style Decorative Commercial The Stanton Street display features broadloom, carpet tile and plank tile for application in spaces ranging from medium to heavy commercial. The display ships with 24 high-style decorative commercial Class I products with coordinating architectural folders.

Dimensions

5’8” W x 5’4” H x 1’10” D

Board Capacity 25 Sample Boards

Board Size 21” W x 24” L

Cavan uses the best products found in nature and combines them with a one-of-a-kind human touch to produce unique, luxurious handmade products with a stunning look and feel.

Using only fine, long staple wool, Cavan Carpet products will give you years and years of softness, luxury and enjoyment

Cavan Display Cavan uses the best products found in nature and combines them with a one-of-a-kind human touch to produce unique, luxurious handmade products with a stunning look and feel.

Using only fine, long staple wool, Cavan Carpet products will give you years and years of softness, luxury and enjoyment.

Ships with 2 center graphic panels.

Dimensions

Board Size

Board Capacity

Material

6’3” W x 5’2” H x 2’2” D

36 Pin Capacity

20” W x 28” L

Grey Wood Veneer

Pinnacle by Cavan will quickly become your go-to custom carpet and area rug program for all of your special projects. With competitive pricing and high-style designs, Pinnacle by Cavan, is geared toward crafting a beautiful, high-end, one-of-a kind carpet with ease.

Pinnacle by Cavan offers sophisticated wall-towall carpet and masterfully crafted area rugs.

Each piece is made to order to detailed specifications. No other program in the market offers the value, quality, ease of ordering and custom capabilities of Pinnacle by Cavan.

Pinnacle Display Pinnacle by Cavan will quickly become your go-to custom carpet and area rug program for all of your special projects.

With competitive pricing and high-style designs, Pinnacle

by Cavan, is geared toward crafting a beautiful, high-end, one-of-a kind carpet with ease. Pinnacle

by Cavan offers sophisticated wall-to-wall carpet and masterfully crafted area rugs. Each piece is made to order to detailed specifications. No other program in the market offers the value, quality, ease of ordering and custom capabilities of Pinnacle by Cavan.

Dimensions

Sample Size

Display Capacity

Material

7’ W x 4’ H x 2’2” D

Holds 18”x18” samples on hangers

18” W x 18” L

Grey Wood Veneer

Any of our carpet styles can be fabricated into custom sized rugs up to the full width of the carpet and virtually any length for the perfect area rug as well as hall and stair runner and in most cases within 5 business days.

The possibilities are endless!

Stanton has a great assortment of pre-made area rugs at outstanding value! All rugs are stocked in Calhoun, GA and ready for immediate delivery. Sizes range from 6’x9’, 8’x’10’, 9’x12’ to 10’x14’.

StantonB2B.com

24/7 customer service functions that can be completed with a few clicks!

Check Stock. Reserve Stock. Place your Broadloom or Rug Order.

OUR MOST ADVANCED FEATURE

View Roll & Remnant Specials and Check Discontinued Products.

1. Choose your style, color, binding, finishing and size 2. Click to calculate for an instant price quote 3. Directly place order from shopping cart or save your custom rug quote for later

Resource Library • Images for marketing and advertising • Installation guidelines

Pricing

• Mark up feature • Export your pricing

Order Swatches

Visualize It

Designed by YOU, styled by STANTON

Envision your space instantly incorporating all Stanton Flooring has to offer.

Choose our luxury vinyl layered with your favorite area rug, or perhaps wall-to-wall carpet is more your taste. You can even style your stairs all with our new visualization technology!

VISUALIZE IT! Visit stantoncarpet.visualiseitnow.com or scan the QR code.

Step 1 Upload your own photo, choose an image from your files, or select a stock room of your choice.

Step 3 Can’t decide between two styles? Use the slider comparison feature to see them side by side to help you with your choice.

Step 2 Select your product (choose from Luxury Vinyl, Carpet, or Rugs) including color and pattern (You can even layer a rug over your Luxury Vinyl!)

Step 4 Save your newly designed space to share via email or create a PDF with all the product information included.

Stanton Accolades July 2022 Favorite Area Rug Manufacturer: #1 in Service, #1 in Quality, and #1 in Design Favorite Carpet Manufacturer: #5 in Service, #5 in Quality, and #3 in Design

Stanton Accolades July 2021 Favorite Area Rug Manufacturer: #1 in Design, #2 in Service, and #2 in Quality Favorite Carpet Manufacturer: #4 in Design and #5 in Service

Stanton Accolades July 2020 Named Top 5 Favorite Brand

July 2019 Ranked #1 for Favorite Area Rug Named Top 5 Favorite Brand